10th March 2022 | IN INTERVIEWS | BY SBID ShareTweetPinterestLinkedIn In this week’s interview with 2021 SBID Awards winners for the Fit Out Contractor of the Year – Residential category, ALTER EGO, the designers discuss creating interiors that perfectly align with the clients’ desires and blending the architectural style of the residence into its interior design. SBID Awards Category: Fit Out Contractor of the Year – Residential Practice: Alter Ego Project Group Entry: Oiseau Bleu How important is it to enter the SBID Awards & receive industry recognition for your work? What are the benefits? We are absolutely delighted and honoured to become a winner of the SBID Awards in the Fit Out Contractor of the Year – Residential category. Receiving recognition from one of the most prestigious and renowned awards in the global design industry brings not only status and global promotion but also inspiration for new incredible projects and hopefully the future victories. What do you think made this particular design an award winner? This project on the Cote d’Azur is an example of successful synergy when the wishes of the Client and their willingness for innovative ideas coincided with our creativity and experience in the realization of unique and complex turnkey projects. One of the customer’s key desires was a house exposed to nature so in this coastline villa we implemented the concept of a space with blurred boundaries, open to light and air. The seascape of the French Riviera inspired our team and became the main visual component of the interior. From certain angles it seems transparent. Each room faces picturesque views from panoramic windows. A high point and best illustration of the concept is a sophisticated light composition – a flock of glass birds “hovering” in the central room of the villa. These bespoke pendants of different shapes and sizes were created according to our designer’s sketches by outstanding glass artisans. The functional content of the house and all storage systems are designed to create a feeling of completely unfurnished space, where nothing distracts from the purity of lines and the beauty of proportions. The exterior of the residence is an architectural statement in itself. How far did this inspire the design of the interior? A good interior is always a consequence of high-quality architecture. The villa blends perfectly with the surrounding landscape and the design solutions correspond to the context of the place. Bionic forms present in façade design, inside the house turn into large-scale arches, the curved wall panels set up a unique plasticity of the space and create a feeling of perfectly smooth surface. The decorative effect is enhanced by Onyx Rainbow inlay of extraordinary colours and patterns, perceived as stunning pictures created by the nature itself. A mesmerizing Calcite Blue picked up as the main bathroom finishing material captivates the observer with the charm of its sugary tones that, on one hand, suggest the perception of ethereal beauty and, on the other, symbolise freshness and clarity. White colour, prevailing in the interiors, acts as a joint background, emphasizing the continuity of spaces. When taking on a turnkey project, what is your approach to establishing a successful design scheme that achieves the client’s vision/brief? Our first responsibility and aim are to hear and understand the client properly. We do our best to ensure that our architectural or interior design concepts hit the customer’s wishes on the first try. This is a very ambitious goal, but there is no other way to start working on a complex, unique project. Accurately hitting the client’s wishes on the first try means that an invisible connection has been found, a person has been heard and understood, and understood not only at the conceptual level, but at the level of further interaction – we already know which project timeline to build, which team will be most effective in working on this project, which contractors will be able to meet the client’s expectations, and much more. How to achieve such an understanding from the first minutes? It is probably easier to answer how to be a human… But there are simple ingredients: experience, good education, wide vision, and most importantly – passion for what you do. Now that you’ve won an SBID Award, what are the next steps? Is there anything new you are excited to be working on? Among new directions for the company’s development, we could highlight the sphere of hospitality. Our deep knowledge and many years of experience in private premium sector are highly demanded by hotel developers, allowing them to embody the principles of unique comfort and exclusivity in commercial hospitality projects. Due to the change of travel conditions, that we are witnessing now, people’s requirements for a hotel are also changing, as they often have to spend more time there. So, new boutique hotels more often make use of the experience of bespoke residential construction, creating the most comfortable and thoughtful living conditions for their guests. And we are very pleased and excited to cooperate with developers in this industry. What advice can you give to young designers starting out in the design industry? Starting work with a potential Customer it is important to place the person in the centre stage, to hear and understand them. Therefore, in order to more accurately determine their concerns, interests, hobbies, favourite places and preferences, designers should listen to the Client more than talk about themselves. Do not focus only on your ideas and sources of inspiration, always put the interests and wishes of the client first, and do not forget that the ideal interior is always created exactly for a specific customer and takes into account the smallest details, like a tailored suit, made exactly to measure. View the full project Questions answered by Julia D. Lantieri, Founder and CEO and Vyacheslav Labzin, Architect and Creative Desirctor, ALTER EGO Project Group. Julia D. Lantieri and Vyacheslav Labzin Julia‘s managerial talent and degrees in political science, economics, architecture and design, as well as an MBA, made it possible to turn a team of the best professionals into a global company, implementing projects in all corners of the world and gaining recognition from the professional community. Vyacheslav graduated from MARKHI (Moscow Academy of Architecture) in 1996. Since 2007, he has been Chief Architect and Head of ALTER EGO Project Group creative department. A winner of prestigious awards, architect with extensive experience, author of over 500 spaces, member of the Union of Architects, photographer and graphic artist – Vyacheslav realised his talents and creative ideas in large-scale, high-status projects around the world. Visit Website Hey! I am first heading line feel free to change meIf you missed last week’s Interview with the Product category Furniture – Residential winner Lalique, click here to read it.