Discussing Design with Carolina Sandri, Casa Forma

Meet Carolina Sandri

creative director, Casa Forma

Carolina Sandri has more than a decade of experience designing and implementing high-end interior design and architecture projects in London and around the globe. Trained as an architect, she established her own architectural business in her native country Brazil before moving to London 15 years ago.

Her passion for design excellence and extensive knowledge of the luxury global market makes it possible for her to transform any client’s aspirations into a truly bespoke luxurious space. Her architectural background gives her a combination of creative design skills with a wide range of technical knowledge.

Carolina is the creative director of the award-winning luxury design studio Casa Forma and is responsible for delivering leading-edge residential schemes for international high-net-worth individuals and property developers.

How do design preferences differ between Brazil and the UK?

Brazil is a hot and tropical place, and it’s well known for architect Oscar Niemeyer’s white concrete buildings. In Brazil designers are freer with their use of colour and more daring in their combinations of different styles, furniture and accessories compared to London. I’ve been working here for more than 15 years, and while a number of new modern buildings with minimalist architecture have been constructed over the last few decades, I would say the classic traditional style is still most appreciated, not only by our UK clients but our clients from abroad. I believe it’s because of this country’s history and strong Victorian design heritage. Of course, every country has its own past in terms of style and elements. There aren’t really typically Brazilian or typically London design preferences. What differs is the tastes and requirements that dictate what’s important to clients and their families’ lifestyles. We design around that.

What is a luxury amenity a client has recently requested?  

We’ve seen many crazy luxury requests! A client in Dubai asked us to design a large circular shark tank and incorporate it into an entertainment space. It was also connected to an outdoor infinity swimming pool – separated by a very thick glass wall, of course! It was meant to hold no more than two sharks. Our team was responsible for the design, but not the installation, so we don’t know how it came out in the end. We were curious how the sharks would look to a person swimming in the bottom of the pool – almost like a scene from a movie. Our tank design also integrated audio, light and sound systems and controls. Most of our clients want the ability to open blinds and control everything in their home just by touching a button.

Where are your go-to places for finding new materials for your design library?

I go to a lot of industry events such as Decorex, Masterpiece, London PAD and Design Week, which I find great fun. It’s very important to see and hear what our collaborators and suppliers are up to. I use a lot of social media these days. Instagram is especially full of nice suppliers and is an easy way to track new inspirational materials using hashtags. I also really enjoy museums, having been to a lot in the past. Last year I took a client to Masterpiece, which has loads of art, because she wanted to source some pieces. I like to see different kinds of furniture and antique pieces with their own styles. Design Week is a mix of modern and contemporary items. I go to, let’s say, six or seven of them each month. There’s always something going on in London.

How do you stay current with changing design zeitgeists, and how is this reflected in your projects? 

I read a lot of design magazines like Architectural Digest, House and Garden, Elle Décor, as well as online articles, to keep current with tendencies, but I don’t believe in really following trends. There’s nothing wrong about working with the latest trends, but I believe in timeless designs. Styles incorporating neutral colour palettes with textures, layers and well-placed lighting add longevity to my design schemes. This is one of the reasons our clients come to us. They know we’ll design a place they can live in for a long time, maybe changing a few accents and accessories, but the main spaces will be around for five or ten years.

Carolina is one of the prestigious experts invited to join the extraordinary jury for the SBID Product Design Awards, alongside other renowned professionals across industrial and interior design, brand development, architecture, educational research and forward-thinking enterprise.

Click here to view the full judging panel.