22nd January 2024 | IN PRODUCT NEWS | BY SBID ShareTweetPinterestLinkedIn Perfect for all those who want to bring their own ideas to life: IMO – short for “In My Opinion” – should be seen as an invitation to create an expressive and personal design for the home bathroom. The series from Dornbracht fits effortlessly into many different styles, and will be available as a refined design from April 2024. With the aid of artificial intelligence, a video piece has been created to emphasise the universal character of IMO. A morphing video, produced with the aid of artificial intelligence, shows the universal character of IMO in a playful way. The depicted interior designs merge, to produce innumerable architectures. Hybrid forms, fluid transitions The moving images translate the versatility of IMO in an eye-catching and playful way: Providing the starting point were four, newly-created bathroom architectures showing the fittings series in completely different settings – including a pink guest bathroom, an urban apartment bathroom, a family bathroom in fresh, pastel yellow, and the premium version in soft sage green. The shapes morph into one another, allowing the bathrooms to transition smoothly between each other. The forms, colours, and structures of the interior designs merge continually, and are seen caught in dynamic motion. Dornbracht uses this to provide valuable impetus for designing home bathrooms. The soft sage green gives colour to the “premium bathroom”, and is combined with light shades of wood and classic white elements to represent functional elegance. Subtle refinement: IMO now more delicate The reason for the artistic project is the thorough review of the IMO series. Sieger Design, a partner of the Iserlohn-based manufacturer for many years, gently changed the design of the fitting. “IMO is a fitting that works in many contexts and in many furnishing styles,” says owner Michael Sieger. “Now, after more than 13 years, we have given it a refined, lighter, and therefore contemporary appearance. It is more slender, making it seem more delicate and even more precise. But in making the refinements, we have retained the proportions and traits that distinguish IMO: These include, for instance, the striking shape of the spout, and the combination of two basic geometric forms, the circle and the rectangle,” he continues. Four new bathroom architectures are the starting point for the moving images. Here: the small guest bathroom, the “Powder Room”. IMO in Matte Black creates a particularly expressive contrast against the pastel-pink background. Lower water consumption and numerous new product types The water consumption of the basin fittings was also optimised as part of the refinement. The reduced flow rate achieved a saving of approximately 35%, with the spray pattern barely changed. In the “apartment bathroom”, balanced browns are combined with wood provide naturalness and homeliness. The bathroom architecture is designed for urban living environments, conveying a visual sense of openness and spaciousness, even in a small area. Lastly, Dornbracht added numerous new product types and finishes to the series, so that IMO can adapt even better to individual ideas and requirements: Just one of the many innovations is the two-hole mixer, where the handle can be positioned anywhere on the washstand. With Matte Black, Dark Chrome and Brushed Dark Platinum, there is also a far wider choice of dark finishes available. For the refinement, Dornbracht’s partner, Sieger Design, subtly changed the striking, hybrid design form of the IMO series. About Dornbracht Dornbracht, with headquarters in Iserlohn, Germany, is a leading specialist for superior designer fittings and accessories for bathrooms, spas and kitchens. The company was founded in 1950 and today is internationally renowned among architects, designers and luxury consumers for its product portfolio in more than 125 markets. As an ultra-luxury brand, Dornbracht prides itself on its innovative technology and “Made in Germany” manufacturing standards which are made possible by state-of-the-art production technologies and highly qualified employees. The brand is driven by its clearly defined Design Principles which ensure every product will remain timeless and relevant for generations to come, characteristics for which Dornbracht has achieved worldwide recognition. Visit Profile If you’d like to feature your news or stories on SBID.org, get in touch to find out more. If you’d like to become SBID Accredited, click here for more information.