HIX 2024: Adventures in Hotel Design

HIX LDN – Europe’s leading hotel design event – is back for 2024 with more of the best hotel interior experiences. Bringing the hospitality design community together for two days of networking, talks, installations, and an exhibition of over 160 leading interior design brands, HIX is a true celebration of everything that makes hotels incredible.

Last year, HIX welcomed 4,280 guests to London’s Business Design Centre, including architects, designers, operators, developers, investors, project managers, specifiers and more. Gathering the entire hotel supply chain under one roof, HIX returns on 27 & 28 November with new spaces, new experiences, a new theme, and a newly expanded exhibition of the latest interior products.

Theme

The theme for this year’s HIX, ‘a sense of place’, explores the unique connections that exist between a hotel and the area it serves – be that a specific building, a neighbourhood, a district or an entire city. As guests seek out increasingly authentic localised experiences, tapping into these connections has become a key marker of both commercial and cultural success. As such, designers have been tasked with facilitating organic, sustainable relationships with close-knit surrounding communities.

Every element of the HIX 2024 programme will be guided by this idea; from the topics up for debate on the HIX Talks stage and the form of the event’s signature HIX installation, to the soundtrack and menus at one of the many industry networking receptions.

Expo

Featuring a curated selection of over 160 cutting-edge design brands, the HIX show floor represents the best of the bathroom, surface, technology, furnishing and fabric sectors – a one stop shop with everything you need to bring the guest experience to life. This year’s line-up includes returning HIX favourites like GROHE, Laufen, Roca, Hansgrohe, Chelsom, Duxiana, Hypnos and Muuto along new members of the HIX exhibitor community like Cane-line, Woodio, Pablo Designs, Frandsen and Bensen. Elsewhere, back for a third year, Collection is HIX’s expo-within-an-expo comprising a micro-edit of 30 European labels presenting exclusive new products, while the all-new Gallery Hall adds 30 new stands and activation areas served by their own programme of content.

Talks

How is the rise of responsible tourism changing hotel design? Is hotel F&B the key to unlocking an authentic local experience? Will hotels evolve to be more like homes? HIX Talks asks the big hotel design questions with a lineup of the industry’s brightest minds. This year’s speakers include Marriott, IHG, Hilton, Accor, AvroKO, Nomadic Escapes, Luxury Frontiers, Squire & Partners, Holloway Li, Studio Lost, Richmond International and more.

Running parallel, a newly launched series of breakout talks curated by HIX partners Design Anthology UK, Festival of Hospitality and Studio Skov will complement the main programme with discussions centred around branding, investment and the future of travel. Taking place on the new Gallery Stage, these breakout sessions include panels, presentations and intimate one-on-one chats with the people and perspectives shaping the future of hotel design.

Installations

Each year, HIX collaborates with leading hotel designers to create immersive installations that push the boundaries of the hospitality experience. In 2022, HIX worked with WeWantMore and organic material artist Côme Di Meglio to develop the world’s first mycelium bar, whilst 2023 upped the stakes with a pair of spaces by Blacksheep and MIXD that showcased two distinct ‘rooms with a point of view’.

This year, under the guiding mantra of ‘a sense of place’, the signature HIX installation will mark the event’s largest and most ambitious project yet. Partnering with four leading hospitality design studios in Purcell, 3Stories, Atellior and 4Corners Design, this year’s project sees the team reimagine Islington’s iconic Business Design Centre as a hospitality experience.

Presented as a large-scale multimedia gallery within a space by set designers Cloud & Horse, each vision draws from a deep-dive historical report on the building and local area by heritage consultants Historic Productions, and celebrates the power of locality, community and heritage in hotel design.