29th April 2021 | IN INDUSTRY NEWS & BUSINESS | BY SBID ShareTweetPinterestLinkedIn This month’s product news highlights SBID Accredited suppliers working to improve the negative impact of our interior environments, with the latest sustainable products and innovations in interior design. From circular production models in sanitaryware and new recycled materials for upholstery, to smart technology in the bathroom and ecological, air purifying paints. Graphenstone’s Spring Update highlights its collection of air purifying paints Many people’s homes will emerge from the pandemic transformed – and now you can actively clean your air with one of the world’s most certified eco paints. Three full 15 litre pots of Graphenstone’s Cradle to Cradle Gold Standard lime paint, Ecosphere Premium will absorb as much CO2 as a tree (as well as Nitrogen Oxide and Sulpher Dioxide). Plastic free, toxin free and fully sustainable these unique paints incorporate Graphene technology to make it super strong and longer-lasting, whilst being fully breathable. This allows moisture to flow through the paint surface, which helps to reduce condensation, mould and mildew, creating a much healthier indoor environment. Graphenstone paints are now available in a range of sizes, over 1000 colours and varieties for all areas and surfaces in both interior and exterior projects. Click to shop Aiming for a world without waste – GROHE launches Cradle to Cradle Certified ® products To tackle resource overconsumption and waste in the bathroom sector, the global brand is taking the step away from a linear model, towards circular value creation (the economic model of the future) by launching four best-selling products as Gold-level, Cradle to Cradle (C2C) Certified ®. After switching to CO2-neutral production, with targets to replace all plastic components in product packaging, GROHE is reinforcing its commitment to a sustainable transformation. In contrast to a linear model, the C2C concept enables GROHE to drastically reduce the use of new resources: a product is designed and manufactured with the intent of using its components in its end-of-life-phase for the creation of new products. Cradle to Cradle Certified ® products have thus been assessed for use of environmentally safe, healthy, and recyclable materials. “There is a massive opportunity for innovation in the building sector, since it accounts for more than 50% of the worldwide material consumption”, said Prof. Dr. Michael Braungart, who developed the C2C design concept together with William McDonough. “GROHE plays an important role in setting a precedent that circularity in the sanitary industry is indeed possible.” Click to shop Linwood introduces more sustainable fabrics with its range of recycled materials Using offcuts from the fashion industry – Verde is Linwood’s new eco-friendly plain cotton collection woven with 80% recycled cotton – an exciting addition to their sustainable fabric offering. Sales Director, Warrick Gloyn says: “We are striving to produce fabrics that last, feel good and that don’t harm the earth. This is our first launch for 2021, but we are working on a new generation of recycled fabrics.” The chemical-free cotton fabric is double brushed and comes in a comprehensive palette of 46 colours from off whites and classic neutrals to fresh pinks and blues. The durable fabric is ideal for curtains, loose covers and upholstery, and is easy to maintain. This range sits alongside the Lana wool collection made using 85% recycled yarns, as well as a leather upholstery range, Saddle II using off cuts from shoes and bags which are usually sent to landfill. Click to shop Roca transforms bathroom experiences with innovative Smart Shower technology Roca developed a Smart Shower to revolutionise daily shower routines. The innovative shower uses smart technology to provide unique showering experiences with customisable settings and ease of use, the Smart Shower is a beneficial addition to any bathroom design. The intelligent control has a sleek, simple interface and allows up to three users within the same household to pre-set their desired settings. They can set shower duration, maximum temperature and flow rates all based on individual needs. The interface features a colour LCD display and touch sensitive controls with soft turn dials to ensure it is extremely easy to use and control. One of the smart benefits to the digital shower is that it can be controlled via an app. The app helps with energy and water saving, enabling users to monitor water and energy consumption to run their shower more efficiently. “It may seem like a luxury, but the Smart Shower is not just for convenience,” comments David Bromell Head of Marketing at Roca. “In addition to providing a luxe showering experience, the intuitive system will actively work to reduce water wastage, making it a sustainable and eco-friendly choice for the bathroom.” Click to shop Sensa by Cosentino® introduces 5 new colours to its’ natural stone collection A global leader in the production and distribution of innovative surfaces for the world of architecture and design, launches five new colours for its innovative range of protected natural stone, Sensa by Cosentino®: Siberia, Platino, Vancouver, Silver Grey and Graphite Grey. These new designs in quartzite and granite have been carefully selected for both composition and resistance to stains. “With this launch, we intend to respond to market demands by adding to our portfolio soft colours and tones, different matte finishes and, above all, exclusive and distinctive materials”, says Francisco Guzmán Gutiérrez Martos, Product Manager of Sensa by Cosentino®. The Cosentino Group collaborate with the Environmental Association, Sustenta to consolidate its vision as a climate leader through measures and transformative projects to achieve a more sustainable economic model. This commitment translated into improving waste recovery rates, the reduction of emissions and energy efficiency. Click to shop Not only natural, but supernatural: Martini Interiors introduces Essenza Supernatural The latest addition to the Essenza collection, luxury design-oriented kitchen program by Martini Interiors, Essenza Supernatural is a kitchen composition that lays its foundations in innovation, technology and sustainability. With the high quality of ‘Made in Italy’ craftmanship, the use of precious materials and numerous customisation possibilities always present in the brand’s DNA, Essenza Supernatural goes beyond its own limits, creating a product in which cutting-edge composition, technological and decorative solutions and attention to sustainability are the absolute masters. In short, not only natural, but supernatural: the scheme utilises environmentally-friendly materials and innovative finishes in every detail; derived from certified forests and treated with finishes that enhance the natural grain of the wood, whilst remaining natural and non-toxic. 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