24th March 2022 | IN INTERVIEWS | BY SBID ShareTweetPinterestLinkedIn In this week’s interview with 2021 SBID Awards winners of the KBB Design category, Extreme Design discuss the evolution of clients’ wishes and what role kitchens play in homes today, as well as their approach to designing interiors that reflect the client’s personal style. SBID Awards Category: KBB Design Practice: Extreme Design Entry: The Lake House How important is it to enter the SBID Awards & receive industry recognition for your work? What are the benefits? The SBID awards create awareness for outstanding achievement and celebrates design creativity and excellence worldwide. It allows designers to push the boundaries of design and bring global recognition to those with good design practices within the industry. At Extreme, it is our vision to make an impact on design in this country, and the awards are a fantastic opportunity to showcase our work. An SBID award carries credibility and helps build our reputation amongst clientele hoping to engage with Extreme for their unique and special projects. What do you think made this particular design an award winner? At Extreme, we believe that every great design starts with an inspiration. This belief and design approach gave us the freedom to design every detail of the client’s kitchen to suit their vision. The elegance, sophistication and character of Art Deco design had captured their imagination and would form the basis of the design narrative. Influenced by The Churchill Bar and Terrace at the Hyatt Regency in London, the scheme works as a functional family living space and exudes luxury and exhibits a firm nod towards the clients love of everything art deco. The design transcends material and function and creates a one-of-a-kind space where every detail reflects our client. As experts within the kitchen design sector, what do you think has been the biggest evolution in the kitchen space over the last decade? What external factors do you think have played a role in this shift? Over the last decade we have seen clients move away from interiors which follow a common style or trend and look for something more personal, something which is a direct reflection of them and their life story. Since the 90’s the kitchen has been the centre of every household, and our clients are spending more time than ever in these multipurpose rooms. The clients story dictates the design direction, and we are selecting materials and finishes based on emotional connection and not just look and feel. Once a utilitarian design decision, kitchens now truly reflect the homeowner’s life, style and taste. How do you make sure a design reflects the clients’ individuality and personal stories? Do you have a specific approach and how do you balance this with your own design style? The client’s story is at the heart of every design, and it stems from our belief that a design reflects a life lived, not just a lifestyle. We approach each project with a fresh perspective, bringing new ideas founded from our wealth of experience. The details we gather go beyond just practical and functional requirements. We take time to listen, understand and connect with how our clients want to feel in their new environment. Part of what makes Extreme so different is the design freedom that we bring to every project. Each design is individual, so we don’t limit ourselves or our clients to set styles or ranges. Each design begins as a blank canvas and evolves to reflect each client’s personal design story. Now that you’ve won an SBID Award, what are the next steps? Is there anything new you are excited to be working on? The awards have given us the belief and drive to continue developing our design approach, knowing that we have a formula that realises some of the most individual and exciting projects in this country and worldwide. We are constantly working on what’s new and what’s next! And we look forward to sharing this with you in the years to come. What advice can you give to young designers starting out in the design industry? Open your eyes to the world; you can find inspiration in everything. Listen to your clients, stay focussed and don’t be afraid to push your client to the edge of their boundaries. Everyone is different, so listen to your client’s story and use this to fuel your creativity and create a design that is truly special. View the full project Questions answered by Jade Jones, Design Manager, Extreme Design. Visit Website As Design Manager, my role spans every project, ensuring consistency of practices, fulfilment of Extreme’s design ethos and delivery of quality standards through close collaboration with the team. I thrive from the satisfaction of working with a creative and dynamic team, sharing my desire to create and improve the built environment to ultimately enhance each design. I enjoy following our clients’ journeys from design through to final completion, endorsing efficiency and accuracy to uphold Extreme’s design values and promise to our clients. My aspiration is to create interiors which feel exciting, and I am energised when bringing ideas that fuse ergonomics and aesthetics to realise a client’s vision. Hey! I am first heading line feel free to change meIf you missed last week’s Interview with the Restaurant design category winner Design Command, click here to read it.