5th January 2022 | IN PROJECT OF THE WEEK | BY SBID ShareTweetPinterestLinkedIn This week’s instalment of Project of the Week interior design series features a spacious penthouse design by 2021 SBID Awards Finalist, Lori Dundas Interior Design. Imagined during the early lockdown days of COVID-19, “The Sweet Life” is a series of conceptual 3D renderings, of a 303.6 m2 penthouse located minutes outside the downtown core of Edmonton, Alberta. With the rest of the building mostly finished and occupied, the owners strategically took their time to decide on how best to build out the unfinished space. By doing so, the 3D models evolved into case study of sort, showcasing an experience-based design which would live well regardless of outside circumstances. SBID Awards Category: CGI & Visualisation Practice: Lori Dundas Interior Design Project: Sweet Life Location: Alberta, Canada What was the client’s brief? The client’s primary concern was that the design would ultimately be a space that would function equally well supporting intimate family & friend gatherings, as it would larger social events. The brief also asked for the layouts to make the most of the nearby river valley and treed neighbourhood views. What inspired the design of the project? Friendship and finding a way to design a space that reflected the uniqueness of the clients. Turns out what the clients valued most is a common thread that connects us all – entertaining, showcasing things you love and that bring you joy, finding moments to sit with others, be with your thoughts and observe nature. Creating space for these moments to occur was the greatest inspiration for the designers. What was the toughest hurdle your team overcame during the project? The time spent to get the vibe right. The feeling you get when you look at the renderings is so important. And it takes a lot of time to get the materials and lighting to reflect accurately on the screen as well as in print. What was your team’s highlight of the project? Taking the original project and rendering it again only at night-time light levels. Not only did the camera angles improve, but there were a couple areas where additional lights were found to be needed. Doing this extra bit of work it made the overall design even better. Why did you enter this project into the SBID Awards? Purely an impulsive act. I was proud of the project and wanted to share it with the world. View the full project Questions answered by Lori Dundas, President, Lori Dundas Interior Design. We hope you feel inspired by this week’s design! If you missed the last instalment of Project of the Week, featuring a luxurious apartment design with a river view by Maison O, click here to see more.