
This week’s instalment of the Project of the Week series features a minimalist laundry service design by 2023 SBID Awards Finalist, 4SPACE Design.
Whites sets the benchmark as a next-generation premium dry-cleaning and laundry service, known for its unwavering commitment to the highest standards of garment care. The design of the shop is pivotal in attracting customers and providing a comfortable and functional space. It plays a crucial role in creating an inviting atmosphere that reflects Whites’ commitment to excellence while ensuring customers feel at ease during their visits. The design embodies a refined and thoughtful approach creating Whites a modern and functional space that is both inviting and inspiring.
SBID Awards Category: Retail Design
Practice: 4SPACE Design
Project: Whites
Location: Dubai, United Arab Emirates

What was the client’s brief?
The client’s brief for Whites was to create a distinctive dry-cleaning and laundry service located within Dubai Hills Mall that defies conventional expectations. The aim was to design an environment that encourages visitors to embark on a conceptual exploration while utilizing garment care services.

What inspired the design of the project?
The design of Whites was inspired by a fusion of modernity, tranquility, and sustainability. The carefully curated color palette of pristine white and serene sky blue imparts a harmonious and open ambiance. The mesmerising epoxy flooring, with its gradient of blue, mirrors the transformative nature of Whites’ services. Sustainability was a driving inspiration, evident in the selection of state-of-the-art equipment and a commitment to minimising environmental impact.

What was the toughest hurdle your team overcame during the project?
The toughest hurdle our team overcame during the project was achieving the delicate balance between minimalism and functionality. Ensuring that every chosen element held significance and purpose while maintaining a clean and uncluttered space required meticulous design and planning.

What was your team’s highlight of the project?
The highlight of our team’s journey with Whites was the creation of the main counter, a sophisticated blend of Corian and acrylic accents. This elegant centerpiece, illuminated by gentle, indirect lighting, symbolises the intimate connection between our knowledgeable staff and valued patrons.

Why did you enter the SBID Awards?
We entered the SBID Awards driven by the exceptional standout of Whites’ design. The project’s unique combination of conceptual exploration, sustainability, and its transformative impact on the garment care experience we believe in the project’s unique standout.

What has being an Award Finalist meant to you and your business?
Being chosen as an Award Finalist in the SBID Awards is a testament to the remarkable standout of Whites’ design. It reaffirms our commitment to innovative and purposeful design that leaves a lasting impression. This recognition elevates our reputation in the design community and underscores our dedication to sustainability and excellence, enhancing our appeal to potential clients and partners.

Questions answered by Firas Alsahin, Co-Founder and Design Director at 4SPACE Design.