Abandoned Underground Restaurant Transformed into a Stylish Gym

This week’s instalment of Project of the Week series features a rebranded gym design by 2021 SBID Awards Finalist, Adimari Studio.

What was the client’s brief? 

The client wanted us to convert an old abandoned communist restaurant underground into a new, inviting and playful fitness space. The interior had to have a dual function – once as a gym and then as the official showroom for the Balkans/Eastern Europe of the Italian handmade gym equipment brand – Panatta. Fitness Flex is a chain of gyms and our purpose, upon the client brief, was to completely rebrand it, so we adapted the space guided by the concept of ​​”Flex Goes Green and Gold” and split the two floors into a “Green” Cardio Floor with lighter colours, wood and mirrors and a “Gold” Floor for heavy weight-lifting with black and gold accents.

What inspired the design of the project?

Many elements came into play when creating this design. The key for us was to create bold transitions and juxtapose the “Green” and “Gold” floors through contrasting colours and textures yet still create a cohesive experience and unified, balanced design. A tunnel with a vertical garden takes you to the “Green” floor with all the cardio and lighter training equipment. We combined warm wood and moss walls with cold marble-effect tiles for the first floor. In contrast, the entrance to the lower “Gold” level is highlighted by tall vertical gold elements, which you can also see on the walls and ceiling. The different lengths of the golden elements on the ceiling, the mirrors and also the lights that continue from them create interesting visual dynamics.

What was the toughest hurdle your team overcame during the project?

Our main challenge was to completely demolish the interior of the existing underground restaurant, raise the ceiling as much as possible and create different functional zones for training within the very irregular shape of the interior, filled with columns, sharp angles and concrete beams. The space is completely underground and our main goal was to take the consumer’s attention away from that so we brought the outside in. We introduced wallpapers with natural scenery, walls clad in artificial greenery and moss and plenty of lighting and reflective surfaces to maximize the light and space, including dressing each column and beam we considered unnecessary in mirrors.

What was your team’s highlight of the project?

We all fell in love with the black and white marble chevron tiling by Marazzi at entrance. Creating different zones within the space by switching up the colour or the material of the flooring altogether was a very fun design approach for us which would not have been possible in a different space. The flooring is all special non-porous, antibacterial virgin rubber by Paviflex which no water, liquid or sweat can penetrate, making the space safer, more hygienic and ease to clean. We wanted our design to be captivating but also functional.

Why did you enter this project into the SBID Awards?

Our studio is relatively young and small. We pride ourselves in our work and we wanted to exhibit it at an international stage. Bulgarian interior design is growing and we believe there’s many impressive, well executed designs which should be presented to the world to show that. SBID awards is a great place for that.

Questions answered by Marina Marinova, Senior Interior Designer, Adimari Studio.