
This week’s instalment of the Project of the Week series features a masculine flat design by 2023 SBID Awards Finalist, Diego Correa Interior Design.
Diego Correa Interior Design was instructed to design this flat for a single gentleman who wanted his home to be inspired by the Industrial Chic style with a relaxed feel, stylish and masculine where all the items proposed reflected his interest and individual lifestyle.
SBID Awards Category: Residential Budget Up To £50,0000
Practice: Diego Correa Interior Design
Project: Clapham Junction
Location: London, United Kingdom


What was the client’s brief?
My client wanted me to get inspiration from the Industrial chic style, keeping it masculine, casual, and welcoming.

What inspired the design of the project?
I would say two things: The client: his lifestyle, interests, and character, and second: the use of colour in many metal structures of Victorian times.


What was the toughest hurdle your team overcame during the project?
Due to the modest dimensions of the space, the toughest challenge was to find pieces that work well together, that have the right dimensions without being small, and finally that there is a good flow between them so the flat feels and is comfortable visually and in spacial terms.

What was your team’s highlight of the project?
Being able to create a specific space for every use in the flat but at the same time feeling that smooth transition between them makes the flat feel, having the right proportions and is rich to experience.


Why did you enter the SBID Awards?
The excitement of believing that there is something positive being said by the project and wanting to share that with colleagues and a bigger audience is really important; acts of creation are to be shared.

What has being an Award Finalist meant to you and your business?
It means a lot to me; the fact that an ethically well-chosen jury has found elements that they consider either good, beautiful, consistent, or unique in my project so they together offer a solution in interiors that is attractive and hopefully rounded is a recognition of the skills needed to achieve that outcome and as such it increases exposure, credibility, and recognition as a good and creative professional. There is no professional that does not want this endorsement.
Questions answered by Diego Correa, Director of Diego Correa Interior Design.