Pia Design: Creating a Nature-Inspired, Family Home Design

This week’s instalment of the Project of the Week series features a nature-inspired, family home design by 2023 SBID Awards Finalist, Pia Design.

Pia Design was commissioned for the sensitive refresh and redecoration of this dated but loved Georgian country family house. The clients wanted to keep as many of their existing furniture pieces as possible, opting to reupholster much loved heirloom items rather than buying new. Inspired by the stunning hilltop views of the North Downs surrounding the house, the concept was directly inspired by the natural surroundings and referenced the panoramic views of nature and invited the landscape in.

What was the client’s brief? 

This project was an exemplary case study for us in sustainable design. Our client had collected good quality furniture pieces of the years, some of which were handed down throughout the generations and had a lot of personal meaning to the homeowners. They wanted to keep as much of their existing furniture as possible, whilst being conscious that they want to modernise the look of their home. We successfully reused every single item of furniture, only filling in gaps with new pieces where necessary. Their existing furniture was lovingly restored and reupholstered and the new pieces carefully selected or made bespoke to fit in cohesively with the existing.

What inspired the design of the project?

The entire design of the house from concept to design development was inspired by nature. Firstly, we considered the panoramic views of the South Downs visible from this hilltop house and how the colours would change throughout the seasons – this was reflected in the colours schemes, patterns and textures we selected for the house – from nature murals to a soft, seasonal palette of blues and greens, always offset with pops of warming accent colours. Secondly, the materials we chose were primarily natural, sustainable materials, such as Carrara marble, wooden flooring, and fabrics which were at least 75% natural fibres.

What was the toughest hurdle your team overcame during the project?

I would say that working with the client’s existing furniture and focusing so rigorously on not sending anything to landfill unnecessarily did come with its own challenges – we spent a long time playing around with what furniture could be reused in what room and how to refurbish existing pieces – often reupholstering can be more expensive than buying new furniture, so we had to consider carefully how to sensitively and cost effectively breathe new life into existing furniture that didn’t always feel like the best fit for some design schemes. For example, the client’s existing main bedroom bed was a very heavy, ornate wooden sleigh bed which felt overwhelming against the soft blue colour palette we recommended. We overcame this by opting for a custom, handpainted mural by De Gournay behind the bed, as well as large, bright coloured cushions, to draw the eye to these details as opposed to the heavy bed.

What was your team’s highlight of the project?

The highlight was undoubtedly when the client saw her home finished for the first time after the re-upholstered furniture arrived back from the workshop. When she reacted to her grandmother’s chaise longue brought back to life, I don’t think there was a dry eye in the room. It was very emotional and hugely satisfying to see the hard work we had put into the project be so appreciated and to see just how personal and meaningful everything in their home was to them, and to hear their feedback on how well they felt we had interpreted their brief and understood just how important retaining these heirloom pieces was to them. Of course seeing our project featured in Homes & Gardens was also a moment of great pride!

Why did you enter the SBID Awards?

Sustainability is at the heart and soul of everything Pia Design does, and this project has been such a perfect showcase of our commitment to our ethos and a testament to the fact that it is possible to design around what the client already owns without compromising the design aesthetic significantly. I think it would be a great achievement and even further testament to this if the project was deemed award-worthy.

What has being an Award Finalist meant to you and your business?

Having been an SBID member for a few years now, to have been selected as a finalist, particularly with our sustainable project, has been a huge honour. We are still a young and growing business as well, so to be a finalist has given our team an enormous boost of confidence. I’m sure our clients will be excited to hear about our nomination as well!

Questions answered by Pia Pelkonen, Creative Director at Pia Design.