Munich Creative Business Week (MCBW), with its 60 creative spots throughout the city and over 60,000 visitors, is a fixed event in the calendar for the most important pioneers and artists, but also up-and-coming creative talents on the international design scene. Many of them also attend exhibitions, conferences, workshops and tours given by companies in Munich. The motto “Design connects” is a guiding principle and it is put into practice over the course of a whole week in Munich. What makes the MCBW particularly attractive is that it has a different theme each year, based on societal trends and discussions.