23rd December 2022 | IN PRODUCT NEWS | BY SBID ShareTweetPinterestLinkedIn As designers and creators of floorcoverings for over 30 years, Crucial Trading continuously looks at innovative ways to work with sustainable and natural fibres. Adding to their constantly evolving collections, their technical and creative teams have recently created three new designs in wool – Collage, Weather Watching, and Balance – while adding new colourways to the popular wool Mississippi collection. Collage Collage provides a dynamic mélange of pattern and texture in a choice of five colourways that are inspired by modernist art. With names such as Soft Focus, Modernity, Juxtaposition, Paper Layer, and Mixed Media in a collage of blended hues, they are works of art in their own right! Woven from 100% New Zealand Wool, Collage is a chunky 6 ply tufted Loop Pile so definitely one to sink your toes into whether your creativity takes you in the direction of a bespoke rug or wall-to-wall fitted carpet. Collage - Mixed Media CG103 Balance Balance - Timeless BA502 Balance is a curation of quiet colour and texture designed to encourage reflection and restorative living. Extending mindfulness to how we exist in our interiors, this design champions beauty in the simplistic. Available in a choice of seven earthy and considered colourways; Timeless, Pause, Silence, Intuition, Clarity, Philosophy, and Grace, Balance is quite literally something to meditate on. Woven from 100% New Zealand Wool, chosen for its pureness of colour, Balance introduces an element of cut-pile/twist to Crucial Trading’s offering. A gentle balance between the cut and the loop results in an almost two-tone finish to the floor covering. Weather Watching Weather Watching is inspired by our British obsession with the weather. Earthy, subtle tones take direction from atmospheres and the unpredictable with enticing and atmospheric names such as Soft Rain, Thunderstorm Play, Overcast Day, and Indian Summer. Some days it storms, some days it shines, this is how the flower grows. The palette of calm colours gives the home a sense of grounding whilst creating a backdrop with which to live our lives. The collection is woven from hank dyed 3 ply tufted loop pile British Wool and comes in a choice of 11 different colourways. Balance - Clarity BA503 Mississippi Mississippi has become a design classic since it was introduced 18 years ago as a result of the creative team playing around with fragments of coloured wool fibres that were available on the floor of the workshop. This hero design welcomes eight new colourways into the collection bringing the total offering to 16. The new palette is inspired by natural dyes, providing softer, more muted tones for an earthy feel that becomes rich through application. Pale blues and greys combine with gentle tones of green, red, and brown for a relaxed interior that still has the edge. Mississippi is woven from 100% New Zealand wool which is chosen for its purity, enabling consistency and depth of colour. Mississippi - Indigo Russet WS149 Mississippi - WS140 Ginkgo Green Crucial Trading’s floor coverings can be ordered as bespoke rugs, runners or as meterage for a fitted carpet. Cover image: Balance – BA503 Clarity About Crucial Trading Crucial Trading design, manufacture and distribute the finest carpets and rugs. Leading the way in creative floorcovering since 1986, the brand continuously explores innovative new weaves, textures and patterns using 100% natural materials. Designed in-house, the textiles are made from natural plant fibres or wool, always sourced with the environment in mind. With an almost endless choice of versatile designs and colourways, the floorcoverings can be ordered as wall-to-wall carpet or as a bespoke rug or runner. Visit profile If you’d like to feature your product news here, get in touch to find out more. If you’d like to become SBID Accredited, click here for more information.