29th November 2023 | IN PROJECT OF THE WEEK | BY SBID ShareTweetPinterestLinkedIn This week’s instalment of the Project of the Week series features a neutral and biophilic salon design by 2023 SBID Awards Finalist, Cocoon & Bauer. Additional Lengths, a leading hair extension and hair care products brand based in Teesside, sought to relocate their salon and store from their original site on the outskirts of Stockton to a more central location in the town centre. They approached Cocoon & Bauer with a straightforward yet powerful brief: to create a unique and awe-inspiring ‘Super Salon’ that had never been seen before in the region. The client wanted their new building in Wellington Square to be stripped back to its bare bones, creating a breath taking and unforgettable environment which would leave customers in awe the moment they walked through the door. SBID Awards Category: Retail Design Practice: Cocoon & Bauer Project: Additional Lengths Super Salon Location: Stockton-on-Tees, United Kingdom Cocoon & Bauer - Additional Lengths Super Salon What was the client’s brief? Our client approached us with a brief of bringing their vision to life and designing a space that was functional for Additional Lengths. Previously, Additional Lengths had a retail store and a salon, but these spaces were separated. Our task was to combine the two spaces, allowing them to expand their retail and salon space. Photo backdrops were an important factor to the space, which will be changed every season and will allow clients to get their photographs taken in front of different backdrops for social media with their new hair. Lighting was an important feature that the client requested, as it was important for the space to be appropriately lit for purpose, but also to allow each bespoke element to become a feature. The overall aesthetics needed to hit the brief of being modern, clean, and neutral but reflect pops of colour from the branding. Cocoon & Bauer - Additional Lengths Super Salon What inspired the design of the project? The beginning of any project is so exciting – it’s the stage where we can lay all our initial ideas on the table and start sketching on a blank plan. We got the layout to work and then we started to add some meat to the bones. To keep the space neutral, we used a lot of oak in the space, which compliments the neutral tones and allows the pinks and purples throughout the interior to pop. With the space having high ceilings, we knew the display and salon area had to make a real impact. To contrast the neutrals, the design also features greenery and introduces biophilic design. Quirky features such as the ‘Fuel Bar’ and the ‘Additional Lengths’ phone box added a fun element – (unfortunately, if you call AL the phone box doesn’t ring). Cocoon & Bauer - Additional Lengths Super Salon What was the toughest hurdle your team overcame during the project? Due to the concrete flooring of the space, we couldn’t move the services or amend the fall of the pipe work. We added a step up to the backwash area, so this coincided with the plumbing. The backwash area sits on a step up, which zones off this area and makes it a real feature. Cocoon & Bauer - Additional Lengths Super Salon What was your team’s highlight of the project? I have a few highlights, there were a lot of bespoke elements (pretty much everything) to this project and seeing this project stage by stage, was so exciting! Our team going in at the end and cleaning, staging, and making final touches just made the whole project complete. Seeing the Additional Lengths team’s reaction was also a highlight, as this had been kept a secret from most! Having happy clients is one of the best feelings. Cocoon & Bauer - Additional Lengths Super Salon Why did you enter the SBID Awards? We wanted to showcase this project and enter the SBID awards to show off our hard work that we are very proud of. Cocoon & Bauer - Additional Lengths Super Salon What has being an Award Finalist meant to you and your business? Being a finalist is a huge deal for all of us – we were all so excited when we got the news. We’re very thrilled to attend the awards and be part of this opportunity. Casey Hall, Interior Designer at Cocoon & Bauer Questions answered by Casey Hall, Interior Designer at Cocoon & Bauer. View the project We hope you feel inspired by this week’s design! If you missed the last instalment of Project of the Week, featuring a traditional and tranquil retail design by Aurora Design, click here to read it.