4th February 2022 | IN PRODUCT NEWS | BY SBID ShareTweetPinterestLinkedIn Bolon is recognized all over the globe for its award winning and sustainable woven design flooring. This year the design company launches a unique and bold collection created by its inhouse team. The Truly collection let flooring become the statement of any room. “We’ve been braver than ever before; we gave ourselves the freedom to try out and create all that we have been curious about over the years. Questioning technical challenges and our own perceptions to innovate new expressions, weaving flooring in colour effects and patterns never seen. I feel we’ve really outdone ourselves this time and pushed the idea of what woven flooring can be”, says Klara Persson, the company’s Head of Product Management. The Truly collection consists of five different patterns, all with their own expression and identity. Enlarged patterns, colour effects and hyper texture is what Truly is all about. Bolon is bold and is always pushing the boundaries, challenging the perception of flooring design. This year more so than ever. The global campaign, created by Bolon’s in-house marketing department, focuses on brand values such as creativity, craft, passion, colour and heritage. “We love creating the unexpected, we love moving forward. This is Bolon”, say Annica, Cathrine, Klara, Lisa and Marie. ANYTHING EVERYTHING, a graphic pattern building rooms within a room. Drifting from intense green to glossy white on dark blue. DISRUPT AND DISCOVER, an elegant multi coloured check with soft glimmers of yellow, white and green. Dark and inky on a nearly deep blue base. 100%, a sparkling out of focus zig-zag pattern. Vibrating ultraviolet on a black, oily base. PRECIS, a flowing pattern in magnified formations. Deep black base with a copper sheen and blue sparkles. I SEE YOU, a collage-like pattern, layers upon layers of subtle surfaces. An experiment on a chalky white base. “Along the way, we found ourselves right in the middle of our DNA, the very heart of Bolon. All that we have ever created and experimented with have brought us here. Five different faces of Bolon, showing who we truly are”, says Annica Eklund Chief Creative Officer at Bolon. Truly is made in Sweden only with renewable energy, contains recycled material, is easy to maintain, has a high-performance classification, 33 Heavy commercial and a 15-year warranty. The designs comes in roll, 50×50 cm tiles and as Bolon Studio tiles, except Anything Everything, only available as roll. The collection is accessible worldwide from the 26th of January and is ideal for spaces with room for high-end design with a unique expression. About Bolon Bolon is a Swedish design company that makes innovative flooring solutions for public spaces. It is a third-generation family business run by sisters Annica and Marie Eklund. Under their leadership, Bolon has transformed from a traditional weaving mill into an international design brand with clients such as Armani, Google, Four Seasons Hotels, Chanel, Adidas, Apple and Missoni. With a strong commitment to sustainability, Bolon designs and manufactures all its products at a facility in Ulricehamn in Sweden. The company is recognised worldwide for its award-winning flooring and its collaborations with some of the world’s most acclaimed innovators and creatives. Visit Profile If you’d like to feature your product news here, get in touch to find out more. If you’d like to become SBID Accredited, click here for more information.