HIX is the ever-changing experience that makes hotels incredible and Europe’s leading exhibition for hotel design. The event brings together the entire design and interiors supply chain—including bathroom, fabrics, FF&E, furniture, lighting, objects, outdoor, wellness, surfaces, technology, and more—with the interior designers, architects, specifiers, hotel operators, procurement professionals, and developers who shape the guest experience.
Last year, HIX hosted 4,280 guests to London’s Business Design Centre for a vibrant celebration of everything that makes hotels incredible. Over two days, the hospitality community came together for insightful talks, lively parties, immersive installations, and a curated exhibition featuring over 160 leading design brands. This evolving design experience offers a platform for the latest innovations in hotel interiors, welcoming the entire supply chain—from architects and designers to investors, operators, specifiers, project managers, and developers.
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HIX 2023 is all about people, perspectives and progress. Here’s what to expect from Europe’s only hotel design event. 16 & 17 November 2023 at London’s Business Design Centre.
Taking place on 16 & 17 November in the heart of London’s design community, HIX 2023 is bringing the hospitality community together for two days of exhibitions, installations, discussions and parties. Celebrating the latest and greatest hotel interior experiences, Europe’s only hotel design event is guided by this year’s theme ‘a room with a point of view’, highlighting the voices, concepts and values set to define the next chapter of hospitality design.
Welcoming designers, architects, operators, investors, project managers, procurement specialists and more, guests will discover the entire hotel supply chain under one roof, and registration is free. Plug into the cutting edge of hotel design with social, expo, talk and installation strands, all underscored by a curated programme of immersive and engaging activations across the show floor by Europe’s leading design brands.
A room with a point of view Where last year’s theme was all about the great things that grew in the wake of disruption, HIX 2023 is about people, perspectives and progress. Looking ahead to the next era of hotel design, with a special focus on the unique viewpoints shaping the guest experiences of tomorrow, HIX is a platform for the people, projects and voices that make hotels incredible.
Expo A show floor populated by Europe’s best design brands features all aspects of hotel design, from statement furnishings and the latest bathroom fixtures to the to the fine details and technology systems that tie a space together. Returning exhibitors include Grohe, Roca, Ligne Roset Contract and Vaughan whilst new members of the HIX community feature Simba, Schneider and Duravit. Also returning for 2023 is Collection – a dedicated space showcasing a curated selection of the best new ranges, with Lyndon, Martella, Muuto, Marset and more all set to showcase their latest product launches.
Installations For 2023, HIX is doubling down on immersive hospitality experiences with a pair of installations exploring the future of hotel design. Created by London-based Blacksheep and Wroclaw’s MIXD, these two innovative hospitality spaces will allow guests to inhabit forward-thinking environments that address the biggest issues facing guests, designers and operators alike.
Talks What’s next for inclusive design? How can hotel design engage local communities? What can hotels of the future learn from buildings of the past? HIX Talks is a two-day series of panels, keynotes, interviews and presentations addressing the big hotel design questions. This year’s line-up includes David Chipperfield Architects, Zoku, Buro Happold, Room2, WilkinsonEyre, Feix&Merlin, IHG Hotels & Resorts, Anarchitect, BeInclusive Hospitality, ReardonSmith, Bergman Interiors, SUSD and more.
Join the HIX movement and register for free today at www.hixevent.com
About HIX
Bringing the hotel interiors supply chain together, HIX highlights the best established and emerging brands, as well as latest trends in hotel design.
HIX, Business Design Centre, 16-17 November 2023
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Premium kitchen and bathroom fittings manufacturer Dornbracht will be exhibiting at HIX this year to display its design-led collection for the A&D community. Visitors to the Dornbracht stand will be able to experience the brand up close, including a high-quality selection of bathroom taps and showers in an incomparable range of colour finishes.
“We can’t wait to show designers how balanced design language, precision and perfect proportions can elevate individual design solutions,” explains Craig Johnstone, sales and marketing director, Dornbracht UK.
“As a global business we are able to learn from hotel specification across the globe and make this insight relevant to UK design practices. We know that hotels lead on design developments long before they become trends in the consumer arena. We look forward to sharing this insight and gaining an understanding for the briefs and challenges designers are working on at the moment, after all it is this which keeps us innovating and responding to design needs in the hospitality industry.”
HIX takes place at the Business Design Centre, London, on November 16th – 17th starting at 10am both days. Dornbracht is situated at Stand One on the Village Green level. For more information, click here.
Visitors can also register for free here!
About Dornbracht
Dornbracht, with headquarters in Iserlohn, Germany, is a leading specialist for superior designer fittings and accessories for bathrooms, spas and kitchens. The company was founded in 1950 and today is internationally renowned among architects, designers and luxury consumers for its product portfolio in more than 125 markets.
Leading supplier of complete bathroom solutions and kitchen fittings for hotels, resorts, and hospitality projects globally, GROHE, is delighted to be exhibiting for the third consecutive year at HIX 2023.
The leading hotel design exhibition will take place at London’s Business Design Centre and welcome over 3,500 guests and 200 exhibitors to showcase all things hotel design and experience this November. This year’s exhibition is under the theme ‘a room with a point of view’ and seeks to bring together the entire hotel interior community, providing two days of networking, discussions, celebration, and collaboration.
For the third consecutive year, GROHE is returning this November to exhibit its premium range of bathroom products, with a particular focus on both its dedicated GROHE Professional portfolio and premium sub-brand, GROHE SPA, comprising of renowned designs such as Atrio, Allure Brilliant, and ICON 3D.
This year, GROHE’s showcase will hone in on quality design and product innovation with several key product ranges available to sample, along with offering guests an exclusive preview of two new luxury finishes due to launch in 2024.
Catering to the increasing demand for personalisation within bathroom design, GROHE will showcase its new Phantom Black finish from its Professional portfolio. Alongside this, the customisable Private Collection of taps and handles, and the state-of-the-art 3D printed tap collection, ICON 3D, from the premium sub-brand, GROHE SPA, will also be displayed. Elsewhere, visitors will be able to see GROHE’s full spectrum of 11 PVD colour finishes with their colour swatch display.
To encourage visitors to relax and unwind while taking in the exhibition, GROHE will have a working barista-style coffee bar for guests to enjoy complimentary hot drinks throughout the day. Additionally, an exclusive prosecco bar will open at 4PM on Thursday 16th in celebration of the debut day.
“Once again, we’re delighted to be returning to HIX this year, following two triumphant shows” says Ebru Bircan, Leader, Marketing Activation UK, LIXIL EMENA and GROHE UK. “This year we’ll be highlighting our Professional Portfolio and our premium sub-brand, GROHE SPA, with emphasis on bathroom design concepts that evoke individuality, personalisation, and customisation. Luxury bathroom design is becoming more and more steeped in personalisation and bespoke requirements, and the hotel bathroom provides users with a truly unique experience, one of ultimate relaxation and enjoyment, but also inspiration.”
GROHE can be found on Stand 5 at HIX on Thursday 16th and Friday 17th November 2023.
About GROHE
GROHE is the world’s leading provider of sanitary fittings and a global brand, dedicated to providing innovative water products. GROHE manufactures premium bathroom and kitchen fittings, offering complete bathroom solutions from brassware, ceramics and accessories to some of the most innovative shower and toilet systems, as well as a diverse range of sinks, taps and innovative WaterSystems for the kitchen. GROHE prides itself on being specified in some of the most prestigious and iconic hotel and holiday resorts across the world, renowned for its innovative technology, sustainable credentials and superior quality and design.
Changes to the way we travel, work, rest and play post-Covid are forcing hotel designers to rethink the entire guest experience. Hotel Interiors Experience (HIX) 2021 explores how these social shifts have transformed the role of hotels, highlighting the opportunities for operators beyond these pressure points.
When: 18th – 19th November 2021 Where: Business Design Centre, London
Visitor registration is free! Click here to register now.
As Europe’s hotel and hospitality industry sets about rebuilding its recovery and in-person events make their return, the launch of HIX 2021 marks an important moment for the hotel community: a new event for the hotel sector dedicated to making inspirational and extraordinary design experiences.
HIX will showcase the most exciting established and emerging design-led brands in a boutique exhibition alongside a conference which will explore the story of social change over the past 18 months, setting the scene for 3,500 hotel industry professionals to share ideas that will transform the guest experience.
Joel Butler, co-founder of HIX, said: “All Together Now has been our mantra since the first UK lockdown. When a group as creative and energetic as the hotel design community are separated from one another for so long, this rallying cry seems like a pure and simple objective for HIX.” The hotel design community have endorsed HIX: Henry Reeve, director of interior design at the InterContinental Hotels Group, said the event represents “an exciting new opportunity for the Hotel design scene [as] disruption and new thinking are required now more than ever.”
The exhibition will offer a visual showcase of ‘100 design stories’ where cutting-edge suppliers including Chelsom, Morgan, Sanderson Design Group, Hansgrohe, Hypnos and Villeroy & Boch, from across the entire hotel and design supply chain including bathroom, fabrics, FF&E services, furniture, lighting, surfaces and technology. Each stand will tell its own unique story, providing designers, interior architects, developers, suppliers, and hotel operators with an opportunity to see first-hand exceptional design concepts and experiences. “Right now, HIX is exactly what the hotel design community need. We can’t wait to be back at an authentic community event”, said Ilker Hussein, global projects corporate director, Laufen.
Running parallel to the exhibition will be the HIX talks, featuring six seminars, each exploring one of the seismic social shifts to have occurred since the start of the pandemic. Starting in a challenging place of anxiety and the need for hotels to carve a new value proposition, moving towards community and togetherness, trust, compassion and new opportunities for hotels as workplace. Among the speakers confirmed are Robbyn Carter, founder of Brooklyn’s new Studio Carter; Vince Stroop, founding partner of stroop; German design visionary and owner of sieger design & SIEGER, Christian Sieger; and, globally renowned London-based studio, Tina Norden, partner at Conran and Partners; Jason Steere, managing director of brand & experience at The Student Hotel; and Technology and communication leader Dex Hunter-Torricke, formerly of Google, Facebook who will share insights in building trust and meaningful loyalty with communities, specifically tomorrow’s Generation Z travellers.
About HIX Hotel Design Interiors (HIX) 2021 is an annual exhibition for the hotel and hospitality supply chain, taking place over two days 18-19 November 2021 at London’s Business Design Centre. The event will bring together the entire design and interiors supply chain, including bathroom, fabrics, FF&E services, furniture, landscaping, lighting, objects, outdoor, spa & wellness, surfaces, technology plus many more, with the designers, interior architects, specifiers, project management, hotel operators, procurement, consultants and developers involved in bringing the guest experience to life.
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