11th February 2025 | IN DESIGN ADVICE | BY SBIDNiamh Connor, Creative Director at I.D Studio17, has given her insights into the industry.
I graduated from Nottingham Trent University with a BA (Hons) in Interior Architecture & Design in 2008, stepping into the design world during the challenging backdrop of a global recession. Though the path was initially unsteady, I found my footing with a global company, where I honed my craft as part of their FF&E team. This experience became the foundation for my journey through high-end residential, property development and commercial design, where each project sharpened my skills and deepened my passion. By 2015, those years of growth led to the launch of my own interior architecture company, bringing my creative vision to life.
Why did you want to work in the interior design profession?
Design has always been part of my story. Growing up, I was inspired by my mum’s love of home improvement shows and design magazines, and my dad’s work as a carpenter, bringing home architectural plans and project photos. Together, they sparked my passion for interiors and the transformative power of thoughtful design.
For me, interior design is about shaping experiences. A well-designed space inspires, comforts, and energises, blending artistry with problem-solving. The storytelling in every project—shaped by the client, the space’s history, and its purpose—makes each design deeply rewarding.
I’m equally inspired by the collaborative nature of the field. Working with architects, artisans, and clients keeps the process dynamic and creative, pushing me to continually learn, evolve, and refine my vision.
Which elements of your profession do you enjoy the most?
What I love most about design is crafting spaces that beautifully reflect my clients’ needs and lifestyles, while adding a touch of my own style to make each project truly unique. Building relationships with clients and delving into their vision is incredibly rewarding, translating their personalities and aspirations into designs that feel both personal and meaningful is one of the most fulfilling parts of the process.
Then comes the magic of bringing those ideas to life. Watching a concept evolve from a sketch into a finished space and seeing a client’s reaction as their vision becomes reality is, without a doubt, the ultimate highlight of my work.
What has been your most memorable career highlight from the past year?
This year, my most memorable career highlight has been returning to work after time away on maternity leave and taking on my client’s project, the “Wandsworth Common House.” Transitioning back into the professional world while balancing two new personal responsibilities has been both challenging and deeply rewarding.
A standout moment was completing the design for my client’s home—a fresh start for her to create new memories in a space that felt entirely her own. From the beginning, it was a deeply personal project, and bringing her vision to life in a way that truly resonated was incredibly humbling. It reminded me of my love for the creative process and reignited my passion for interior design, inspiring me to continue pushing boundaries in my work.
Additionally, becoming accredited as an SBID interior designer this year is a milestone I’m particularly proud of, marking a new chapter of growth in my career.
What are your favourite types of projects to work on and why?
The most rewarding projects are those where clients trust our creative vision from the very beginning, allowing us to fully unleash our creativity. When clients are bold, embrace the use of colour/texture and pattern, and have complete confidence in our judgement, the results are always the most stunning and memorable.
What are the most challenging aspects of working in interior design?
One of the most challenging aspects of interior design is managing the intricate puzzle of project coordination. Balancing timelines, meeting deadlines, and addressing unforeseen issues along the way can be demanding and, at times, stressful. Yet, despite these hurdles, there’s nothing more fulfilling than watching a project come to life—from concept to completion—and witnessing the transformative power of thoughtful design.
Another layer of complexity comes from the emotional investment residential clients bring to the process. Renovating a forever home is often one of the biggest financial commitments they’ll make, and ensuring every detail is just right can be both delicate and emotionally demanding. Striking that perfect balance between vision, practicality, and client expectations is a challenge I don’t take lightly.
What do you wish you knew before working in the field?
Before entering the field of interior design, I wish I had fully understood the depth of project management skills required. While creativity is at the heart of the profession, the reality is that much of the job involves juggling timelines, budgets, and coordinating with contractors, suppliers, and clients. Learning how to navigate these logistical complexities early on would have made the transition smoother.
I also wish I had been more prepared for the emotional side of the profession. Clients often attach a deep emotional investment to their projects, especially when it involves their forever homes. Understanding how to manage these emotions while guiding clients through tough decisions is a skill I’ve developed over time, but it’s something I didn’t anticipate at the outset.
If you could give one tip to aspiring designers, what would it be?
Interior design is so much more than creating beautiful spaces; it’s about problem-solving, understanding clients’ needs, and navigating real-world constraints like budgets and timelines. While honing your creative skills is essential, building a strong foundation in project management, communication, and adaptability is equally vital to your success.
Every project is a chance to learn and grow. Mistakes are inevitable, but they’re also invaluable lessons—embrace them, learn from them, and use them to be better prepared next time. Stay curious, remain open to feedback, and always push the boundaries of your creativity.
How do you see the interior design industry evolving in the year ahead?
Design is increasingly centred on personal expression and well-being, with spaces now being tailored to enhance mental and physical health through natural light, balanced layouts, and comfort-driven solutions.
Sustainability is also a growing priority, with clients and designers making more conscious choices—incorporating energy-efficient solutions, sourcing locally, and creating environmentally responsible designs that are as thoughtful as they are beautiful.
Meanwhile, AI is becoming a valuable tool in streamlining tasks and visualizations, but while it will enhance the design process, it won’t replace the industry. Interior design will always need a human touch—our focus should be on using AI to our advantage.
What does being an SBID Accredited Interior Designer mean to you?
Being an SBID Accredited Interior Designer is a significant milestone in my career. It represents a mark of professional excellence and industry recognition, validating the skills, knowledge, and standards I’ve worked hard to achieve. This also gives my clients the confidence that they are in good hands.
For me, being apart of a globally recognised organisation like SBID reinforces my commitment to delivering high-quality designs that are both creative and ethical. It also connects me to a network of professionals who share the same passion for pushing boundaries and raising the bar in interior design.
This accreditation serves as a reminder of how far I’ve come in my journey and motivates me to continue growing, learning, and making a meaningful impact through my work.
About I.D Studio17
Studio17 specialises in both Interior Architecture and Interior Design, bringing concepts to reality through diligent planning and lots of creativity. We create beautiful homes for busy families, working on a variety of homes in London, the home counties and the UK. Our design philosophy was born from Niamh Connor’s own experience as an interior designer and mother. Founded in 2015 by Niamh, our boutique design studio has been focused on the intricate dynamics of family life. Our design approach is personalised and collaborative, allowing us to cater to the unique needs of each family we work with.
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