15th May 2020 | IN EXPERT INSIGHT | BY SBID Share Tweet Pinterest LinkedIn Leading global kitchen and bathroom supplier GROHE has reported unprecedented demand for hygienic touchless taps in the wake of the coronavirus crisis. At a time when the pandemic has pushed the everyday necessity of hand washing into the spotlight, it would seem finding solutions to optimise hygiene in both the workplace and at home is spurring the demand. Leading figures within the design community are also considering how hygiene will come to the fore in the interior spaces of the future. Coen van Oostrom, Founder and CEO of EDGE, a company that specialises in developing a new generation of buildings that focus on the health of people and the planet, predicts that new health measures will play a key role in a new generation of workplaces. “Together with sustainability, health will define the way we build and design homes, offices and places where people meet. Touchless products and speech-driven technology will play a key role in making healthy and safe offices. Consumers will want to minimise contact to surfaces as much as possible”. Having specified the healthcare, hospitality and commercial sector for many years, where hygiene-optimised products are already far more commonplace, GROHE is braced for the vast changes ready to hit the mass marketplace. “With our wide range of touchless and hands-free products, we at GROHE have the right response to the increased need of hygiene in sensitive areas such as kitchens and bathrooms”, says Jonas Brennwald, CEO LIXIL Water Technology EMENA, Deputy CEO Grohe AG. “Currently, we can say that we are already experiencing a higher demand for our hygiene enhancing products – from both our private and business customers.” In the UK market, the transition to a more hygiene-focused workplace and business environment has already been in motion since the beginning of the year. Elina Enqvist-Twomey, Category Manager at GROHE UK says: “Feedback from the commercial market in the last three months tells us that hygiene is top of the agenda for specification, with a large proportion of projects specifying more hygiene-focused products such as infra-red taps , infra-red flush plates, and shower toilets. In recent weeks, we have seen an increase in customers purchasing infra-red taps as a result. Likewise, in the kitchen, several of our tap designs which use advanced technologies to minimise physical interaction with the handle of the tap itself such as our SmartControl kitchen mixer and Zedra Touch range have also seen an increased interest. When the industry returns to a sense of normality, we expect the increasing scrutiny of hygiene in the workplace and public buildings to continue. This pandemic has encouraged all of us in some way to rethink our hygiene practises and consider new lengths to protecting ourselves and those around us.” Why an infra-red touchless tap is more hygienic In recent years, the property market has seen a shift to include more alternative housing settings such as grandparents living with their children and families, or groups of young professionals co-habiting together. This is when infra-red technology first began to be demanded in the residential sector and its benefits have continued to strengthen demand ever since. Infra-red taps require minimal, if any, human contact with the tap itself unlike standard taps where germs from unclean hands could linger on tap handles, unless continual thorough cleaning was carried out after each use. The GROHE Bau Cosmo E, a strong robust design made using composite polymer, uses motion sensors to detect movement, which then activates the water flow. A mixing valve on the side of the spout can be used to adjust the temperature if required and a temperature limiter can also be installed if desired. Once the user removes their hands from the basin, the sensors will detect this and stop the water flow. About the Author SBID Accredited Industry Partner, GROHE is a leading global brand for complete bathroom solutions and kitchen fittings, with every product based on the brand values of quality, technology, design and sustainability. If you’d like to become SBID Accredited, click here to find out more.