9th July 2021 | IN CPD LEARNING | BY SBID ShareTweetPinterestLinkedIn One of the biggest concerns for interior designers is often about securing clients for their next project. In the context of high-end luxury design, the burning questions turn to how design practices go about reaching the lucrative market of ultra-high-net-worth (U/HNW) individuals. SBID organised an insightful panel discussion with SBID founder & CEO, Vanessa Brady as she explores the professional approaches and business strategies of leading international practices when it comes to building relationships with U/HNW clients in the UK and abroad. Sharing valuable perspectives across the global design industry, the panel boasts an extraordinary wealth of expertise and experience working and engaging with clients on high-value projects around the world. Speakers include Chris Godfrey, Global Principle of HBA Residential; Firas Alsahin, Co-founder and Design Director of 4SPACE Design; and Andrew Linwood, Head of Business Development at Areen Design. Key discussion points: How do you meet and engage with U/HNW clients? What do U/HNW clients value the most when choosing a design firm? Do you see any changes for them regarding the requirements for interior design after the pandemic? What are the key practical tips on how to gain and build trust with U/HNW clients in the UK/Europe/Asia/Middle East? We discover that obtaining connections with those desirable U/HNW clients is much more than presenting a design proposal with pretty pictures. The panel sheds light on key sources for reaching this elite clientelle, how they go about nuturing those relationships, managing client expectations, and ultimately, providing the level of trust, confidentially, and skills that U/HNW clients value when it comes to commissioning an interior designer for their exclusive design projects. The panellists also highlight their strategies for digital marketing, gaining press coverage, and achieving third-party endorsements through awards and accreditations (like those that SBID provide) as key to enhancing reputation among UHNW individuals. Watch on demand Speakers: Chris Godfrey | Global Principle of HBA Residential Chris has over 23 years experience creating highly considered and finely crafted interiors for the residences of the most discerning clients. Chris cultivated his holistic design approach; combining Architecture and Interior Design to create beautifully conceived and exquisitely delivered residences for clients who appreciate the value of design excellence. In 2018 he received the coveted Master of Design Award from SBID and is also an award-winning Royal Institute of British Architects (RIBA) Chartered Architect. Firas Alsahin | Co-founder & Design Director of 4SPACE Firas is the Co-founder and Design Director of 4SPACE Design – a dynamic, multi-talented, and multi-awarded design studio delivering quality architectural and interior design services. He is a fully accredited SBID Professional and was chosen as one of the 20 most influential interior designers in the Middle East 2020 for Commercial Interior Design Magazine. Andrew Linwood | Head of Business Development As Head of Business Development at Areen Design, Andrew has over 30 years of experience in delivering a range of projects for Hospitality, Residential and Commercial. He has designed insightful interiors for many of the world’s leading hotel operators including Hilton, Marriott, Radisson, Accor, Hyatt and InterContinental Hotels Group as well as HNWIs and sector specialist developers. He is involved in all aspects of a project: from initial client contact, brief and concept development through to documentation and site installation. Cover image credits: Project by HBA Residential