30th August 2019 | IN DESIGN EVENTS | BY SBID Share Tweet Pinterest LinkedIn MAISON&OBJET PARIS (M&O) has been around since 1995 as the international trade fair for the lifestyle, decoration and design sector, and today more than ever it has become the not-to-be-missed event for industry professionals seeking clever design solutions to help attract and retain customers. The workplace revolution: new living spaces Our new relationship with work, driven by social change, is reinventing the office. Digitisation is making us more mobile and liberating us from traditional work settings. Work is now nomadic. Collaborative and participatory tools have led to the rise of co-working spaces, which offer a more enjoyable and interactive way to work. ln the age of social media and rugged individualism, employees are taking ownership of their workspace and personalising it. Faced with these new challenges, manufacturers, distributors, space planners and fitters are turning to residential design to give workspaces more personality and make them more friendly, comfortable and creative, helping companies attract and retain talent. MAISON&OBJET: a laboratory for expressing today’s new art of working ln September, MAISON&OBJET will be turning the spotlight on a brand new theme: WORK!, uniting the entire sector. The very best furnishings for today’s offices and work spaces will be showcased in a dedicated zone of 1.000 sq.m and accompanied by a special WORK! trail pinpointing all the exhibitors offering work related design solutions. The theme’s most exciting new finds, curated by Chantal Hamaide and staged by Philippe Boisselier, will be featured in one of the “What’s New” zones, highlighting some of the many furnishings, items and accessories that can help add personality to a new workspace. This edition will also feature a conference programme dedicated to WORK! and presented by market experts, notably giving visitors the opportunity to discover exemplary projects with an international emphasis. Business meetings will raise bring all those responsible for finding office design solutions face to face with manufacturers and designers over the course of the 5-day event. Last but net least, an expert will present his architect’s vision by staging a zone that focuses on interaction: an immersive experience showcasing today’s new sociable work spaces. Serving up inspiration for Hoteliers and Restaurateurs Nowadays, anyone who steps through the door of a café, hotel or restaurant is looking for so much more than tasty food or a comfortable place to stay. Today’s customers are demanding, ultra-connected and increasingly aware of how their surroundings look, even if they’re just there to grab a quick coffee! They’re keen to explore new vibes and discover “Instagrammable” venues offering one-of-a-kind experiences that don’t just satisfy their taste buds but stimulate every single sense. M&O showcases a vast range of solutions that can help hospitality professionals give the 2.0 customer exactly what they want by catering to the industry’s changing needs. The upcoming edition of MAISON&OBJET PARIS is set to celebrate the art of hospitality, sharing and savouring. The perfect opportunity for industry professionals to explore new concepts, make new contacts and discover thousands of brands. To help café owners, hoteliers and restaurateurs find their way around the abundance of aisles, a special trail has been put together focusing on their specific needs. Not only will the trail enable them to explore cookware and tableware solutions from iconic brands such as De Buyer, Revol, Gien and Serax or furnishings and design solutions from big names such as Normann Copenhagen, Duravit and Bloomingville, but it will also invite them to discover coverings, design pieces and furniture that suit the hotel and restaurant trade’s specific usage needs, including the need for customisation. Lastly, conference sessions chaired by industry experts will offer a brand new insight into the impact interior design is having on the hotel and restaurant trade. Triple Michelin-starred chef Frédéric Anton and the architect Aline Asmar D’Amman will take to the stage to chat about the design of the prestigious Eiffel Tower-based restaurant, the Jules Verne, whilst the Managers of the La Réserve group will offer an insight into the secrets behind their confidential hotels’ closely cherished identity. You can discover more about the exhibitors set to attend this year, here SBID Members are entitled to complimentary tickets to attend M&O! To claim your free ticket, email [email protected] by midday on Monday 2 September