Sharon Lillywhite on Creating Unique and Functional Design Narratives

In this week’s interview with SBID Awards Product Design judge and Founding Partner of Oliver Burns, Sharon Lillywhite shares her approach to creating unique design narratives, enhancing user experience through design, and talks about finding the balance between beauty and functionality.

What impact does the power of good design have on user experiences?

When we are designing a space, I spend time getting to understand what environment and atmosphere the client wants to create. As Coco Channel once said, ‘An interior is the natural projection of the soul’. To achieve this, our design studio always uses a multi-sensory approach to enhance any surroundings. A powerful design tool to achieve this is colour, which plays a central role in influencing our moods and the atmosphere within a space. In one of my projects for ‘Veterans Aid’ I used colour psychology to transform the existing space into a warm and inviting home for 55 former members of the British military who were in crisis. The result was a warm, welcoming space with elements of discreet luxury that inspires confidence in the residents.

When designing for the luxury market, how do you approach the product specification? What are your top considerations?

Our designs are born out of a story that either the property or the client wants to tell, making it a space with a unique narrative. This concept drives the requirement for bespoke pieces with the highest level of craftsmanship and design. Our clientele are seeking exclusivity and exceptional quality, and this is where we enlist the skill of artisans and craftsmen to create something extraordinary. From hand-painted wallpapers to embroidered linens, we feel very proud to work alongside these specialists to deliver something truly outstanding.

Can you describe the concept of Thoughtful Luxury? How can this be achieved through interior design?

At Oliver Burns, our ethos is ‘Thoughtful Luxury’, where design goes much deeper than just the aesthetic to reflect deeper values and meaning. The concept of Thoughtful Luxury underpins everything we do. It is reflected in our designs, from the concepts we develop, and is demonstrated in the unique understanding we have of our discerning clients and translated in our vision of client care. From concept to completion, this approach ensures that all of our projects are thoughtfully designed, thoughtfully built and thoughtfully finished.

As a designer, how do you strike the perfect balance between beauty and function?

A space is to be enjoyed and lived in and I don’t believe that there should be a compromise when it comes to beauty and function. If there is a piece that I know will work well aesthetically but may not be the most functional, then I will always try to work with designers to create something bespoke that I know will deliver on both elements.

Finally, what advice can you give to designers entering the SBID Awards?

Make sure that your project stands out and has a unique element to it. It needs to be inspiring and innovative, presenting something that we have not seen before. I am always looking for attention to detail, so make sure that every product and finish counts.

Questions answered by Sharon Lillywhite, Founding Partner, Oliver Burns.