RAK Ceramics PJSC one of the largest ceramics brands in the world, announced the opening of its first global Design Hub in London. Located at 100 St John Street, in the heart of London’s design quarter for designers, architects and developers, the RAK Ceramics Design Hub is one of the largest in the area, with 7,276 square feet over two floors.
The space allows visitors to explore limitless design possibilities for their projects and showcases a wide range of RAK Ceramics bathroom ranges, kitchen taps, and brassware. The location also offers meeting facilities and a dedicated area showing the brand’s extensive range of tiles, including mega slabs, which can be used for cladding, tiling, surfacing, and as unique decorative pieces.
The RAK Ceramics Design Hub will be an interactive and immersive environment designed to inspire creativity and includes a working kitchen display, working tap display, Virtual Worlds 4D Theatre and a Grab and Go sample area.
Abdallah Massaad, Group CEO, RAK Ceramics said “London is the obvious choice to launch our first global Design Hub concept. The UK is an increasingly important market for RAK Ceramics, and London is home to many of the world’s leading designers, architects, and project specifiers. The RAK Ceramics Design Hub is a unique concept where the design community can experience the innovative possibilities of our products.”
Many signature products will be displayed, including a new collection from world-renowned fashion designer ELIE SAAB along with products from designers Maurizio Scuttella, Debiasi & Sandri, and Patrick Nourget.
Commenting on the design hub concept, Leonardo De Muro, VP of Marketing & Communications, RAK Ceramics said: “The RAK Ceramics Design Hub is a unique concept in our retail portfolio which allows us to bring together the design community, showcase unique products, and create a brand experience that is both inspiring and informative.”
The official launch of the RAK Ceramics Design Hub took place on May 24, 2022, during the Clerkenwell Design Week. To celebrate its opening, designers Maurizio Scuttella, Federico Sandri, and Patrick Nourget hosted a series of special talks at the RAK Ceramics Design Hub.
Commenting on the opening, Alvin Biggs, Managing Director, RAK Ceramics (UK), said: “We are proud that London has been selected as the location for RAK Ceramics’ first global Design Hub, and we look forward to welcoming the international design community to showcase RAK Ceramics’ global product innovations.”
About RAK Ceramics
RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and grès porcelain wall and floor tiles, tableware, sanitaryware and faucets, the company has the capacity to produce 123 million square metres of tiles, 5 million pieces of sanitaryware, 24 million pieces of porcelain tableware and 1 million pieces of faucets per year at its 22 state-of-the-art plants across the United Arab Emirates, India and Bangladesh. Founded in 1989 and headquartered in the United Arab Emirates, RAK Ceramics serves clients in more than 150 countries through its network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia.
If you’d like to feature your product news here, get in touch to find out more.
If you’d like to become SBID Accredited, click here for more information.
VitrA is hosting an evening of drinks, nibbles and conversations on Thursday 26th May to round off the 11th edition of Clerkenwell Design Week.
Chat with new and old friends and experience the award-winning VitrA London space. We look forward to seeing you there!
Register to attend
During Clerkenwell Design Week VitrA will be hosting a Bathroom Sanitaryware CPD at VitrA London. The purpose of this CPD seminar is to help professionals involved in designing and specifying bathrooms on important areas of consideration.
It will help you to understand following topics:
During Clerkenwell Design Week, VitrA will be joined by the team at Virtual Worlds to host virtual reality experience sessions at VitrA London.
The Virtual Worlds software transfers bathroom designs into 4D, allowing you to experience them on a whole new level. During the drop-in sessions you’ll be shown how to use our virtual reality headset to explore a fully immersive virtual bathroom space, including turning on a virtual tap and interacting with our bathroom furniture!
The theme for VitrA London this year is COLOUR, so they’ve set up some bathroom designs on Virtual Worlds which provide inspiration for how to incorporate colour within the bathroom.
VitrA introduces Liquid – a new bathroom range designed in collaboration with Tom Dixon. Liquid is the first ever bathroom range by the acclaimed British designer.
The range is the latest addition to VitrA’s portfolio of designer collaborations, part of a long-standing programme of working with world-renowned designers to create distinctive, modern bathroom collections to complement any washroom space. The Liquid range is founded on round-edges, generous shapes and timeless designs. Described by Tom Dixon as ‘contemporary without being of the moment’, it offers an alternative to the widespread skinny, minimalist designs.
Liquid encompasses all elements of the bathroom – sanitaryware, furniture, taps, tiles, showers and accessories – designed to work together or as stand-alone pieces.
The range includes a variety of washbasin options, including round basins, a butler sink and a double washbasin, as well as a statement monoblock washbasin which is moulded as a single piece of ceramic. The furniture units are available in either a fluted glass or a black metal mesh door finish. Alternatively, for a striking contrast, there is an open-storage unit with impressive blue glass shelving.
Liquid’s taps combine conical handles with exuberant tubular bodies. Ten different styles of taps include wall-mounted, deck-mounted and built-in options, as well as touchless, are all available in gloss black or chrome. The all-in-one shower column includes a hand shower that connects magnetically to the body, while the stainless steel floor-mounted shower can be used inside or outside.
Liquid’s range of toilets, bidets and urinals carry the collection’s monumental curves. The toilets and bidets come in wall-hung or floor-standing designs, and the urinal uses touchless technology.
The range also includes a suite of accessories including a hook, toilet roll holder, toilet brush holder and double soap dispenser. The accessories also incorporate ceramic pieces, including shelves in two lengths and a stool which can act as a practical addition, not just for the bathroom, but in other living spaces too.
The wall tiles in Liquid feature four different styles of embossed dots and waves that reflect ripples in the water, and can be creatively configured in an almost endless possibility of ways. Available in five colours – white, black, ecru, grey and sage green.
About VitrA
With a capacity to develop and manufacture all the products that may be needed in a bathroom, VitrA secures its position in the industry by giving priority to R&D and working with leading international designers. Earning approximately three quarters of its revenues from foreign markets. Born and raised in the cultural motherland of ceramics and baths -a.k.a. the ‘hammams’- VitrA is among only a few companies in the world which is able to design, develop, and manufacture all the products that are used in a bathroom.
In this week’s interview with 2021 SBID Awards winner for the Bathroom & Sanitaryware Product category, RAK Ceramics, the designer Patrick Norguet talks about the industry trends’ influence on the designing process and shares his predictions on the future bathroom design direction.
SBID Awards Category: Bathroom & Sanitaryware
Practice: RAK Ceramics
Entry: RAK Valet
It is always important to measure the reaction to a product or a collection and the industry recognition that the Award demonstrates is an important indicator of the likely success of the product once it is available commercially. For me as a designer, it is always pleasant to receive congratulations for my work and that of my team.
As with any first collaboration I spent a lot of time trying to understand a brand, its origin, its strategy, its culture, and its production capacity. RAK- Valet is the result of this research. Beyond the design, the success of a product is also about timing. RAK-Valet brings together all the elements, thus making the collection a sweet blend of elegance and modernity.
The word trend is contradictory to a designer’s work. My job is to understand the evolution that is needed related to a particular company or industrial sector. RAK Ceramics came to me as they were looking to increase the perceived value of their products, with a unique collection that has an international cultural approach. I think we succeeded in this challenge with our first collaboration.
To answer your question, which is often asked of me, my inspiration comes from my work. As a designer as well as an industrialist, I like to offer products that make sense, because there are too many objects already surrounding us. My inspiration therefore comes from a conscious and unconscious set of things that nourish my creativity according to what is needed.
It is an interesting subject because the bathroom for several years has become much more of a living space and a room in its entirety.
The notion of comfort and well-being is at the heart of the needs of our Western society. Tomorrow may be different. The density of the population has an impact on us and our living spaces, so it is therefore also necessary to think and design spaces that are more compact, but that offer quality. Bathroom design also needs to address societal challenges, like the consumption of energy and water, maintaining comfort while bringing meaning to our actions.
It would be terrible for me to settle for one award alone. To design and offer products correctly, it is important for an industrialist to establish a collaboration that lasts over time. I hope that this first collection designed for RAK Ceramics will lead to a continued relationship and to win another SBID Award in the future. In the meantime, I am focused on many projects ahead of the Milan show in April 2022.
My advice would be that it is a difficult job, which requires a lot of work and skill, but it is also a job that offers a lot of freedom. So never give up and work hard.
Questions answered by Patrick Norguet, RAK-VALET Collection Designer, RAK Ceramics.
RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and gres porcelain wall and floor tiles and sanitaryware we produce 123 million square meters of tilesand5 million pieces of sanitaryware per year at our 22 state-of-the-art plants across the United Arab Emirates, India and Bangladesh.
If you missed last week’s Interview with the category Residential Apartment Over £1M winner IAIA – Idea Art Interior Architects, click here to read it.
What are the latest tile trends that are worthy of note for interior designers? Ben Bryden, Sales and Marketing Director at RAK Ceramics UK, takes a look.
Practical, versatile and stylish flooring solutions don’t get much better than porcelain tiles. Strong and durable, this is a material that is suited to all areas, commercially and domestically.
Lava Concrete is a versatile collection that suits any setting, either with a contemporary or minimalist mood, and is suitable for residential projects through to the contract market. Lava Concrete can be chosen in five colours – Dark Grey, Light Grey, Beige, White and Mix Grey – and is available in a range of sizes to suit the application.
The manufacturing process of porcelain, which uses a finer and denser clay combined with high temperature and high pressure, results in a material that is far stronger than other types of ceramic, which is what makes this a material that is highly suited for flooring. Bathrooms benefit in particular from the properties of porcelain, which because of its density is extremely resistant to humidity and water.
The Fashion Stone collection makes a powerful statement with its sheer simplicity. Packed full of sass and contemporary style, this is the ideal tile choice for creating a minimalist look and feel.
Another major reason for the popularity of porcelain is the sheer versatility of the material. Colour and style choice is almost endless and finishes are also variable, giving designers a huge amount of creative freedom and enabling the material to be chosen for almost any application. Tiles can be printed or embossed in numerous ways and solid floor tiles can be mixed-and-matched in patterns and colours in any number of ways. They can be chosen to match or contrast with wall tiling and splashbacks for a cohesive look and can be chosen to replicate the look of many hardwoods and natural stones for the ultimate luxe look.
Solid, durable and extremely versatile, RAK Ceramics Curton are stone-look porcelain tiles that make a highly attractive visual impact.
Tiles with a subtle or a bold marble-effect pattern work well when teamed with materials such as wood, bringing nature indoors and creating a calming, timeless and high-end look that works well across all areas, from public to more private. Porcelain also offers a wonderful opportunity to introduce pops of colour to the setting, with vibrant colourways offering a brilliant way to catch the eye and turn a specific area into a focal point.
RAK Ceramics Circle Wood is a wood effect tile that brings nature indoors in the most practical of ways, ideal for high traffic areas, such as the kitchen.
Installation of the tiles themselves is also straightforward, with mega slabs from RAK Ceramics minimising grout lines and creating a luxe look.
RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and grès porcelain wall and floor tiles, tableware, sanitaryware and faucets. Founded in 1989 and headquartered in the United Arab Emirates, RAK Ceramics serves clients in more than 150 countries through its network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia.
Safety has always played an essential role in our design choices, but this is particularly true at the present time, driven by a genuine revolution in the way we organise our living spaces around post-pandemic lifestyles. This transformation has obliged us, starting from the design phase, to contemplate new hygiene measures that enable us to enjoy our living and working spaces in total freedom and safety.
SBID Accredited Industry Partner, RAK Ceramics, an international player renowned for its products and complete systems in porcelain and ceramic for floor and surface coverings, sanitaryware and bathroom fittings, has now launched RAK-Sanit, the company’s own health and safety revolution.
The research and development laboratories of RAK Ceramics are always at the forefront of technology and were the first in the world to supply antibacterial interior design solutions as early as 2009, thanks to the development of special certified antibacterial glazes.
Today, with the new RAK-Sanit programme, RAK Ceramics offers an even wider range of solutions for floors, surfaces and sanitary fittings, produced with glazes that reduce the possibility of contagion and therefore contribute to creating safer environments, both in residential and commercial projects.
RAK-Sanit is the ideal solution for domestic dwellings, modern and safer schools, public and private offices, restaurants, hotels, laboratories and, indeed, all those premises in which hygiene is of primary importance. All those places generally described as “community spaces”, in which numerous people of different ages, genders and cultures make random encounters. Inside, toilet facilities destined for use by all and sundry are increasingly in need of strong, antibacterial elements with a long product life.
The RAK-Sanit bactericide action is permanent, guaranteeing built-in protection throughout the entire expected product lifetime, thanks to its constant action against microbial colonisation; this technology, which has proved its capacity to reduce or eliminate the quantity of bacteria up to 99.99%, including MRSA, E. Coli, Salmonella and Legionella, actively prevents the growth of microorganisms 24 hours a day.
In more detail, the RAK-Sanit programme comprises:
Solutions for floor and wall coverings in gres porcelain and ceramic, treated with an incorporated glaze that is 99.9% effective in just 8 hours. The products for floor and wall covering solutions are tested and certified* in compliance with the Japanese Standard JIS – 2801:2000 and the International Standard ISO 27447:2019.
Solutions for sanitaryware (WC, bidets, washbasins, toilet seats and lids, rinsing systems) treated with RAK-ProTeK glaze fired at high temperatures onto the ceramic to guarantee a smoother antibacterial surface, unlike standard ceramic material with its rougher surface.
The silver ions bind to the cells: once inside, silver denatures the enzymes essential to the production of energy. Being unable to produce energy, the bacteria are unable to reproduce. This technology is therefore able to reduce or eliminate the quantity of bacteria up to 99.99% and its action is effective against a vast range of gram positive and gram negative bacteria, as well as fungi. RAK-ProTeK glaze has been tested by the Artest laboratory in the Italian ceramic district of Modena.
*Certified effectiveness
RAK-Sanit tiles are tested by CERFRIT Laboratory – USA, according to the Japanese Standard JIS Z 2801:2000. This Standard specifies the testing methods to evaluate antibacterial activity and efficacy on bacteria on the surface of the products.
RAK-Sanit tiles are tested by METS Laboratory – UAE, according to the International Standard ISO 27447:2019. This Standard specifies the test method for antibacterial activity of semiconducting photocatalytic materials.
Test method for the determination of the antibacterial activity of materials that contain a photocatalyst or have photocatalytic films on the surface, by measuring the enumeration of bacteria under irradiation of ultraviolet light.
If you’d like to become SBID Accredited, click here to find out more.
Join SBID
Find out more about our flexible membership structure.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
By subscribing, you agree to be added to SBID’s mailing list. As an industry’s standard bearer organisation, we strive to bring you the most up to date news and access to exclusive industry content through our various newsletters.