The GAIL’s Bakery Headquarters project blends sustainability with functional design, using Tarkett’s eco-friendly flooring like carbon-negative linoleum and recyclable carpet tiles. The project delivered durability, ease of maintenance, and a welcoming aesthetic that aligns with GAIL’s brand. The adhesive-free installation further supports environmental goals, showcasing how thoughtful material selection can deliver both style and sustainability.
GAIL’s, a popular bakery chain with over 140 locations across London and the surrounding areas, is known for its commitment to using natural ingredients and sustainable products in its baked goods. So, when GAIL’s required a new office for its headquarters that could also function as a bakery, academy, and development space, it was crucial to create a multi-functional space that reflected the brand’s culture and energy.
The goal for GAIL’s HQ, located at Hawley Wharf in Camden, was to create a new space that was inviting, without feeling too corporate and would be environmentally sustainable in every possible way. This would be achieved with Object Space Place by adopting a brand-led utilitarian design that consisted of exposed concrete columns and ceilings, along with warm-crafted elements, and sourcing only natural and sustainable materials.
GAIL’s has been using Tarkett safety floors for a while now and has installed them in around 20 locations. However, one of the main challenges of this project was to create an environmentally friendly, multi-purpose headquarters using natural materials and sustainable products. To address this challenge, Tarkett was chosen to provide the flooring for the project. As a leader in sustainable flooring solutions, Tarkett focuses on producing products that have a minimal environmental impact and can be recycled at the end of their life. Additionally, many of these products are made from natural materials and are Cradle to Cradle Certified®.
Tarkett provided a mix of flooring solutions for this project, including carpet tiles, linoleum, and vinyl safety floors. DESSO Retrace 100% recyclable carpet tiles, which have an impressively low Circular Carbon Footprint of 1.27 kg CO2/m2 and EcoBase backing, were installed throughout the first-floor office space. Safetred Serenity vinyl safety floors were installed on the first floor and the ground floor, where safety was of utmost importance. This multifunctional and circular product helped to reduce the environmental impact of the space by requiring adhesive-free installation and being fully recyclable at our in-house recycling facility in Kent. The project also incorporated recyclable post-use Etrusco Linoleum and Style Emme Linoleum, which are made with up to 97% natural raw materials and are carbon-negative from cradle-to-gate. These two products were chosen for select spaces on the first floor and the ground floor, where extreme durability, easy cleaning, and cost-effective maintenance were the main concerns.
The use of Tarkett’s sustainable flooring solutions helped to create an environmentally friendly space that embodies the culture and energy of the GAIL’s brand. The flooring solutions are durable and low maintenance, which is important for a high-traffic office space. The mix of materials used in the design has helped to create a unique and eclectic look that is both functional and aesthetically pleasing. Tarkett’s commitment to sustainability and circular economy has helped create an environmentally responsible and socially conscious workspace that reflects GAIL’s commitment to high-quality products, traditional methods, and sustainable practices.
“We have used natural materials wherever possible, like cork on the walls and linoleum on the floor. All the flooring has come from Tarkett, who are pioneers when it comes to sustainability and circular economy. These materials all have a very low environmental impact and Tarkett can recycle them at their end of life too.” ― David Chenery, Director at Object Space Place
“It was a pleasure working with the entire team to outfit GAIL’s Bakery’s new sustainable headquarters. We collaborated closely with the GAIL’s and OSP to select a beautiful flooring solution that aligned with their commitment to eco-friendly design. The final result is a warm, inviting space that showcases their brand while prioritising environmental responsibility.” ― Ben Campbell, Senior Workplace & Hospitality Consultant at Tarkett
About Tarkett UK & Ireland
A world leader in flooring and sports surfaces.
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In September, the highly appreciated Elements expands with four new colours, making the collection even more versatile.
Elements features a balanced, natural melange look, drawing inspiration from nature. It highlights natural tones inspired by tactile materials such as stone, wood, and textiles. With its calm base colours and Scandinavian feel, Elements’ simple versatility makes it an exceptional neutral backdrop for diverse interiors.
“We have enhanced the tactile and textile characteristics in the new Elements collection, deepening the colours and making them comforting and pleasant. It’s a subtle blend of hues, neutral colours, and chromatic accents. The collection ranges from rich, rustic, earthy tones to lighter, crisp, and cool colours. They blend into the environment, almost as if they were taken directly from nature”, says Lisa Jarhult, Product Developer at Bolon.
The collection withstands the high footfall levels common in large spaces. Its calm, natural aesthetic means it can be used effectively across large areas, creating a sense of unity in spaces of all sizes. The collection consists of twelve articles that create a contemporary design with a warm and welcoming feeling to any space and interior.
All Bolon flooring and rugs contain 68% waste material with zero climate impact. In addition, all products are 100% made in Sweden in our climate-neutral production.
About BOLON UK
Bolon specialise in the creation of high-performance design floorings. They believe in design for the long run. Where durability and aesthetics are equally important. Where effortless cleanability and maintenance comes naturally, and honest sustainability stands above it all. Produced using 100% renewable energy and recycled materials, Bolon’s high quality flooring solutions are specified for contract interiors, featuring in the offices of renowned brands around the world. When you design interiors with Bolon flooring as a base, you are set with an extensive palette of colours, shapes and patterns – making the design possibilities endless.
Bolon, the Swedish family-owned design company, celebrates 75 years of pioneering sustainable practices in the design industry. Since its inception in 1949, Bolon has been at the forefront of transforming waste into premium woven flooring and rugs, revolutionising the way we perceive sustainable design.
From the outset, Bolon embarked on a mission to repurpose textile waste into stylish rag rugs, setting the stage for decades of sustainable innovation. Today, Bolon proudly announces a ground-breaking achievement – all products now contain an impressive 68% waste material, with zero climate impact per square metre.
Operating from its climate-neutral factory in Ulricehamn, Sweden, Bolon has made a bold decision to integrate sustainability into every aspect of its operations, abstaining from the concept of a separate green collection. Instead, sustainability is ingrained in every product, reflecting the company’s unwavering commitment to environmental stewardship.
Bolon is one of the only climate-neutral commercial flooring brands where all collections are climate neutral without the need to offset carbon. Production is in its climate-neutral factory in Ulricehamn, Sweden.
In 2020, Bolon set an ambitious goal to halve its climate impact and ensure that all products contain at least 50% recycled material by 2028. Through strategic investments in talent and technology, Bolon is proud to announce that it has surpassed this goal, offering 68% recycled material across its entire product range.
“Sustainability has always been embedded in the DNA of the brand. With the implementation of BIO-sourced PVC, recycled PVC, and recycled chalk from marble slab production, we have not only exceeded our goals but also achieved zero climate impact. This is a testament to our unwavering commitment to sustainable innovation.” – Marie Eklund, CEO and owner of Bolon.
As innovators in the design industry, Bolon remains steadfast in its mission to thrill the world with brave innovation for a sustainable design experience. With 75 years of pushing recycling boundaries, Bolon continues to inspire change and set new standards for sustainable design practices.
About Bolon UK
Bolon specialise in the creation of high-performance design floorings. They believe in design for the long run. Where durability and aesthetics are equally important. Where effortless cleanability and maintenance comes naturally, and honest sustainability stands above it all.
Karndean Commercial elevates flooring to an artform with an ultra-realistic collection of statement stone and wood designs.
Next month sees the introduction of 39 brand new designs to it’s premium Art Select range, raising the bar for sumptuous interiors. Two years in development, its latest Art Select collection builds on our offering of timeless classic styles with a contemporary twist, including designs that are rarely available as flooring in their natural state.
Inspired by some of the most exclusive materials from around the world, including beautiful European oak and English ash and opulent stones such as marble, onyx, Ceppo di Gré and quartzite, this curated collection is Karndean’s largest ever launch and an expression of its commitment to the craft of creating beautiful flooring that also meets the stringent technical requirements of today’s built environment.
Preview the new Art Select collection at Karndean’s showroom 20 Clerkenwell Green during Clerkenwell Design Week 21–23 May 2024.
– Join us for Churros and Coffee, each day from 10.00am – Network with us at Midlands Meet Up, Wednesday 3.00 – 5.00pm – Learn about The Future of Moodboarding with MattoBoard, each day 2.00 – 2.45pm
Find out what’s on at Karndean Commercial – Clerkenwell Design Week 2024.
Karndean’s designers have travelled extensively to find the rarest and most exclusive woods and stones. Sourcing samples that exhibit the most beautiful features of each natural material, from the interesting wood knots and grains of Spanish holm oak to the iconic veining of Italian and Greek marbles and the pearlescence of Persian onyx, each design has been reimagined, painstakingly coloured to complement modern interiors and finished with a unique embossed surface and bevel detailing.
The result is a highly authentic, versatile collection suitable for a wide range of settings, from workplace and retail to hospitality and co-living. Whether using a single colourway in different laying patterns for room to room continuity, seamlessly blending areas in different materials to highlight activity zones or creating bespoke designs with unique colour combinations and hand-cut shapes, the new Art Select collection offers unsurpassed flexibility to conceive bespoke floors that stand out from the crowd.
From the high contrast design of English ash, available in four colourways as 48” x 4.5” stripwood planks, to a selection of characterful limed, washed artisan oak designs in a choice of large 56” x 9” and herringbone 18” x 3” planks, 20 brand new wood designs offer a unique opportunity to create expressive interiors with warm natural beauty and long-lasting elegance.
Featuring either a handscraped emboss which gives the bevelled edge a distressed, undulating appearance or an authentic registered emboss with pin sharp definition that traces the wood grain precisely, each design combines an exquisite aesthetic with the practicality of cutting edge flooring technology.
Exploring the historic Basque region of Spain, Karndean’s designers were inspired by a sample of ancient 400-year-old holm oak that we were lucky to acquire following necessary woodland management. A symbolic feature in the landscape, the acorns of the holm oak are a traditional feed for Black Iberian pigs, the source of the area’s famed jamón ibérico. Back in the design studio, the characteristic dark knots of holm oak were muted with a milky wash and the distinctive grain emphasised with a lightly scraped and brushed effect. Available in three neutral colourways in a larger 56” x 9” plank and a new 28” x 4.5” herringbone size, Basque Oak, Bellota Oak and Serrano Oak will introduce a richly distinctive style to any interior.
Making Italian chic an accessible and practical option, the new Art Select statement stone collection includes materials taking centre stage in the very latest luxurious interior trends. From the expressive veining of Greek marble and the exclusive beauty of Calacatta marble to the rustic terrazzo style of Ceppo di Gré, 19 new stone designs offer the opportunity to create immersive spaces that either soothe in cool white and light grey or introduce a touch of drama with charcoal and black.
A semi-precious gemstone in the quartz family often used for decorative panels and accessories, Persian onyx has a delicate patterning and translucent quality. Not suitable for flooring in its natural form due to its fragility and porosity, we have captured its pearlescent character and transformed it into a convenient format for designers looking to develop an ethereal and romantic ambience.
Available in a larger 36” x 18” tile with a smooth matte finish that minimizes reflection and a rounded bevel to allow the character of each design to shine, Black Onyx, Pearl Onyx and Rose Onyx are floors that will command attention in any room and perfectly balance decorative elements and bold furnishings.
In addition to 39 brand new wood and stone designs, Karndean’s Art Select range will incorporate existing Da Vinci designs in compatible formats, giving designers even more styling possibilities.
Designed for reliable performance in high traffic environments, the Art Select gluedown range features a 0.7mm wear layer and 3.0mm thickness and comes with all the practical benefits of Karndean flooring, an Environmental Product Declaration and the reassurance of a 20 year guarantee for commercial settings and a lifetime guarantee in residential settings.
Discover more at karndeancommercial.com or follow Karndean Commercial on Instagram and LinkedIn.
About Karndean Designflooring
Karndean is a global supplier of commercial and residential luxury vinyl tile flooring. We’re an industry leader in flooring design, offering a wide range of colours, textures and finishes, helping you create unique looks that are both stylish and practical; guaranteed to last.
Bolon, the renowned Swedish flooring company, is set to make a significant splash at Clerkenwell Design Week with three exciting events showcasing their latest innovations and sustainability achievements.
Experience Bolon’s Graphic collection, a fusion of contemporary flair and timeless elegance. This avant-garde concept combines nostalgia with cutting-edge style, offering a range of flooring that endure the test of time. Experience the unveiling of this remarkable collection at the Bolon showroom during Clerkenwell Design Week.
In a bold move towards sustainability, Bolon has achieved a ground-breaking milestone. All Bolon floorings are climate neutral manufactured in Bolon’s climate neutral factory, in Ulricehamn, Sweden and contain 68% recycled material with 0% climate impact.
Join Bolon as they celebrate this achievement in collaboration with Jestico + Whiles at the Bolon showroom courtyard, Sutton Yard. A sustainable installation that embodies their commitment to environmental responsibility.
Embark on an exclusive journey into the Bolon lifestyle at the newly refurbished Bolon Urban House London. By appointment only, guests will have the opportunity to experience a taste of the Bolon lifestyle first-hand, a fusion of design, comfort and sustainability that defines Bolon. Featuring artwork by @AnnicaEklundStudio, furniture by @DustyDeco and a captivating bedroom transformation inspired by Villa La Madonna, Bolon’s boutique vineyard and hotel.
Dates: May 21st – May 23rd, 2024 Time: 09:00 – 20:00 Locations: Bolon Showroom, Courtyard at Sutton Yard, Bolon Urban House London
Don’t miss out on this extraordinary opportunity to discover design and sustainability with Bolon at Clerkenwell Design Week. For more information and to schedule appointments, please contact [email protected]
Karndean Designflooring, the UK’s leading supplier of luxury vinyl flooring, has signed up to The AntiGreenwash Charter, demonstrating its commitment to the development of a greener built environment. Its Karndean EvolveTM strategy and Sustainability Report 2023 outlines how it is working to create a better future with a promise to think differently, act decisively, and create real change.
Fleur Carson, managing director at Karndean Designflooring, said: “Fifty years ago, Karndean was founded on innovation, bold action and a pioneering spirit. Today we are still guided by these ideals because the future demands change. Tackling key environmental challenges has become a major consideration in the construction industry over recent years. But as we come to understand the difficult transition we need to make towards a more sustainable future, transparency is key to maintaining the trust our customers have in our business.
“So we are proud to be the first flooring manufacturer to sign up to The Anti-Greenwash Charter. As a signatory, we are clearly stating our intention to keep our marketing fair with product claims that have been independently substantiated. We know that great things can be achieved when we take a collaborative approach so we are calling on others in the flooring industry to join us and stand together as part of this Charter, to provide transparency and confidence to specifiers.”
Established in 2023 to promote responsible marketing practices, The Anti-Greenwash Charter emphasises the need for accountability and fairness in all aspects of marketing.
Charlie Martin, co-founder and CEO of The Anti-Greenwash Charter, said: “Through this Charter, we are creating a framework that enables the truth of an organisation’s claims to be made visible, and to enable customers to see which organisations are open about their claims so they can be confident that they are supporting those who share their vision for a more sustainable future. By signing up to the Charter, Karndean is pledging to ensure its marketing practices are robust, honest and verifiable.”
Fleur added: “We are inspired by the beauty of nature and believe it is the duty of us all to ensure that the natural world is protected for future generations, which is why we are committed to taking real and meaningful steps towards cutting our environmental impact. Today we have released our first Karndean EvolveTM sustainability report which establishes a 2022 baseline for our greenhouse gas emissions and sets out our ambitious plan to reduce these by at least 50% by 2030. This will be evidenced by science-based targets, established in line with the Business Ambition for 1.5°C campaign.”
The Karndean EvolveTM Strategy highlights the work the business is currently undertaking to reduce its environmental impact and sets out how the principles of sustainability are being integrated across its global operations. Embedding the notion of continual improvement, the strategy looks at progress and future actions in six key focus areas: confronting climate change, individual health and wellbeing, sustainable resource use, inclusion and diversity, supply chain transparency and education.
Confronting climate change through increased energy efficiency and renewable energy, Karndean sets out its action plan to reduce greenhouse gas emissions from sources it controls directly, indirect sources and third party sources. The plan includes a commitment to invest further in solar power across its property portfolio, while a new UK warehouse currently in construction is expected to meet requirements for BREEAM Excellent accreditation.
Taking steps towards a more sustainable use of resources and a circular economy, Karndean reports that up to 300 tonnes of unused product offcuts each year is recycled into street furniture such as traffic cones, while the backing layer of its products contains up to 50% recycled material from production waste.
Through a philosophy of openness, inclusion and engagement, Karndean is proving that established businesses can become future pioneers to lead the way towards a more transparent and sustainable flooring industry.
For further information on the Karndean EvolveTM Strategy and Sustainability Report 2023, click here.
Karndean is a global supplier of commercial and residential luxury vinyl tile flooring. We’re an industry leader in flooring design, offering a wide range of colours, textures and finishes, helping you create unique looks that are both stylish and practical; guaranteed to last. We see flooring differently. We travel the world in our quest to bring you exceptional floors that inspire and delight. From the ancient forests of Europe, to the remote Australian outback, we seek out expressive and intriguing forms in the natural world to influence our unique floor designs. By combining original features with cutting edge design, we create beautiful floors that bring your vision to life and take our clients on an endless journey of design discovery.
In March, Bolon is relaunching Graphic, a design concept that is contemporary, nostalgic, and avant-garde – all at once. The updated collection retains several of its classics and adds a stripe design and a new leathery warp colour.
“Weaves and textiles have always been a great source of inspiration for me! The designs in Graphic can be derived from a selection of classic textile patterns”, says Lisa Jarhult, Product Developer and Designer at Bolon.
The collection consists of four timeless patterns: Herringbone, a true classic zigzag pattern, Gradient that celebrates eclectic aesthetics with soft textile references, String, Mache, Tan, Etch a group with a discrete pattern that has the ability to blend in without ever being ordinary, and the newcomer, Duo, a symmetric stripe that is both elegant and edgy.
“The new pattern Duo has a subtle colour range with three colours, but each has its own expression – one crisp, one soft and one spicy. In developing the new warp colour, we were looking for a colour with the perfect balance of a comforting, soft brown and spicy orange. Just like the name Cinnamon indicates, we found a warm, sweet neutral colour with confidence!” says Lisa.
Effortless combinations can be made within the collection, and Graphic also opens up for new exciting matches with other Bolon flooring and rugs.
All Bolon flooring and rugs contain 68% waste material with 0% climate impact. On top of that, all products are 100% made in Sweden in our climate-neutral production.
Available worldwide now!
Whether outdoors or indoors, Riviera Home TufStrand handwoven carpets bring comfort and luxury that lasts.
Renowned for its fine-quality handwoven carpets, Riviera Home has launched two new ranges made from premium TufStrand yarn. Suitable for outdoor and indoor use, TufStrand is an all-weather yarn that’s stain-resistant and bleach cleanable. Soft enough to be comfortable and luxurious indoors yet durable and practical enough to resist the elements, the yarn brings unity between indoor and outdoor living. Thanks to TufStrand, these new carpets are protected from household spills, easy to clean and represent great value for money.
Part of Riviera Home’s Italian inspired collection, Livorno is handwoven from 100% TufStrand polypropylene. Incorporating two distinct designs: a wilton textured basketweave and a flatwoven herringbone, each in two complementary duo-tone colourways, Livorno adds elegance to any home. With Livorno, homes can seamlessly flow from open plan living to outdoor relaxing with the comfort and luxury that comes with Riviera Home.
Medina is also from Riviera Home’s Italian collection, this time presenting wilton textured basketweave and flatwoven herringbone designs in three multi-tonal colour combinations. The carpet’s rich design makes it a statement in style and the multi-tonal yarn also helps to disguise dirt and spills more readily before cleaning.
Kuldeep Singla, chairman, Riviera Home UK, says:
“The growth in outdoor living spaces in the UK has seen homeowners look for ways to add layers of comfort to terraces and balconies and to complement relaxed seating areas and entertaining. Outdoor rugs can achieve this, but these outdoor spaces are often connected by doors that open right up, so there’s a natural flow inside to out. With rugs it can be hard to find complementary finishes between indoors and out.
“Our 100% TufStrand carpets bring fine-quality, luxury and comfort indoors, but as TufStrand is weather resistant and durable, they can add all this to the outdoors as well, and create a sense of unity that make these spaces feel completely connected.”
Both Medina and Livorno are available in a five-metre width to accommodate larger rooms. Featuring Action Back for easier fitting indoors and out, the carpets are colourfast and resistant to fungal growth. These 100% TufStrand carpets are now ready for stores on Riviera Home’s standard Multi Display Unit.
This spring will also see, Riviera Home offer Livorno and Medina as bespoke sized farbicated rugs with taped edges.
About Riviera Home UK Ltd
Creating products with a distinctive point of difference, quality is at the heart of what we do. Riviera Home UK are the UK subsidiary of Riviera Home Furnishings, a world-leader in the manufacture of luxury, quality textiles. We specialise in broadloom carpets and rugs for the UK market. Our unique designs and luxurious handmade carpets are created using the traditional craftmanship and skills of our weavers, passed down through the generations. Our carpets are woven in both the finest wool and wool blends, including high lustre New Zealand wools, and combinations of wool with fine fibres such as Tencel.
Riviera Home is launching three new woven wool ranges for 2024, bringing homeowners exquisite style and the unmistakable quality of handmade carpets.
Known for fine quality natural carpets, Riviera Home is growing its collection of handmade wool carpets for 2024 with three new styles inspired by the beauty and history of Italy, which use texture and yarn to create a unique sense of luxury.
Siena is a flat-weave textured carpet that uses 100% undyed wool. To create the stunning texture, Riviera Home’s skilful master weavers intertwine contrasting undyed yarns. In three elegant colourways, every Siena carpet is a testament to the art of handcrafting and the natural beauty of undyed wool.
Sharing similar Wilton textured weaves, Genoa and Turin show how wool yarns can be used to create captivating and luxurious contemporary designs.
In Genoa, Riviera Home has used the richness and luxury of 100% New Zealand wool for a carpet of classic elegance. To create its striking texture, Riviera’s artisans weave an intricate textured diamond pattern in a choice of four colours. Turin uses the same 100% New Zealand wool, this time in a textured basketweave design. The yarn’s vibrancy of colour and the skills of Riviera Home’s weavers bring a luxurious texture that exudes sophistication, again in four neutral and timeless colours.
Kuldeep Singla, chairman, Riviera Home UK, says: “Our weavers have created something truly extraordinary with these new carpets and they clearly show the attention to detail and quality that comes with handmaking our carpets. Wool is such a wonderful yarn to make carpets with and we know how to get the best out of it to achieve unique textures that separate our carpets from the ordinary.”
With the resilience and recovery of wool and the handmade quality of Riviera Home, investing in Siena, Genoa and Turin will see homes enjoy an enduring, luxury carpet that is undeniably refined. All three designs come in a five-metre width and are suitable for heavy domestic use. The Riviera Home collection is widely available through its Authorised Dealership network.
Foglie d’Oro is the first Italian company in the wood flooring industry to use the Blockchain in its production chain. This form of digital technology can be used to record information securely and transparently, forming a chain of blocks of data that cannot be changed or falsified.
Using the Blockchain, Foglie d’Oro records all of the stages in its production chain in a way that is:
Secure – Transparent – Verifiable
The Blockchain is a type of technology that can be used to create and manage an open, distributed digital ledger in which data can be stored and exchanged in a secure, verifiable and permanent way. The information recorded in it is divided into blocks that are linked together in a chain, hence the name. Each block has a code that is tied to the previous block, so nothing can be changed without breaking the chain. This system – which has been successfully used with cryptocurrencies – makes it impossible to change or falsify the data recorded, thus ensuring that all information is accurate.
Trust and transparency are core values at Foglie d’Oro, which is underlining its dedication to providing authentic, unmistakable products by introducing technological innovation into its production chain.
The digital flow of data recorded in chronological order in the Blockchain means that the following can be incontrovertibly guaranteed in every stage: – Origins of the raw materials – Processing – Design and development – Product manufacturing and conformity – Transport and distribution
This all means that Foglie d’Oro can offer its customers and partners something truly invaluable: absolute certainty.
One of the distinctive features of Foglie d’Oro products has always been that they are all Made in Italy.
Thanks to the introduction of Blockchain technology, from now on all of our customers and partners can be absolutely certain that all of our floors are 100% Made in Italy. That means that every single thing to do with the processing, manufacturing and composition of our products complies with strict Italian and European environmental, social and safety standards, as unequivocally recorded by the data cryptographically secured in the Blockchain.
As a result, Foglie d’Oro can guarantee the origins of the products that customers buy, so there is no risk of fraud.
As part of its drive to champion authenticity, Foglie d’Oro uses innovative Blockchain technology to ensure that its products are traceable. The use of this technology in the production chain means that every single step is traceable. The associated information provides proof of the authenticity of products and can be freely checked by anyone.
The Blockchain is a public information network that contains legible, unalterable and permanent data. Therefore, it can serve as an effective means of preventing fraud and counterfeiting. Each item produced by Foglie d’Oro is given a unique, one-off code as part of an identification system offering guaranteed authenticity. The introduction of Blockchain technology presents Foglie d’Oro with yet another opportunity to proudly stand out from the crowd thanks to its know-how, by offering proof of the authenticity of its products to the legitimate holders of the rights.
Foglie d’Oro uses the Blockchain to provide irrefutable proof about the sustainability of its production chain. The company has always endeavoured to select first-rate raw materials while taking a totally environmentally friendly approach. Foglie d’Oro floors are made with wood from FSC® certified forests, where the resources are properly, responsibly managed in accordance with felling and natural regeneration plans.
Use of the Blockchain means that the pledges made by Foglie d’Oro on this front are even more transparent and verifiable thanks to the traceability of every stage in the life cycles of floors, from the provenance of the trees to the final geo-location. Buyers of Foglie d’Oro floors can access all of the information attesting the sustainability of the products, as well as healthy conditions and professional ethics throughout the production chain.
Foglie d’Oro has always founded its ethical approach on the importance of transparency. The use of innovative Blockchain technology in the production chain is the natural next step in its efforts on this front. Now anyone who chooses a Foglie d’Oro floor will be able to scan a QR code and access a digital platform where they can see a comprehensive array of accurate, up-to-date and totally reliable information about their product.
The structure on which the Blockchain is based is extremely secure and incorruptible. All information recorded in it is verifiable, thus ensuring that the data it contains is totally transparent. Thanks to this system, consumers will be more aware when they select products. They can make carefully considered decisions, looking beyond the visual appearances of floors.
About Foglie d’Oro
Foglie d’Oro is Europe’s leading manufacturer of sophisticated design wood floors, XL wide planks, and American walnut floors. Based in Italy, the company has been chosen by A&D to work on turnkey projects for over 50 years, developing a reputation for excellence all around the world. With a dedicated London team and working in synergy with its sister company Arte Brotto Furnishings, the two brands become a unique partner for designers and their customers, not only supplying exclusive flooring but also bespoke joinery and furniture.
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