14th August 2023 | IN HOSPITALITY DESIGN | BY SBID ShareTweetPinterestLinkedIn JMDA have worked with Mitchells & Butlers for years, evolving their Premium Country Pubs brand to new heights and standards. The brand celebrates the traditional country pub whilst giving them a new lease of life by introducing new food offerings, cocktails, and interiors. Director of JMDA Ltd, Jonathon Morgan, said: “As a long-standing client of ours, we are always proud to be involved in the latest evolution for the beloved Mitchells & Butlers brand”. The Orange Tree - JMDA The Orange Tree - JMDA Completed in April, this project involved full renovation of the pub’s interior, bar, restaurant, casual dining areas and restrooms. The exterior was also given a new lick of paint, signage, landscaping, and furniture. The pub is located in Totteridge, a suburban borough of Barnet, London. As a more affluent area, the interiors were to offer spaces for a range of occasions for its clientele. The Great Hall offers a lighter, airy space for mid-week treats. For the special occasions, guests can reserve a table in The Niche and pop-in for a few at the weekend in The Connoisseur Club. The Orange Tree - JMDA Designer Alexandra Mason explained: “This project is the latest evolution of our new concept for Premium Country Pubs. The Kings Arms was ‘The Country Club’ edition, providing a more classic approach to our latest concept. The Orange Tree channels the inner-city member’s clubs, a more high-energy approach to our concept”. The Orange Tree - JMDA The Orange Tree - JMDA This project has an abundance of high-energy features. The front bar is constructed from individual timber leaves painted in a mellow peach tone, offset with bright scalloped bar stools. In The Orangery, back-to-back booths center the room with Versital marbled tabletops and radiant globe lighting. Artwork creates a mythical feel to this room, providing a lighter space for the day trade. Adjacent, The Curator Space features booths within bookcases, screening off smaller groups for a more intimate dining experience. To the far left of the building is the Elevenses. Lined with glistening champagne walls, a tiled fireplace and over-sized seating, this space creates something special for those larger groups looking for a celebration. To the rear of the restaurant is the niche, a covert space to dine and drink. Decorated entirely in a warm pink, with textured wallpaper and curtains to a secret table, the niche is something to talk about. The Orange Tree - JMDA When customers visit The Orange Tree, they will be enchanted by the colour, atmosphere, and energy of the space. Truly a destination pub for all occasions, The Orange Tree offers something for everyone, whilst providing a taste of the elite. The Orange Tree - JMDA The Orange Tree - JMDA After creating the concept late last year, JMDA have been excited to deliver the long-awaited second evolution of the Minerva. Alexandra said: “As a completely different feel to the Country Club, we are ecstatic to have delivered this project, showing what JMDA are truly about”. The Orange Tree - JMDA About Jonathon Morgan Design Associates Limited JMDA are a multi-award-winning Interior Design studio and Brand Identity creators for Blue Chip clients & Entrepreneurs. Specialising in the hospitality and leisure industries, they provide Interior Design, Architectural, Brand Development, Concept Creation services and are pragmatic visionaries. Visit Profile If you’d like to feature your news or stories on SBID.org, get in touch to find out more. If you’d like to become SBID Accredited, click here for more information.