Samantha Drummond Talks Purpose and Innovation in Hospitality Design

SBID is excited to introduce a new weekly blog series - the Judges' Interviews - in which, leading up to the 2022 SBID Awards ceremony, you will get to meet and find out more about the people who will be evaluating the contestants' projects this year!

In this week's interview with SBID Awards Product Design judge; design advisor & founder of Habitus Design Group, Samantha Drummond discusses her views on the hospitality sector, what innovations are needed in those spaces and how hospitality design can shape the guest experience.

How would you define the power of design?

Design is a means to problem solving. In a hospitality setting, this begins with understanding the customers', as well as the client's, needs and aspirations and from this developing a framework for concept development, innovation and creativity. Such an approach is as much linked to strategy as it is to aesthetics. Yes of course the look and feel are important but what matters even more is how the design makes guests feel. Are they at ease? Is their curiosity aroused while their sense of belonging is stimulated? Will the memories they take away with them convert family and friends into your next guests? Design has the power to evoke emotions, to change the way people experience a space and to encourage them to stay longer.

You design both extraordinarily large resorts and boutique, single-purpose hospitality destinations. How would you compare the challenges?

In fact, the creation of large resorts and small hospitality destinations face many similar challenges. All projects, regardless of size, require the same fundamental disciplines.

However, one thing that is different is that the larger the project, the larger the team and therefore more people management is required, sometimes internationally across different time zones. Also, it’s often the case that larger projects have more aggressive deadlines in order to achieve completion on multiple spaces simultaneously.

How do you use design to shape the guest experience?

Hospitality design is a wonderful opportunity to create a stage for guests to live a charmed life during their stay. We aim to craft experiences that make guests feel glamorous, special and cherished. There are many elements that go into the design mix but I do think lighting is very important in shaping the experience as are unexpected surprises – a beautiful repurposed item for example or curated collections of books and, of course, bespoke artwork. Such things help guests connect emotionally, add layers of meaning and create memories.

What inspires you both professionally and personally?

So much inspires me – I think that’s the nature of being a designer... food, art, music, craftmanship, the natural world. In my work, I love to take on an empty building, a vacant plot of land or even nothing more than a vision in the client’s mind. That’s when I really have to use my imagination to come up with something genuine which hasn’t been done before while also engaging my Advisory head and making a sound business case for my proposal.

There is also the ‘who’ inspires me and here I have been so lucky. From my extraordinary clients who have taught me so much about business over the years to the many world-acclaimed architects, designers, artists and chefs I have been privileged to collaborate with. They have all been an inspiration.

Do you think there are any hospitality sectors that would particularly benefit from product innovation?

Wellness is a sector that is constantly evolving in terms of treatments, new experiences and now the wide offering from pampering to medical interventions, mind and body wellbeing. I am sure there is opportunity for product innovation here. I also think that in the aftermath of the pandemic, “working from alternative locations” has become a way of life and the hotel bedroom desk could be ripe for a renaissance. However, this will not be as before. An innovative approach to resolving the room’s working space is definitely called for.

Cover image: Private Residence, Denmark

Questions answered by Samantha Drummond, Design Advisor & Founder, Habitus Design Group.

Kactus is a contemporary café in the heart of Saudi Arabia’s energetic capital, Riyadh. 4SPACE has designed this eatery in highly Instagrammable colours of vintage pinks and greens. The textures and fabrics used to create interest are oak, steel, leather, terrazzo, bold curved mirrors, a wall full of letters, and plenty of cacti. The café is an expression of international and contemporary lifestyles that celebrate youthfulness and culinary abundance. Kactus is an impressive 230 square metres of glorious space that nods to the 1950s and cleverly blended with industrial touches with corrugated wooden walls and clever pipe lighting.

Project brief

The client’s brief was simple. They wanted Kactus to look bright, fun, lively, quirky, inviting and comfortable. The use of various textures allows a sense of depth and discovery to keep diners coming back to their favourite city spot. Cactus plants are used throughout the design and are the central focus of desert biophilic living.

Concept

Kactus has a modern, chic, tasteful, and contemporary design and was wholly inspired by the fascinating xerophytes. The cactus is a collection of interesting plants that have adapted to live in extreme conditions and harsh environments. Cacti are found in arid, hot deserts across the world. Xerophytes have curious, almost animated features to prevent water loss, including thick, fleshy leaves covered in waxy, spiky and hairy coatings. Kactus allows patrons to connect to nature within a city environment. 4SPACE has paid attention to the unique requirements of desert biophilic design to create a refreshing atmosphere. Think baby-boomer years in Saguaro National Park and towering green desert sentinels that pepper endless landscapes under flushed pink skies.

Various design elements

4SPACE has highlighted an open ceiling concept with beams, hanging plants, and linear lighting at the mezzanine level. The walls and ceiling are kept clean and white and provide an unadorned backdrop for strong accent colours. A seemingly haphazardly placed lens mirror installation provides a central focus. Clever placement of a pink vending machine door, the expansive crossword wall and cacti of various heights, shapes and sizes provide a beautifully screwball vibe.

About the execution and ambience

4SPACE carefully selected expert artisans to fit out Kactus; they communicated frequently with their contractors to ensure a snag-free delivery.

The design is bright, fun, lively, quirky, inviting, comfy and minimalist.

Challenges overcome

The pandemic gave 4SPACE various challenges to overcome. Long-distance communication was necessary to manage contractors in Saudi Arabia. International product deliveries were also a challenge due to reduced shipping and logistics.

Unique features

Various fun features throughout Kactus encourage interaction and provide clever illusions and photographic opportunities for social media platforms. The mirror-clad ceilings create playful reflections whilst the crossword wall allows patrons to find their names in the pools of letters on the walls. Neon cacti lights adorn the walls of the café. The café entrance is designed as a pink vending machine door that provides an element of excitement and joy upon arrival.

Material selection

4SPACE has chosen multi-texture materials and used polished oakwood, steel, leather, and terrazzo throughout. The colours chosen are calm vintage hues of pink and green. Various complementary-coloured neon signs adorn the walls, and verdant plans hang fluidly from the beamed ceilings.

Furniture chosen

Furniture is minimalistic, and much has been taken from the 'interiors 360' collection. Two hand-crafted banquette seating arrangements are shaped like oversized bunny-ears cacti in pink leather.

The standout of this project and why

Kactus provides an inclusive and fun setting for people from diverse, multicultural backgrounds. The contemporary and ultra-modern design encourages interaction between people and on social media. The eye-catching façade and retro branding which was designed by the 4SPACE branding team is a significant statement on a busy sand-coloured Riyadh street.

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This week’s instalment of Project of the Week series features an elegant and modern spa design by 2021 SBID Awards Finalist, Ina Rinderknecht.

Situated in the Croatian town of Dubrovnik, sits the 5-star Rixos Premium, recently renovated by our design studio. Inspired by the surrounding culture, architecture and history, we were entrusted with the renovation of the hotel’s lobby, its two restaurants, the sports bar, the outdoor and indoor pools and the large spa area.

The spa area is over 2000 sqm featuring state-of-the-art treatments and offering various experiences. One enters the spa through the newly designed tea lounge featuring one of the best tea selections worldwide and a concept store that sells unique local pieces.

Passing through the spa, arched niches in white marble, rippled walls and the use of trees help to create a pleasant environment. A dry sauna, wet steam bath, cold room, a Himalayan salt room, a hammam and treatment rooms, together with small pools are all included in this spa as well as an indoor and outdoor pool.

What was the client's brief? 

Taking into account the client’s brief to modernize the hotel we were inspired by the surrounding culture, architecture and history. We were given creative freedom to reinterpret the Rixos lifestyle brand in a fresh and unexpected way. The idea was to create a boutique style hotel in the scale of a large commercial project.

What inspired the design of the project?

Inspired by the surrounding culture, architecture and history, our design approach seeks to create a holistic environment where shapes, materials and light combine and balance each other naturally. The story is told across different areas always with a breeze of freshness and elegance. Playing with the symbolic meaning of ‘Libertas,’ the Latin word for freedom and liberty but also happiness and light, we created a place where people can express themselves whilst enjoying a sense of belonging. As with all of our projects, we have taken a holistic approach to interior design, to achieve architectural integrity and structural purity within the original building structure, simultaneously combining playful design elements and comfortable furniture.

What was the toughest hurdle your team overcame during the project?

Not only was the intensity of the time constraint from the beginning of conception to the end of construction was 8 months for a project of this scale, but the project was interrupted by the coronavirus and extreme collaboration and coordination between the international teams was very much needed during this time.

What was your team’s highlight of the project?

The 2000 sqm spa area was the heart of the project. The client’s wish was to transform the vast spa level into a unique oasis of recreation and well-being. The choice of treatment areas with sauna, steam bath, salt- and ice-rooms, massage rooms etc. were all fully renewed. The main focus was on creating a one of a mind tea lounge which would offer one of the largest tea selections worldwide.

Why did you enter this project into the SBID Awards?

We believe we have the high standards that represents SBID. We are a team of creative international designers who always seeks to create innovative yet timeless spaces, that are unexpected and fresh yet utterly comfortable.

Questions answered by Ina Rinderknecht, Owner & Creative Director, Ina Rinderknecht.

This week’s instalment of Project of the Week series features a stunning and unique restaurant design by 2021 SBID Awards Finalist, Bishop Design by Paul Bishop.

What was the client's brief? 

The brief for Carna was simple, yet the end result is breath taking. Discovered on the 74^th floor SLS Hotel & Residences, Carna was to be a contemporary steakhouse and immersive meat experience.

What inspired the design of the project?

Meat is art, from preparation through to first taste, and it’s this story we aimed to capture through the interior. We appreciate the butcher to be a respectable symbol of society; a community monarch. They satisfy the most famished, and bring their unique skills to the table to fulfil the deepest of cravings. Their ancient trait is passed down through generations, and it’s this authentic craftsmanship that seethes through every crevice.

What was the toughest hurdle your team overcame during the project?

The sheer volume of space is jaw-dropping, and posed challenges at the onset, yet no corner has been left untouched. It’s strong, sensual and tantalizing of all the senses.

What was your team’s highlight of the project?

On the left resides a theatrical bar where seductive red provides a colour bomb to an architectural wardrobe otherwise dressed in shades of green and brown. Hand cut green tiles provide the backdrop to a magnificent showcase of rustic brass finishes which elegantly display the bar's liquor sensations.

Why did you enter this project into the SBID Awards?

The SBID Awards celebrate the best in design and it is events like this that continuously motivate our team to create iconic experiences all over the world.

Questions answered by Paul Bishop, Owner and Founder, Bishop Design by Paul Bishop.

In this week's interview with 2021 SBID Awards winners of the Restaurant Design category, design command share their tips on designing hospitality interiors with user experience in mind and talk about using natural materials in interior design projects.

How important is it to enter the SBID Awards & receive industry recognition for your work? What are the benefits?

Extremely important for us as an Interior Design Company that mainly specialise in hospitality design. To receive the recognition after the difficult years or 2020 and 2021 is an amazing achievement. Being recognised by SBID Awards introduces you to new contacts and you feel like part of a hospitality family.

What do you think made this particular design an award winner?

We didn’t follow current trends and mainly focused on reflecting the amazing views and this was the inspiration for all ff&e selections and the colour palette. We think this made this restaurant's interior design unique.

When working on a hospitality project, how do you incorporate the end user’s experience into the overall vision and functionality of the interior?

The Interior has to be both captivating and a comfortable place to dine. Equally important is how it works operationally for staff as they use the space on a daily basis and we want to have an interior that they are proud to showcase.

Do you often work with natural or unconventional materials, such as stone, rope, reclaimed timber? What made you choose these materials, and are there any particular considerations when working with them?

We like to work with natural materials on most of our projects as we find they add more contrast and interest overall, whilst also being environmentally friendly.

We wanted to reflect the coast and surroundings as much as possible and chose a range natural materials to express this throughout. When choosing these materials it is important that you apply them to the correct areas within the space.

Now that you’ve won an SBID Award, what are the next steps? Is there anything new you are excited to be working on?

It was a big surprise and we are still taking it all in and looking forward to new opportunities in hospitality design for 2022. We are looking forward to working on new restaurant and hotel designs. I began my career in hotel design and am excited to bring that passion full circle.

What advice can you give to young designers starting out in the design industry?

Always believe in yourself and no matter how much experience you have never dismiss an idea - it could be the best one for that particular project.

Questions answered by Clare McDonald, Founder & Creative Director, design command.

4SPACE provides quality, distinctive architectural, interior design and design solutions for commercial premises, restaurants, entertainment venues, retail spaces and private residences throughout the United Arab Emirates and further afield. 4SPACE has blossomed over the last 10 years and continuously innovates and intentionally disrupts interior design in one of the world's most extraordinary cities, Dubai. Recognised as one of the finest interior design companies in the region, the company prides itself on blending light and space with delicate, well-considered features to create memorable aesthetics.

Firas Alsahin and Amjad Hourieh adeptly lead the award-winning interior design firm. Their international experience encourages the team to go beyond limits in Dubai. They explore different shapes and forms to create unique buildings that incorporate feasibility, efficiency, and originality. They led 4SPACE to be the overall winner of the Society of British and International Design (SBID) Awards in 2018. Commercial Interior Design Magazine voted the firm among the top 20 most successful boutique interior design firms in the Middle East in 2019.

Firas Alsahin was named one of the 50 most influential interior designers on the power list in the Middle East. He's a fully accredited design professional with SBID. Alsahin's design finesse embraces futuristic, minimalist, functional and sustainable design. He is well regarded in the industry and has an active voice on various discussion platforms in the Middle East.

Amjad Hourieh is also a fully accredited design professional with the SBID. He loves to create an element of surprise and intrigue with his designs. His designs incorporate the organic influence of Art Deco with the expected natural curves and geometry but with an unexpected sense of drama. Hourieh strives to unify visions between each client with innovation and technology.

Their imitable growth led to Ehab Alhariri joining 4SPACE as the principal architect to shape the new architectural division. His experience has seen him work on various projects in the USA and with world-famed Emaar, Dubai properties, Wasl, and Hilton. Alhariri earned global recognition for his sustainable mountain pod that pushed boundaries and merged his design capabilities by integrating art and science.

4SPACE work and experience

4SPACE creates environments that inspire well-being, drive innovation, and boost company development. Dubai is the world leader in unique and well-designed properties. 4SPACE, as a full-service design firm, has revolutionised the hospitality industry with its unique floating villas, futuristic sustainable mountain pod, the tube house and the towering Marina Twin Towers. The city’s impressive VR Park located in Dubai Mall is over 5,000 square metres and is the largest virtual reality experience venue in the region. On a smaller scale, designers have created extraordinary interiors for restaurants and retail including, Kava and Chai, Space Cup, Charcoal Garden, Karamna, PAPA Dubai, Tutus Kurniati and the Discovery Channel Store in Dubai Mall.

4SPACE has two fully immersive experience parks in the pipeline; 7000 square metres in Dubai Mall and 2000 square metres in Wafi Mall. The team are also expanding into Saudi Arabia with many food and beverage projects being successfully delivered such as Kactus and Dopeamine. Steam Kitchen, HOOK, Verde and Sandwhere are currently being designed and constructed.

Design approach and process

For a comprehensive understanding of the client's needs, the interior designers examine the context of every space and deliver innovative solutions. 4SPACE is considerate and intimately works with each client to generate a comprehensive plan using physical models and mock-ups and provide accurate time frames and budgets. They seamlessly manage projects from beginning to end and communicate freely throughout the design process. The extensive team draws on the knowledge and expertise of in-house architects, technologists, engineers and project developers.

The team of architects and interior designers provides wide-ranging designs for various buildings, including homes, hospitality and entertainment venues, offices, and event spaces. They sympathetically design every element of a visitors journey. 4SPACE intelligently reformulate expectations and create innovative experiences that encourage interaction by playing with textures, materials and light. Their designs encourage touch and are delightful to the eye. 4SPACE creates memories and pleasure.

The pandemic experience

2021 has seen various successes for 4SPACE. Not only has the firm formed the architectural division, but they have moved offices, launched a new website and expanded their team with new hires.

Throughout the pandemic, each designer's curiosity contributes to impressive restaurant design transformations; they are learning how to evolve, improve and remain relevant. Alsahin and Hourieh believe that their transformational philosophy, continuous development and evolutionary approach will ensure that they remain front of mind in the design field.

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The fashion house of Dolce & Gabbana put Sicily on the fashionista map and spread the island’s crafts worldwide by incorporating iconic Sicilian images in its bold prints like the colourfully decorated horse cart, ripe lemons and oranges. This was an early inspiration for the interior design concept created for the hotel by The Hickson Design Partnership (THDP), a London-based interior designer and architectural practice with a team of 50% British and 50% Italian designers.

Historical Influences

Giardini Naxos, founded in 734 BC by colonists from Chalcis in Euboea, and was the first Greek colony in Sicily. Ancient Naxos was destroyed in 403 BC, and the centre that rose in its place in the Middle Ages as a fishermen's village. In the late 19th century elegant villas were built, used as holiday mansions by the upper classes.

The Greek heritage that remains in Sicily can be seen in the architecture of a few very important buildings. The Temple of Concordia today is a popular seaside-resort, offering more than 40 hotels, and a great number of vacation homes. Throughout the year the island plays host to numerous artistic, cultural, and religious events. Sicilians love a celebration!

The ancient Phoenicians and Greeks brought their artisanal traditions to the island, creating amphorae, kraters, kylixes, and other typical ancient wares and the technique of laying bright, saturated colours have been introduced into Sicily during the Muslim conquest.

The Hotel

The building presents most of the room facing the sea allowing the Mediterranean light to enter from the big windows and the guest can enjoy the salty air from the guestroom balcony. It sits at the feet of Etna volcano and near to Taormina.

Detailed local research guided the narrative of the entire concept project, commencing with the refurbishment of the main public areas, lobby and lobby bar, guest check in, Restaurants Panarea & Sciara, and creating a new Pool Terrace and Fluido bar.

The Design Concept

The interior design concept was inspired by the natural beauty of the volcanic beaches, the sea, mount Etna’s super-natural presence and the features of the island of Sicily and the ambition was to bring them into the centre of the hotel. By adding local decoration, artworks and colours the goal was to add character, a deep sense of authenticity and a refined and resort-based palette of natural tones with touches of colours of the sea.

Quintessenza Lobby Bar

The lobby was a large open space of over 700sqm meters, previously decorated in a heavy baroque style, the concept from the outset was to re-activate this space, giving it a new heart and focal point – and to be appealing to both guests and to walk-in locals.

From the outset THDP considered adding a new lobby bar to the centre of the space, being both a visual anchor but also dividing the space and making it feel more intimate. With the new layout smart workers and leisure guests can meet using a polyvalent area which can host all, thanks to the different typology of seating. The style is elegant, Mediterranean with sea colours and Taormina’s stone colours melting indoor and outdoor colour palette.

The bar utilizes local materials to create a new feature in the centre of the lobby space, the bar top from local company Nero Sicilia is a made from volcanic lava stone extracted from the quarries of mount Etna glazed in cracked white glass. The bar fluted and curved front is formed from woven faux leather by Natutex, the rear bar features antique mirror with the joinery finished in Italian Oak and Rattan.

The seating in the Quintessenza features two room divider style banquet seating, fitted with USB and power outlets it’s the perfect place to work and relax, the backs of the banquets are finished in woven faux leather by Naturtex. The bar offers a range of seating options from the bar stools facing the bar from Gervasoni to the lower relaxed armchairs are from Miniforms and Torre 1961. The tables and banquets were manufactured to THDP’s design by Riabita. The new highly decorative wall covering is by Janelli & Volpi.

The Check-in

The reception has been inspired by the Sicilian attitude of welcoming and it has been translated in three large reception desks, the feature rear wall is tiled with hand painted local tiles by La Fauci, the accent decorative lights are from Aromas del Camp and are of copper and rattan, thus from the very beginning of their journey the guest is surrounded by an authentic and local experience.

The reception desks are finished in dark grey lava stone by Nero Sicilia, with a façade of woven faux leather by Naturtex adding warmth and texture, the fronts of the desks feature oak panelling mimicking the fluted effects of classical columns of the Temple of Concordia.

New desks, headings and rear artwork and tiling by La Fauci were all custom designed by THDP.

Panarea Restaurant

The Panarea Restaurant is the place in the morning for breakfast but easily converts during the day to host lunches, special events and dinner in the evening. The layout of the restaurant focuses on the new buffet counters which are aligned to the show cooking area -  allowing guest to admire the chefs preparing their dishes to order. The restaurant has materials, features, and shapes that reminds guests of antique craftsmanship, incorporating hand painted tiles in the niches at the entrance with traditional motifs from La Fauci.

The buffet counters are cantered into the new restaurant and are closable during evening set up and special events with a custom designed screening. The counters feature built in an invisible heating and cooling elements which allow all the dishes to be moved around and swapped around to offer maximum flexibility to the hotel. During events the buffet counters can be stripped back and closed off - giving the restaurant less of a ‘breakfast’ space feel and more of a space for fine dining.

The buffet area has screens featuring irregular but geometric shapes hanged from the ceilings that recall ancient Greek terracotta jars. The artisan tributes continue on the walls covered with a braided woven leather cowhide effect inspired by ancient Greek sandals.

The new seating offers relaxed arrangements with a mix of table sizes, featured in fabrics reflecting the colours of the sea, visible from the restaurant. THDP also designed high tables, which can be used in the morning for breakfast to display local pastries and in the evening a high table dining experience. The adjustable tables made by Riabita, who also carefully prepared all custom furniture for the project and project managed their execution on site.

The custom designed carpeting by THDP is made by Ulster Carpets, the ceiling lighting are re-purposed light fittings from a hotel in Milan owned by the client – made in Murano.

La Sciara Restaurant

The word “Sciara” is a local term, used in Sicily in the Etna area to indicate the accumulations of volcanic ‘waste’ that form on the surface or on the sides of the mountain. The term gives it name to the fine dining restaurant at the hotel, where the interior concept is intense and reflects power and wonder of the volcanoes spilling lava – dark intense with touches of blue & red - recalling colours of the sea at night, foreboding, dark yet attractive and welcoming.

The walls were finished with rough hewn lava stones, giving a raw and natural feel, to compliment this toughness the seating by contrast is curved and flowing and features 4 signature tables finished in enamelled lava stone by Nero Sicilia, the booths too are curved and help give the restaurant a centering. There are screenings in copper tones which feature so the design of super scaled rattan, adding a sense of privacy whilst not robbing the restaurant of its sea and pool views. The flooring is stained Natural Oak laid in a herringbone design by Havwoods. The copper-coloured feature lighting is from Utu, the hexagonal mirrors by Sovet.

The bar, show kitchen and wine display area were all uplifted, with lava stone from Nero Sicilia used for both the bar top and front, and in a glazed motif for the table tops.

Fluido Pool Bar & Pool Terrace

The Fluido Bar is located on the pool terrace, just outside La Sciara Restaurant offering breathtaking panoramic views of the Mediterranean sea and the unique grey volcanic sandy beaches. The pool Bar is characterized by a contemporary, indoor meets outdoor styled residential look and feel. The walls are finished in a cement-coloured panels by Cosentino, the bar top is white Dekton and the bar front is feature tiles in raw and glazed lava stone by Nero Sicilia.

The bar serves pre-dinner aperitives with signature cocktails, open to guests and locals, the ambition is to become a destination bar for the hotel adding to its local night scene. The seating is part dining, part informal lounge sofas with outdoor furniture by Etimo & Varaschin. The flooring is a grès tiling from Gruppo Florim, who also provided the surround to the pool and its interior. Large ecru umbrellas offer shade to the guests during the summer times. THDP created a warm garden style lighting effect, selecting outdoor weathered wall fittings by Aldo Bernardi & suspended light by Faro Barcelona. The large pergola and pavilions are custom designed and supplied by Corradi.

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This week's instalment of Project of the Week interior design series features an arty biophilic Oriental restaurant design by 2021 SBID Awards Finalist, Deckora Design.

Yakuza is the most buzzed-about Asian restaurant of Lisbon set at the ground floor of Hotel AVANI AVENIDA and offering the best selection of creative sushi in town. Deckora Design assisted the wider Minor hotel group in shaping a refined yet eccentric environment featuring fine walnut details, polished stone superficies
and hand-painted art murals.

The original commercial space, situated amid a dense urban context in the back yard of a busy high street, represented a challenge of great complexity for the designers due to the lack of natural light. The tailored made labour of Deckora Design’s team transformed a difficult space into the trendy Oriental restaurant of the Portuguese capital where art and biophilic design play a crucial role.

What was the client's brief? 

The brief is the creation of a cosy yet seductive interior where dark fittings, comfortable furniture and warm lighting contribute to a truly unique experience for the guest.

What inspired the design of the project?

The project's holistic approach, rooted in systematic design research, is considering all aspects of the environment: from architecture and lighting, to furniture and art. The concept was a modern and irreverent reinterpretation of the Japanese restaurant. The overall emblematic proposal shows how good quality design, and the successful transformation of a space, can have a successful impact and provide an authentic experience that goes beyond dining.

What was the toughest hurdle your team overcame during the project?

Yakuza Restaurant represented a great challenge, starting from the location situated amid a dense urban context with lack of natural lighting. Deckora Design delivered a flawless design enhancing the intrinsic characteristics of the property. The design team managed to exceed the expectations of the different stakeholders by respecting budget constraints and demanding deadlines during a world pandemic. The final outcome satisfied the client's complex brief and requirements, integrating motifs and key elements of the pre-existing Yakuza brand into a new, unique and innovative concept.

What was your team’s highlight of the project?

Art played an important role in the project; we commissioned hand-painted murals from the local artists. Art is also present in the main highlight of the project and the main attraction of the commercial space - the sushi counter, a 5x10 meters rectangular central artefact representing the beating heart. The austerity of the walnut louvers and the rigorous central slate are juxtaposed to the playfulness of the backlit ceiling canvas. This distinctive piece of art, hand painted by the urban artist Smile, is characterised by vibrant tones and portrays a huge Japanese koi, providing indirect lighting to the entire room.

Why did you enter this project into the SBID Awards?

The SBID Awards is one of the most influential and well organised awards in the Architecture and Interior Design industries. Being part of this programme is definitely something to be proud of, and being a finalist is already a great reward for us after the great amount of care and time our project required. I also believe that getting personally involved, contributing to the community and being exposed to the work of other colleagues is an important part of our professional development.

Questions answered by Camilla Degli Esposti, Director, Deckora Design.

The second bar comprises a series of elongated sinuous arches, creating a sense of dramatic verticality within the space. The bar sits as a focal point stretching between the last two arches and its design was inspired by the complex arrangements of vaults and arches frequently seen in railway station architecture. Custom made chrome hemispheres set within the hand painted, illuminated arches are suggestive of over-sized rivets and the industrial-inspired ribbed timber and metal strapping details pay homage to the railway inspired aesthetic.

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This week's instalment of Project of the Week interior design series features a hotel design by 2021 SBID Awards Finalist, PLD Paul Liu Design Consultants.

Located in Shanghai’s seaside district Fengxian, this new urban oasis hotel offers warm and welcoming luxury experiences for the body and mind in Hangzhou Bay. The sense of design creativity is carried throughout the experiences one has at the hotel, unveiling layer after layer.

Dining options at JW Marriott Hotel Shanghai Fengxian include three distinctive restaurants and a bar. The overall design of all-day dining outlet JW Kitchen is modern and clean-lined where show kitchens are distributed around the restaurant, strongly expressing the hotel's unique identity. Fine dining restaurant Yan Xuan, with 15 luxurious dining rooms for private events, has an elegant design with upscale detailing, while each private room has its own unique design elements. Signature restaurant Shanghai Crab & Co. offers a casual and maritime overall feel. Earth tones indicate the down-to-earth nature of a Mediterranean meal, while pastels and cool colours create a more upscale seaside atmosphere.

What was the client's brief? 

The brief was to design a new contemporary JW Marriott-branded hotel, inspired by the principles of mindfulness to allow guests to focus on feeling whole - present in mind, nourished in body and revitalized in spirit. To enable the hotel design to articulate Marriott’s international luxury portfolio brand strategy, philosophy and globally consistent image.

What inspired the design of the project?

JW Marriott Hotel Shanghai Fengxian was designed with an architectural point of view and a focus on authentic materials and space shaping. Millwork, tactile materials, thoughtful details, lighting, and furnishings all contribute to the design concept in a holistic way, reflective of the property's unique sense of place.

The hotel's style narrative was inspired by its natural surroundings and Jinhai Lake, with its exterior resembling the legendary bird Roc, from the fable of “Roc hopping into the sea”. The design elements incorporate natural materials such as wood and marble in undulating, curvilinear forms that reflect the waves of the nearby East Sea. The hotel’s 265 guestrooms and suites offer luxurious comfort in restful shades of sable and blue, echoing the beaches and sea with clean modern lines and every thoughtful amenity for guests' comfort and convenience. Inspiration stems from the simple beauty of the natural world. In addition to visual design elements, guests experience nature in a tactile way through carefully-curated sensory experiences.

What was the toughest hurdle your team overcame during the project?

With nearly 45000 sqm design area, the hotel design process was very sophisticated and functional, involving planning, schematic design, developed design and construction documentations stages. Due to the diversity of functions within a hotel building, a large number of specialists like architects, structural engineers, lighting, signage, AV consultants, contractors, suppliers were involved and required to coordinate with during each critical design stage. The design had to meet the requirement of Marriott’s international brand strategy while take the owner’s operational, budget, timely and aesthetic requirements into consideration.

What was your team’s highlight of the project?

The project was highly recognized by the hotel management groups and the owner. Special attention was paid to hotel’s spatial relationships to ensure that spaces were used efficiently. The most efficient space planning solutions were given by the designer to make use of each corner to create more interesting spatial sequence, to keep a minimum amount of circulation and service space and also to give the guest a greater connection to the site and enhance the sense of privacy.

It became a sophisticated and luxurious sanctuary designed to let guests relax and rediscover a sense of balance in mind and body, as well as a convenient gateway to Shanghai and nearby cities.

Why did you enter this project into the SBID Awards?

The SBID International Design Awards are recognized as the most prestigious interior design awards in the world. Winning the SBID International Design Award would be a high achievement.

Questions answered by Bo Liu, Founder & Chairman, PLD.