Q&A with ID4U Studio: Light and Airy Apartment Design

In this week’s interview with 2022 SBID Awards winners of the Residential Budget Up To £50,000 category, Co-founder of ID4U Studio, Viktoriya Moshchynska shares the concept and decisions behind the design, approach to enlarging a small space and working within the budget.

This small apartment was made for rent. It was important to create space that would fit a lot of people’s expectations but preferably for a young couple. The building is situated in beautiful place surrounded by nature.

Firstly, tell us a bit about the design of your project. What were the key ideas, concepts and processes behind it?

Because this property was made for renting the main idea was to create a simple design which can easily meet expectations of working singles or a couple. We also wanted to replan the space so it could look bigger and lighter and every inch of it could be functional. Our work started with layouts and constructive documents. Because our budget was limited I had to use some materials that were in stock at that moment. For example, we chose this simple white textile for the kitchen but decided to put it in a chevron way and make the black seams.

What was your biggest takeaway or highlight from completing this project?

We never thought about this project as of a special one. We just tried to create a nice place. Our client gave us full freedom within the budget and this worked out very well. This means that the best result is achieved when your client trusts you.

What has winning an SBID Award meant for you and your business?

We are from Ukraine. We know that there were 16 Ukrainian projects that got into the final in 2022, two of them won a category. I think, it shows that the interior design sphere is well developed in my country, and the work of our architects, designers and manufacturers, as well as my work personally, meets international standards and trends. It’s an important message that we as Ukrainians send to other European countries.

How do you approach design projects with a limited budget? Do you have any tactics you use to get the most out of it?

After 14 years of work I now know exactly which parts of an interior are worth spending on and which are not.

Space changes that require constructive works are worth spending on. I also never use cheap bathroom sets and taps, etc. The rule is simple: you shouldn’t save on things that are in-built within the apartment.

The other important rule is never buy fake. I can always find interior objects within the budget. I like to buy small furniture and decor from mass market producers. At the same time I only use authentic Art for my projects. It’s my favorite mix of something expansive and something cheap. Like when you wear an H&M t-shirt with a GUCCI skirt.

The wall inside the apartment was replaced with a glass one – what was the inspiration behind it and were there any difficulties/considerations that came with that?

In my strong opinion, inner architecture is the main thing of future interior. Standart planning never works. Rooms in this apartment were divided by a wall. It made them small and dark. Decision with a glass wall came to my head the first moment I entered the apartment. I instantly knew that we needed it. The only thing that stopped us was the price. But we assured my client that it was worth it. And she never regretted it. The wall completely changed the space by making it look bigger and lighter.

The space, although small, seems spacious and airy. How did you achieve this effect in this project?

Apartment used to have a covered separated gallery. We decided to add it’s space to the living room. We demolished the wall between the living room and the gallery. The living room became bigger. But the most important thing is that we could now enjoy this wonderful view over the Dnipro river through big windows which we didn’t see before. A lot of natural light now fills the whole apartment through the windows and the glass wall and makes it look airy.

Questions answered by Viktoriya Moshchynska, Co-founder, ID4U Studio.