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The CPD webinar by GRAFF will provide an overview of three key elements that can enhance our daily lives: water, wellness and sustainability.

Starting with water as a precious and essential natural resource to its role in bringing us wellness, the session will focus on the origins of wellness through today’s WELL concepts and to how to integrate wellness in design projects. Lastly, GRAFF discuss how wellness through water can be delivered in sustainable ways.

Register now

GRAFF and SBID together with Ripples Bathrooms Chelmsford are pleased to be hosting an interior designer and architect exclusive event as part of a CPD Roadshow on Water, Wellness and Sustainability.

The CPD seminar will provide an overview of three key elements that can enhance our daily lives: water, wellness and sustainability. Starting with water as a precious and essential natural resource to its role in bringing us wellness, the session will focus on the origins of wellness through today’s WELL concepts and to how to integrate wellness in design projects. Lastly, GRAFF discuss how wellness through water can be delivered in sustainable ways.

There is an exciting prize at the end of the evening. Everyone attending will automatically enter a prize draw. We will randomly select a lucky invitee to award them with our most sought after basin tap/mixer from our collection Harley.

Please bring along your business card in order to participate at this amazing prize draw.

RSVP to [email protected]

MOD+ by GRAFF Designs, a rich and diversified modular collection that offers endless customisation possibilities. Allowing a high degree of creative freedom with luxury custom finishes, materials and configurations, MOD+ unlocks up to 65 000 possible combinations – a collection like no other.

Comprising 55 bathroom products for the washbasin, bathtub and shower areas, in which each element can be completely customised GRAFF has created its MOD+ Collection Configurator to fully exhibit the collection’s potential. An online tool to help design and specify, personalisation options include handle detailing, finishes, materials, spout size and mounting type.

MOD+ offers 20 unique finishes, including Gunmetal, Matt White or Vintage Brushed Brass, or for that extra special touch, a unique 24 K gold finish. Handles materials include variations of Tuscan marble including Storm Black, Forest Green and Smoky White.

President of GRAFF Designs, Ziggy Kulig comments: “GRAFF is committed to presenting the best bathing experiences in the personal space of your house with exceptional style and selection of precious raw material innovations in a way that exceeds expectations.

To see the full collection and try the online configurator, visit www.graff-designs.com/en/catalog/configurator/

About GRAFF

GRAFF’s luxury taps and shower collections elevate the bath space with designs that are both timeless and cutting-edge, complementing endless architectural and interior styles. Available in 21 luxury finishes such as Brushed Brass, Polished Nickel, and 24K Gold, and with a choice of three Tuscan marble inserts, GRAFF basin mixer or shower controls offer bespoke and unique customisation possibilities. Backed by a rich heritage of European artisanship, GRAFF products transform the bath space into a masterpiece of tranquillity, wellness, and spa like experience. With a focus on design, sustainability, and high technology, GRAFF caters to the senses with features such as chromotherapy, bringing bath and shower experiences to luxurious heights.

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If you’d like to become SBID Accredited, click here for more information.

What are the origins of your brand?

GRAFF’s founder and CEO, Ziggy Kulig, who is a highly skilled engineer, moved to the U.S. from Europe in the 1970s. With a passion for design innovation and an emphasis on high quality materials and precision, Ziggy had recognised the origin of the hand crafting and specialised artistic manufacturing and in 1990 he acquired the factory where GRAFF has been produced ever since. These values continue to underpin the GRAFF ART of Bath philosophy.

The factory is in Central Europe and it was founded in 1922. In 2002, GRAFF’s first design collection, Targa, debuted. Collections that followed, such as Luna, Ametis, Harley, and Vintage, along with the many architectural and design awards they have won represent GRAFF’s ability to continually raise the design bar.

How do you work with interior designers?

We are honoured to work closely with extremely talented interior designers on a range of luxury projects around the world, from concept to finish. We organise samples necessary for client meetings, alternative finishes for the mood boards, finalising detailed specifications with a technical pack to serve further down the line towards project build and completion. We value our relationships with the interior designers, as well as their creativity, skill, and insights, our collaboration carries on from product customisation to creating bespoke bath spaces for clients in private residences, hotels, resorts, yachts, and private planes.

GRAFF is offering lunch and learn sessions for all interior design studios that are keen to find out about our products and the ways we can support them with their work. We encourage both existing and new practices to take this unique opportunity and reach out whenever our assistance is required.

Interior designers are drawn to GRAFF’s award-winning products, created by top designers in the industry. They include the renowned Swiss designer, Davide Oppizzi, who created the Ametis Collection, while the celebrated Milan-based duo of Matteo Nespoli and Alberto Novara designed the Dressage Collection. GRAFF’s own innovative G+ Design Studio designed the MOD+ Collection.

What value does your sector add to the interior design industry?

Design excellence in the luxury bathroom brassware sector is key to adding value to the interior design industry. Through design excellence and innovation, GRAFF transforms the bath space beyond the quotidian, enhancing the physical, emotional, and aesthetic experience. We have 23 complete collections starting from the hand-crafted basin mixers, showers, and bath mixers to delicately designed accessories to match each range. At GRAFF every product is carefully produced from casting to hand polishing and elegant finishes.

We are a truly vertically integrated company, with 100% in-house production, assuring meticulous quality control and always conscious with regards to sustainability and green values.

How do your services/offering enhance an interior designer’s projects?

At GRAFF, we design for timeless appeal, and for harmony with a broad range of interior and architectural styles. Our collections represent 3 design trends: contemporary, traditional as well as transitional. Interior designers can enhance their projects with our 20 finishes such as bronze, brass, 24K gold, architectural black, satin nickel, etc. Our new Vignola Collection, for instance, gives interior designers options for different combinations of handles, including a choice of three different Tuscan marble handle inserts. Our shower systems offer state-of-the-art technology, such as chromotherapy, hydrotherapy, and music therapy, adding a spa-like dimension to the bath space.

What are the latest trends you’ve noticed in your client’s requests?

The trends we’re seeing focus on wellness, luxury, sustainability, and personalisation/customization. For instance, luxury multi-function showerheads geared to wellness are popular, such as those we offer with a variety of spray patterns and massage intensities. Technology drives current trends in exciting ways that make the bathing experience more spa-like.

Our digital controls for showers enhance the sense of ease and luxury, and LED lights conveniently indicate water temperature changes by changing colours. Our thermostatic shower systems control the water temperature, for the ultimate in comfort. The advanced technology of our Aqua-Sense and Ametis shower systems allows consumers to luxuriously immerse themselves in chromotherapy and sound.

Personalisation is one of the biggest aesthetic trends, and our collections offer boundless choices to meet that demand. Our designs complement and elevate bath spaces whether in historic mansions, seaside villas, country homes, or contemporary penthouses.

While the preference for wall mounted basin mixers continues, our collections offer the deck mounted versions as well, especially in the more classical styles such as Camden or Topaz Collections.

Sustainability is another important aspect and one on which GRAFF has long been ahead. GRAFF products have automatically included a water-saving device since 2012. We are ISO 14001 certified, meaning our products are designed to preserve energy and resources and lessen the impact on the environment. In our manufacturing, we have implemented zero-waste policies and adhere to strict international conservation, health, and safety standards. We also work with partners committed to such environmental and ethical practices, creating sustainable luxury bathroom products.

Questions answered by Delia Lakwera, UK Project Specifications Manager, GRAFF.

If you’d like to feature your product news here, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

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