A Boulevard of Restaurants and Bars that Transform into Party Venues

This week’s instalment of Project of the Week series features a CGI design of a transformable restaurant-bar venue by 2021 SBID Awards Finalist, 4SPACE Design.

PAPA Dubai is an exciting 1,580 square meters dining and entertainment destination in the vibrant Atrium complex, the epicenter of riverside Al Habtoor City. PAPA Dubai will take its visitors on an extraordinary culinary and mixology journey through nine glorious bars, each themed with a unique concept. Comfort and soul food are at the very heart of the dining experience. The fascinating bars have been developed in collaboration with Moscow and Dubai’s top bartending figures.

The venue transforms from a sophisticated and immersive dining experience to a chic nightlife venue with DJs and entertainment as evening moves to night. From a quiet dinner with friends to one of the city’s best vibes – feel the energy of this unrivalled sensory-driven experience. PAPA Dubai will host some of the world’s most courageous bartenders vying to show off their avant-garde skills throughout the year.

PAPA Dubai is made up of little ‘boulevards’ including the Rum Station, Champagne Avenue, Gin Point, Vodka Lane, Tequila Road, Mezcal Street, Sake Alley, Wine Square, Whiskey Square, and a VIP Lounge called High gate. Each of the nine distinctive bars has been carefully considered and designed by inimitable 4SPACE in a collaboration with Papa’s founder Natalia Freys.

What was the client’s brief? 

To design a dining and entertainment destination as a Sensory experience, an urban playground of avant-garde cocktails, world-class cuisine, and irresistible beats.

• 9 bar concepts with avant-garde mixology under one roof and to host world’s top bartenders.
• Space with a mood that changes with its visitors, from a quiet spot with friends to a non-stop party venue offering hand-selected music by its internationally-renowned DJs.
• A venue which is able to evolve as the energy rises and the tempo picks up.

What inspired the design of the project?

The Arched boulevard. To create a cohesive Bar-village feel and to achieve one narrative that wraps around the venue, archways in different finishing are used throughout the expansive space. They create a unified design between each of the bars to form little ‘boulevards’.

What was the toughest hurdle your team overcame during the project?

4SPACE allowed two months for the design and another five months for the fit-out and transformation. There were various challenges because of the sheer variety of materials required for each bar, the complex mechanical, electrical, and plumbing (MEP) requirements, and the acoustic challenges that take the bars from soulful eateries to exciting night venues.

Another challenge that 4SPACE had to overcome are the different terrazzo surfaces that were designed and installed throughout Papas. Cleverly, designers sourced authentic materials and graffiti artists to allow for fully cohesive individuality. The piece de resistance is the nine thoroughly different concepts within one narrative.

What was your team’s highlight of the project?

The Entrance. It has an impressive, eccentric entrance with red pipe and greenery installation that hangs from the ceiling and customized carpet below.

The transformation. The venue is designed with the ability to transform. As the evening draws to a close, you can dine in style at a chic restaurant. As night time falls over the city the restaurant metamorphoses into an elegant party venue.

Integrated into the design are both architectural lighting and entertainment lighting, providing the ability to have 5 different scenarios of the lighting ambience based on time and experience required.

Why did you enter this project into the SBID Awards?

We’ve been participating in the SBID Awards yearly and it has been our practice ever since. We trust SBID for its ethics and transparency. We believe that through the SBID platform, our designs gain global recognition and give us the chance to connect with peers, press, and potential clients around the world. We became part of the international design community with new audiences on a global scale.

The CGI project and photos from the completed venue, compared:

Questions answered by Mr. Firas Alsahin, Co-founder and Design Director, 4SPACE Design.