8th October 2024 | IN EXPERT INSIGHT | BY SBID ShareTweetPinterestLinkedIn Jason Lu, Founder & CEO at CECOCECO has given his insights into the industry. Founded by industry luminaries with deep roots in the lighting and display sector, CECOCECO is the innovative brainchild of the original creators of ROE Visual. With an unwavering commitment to pioneering new frontiers, CECOCECO is redefining the boundaries of lighting and visual displays, transitioning them from mere functional tools to forms of artistic expression. Envisioning a world where every setting, from concert halls and corporate offices to retail spaces and public parks, serves as a canvas for immersive visual narratives, CECOCECO is at the vanguard of transformative visual experiences. CECOCECO What are the origins of the brand? CECOCECO started from a desire to innovate beyond what I had already achieved with ROE Visual, which I founded back in 2006. My initial fascination was with how lighting could transform spaces – not just physically but emotionally, making both commercial and artistic environments more dynamic and engaging. ROE Visual grew to be known for its quality and creativity, yet I saw potential for even more: to merge LED technology seamlessly with day-to-day aesthetics. In 2021, this vision led me to start CECOCECO, driven by a belief that our surroundings should enhance how we feel and interact, not just exist as backdrops. At CECOCECO, we strive to create environments that do more than occupy space – they enrich every moment spent within them. CECOCECO How do your products and services enhance interior design projects? At CECOCECO, we design our products to be as visually appealing when they’re off as they are when they’re on. Our ArtMorph series, for instance, is crafted not just to illuminate but to be part of the space’s design aesthetic, blending seamlessly into the background or standing out as a visual feature depending on the designer’s intent. This dual functionality ensures that spaces are enhanced aesthetically at all times, not just when the display is active. I’m particularly proud of how our technology allows interior designers to create adaptive environments that evolve throughout the day. From a serene ambiance for morning coffee to a lively backdrop for evening gatherings, the transformation is seamless. The beauty of our displays lies in their dual function: they enrich the environment both visually and functionally, ensuring that even when the lights go down, the space remains elegant and engaging. This approach is crucial for venues that change their setting according to the time of day or type of event, providing continuous visual appeal without the need for adjustments. What value does your specialist sector add to the industry? It started with a simple idea: what if spaces could react to us, change with us, and inspire us? With our LED technology, we’re turning that idea into a reality. Our displays can change the feel of a room with the flick of a switch, responding to the needs of those using the space. This isn’t just about adding visual appeal; it’s about creating environments that adapt and evolve. This dynamic element of design is what I believe truly sets us apart – it makes spaces not just places to be, but experiences to engage with. This ability to blend technology with aesthetics is reshaping how we think about and interact with our environments every day. CECOCECO How do you work with interior designers? Working with interior designers is something I enjoy greatly. It’s a partnership where both sides come to the table with unique ideas and a shared goal to transform a space. Our process starts with a conversation, where we really dive into what the designer envisions and what the space demands. This understanding forms the foundation of how we approach each project, ensuring that our solutions genuinely complement and enhance the design they have in mind. We don’t just provide products; we offer tailored solutions. This means considering the specific size, shape, and aesthetic a designer is aiming for and making sure our offerings can be customised to fit seamlessly. It’s not just about the technical aspects – although we provide plenty of support there too, from installation help to troubleshooting. It’s about making sure that the designers feel supported throughout the process, ensuring that the final result is as functional as it is striking. CECOCECO What has been your most significant company highlight or success from the past year? This past year has been a big one for CECOCECO, especially with the launch of ArtMorph. This project really was a labour of love, years in the making, that aimed to marry top-notch display technology with beautiful design to literally light up a room. Seeing ArtMorph go from concept to reality and getting such positive feedback from both the design community and our customers is incredibly rewarding. It’s confirmed for us that there’s a real appetite for innovative, adaptable lighting solutions that don’t just fill a space but enhance it. CECOCECO What are the latest trends you’ve noticed in your client’s requests? We’ve seen a real shift towards nature-inspired designs. More clients are looking to bring the outdoors in, creating spaces that feel connected to nature. It’s not just about aesthetics anymore – there’s a deeper focus on creating environments that promote well-being through natural elements. This trend is really about blurring the lines between the indoors and outdoors, making nature a core component of the design, not just an afterthought. There’s also been a big push for sustainability and innovation. Clients want materials that are eco-friendly but also cutting-edge in terms of technology and design. It’s about balancing responsibility with creativity – finding those innovative solutions that deliver both. And finally, customisation and interactivity have become huge. People want surfaces that do more than just look good. They want products that engage, surprise, and even interact with their environment. It’s why designs like our ArtMorph, with its lighting effects and dynamic visuals, have become so popular – it’s not just a product, it’s an experience. CECOCECO How do you see the interior design industry evolving in the year ahead? In the coming year, the interior design industry will focus on sustainability and wellness, with a growing interest in eco-friendly materials and nature-inspired designs that promote well-being. Technology and customisation will also be key trends, with interactive designs like ArtMorph becoming more popular. Additionally, flexibility in space usage will be crucial as clients seek adaptable environments for hybrid and commercial needs. CECOCECO Is there anything new you are excited to be working on? I’m especially excited about the potential of ArtMorph. I truly believe there’s a vast untapped potential in this product, and we’re just scratching the surface. What fuels my enthusiasm is the opportunity to collaborate with a growing network of designers and artists. These interactions will allow us to push the boundaries of what ArtMorph can do, exploring innovative applications and creating unique, dynamic experiences for every space. The prospect of expanding ArtMorph’s capabilities and discovering new ways to integrate it into various environments is incredibly inspiring. It’s this continuous drive to innovate and enhance that keeps me deeply passionate about our work. What does being an SBID Accredited Industry Partner mean to you? Being recognised as an SBID Accredited Industry Partner isn’t just about having a badge; it’s about being part of a community that drives design excellence and innovation globally. For me and my team, it’s really motivating. It connects us with other professionals who are just as passionate about pushing the boundaries of what’s possible in design. It’s about sharing ideas, learning from others, and constantly finding new ways to innovate. About CECOCECO CECOCECO was created by a visionary team of pioneers from the heart of the lighting and display industry. Drawing upon years of experience from previous venture as founders of ROE Visual, alongside a deep-rooted passion for innovation, they are set to create products that will change how people perceive and interact with lights and visuals. Lighting and displays could transcend mere functionality and evolve into artistic expression. At CECOCECO, they envisioned a future where every space, whether it be a concert hall, a corporate office, or a retail store, could become a canvas for immersive and aweinspiring visual storytelling. Visit Profile If you’d like to feature your news or stories on SBID.org, get in touch to find out more. If you’d like to become SBID Accredited, click here for more information.