The Story Behind Yves Delorme

Head of Marketing at Yves Delorme UK, Prune Allain des Beauvais reveals how the heritage of the French luxury brand has shaped five generations of exquisite embroidered and bespoke bedding and linen homewares, from timeless classics and fashionable prints, to unique customisations and original hand-painted artwork.

What are the origins of your brand?

Yves Delorme is the French luxury linens brand for the home and our passion since 1845. Since then, the name Fremaux has been synonymous with home linen and the company is proud to be one of the oldest businesses of its kind in Europe. 1845 was a special year which saw the creation of a linen weaving mill near Lille by Ernestine Fremaux and her husband. Time and generations have gone by, the company has grown, consolidated its experience and know-how and achieved a strong authentic personality: creative, demanding and courageous. A creativity which was increased tenfold in the early 80’s, with the association between Dominique Fremaux, the current president and Yves Delorme, who was then renowned for his bath linen collections. The excellence of the Fremaux-Delorme’s heritage can be found in the history of the men and women who have built the company, its expansion and all its products to the point that the passion and know-how of five generations are woven into every sheet, every towel and every tablecloth branded Yves Delorme. A member of the Comité Colbert since 2001, Yves Delorme today epitomises a lifestyle which is truly exceptional, when luxury living is a daily experience.

How do you work with interior designers?

For their projects, Interior Designers usually use our classic collections; our percale (Athena collection) and sateen cotton (Triomphe collection) lines. We also have an amazing collection of luxurious quality towels called Etoile. Yves Delorme collaborates directly with interior designers, selecting from our Bespoke catalogue of fabrics, embroideries, monograms and colours to customise a truly unique set of linens. Begin the creative endeavor with a pristine canvas of the finest long staple cotton in percale or sateen, then build from a choice of distinct Yves Delorme embroidered designs, with a selection of 48 stunning thread colours and a range of monogram styles and placements for a personalised and made to measure design.

Yves Delorme Bespoke options apply to flat sheets, duvet covers and all sizes of pillow shams and cases. Monogram services are also available in our Etoile range of bath linens in 19 fashionable colourways. Yves Delorme also offers the option for made to measure sizes.

What value does your sector add to the interior design industry?

Our values are Poetry, Audacity, Excellence and Savoir-faire. Maintaining the highest standards in the selection of natural materials and fine fabrics, and in the excellence of finishings and attention to hand-made details, the Yves Delorme design is recognised for timeless classics and fashion prints, integrating original hand-painted artwork and heritage to Haute Couture. Yves Delorme shares with the designer community its passion for luxury linens!

How do your services/offering enhance an interior designer’s projects? 

Our monogramming service is very popular. We can add initials, logos or bespoke designs on any of our products to enhance interiors with unique, personal touches.

What are the latest trends you’ve noticed in your client’s requests?

Today, the desire for beautiful, embroidered and bespoke linen has never been so strong, which is why we founded Yves Delorme Couture. A timeless collection in endless white tones, fresh and delicate percales, silky soft white satins, featherweight cloths and classic linens. A collection designed to be transformed, played out by your imagination to take you beyond wonderland…

Why did you want to become a sponsor of the SBID Awards?

We are proud to sponsor the SBID Awards. We have been partners for the second year and it is a great opportunity to connect with other professionals from the interior and decor industry.