Hotel Pubilc Space Boasts a Vibrant, Playful and Immersive Design

Project of the Week: SBID Awards Finalists 2019

This week’s instalment of the #SBIDinspire interior design series features a vibrant, cinematic inspired design for a memorable hotel experience in Dubai. Unleashing an unprecedented dimension to Studio City in Dubai, the aptly named Studio One Hotel sits perfectly within its demographic as its entire narrative plays tribute to nostalgic touches and cinematic expressions. Bishop Design crafted a dynamic interior scheme, boasting an intoxicating arrival experience where guests are greeted with playful features such as an old-school vintage TV installation and unique lighting solutions in the form of figurines carrying umbrellas. Along with an eclectic mélange of loose and fixed furniture and vivid artworks, the hotel lobby and public space reinvents people’s expectations of how a hotel should feel, look, and function, while complying with local standards; casual, comfortable, ultimately stylish, somewhat provocative, memorable to all and a hybrid between art and function through its visually striking interior and subliminal messaging.

SBID Awards: Hotel Public Space finalist sponsored by Viva Lagoon

Practice: Bishop Design

Project: Studio One Hotel

Location: Dubai, United Arab Emirates

What was the client’s brief? 

The Studio One Hotel as prescribed in the Client Brief was to create and establish a new language and philosophical approach to a modern, current, 4-star hotel environment. The hotel was to feature 5 different room types, which would include a selection of extended stay studios and apartments. Creating a comfortable and homely environment was at the heart of the projects conception with careful consideration dedicated to self-service pantries on each floor, in-house launderette and a grab & go counter. Space allocation was paramount to best utilise the area available still adhering to DTCM standards and guidelines, however, playful, cheeky and diverse in its application and design styling. The clients desired to create a fresh hotel offering unique to the region and to the star offering in spirit yet establishing an individual identity as a home-grown brand that would set the precedent of subsequent future outlets to follow. The approach taken was to create something fresh, original, multi-faceted in its function allowing the guest to stay either on a short-term or long-term basis. We were also commissioned to design two F&B units within the hotel.

What inspired the interior design of the project? 

Encompassing guests in its strong narrative, Studio One has become a real home-from-home environment through its immersive cinematic character, naturally enforcing an authentic connection to every guest. The narrative has resulted in a cozy space that everyone can relate to and feel comfortable within. Nostalgic senses exude from the entity’s cinematic expressions right from the old school TV feature that greets guests from the onset of their experience through to the playful “on air” lighting features that illuminate whenever a room is occupied. This thematic continuity enhances an effortlessly loveable charm between guests and the hotel, and is what sets the guest experience far beyond other hotels in the region.

What was the toughest hurdle your team overcame during the project?

The desired design direction was to be ultimately cost-effective, considering materials which were unique, recycled with a strong use of graphic and visual connectivity throughout, thoughtfully provocative however synonymous with its demographic yet also possessing the versatility to be rolled out within different regions on a global level.

What was your team’s highlight of the project?

Studio One was designed to unleash an unprecedented dimension to the city’s DNA which would eagerly entice residents and tourists alike, from surrounding residential areas and Dubai as a whole. Now fully established, Studio One compliments yet stands out from its surroundings through its cinematic context and striking personality, instantly becoming a desirable hotel and F&B hotspot in Studio City, which was somewhat previously absent from many alluring traits. It is an honour to have introduced something so unique and vibrant to the region that brings the community together.

Why did you enter the SBID Awards?

Showcasing projects of the highest calibre all over the world, the SBID Awards stand as a desirable platform for every designer to share their work. It truly is a privilege to be able to submit a selection of our projects, as we become inspired year on year with the unprecedented talent and expertise that that the awards influence.

Questions answered by Pail Bishop, owner & founder, Bishop Design by Paul Bishop

We hope you feel inspired by this week’s Hotel design! Let us know what inspired you #SBIDinspire

If you missed last week’s Project of the Week featuring decorative details and oriental architecture for an innovative Chinese classical style, click here to see more.

SBID Awards 2019 | Hotel Public Space finalist sponsored by Viva Lagoon