31st March 2020 | IN EXPERT INSIGHT | BY SBID ShareTweetPinterestLinkedIn SBID founder, Vanessa Brady OBE shared her thoughts on how lifestyle influences interior trends with Studio magazine in their latest edition of Design Influencers. “At a recent SBID event, hosted at House of Harth in London, I was delighted to join Henrietta Thompson, founder of Harth, and Maryanne Cartwright, design manager at Graham & Brown to discuss what influences design trends… It was suggested that social media is a main influencer and I agree that whilst Instagram has become the ‘directory of public WCs’, the biggest influence on trends is the way we live. As more jobs are for a three to five year term instead of for life, people are more willing to move around the world to accept improving career opportunities. This transient lifestyle means that more interim, short-term furniture is purchased rather than quality pieces for life. Think of the rise of IKEA and its range of affordable ready-to-assemble furniture.” Vanessa continues to discuss other important influencers such as multi-country trading, fashion, demographics, key social trends and of course, climate change as key factors influencing interior design. Click here to read the full feature. The featured article was written by Vanessa Brady for Studio Magazine.