17th November 2021 | IN HOSPITALITY DESIGN | BY SBID Share Tweet Pinterest LinkedIn This week’s instalment of Project of the Week interior design series features a hotel design by 2021 SBID Awards Finalist, PLD Paul Liu Design Consultants. Located in Shanghai’s seaside district Fengxian, this new urban oasis hotel offers warm and welcoming luxury experiences for the body and mind in Hangzhou Bay. The sense of design creativity is carried throughout the experiences one has at the hotel, unveiling layer after layer. Dining options at JW Marriott Hotel Shanghai Fengxian include three distinctive restaurants and a bar. The overall design of all-day dining outlet JW Kitchen is modern and clean-lined where show kitchens are distributed around the restaurant, strongly expressing the hotel’s unique identity. Fine dining restaurant Yan Xuan, with 15 luxurious dining rooms for private events, has an elegant design with upscale detailing, while each private room has its own unique design elements. Signature restaurant Shanghai Crab & Co. offers a casual and maritime overall feel. Earth tones indicate the down-to-earth nature of a Mediterranean meal, while pastels and cool colours create a more upscale seaside atmosphere. SBID Awards Category: Hotel Public Space, sponsored by Cumberland Practice: PLD Project: JW Marriott Hotel Shanghai Fengxian Location: Shanghai, China What was the client’s brief? The brief was to design a new contemporary JW Marriott-branded hotel, inspired by the principles of mindfulness to allow guests to focus on feeling whole – present in mind, nourished in body and revitalized in spirit. To enable the hotel design to articulate Marriott’s international luxury portfolio brand strategy, philosophy and globally consistent image. What inspired the design of the project? JW Marriott Hotel Shanghai Fengxian was designed with an architectural point of view and a focus on authentic materials and space shaping. Millwork, tactile materials, thoughtful details, lighting, and furnishings all contribute to the design concept in a holistic way, reflective of the property’s unique sense of place. The hotel’s style narrative was inspired by its natural surroundings and Jinhai Lake, with its exterior resembling the legendary bird Roc, from the fable of “Roc hopping into the sea”. The design elements incorporate natural materials such as wood and marble in undulating, curvilinear forms that reflect the waves of the nearby East Sea. The hotel’s 265 guestrooms and suites offer luxurious comfort in restful shades of sable and blue, echoing the beaches and sea with clean modern lines and every thoughtful amenity for guests’ comfort and convenience. Inspiration stems from the simple beauty of the natural world. In addition to visual design elements, guests experience nature in a tactile way through carefully-curated sensory experiences. What was the toughest hurdle your team overcame during the project? With nearly 45000 sqm design area, the hotel design process was very sophisticated and functional, involving planning, schematic design, developed design and construction documentations stages. Due to the diversity of functions within a hotel building, a large number of specialists like architects, structural engineers, lighting, signage, AV consultants, contractors, suppliers were involved and required to coordinate with during each critical design stage. The design had to meet the requirement of Marriott’s international brand strategy while take the owner’s operational, budget, timely and aesthetic requirements into consideration. What was your team’s highlight of the project? The project was highly recognized by the hotel management groups and the owner. Special attention was paid to hotel’s spatial relationships to ensure that spaces were used efficiently. The most efficient space planning solutions were given by the designer to make use of each corner to create more interesting spatial sequence, to keep a minimum amount of circulation and service space and also to give the guest a greater connection to the site and enhance the sense of privacy. It became a sophisticated and luxurious sanctuary designed to let guests relax and rediscover a sense of balance in mind and body, as well as a convenient gateway to Shanghai and nearby cities. Why did you enter this project into the SBID Awards? The SBID International Design Awards are recognized as the most prestigious interior design awards in the world. Winning the SBID International Design Award would be a high achievement. Questions answered by Bo Liu, Founder & Chairman, PLD. We hope you feel inspired by this week’s design! If you missed the last instalment of Project of the Week, featuring a luxurious residential villa design by Chains Interior, click here to see more.