12th March 2024 | IN INDUSTRY NEWS & BUSINESS | BY SBID ShareTweetPinterestLinkedIn Luxury brass hardware and accessories manufacturer, Armac Martin, has introduced a new brand identity to celebrate 95 years of British manufacturing. The fourth-generation family business, which has been expertly crafting the highest quality products in Birmingham since 1929, has unveiled the latest evolution of its brand with a new look and feel across all touchpoints. This includes a refreshed website, a redesigned finish box featuring four distinct new finishes, the release of its 2024/25 product guide, and a debut annual edition of its interior lookbook, The Journal. A contemporary monogram and complementary colour palette have been thoughtfully designed to highlight the character and warmth of the brand, whilst also reflecting Armac Martin’s longstanding commitment to crafting the highest quality brass products for the defining details. Central to the rebrand is a new and intuitive categorisation of Armac Martin’s extensive portfolio of collections and finishes, which offers a simplified framework to easily specify and order its products, designs and finishes across different styles and price points. The three overarching categories include Signature, Speciality, and Luxe, each reflecting the level of processes and skills required to expertly craft each product and finish. Richard McGrail, CEO of Armac Martin, said: “We are extremely proud of our heritage, which has paved the way for the exciting new chapter that we are embarking on. “The longstanding loyalty of our customers has been integral to our continued growth over the last 95 years, and we look forward to receiving their feedback on our new brand identity over the coming weeks.” About Armac Martin Armac Martin design and manufacture some of the world’s finest brass cabinet hardware, for the world’s finest interiors. Established in 1929 in Birmingham, England. Armac Martin’s reputation is built on quality from skills passed down from generation to generation. Every product is designed in-house, with meticulous attention given to every detail to ensure that our commitment to design and quality is met time and time again. Our extensive range is available in 21 plated and patinated finishes. Visit Profile If you’d like to feature your news or stories on SBID.org, get in touch to find out more. If you’d like to become SBID Accredited, click here for more information.