Bohemian Restaurant Design Becomes Dynamic Social Destination

Project of the Week

This week’s instalment of the #SBIDinspire interior design series features a unique restaurant design by 2020 SBID Awards Finalist, Bishop Design. Becoming a magnet for residents seeking a refreshing and dynamic experience, BOHO Social is something that has been hugely awaited across the country. Qatari’s have been ready for an exciting F&B hotspot to hit the scene, with BOHO becoming that integral pedestal in achieving the united vision of this dynamic culture.

Whilst the venue isn’t driven by alcohol, people frequent for genuinely good food and amazing ambience – a true testament to the collaborative mindset of hospitality and design mavericks. The venue, therefore, fits perfectly within its locale, satisfying the desires of Qatar’s people.

SBID Awards Category: Restaurant Design Sponsored by Garrett Leather

Practise: Bishop Design By Paul Bishop

Project: BOHO Social

Location: Doha, Qatar

What was the client’s brief? 

When one of the biggest names in the hospitality industry reached out to us with a unique F&B destination in the bustling heart of Qatar in mind, there was no way we could turn the opportunity down. FLIP International have established themselves as a force to be reckoned with in the industry as they boast a multitude of successful hospitality concepts in their portfolio. This most recent venture was to reside on Katara Beach – the latest “it” destination in Qatar.

Desiring a complete contrast to existing offerings in Qatar and the Middle East, we were given the brief to create a dynamic social destination. This hub was to be eclectic, yet modern and would echo hues of the Bohemian era. When stripped back this ideology of bohemian lifestyle represents a free spirit; a traveller and a creative. Alas, Boho Social was born. These characteristics have been beautifully embraced throughout the entire interior styling, building a venue that concretizes itself as a new era to Doha and Qatar in its entirety.

What inspired the design of the project?

The approach became focused on how we could truly animate the space through design whilst respecting the brief. Colour became a key aspect of the interior styling as it perfectly encapsulated bohemian sentiments whilst simultaneously providing character, depth and soul to the space. Fluid poured terrazzo gives a striking effect as the ground pours into the centre of the space. Pattern-happy accessories, traditional ottoman chairs and fabric colour waves all converge to create this unique overlay of infectious energy and palpable excitement. Eclectic modernism encapsulates this interior realm which is mirrored across the exterior as the terrace elevates an intoxicating mélange of furniture, whilst vibrant rugs gracefully transport guests through the external experience.

It’s evident that each design aspect optimizes the overriding sentiments of the Bohemian lifestyle whilst respecting the demographic of which it sits. In particular, the sculptural oryx heads featured in the VIP rooms are an iconic symbol of Qatar. Touches such as this remain fun, quirky but always respectful of the narrative and surrounding culture. Hand-painted tiles curated by a renowned Middle Eastern artisan adorn surfaces within, contributing to this boho-chic personality. Each tile was bespoke, customized and hand-painted on site. This attention to detail and showcase of creative mastery sit perfectly with the overriding story and character of BOHO Social.

What was the toughest hurdle your team overcame during the project?

We were faced with architectural challenges when inheriting the space, specifically in terms of the double-height area as a mezzanine level had to be considered to fulfil aspirations of a functional F&B environment. Internally speaking, the space was uninspired and as such called for intelligent solutions to create a successful venue.

What was your team’s highlight of the project?

When we speak of Qatar as a destination it isn’t necessarily a part of the world that is on everyone’s radar when it comes to hospitality and entertainment just yet, so to have the opportunity to reinvent that perception has been a refreshingly exciting responsibility and we feel it is just the beginning of a very exciting chapter for the country.

Why did you enter the SBID Awards?

As creatives, we rely heavily on recognition from esteemed committees to sustain our credibility, and there’s no other platform that offers it quite like SBID. They are, quite simply, an undisputed achievement within the design world and we take immense pride in having the opportunity to put forward our best work year upon year.