Roca: Bathroom Trend Report 2025

A Word From Natalie

As a leader in the bathroom industry, Roca remains at the forefront of design and innovation, delivering products that blend functionality with aesthetic excellence. In our 2025 Trend Report, we are excited to present four key trends shaping the future of bathroom spaces.

First, the blend of open and closed storage in vanity units reflects a desire for balance between personal expression and practicality. Open storage showcases meaningful items, while closed storage keeps essentials out of sight, creating a clean, customised look.

Next, we see a shift towards softer, organic shapes. As homes become sanctuaries, especially bathrooms, the gentle curves of designs like our Tura bathtub promote relaxation and mindfulness, transforming these spaces into havens of calm.

Our third trend addresses the growing need for personalisation among renters. Cue Roca’s Sonata collection, which provides non- permanent solutions that allow renters to customise their bathrooms without making permanent changes, reflecting the trend toward flexibility and personal expression.

Finally, the popularity of warm terracotta, neutral shades and wood-inspired finishes marks a continuing interest in nature. These earthy tones, aligned with the biophilic design movement, create grounding, peaceful environments that promote wellness and stress relief.

I hope you find inspiration in these trends as you explore the innovative possibilities Roca offers, helping you reimagine your bathroom as a space of comfort, beauty and functionality. – Natalie Bird, Marketing Manager, Roca

Trend One: Blending Practicality and Personality

In recent years, bathroom design has seen a shift towards blending open and closed storage in vanity units. Open storage provides the opportunity for homeowners to showcase their style by displaying beautiful or meaningful items. Whether it’s a collection of perfumes or stylish towels, open shelving in bathroom vanities turns these utilitarian spaces into extensions of personal expression. It invites creativity and gives an open, airy feel to the room, adding visual interest while reflecting individual taste.

On the other hand, closed storage offers a practical solution for hiding clutter. We all have items we’d prefer not to display, from everyday toiletries to cleaning supplies, and closed drawers or cupboards ensure these remain tucked away. This approach is particularly useful for maintaining a clean, organised look in a space that often sees high use. Closed storage, therefore, helps keep the bathroom neat while also reducing visual noise, adding a sleek, minimalist touch.

This trend towards a mix of open and closed storage reflects a broader shift in society, where individuality and customisation are increasingly valued. People are no longer satisfied with cookie-cutter designs; they want to infuse their personality into every corner of their home, even in functional spaces like the bathroom. And this balance between display-worthy items and discreet storage also aligns with contemporary design trends, where spaces are not only about how they look, but how they make you feel.

Trend Two: Soft Forms For a Softer World

In 2025, bathroom design will continue to move away from the dominance of harsh, angular lines in favour of softer, more organic shapes. This shift not only reflects aesthetic preferences but also runs parallel with broader lifestyle trends like minimalism and the slow-living movement. At the forefront of this design revolution is Roca’s stunning Tura bathtub, whose clean lines and gentle curves exemplify this trend.

Incorporating more rounded forms into bathroom design is an evolution of minimalism. Where minimalism once meant boxy shapes and sharp corners, today’s interpretation is more fluid and connected to nature.

The Tura bathtub is a perfect example, as it demonstrates how organic forms can embody the simplicity and tranquillity of minimalism while also creating a sense of warmth and calm.

In a world that is increasingly fast-paced and digitally saturated, our homes – and particularly our bathrooms – are becoming spaces of retreat. A bathroom designed with curves and gentle forms promotes a sense of well-being, providing a physical environment that encourages relaxation and mindfulness.

Trend Three: The Future of Personalisation For Renters

With homeownership increasingly out of reach for many, renting has become the reality for a large section of the population. This shift has brought new challenges for those who wish to personalise their living spaces, particularly in rooms like the bathroom, where fixtures and fittings are usually permanent and difficult to change. Renters are looking for ways to put their stamp on the property, but without risking damage or losing their deposit.

Enter Sonata by Roca, a range of easy-to- install bathroom accessories designed specifically with renters in mind. No need for drilling or screws, the pieces in the Sonata collection can be attached with adhesives, allowing renters to add accessories like towel rings, toilet roll holders and hooks to their walls without incurring the landlord’s wrath.

This approach makes it easier than ever to personalise a rented bathroom, giving tenants the freedom to express their style. Best of all, when it’s time to move, the accessories can be easily removed without leaving any damage and taken to the next bathroom.

Trend Four: A Nod to Nature Indoors

The continuing popularity of warm terracotta, neutral shades and wood-inspired finishes in bathroom design reflects a broader movement towards reconnecting with nature. These design elements, inspired by earthy tones and organic materials, beautifully align with the principles of biophilic design, which seeks to strengthen our bond with the natural world. For people in urban environments, this nature-infused approach provides a soothing antidote to the stresses of modern life.

Terracotta hues, reminiscent of clay and sun- kissed landscapes, bring warmth and grounding to a space, creating an inviting and cosy atmosphere. Complementing these tones are wood-inspired finishes, which introduce a tactile, natural texture that amplifies the room’s organic feel. And alongside both of these, neutral shades like soft greys, beiges and off-whites create a calm, serene ambiance perfect for spaces devoted to relaxation and wellness.

Incorporating these natural elements goes beyond aesthetics. It taps into our deep- rooted desire for connection with the outdoors. This design approach allows even the most modern spaces to offer a retreat from urban demands, grounding them in the calming energy of nature.