A Customisable Lighting Solution from II BY IV DESIGN is an Affordable Luxury

In this week’s interview with 2021 SBID Awards winner for the Lighting Design category, REPUBLIC OF II BY IV partners, Dan Menchions and Keith Rushbrook answer questions on the winning experience, the creative process behind designing the Boga Collection, and what’s in store for the company’s future!

The internationally renowned interior design practice, II BY IV DESIGN was founded in 1990 by Dan and Keith – both dreamed of a creative firm that was deeply rooted in design and guided by a passion for constant innovation. “Continually travelling the world, we seek out art, architecture, fashion, theatre, food and culture to fuel our imaginations, while inspiring globally celebrated designs.”

How important is it to enter the SBID Awards & receive industry recognition for your work? What are the benefits?

The SBID Awards are regarded as one of the most prestigious accolades in the interior design industry representing talent and design excellence across all corners of the industry.

Being named a finalist for a SBID Award is a notable achievement but being a category winner has made our studio tremendously excited and thrilled. We are truly honoured to receive this recognition, especially considering the products of all the other finalists.  

The benefits of receiving an SBID are vast but most notably the acknowledgement and exposure within the international design community. It gives immense credibility to our product to win a world class award.

What do you think made this particular design an award winner?

The simplicity of the design. It is truly a study in form and shape. It’s elegant and refined. The purity of the design comes from a simple line. Our design team didn’t want to overcomplicate it. Sometimes less is more and it’s important to keep it simple.

Having said that, the design is only as strong as those who manufacture it. So, we celebrate hollis + morris’ true craftmanship and their team for fabricating this product. It’s a true partnership and we share this great accolade with them.

Our team wanted to evoke emotion, we hope everyone who sees the fixture is inspired and curious by the design.

Tell us about the creative process behind the Boga Collection – what inspired the design, and how did you approach bringing the initial concept to life to ensure it functions effectively?

Boga, which takes its origins from the Old English word “bow” was inspired by the wonders of how wood can be transformed. The bow in archery is so powerful and we wanted to emulate that with a lighting fixture.

Inspired by narrow natural wood material, the Boga Collection pendants maximize the surface area available to emit light, delivering glow with absolutely no shadowing. The substantive solid wood frame supports its elongated scale and lends to its striking yet whimsical presence. Customizable, and dimmable from cool to warm tone, with wood finishes offered in primarily natural ash, walnut and black stain, the Boga Collection is an elegant complement to any residential, hospitality or commercial interior.

As for bringing this concept to life, we had to ensure to was structurally sound. So, we 3D printed small samples then a full-size model once we had our design perfected. Each pendant is milled out of one natural wood piece using 5-axis CNC technology to follow the natural curve of the wood grain. The design teams focused on creating a pendant that embodies a natural wood grain finish that flows into the piece with intentional joinery resulting in a pristine and clean aesthetic.

What are the most important considerations when designing lighting solutions? How far does II BY IV’s background in interiors influence the products you design?

First and foremost, it must be able to be fabricated. You can’t create a super complex design that will only make it to the prototype stage. Also, you must keep in mind finances. The cost of fabrication directly leads to retail price. We keep in mind fabrication in order for it to be affordable or what we like to call ‘affordable luxury’. We wanted this piece to have a mass market appeal with a high-end look.

The materiality is a huge consideration as well. For all our projects, we factor in the environmental aspects. Minimizing our carbon footprint is very important to our studio so we ensure it is locally sourced and fabricated.

Our background of over 30 years in interiors definitely influences and contributes to how we approach the products we create. We think about how specifiers and the public can use it in their spaces. Ensuring the product can have as many applications as possible.

After all, light is so very crucial to a space, without lighting there is no design.

Now that you’ve won an SBID Award, what are the next steps? Is there anything new you are excited to be working on?

We are always planning our next steps at REPUBLIC of II BY IV. We have more lighting lines being developed with local and international manufactures, working with existing, well-known brands as well as completely new brands. We are also launching a brand-new wallcovering line. 

Our studio has a lot planned for 2022 so be sure to follow us to stay up-to-date! @republicofiibyiv

What advice can you give to young designers starting out in the design industry?

This is such a great question and many thoughts come to mind but the one that sticks out the most is, dare to be yourself. Authenticity is what lasts in this industry. Don’t just follow the trend, start the trend.

It’s imperative to have your own point of view on design and always push the envelope. Be willing to take risks and dare to be different. You need to stand out in this business.

Focus on materials that do not harm the environment and don’t just design for the sake of designing. Always design with a solution in mind. Add your clever take to the design and be mindful of the craft. Celebrate as much as possible and look for inspiration everywhere.

Questions answered by Dan Menchions and Keith Rushbrook, Partners of II BY IV DESIGN and REPUBLIC of II BY IV, proud members of SBID for over a decade.