7th April 2021 | IN PROJECT OF THE WEEK | BY SBID ShareTweetPinterestLinkedIn Project of the Week This week’s instalment of the #SBIDinspire interior design series features a retail design by 2020 SBID Awards Finalist 4SPACE Design. The Dubai-based design practice was tasked with bringing to life the 140 square metre fashion retail store Tutus Kurniati. SBID Awards Category: Retail Design Sponsored by Garrett Leather Practise: 4SPACE Design Project: Tutus Kurniati Location: Dubai, UAE What was the client’s brief? The client wanted to develop her e-commerce platform with its first flagship store, for a more intimate shopping experience. It was important that the design reflected the brand as a luxury resort wear. The client envisioned the space to be modern and very feminine. What inspired the design of the project? Since the logo speaks highly of the character of the owner, 4SPACE focused on the featured colours; pink and beach-sand. The interior design was inspired by the waves on the shoreline, rocks, and seashells. What was the toughest hurdle your team overcame during the project? Completing the project on time for the grand opening of the Mall. We had a hard time with our terrazzo floor as it was installed manually, placing the terrazzo aggregates one by one to ensure that the outcome will be the same as the design. What was your team’s highlight of the project? The Instagram booth inspired by the beach showers with a neon sign and perfect lighting for an insta-worthy status – a notable design concept that is totally chic and canny. Steps seating lounge that would appeal to social media-savvy females who enjoy retail culture. In a cash-free COVID future, Tutus Kurniati was designed with no cash desk where technology works at its best. Why did you enter the SBID Awards? We’ve been participating in the SBID Awards since 2016 and we’ve heard nothing but praise. The process for submitting the entries has always been easy and all the coordinators are very helpful. Having a good review and been very consistent in promoting the interior design profession makes us a keen follower and member of SBID. Our founders and Interior Architects of 4SPACE started becoming Accredited professionals of SBID. We’ve also won the “Overall Winner” for SBID Awards 2018. Questions answered by Firas Alsahin, Design Director, and Amjad Hourieh, Managing Director, 4SPACE Design. We hope you feel inspired by this week’s design! If you missed the last instalment of Project of the Week, featuring an office renovation in a pre-war building, click here to see more.