Technogym and Design: A Key Match, From Equipment to Interior Design

Alongside functionality and performance, attention to made-in-Italy design is one of Technogym’s constitutive values as a brand, which succeeded in incorporating it into the wellness & fitness sector.

Technogym stands out as the only brand of the international sport & fitness world that is also an integral part in the design industry. A story that goes back a long way: in 1986 – in a sector dominated by the body-building stereotype – Nerio Alessandri designed Unica, the first design home fitness product. No other brand in the fitness sector pays this much attention to the aesthetics of its solutions, making it a defining feature alongside performance, technology, innovation and functionality.

Over the years, Technogym has been a recurring participant in international design events, and been deemed worthy of a long list of international design awards, including 3 Compasso d’Oro Awards, 19 ADI Awards, 14 Red Dot Design Awards, 3 International Design Excellence Awards, 6 iF Awards, 11 Good Design Awards, 2 German Design Awards, 1 German Innovation Award.

The firm actively collaborates with world-renowned architects and designers, with a notable partnership with international starchitect Antonio Citterio, who designed the Technogym Village over 20 years ago, as well as the Personal Line.

The Technogym Village evolved from the entrepreneurial vision of Nerio and Pierluigi Alessandri and the design of ACPV ARCHITECTS – the architecture and interior design studio that works internationally across industries – founded by Antonio Citterio and Patricia Viel in 2000.

The complex covers an area of over 150,000 m2, of which 60,000 indoors, in a place where innovation, sustainability, quality, design and productivity are brought together. The mark of ACPV ARCHITECTS on the Technogym Village is clear in the modernity of the working and communal spaces and in their management, in the external contours of the production facility and offices, in the choice of furnishings, in the use of glass and light, as well as in the attention to detail given to the 90,000 m2 of park.

Personal Line solutions are produced using premium materials and exquisite craftsmanship, and are designed not just as home fitness equipment, but also as true works of art. The line includes 6 pieces of equipment – Run Personal, Bike Personal, Recline Personal, Cross Personal, Power Personal and Kinesis Personal – all products designed by Antonio Citterio and characterised by distinctive lines and aesthetics that enhance any space they are installed in.

Alessandri and Citterio’s intention was to give the products a visual language that reflects the energy of a modern home. As well as the aesthetics, the architect’s contribution was key to adapting the products to purely domestic spaces, in terms of both the footprint and the choice of materials never used before in fitness (such as high-pressure cast aluminium, oak).

Technogym’s design: a cross-cutting approach

With all this in mind, the care put in by the company when it comes to planning the products of all its lines is self-evident. Technogym’s design has two faces: its offer is extremely functional and efficient from the point of view of the technical performance, but it also aims to be the landmark for those looking for sports equipment solutions that are not aesthetically anonymous and impersonal, but beautiful to look at. It’s fundamental for the company’s vision that Technogym proposals and lines serve as a true piece of furniture, both for private individuals and for operators.

The symbiosis between Technogym and design is also expressed and deepened through a series of premium quality services, outlined in the Technogym Interior Design Book; they’re consultancy and personalised assistance services for the design of interiors and wellness spaces. This special focus is available for any kind of project, whether it be home, club, hotel, medical & health, corporate, sports centre & campus solutions. It’s this kind of optional services – thanks to which nothing is left to chance and every detail is taken care of in the best possible way – that has contributed to making Technogym a leading firm and reference point in the global fitness context.

Once the space has been defined and the layout key points have been established, Technogym offers its full support and shares its specialist expertise: the brand proceeds to the spatial distribution of the selected products, with the aim to integrate even the smallest design details. We’re talking about the optimal lighting not to interfere with the workout and with the product display, the ideal distance between the various pieces so that they can be used comfortably and safely according to their size, the study of traffic flows among the various areas, the interaction between products and air conditioning, the best equipment layout to facilitate training, socialisation and cooling down, the arrangement and concealment of electric cables: everything is aimed at achieving the greatest added value possible.

Technogym also recommends certain placements based on the product type (cardio lines in front of windows or mirrors and not far from the entrance), and their technical specifications (strength lines aligned along the perimeter of the room according to their weight stack). The goal is also to propose a solution in which Technogym products fit into the environment in a harmonious, innovative and non-stereotypical way, just as Technogym’s offer is not unoriginal when it comes to the design of individual products.

Technogym, a pioneer in fitness innovation, seamlessly blends performance and Italian design. From groundbreaking products to international recognition, the brand’s commitment to both aesthetics and functionality is evident. Collaborations with top architects and the iconic Technogym Village underscore its leadership in global fitness, offering a unique blend of style and performance.

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