LW Design: Creating a Secretive, Art Deco-Inspired Bar Design

This week’s instalment of the Project of the Week series features a secretive, Art Deco-inspired bar design by 2023 SBID Awards Finalist, LW Design.

LW Design were tasked to design a unique bar hiding in plain sight, a prerogative of an authentic speakeasy bar. The near impossible-to-find entrance, lavish and decadent styling, and secretive-vibe inside-outside lounge make Blind Tiger, Dubai the most sought-after evening venue. Any credible speakeasy has a discreet frontage and no discernible entrance. Blind Tiger is no different. Slightly hidden and tucked away, the bar and lounge have unexpected views across the beautiful Turtle Lagoon and the turtle rehabilitation project.

What was the client’s brief? 

The client’s brief for Blind Tiger was to design a unique bar that embodies the essence of an authentic speakeasy, hidden in plain sight. The directive was to create a space reminiscent of a secretive drinking den from the Prohibition era, characterized by rich, indulgent surroundings and an atmosphere of clandestine intrigue, fun, and mischief.

What inspired the design of the project?

The design of Blind Tiger was inspired by the concept of paying homage to the ‘Queens of Speakeasies.’ The space was envisioned as a tribute to this era, blending Art Deco-inspired detailing with a vintage vibe. The goal was to create a luxurious and decadent atmosphere that captures the essence of the Prohibition era, with deep blue wall panels, chinoiserie-style wallpaper, antique ceiling mirrors, and meticulously crafted joinery and furniture.

What was the toughest hurdle your team overcame during the project?

One of the toughest hurdles the team at LW Design overcame during the Blind Tiger project was the need to execute the design and interiors within a short timeframe and a tight budget. Despite these constraints, the team was committed to maintaining the sophisticated and glamorous detailing expected of the Prohibition era. They had to ensure that the design’s authenticity and opulence were not compromised by the budget limitations.

What was your team’s highlight of the project?

The highlight of the Blind Tiger project for the team was successfully transforming the original executive club lounge of Jumeirah Al Naseem into a sophisticated, glamorous, and playful speakeasy bar. The combination of the near-impossible-to-find entrance, lavish styling, and secretive ambiance created a sought-after evening venue that captured the spirit of the Prohibition era.

Why did you enter the SBID Awards?

The team entered the SBID Awards to showcase the exceptional design and execution of Blind Tiger. The project’s unique concept, meticulous attention to detail, and successful transformation of the space made it a strong contender for recognition within the design industry.

What has being an Award Finalist meant to you and your business?

Being an Award Finalist in the SBID Awards held significant meaning for LW Design and their business. It validated their dedication to design excellence and their ability to overcome challenges such as tight budgets and time constraints while delivering a stunning and authentic result. The recognition from the awards highlighted their expertise and creativity, enhancing their reputation within the design community and among potential clients.

Questions answered by Rachel Kidd, Partner and Design Director at LW Design.