The power of art
When I lived in Monte Carlo I frequently had meetings in a hotel part of a contemporary chain that had decided to revamp its old dated style. The new theme was very modern and would have appeared angular and static if they had not brought in real art made by real artists. The art rotated every 12 months. They employed a curator to seek the most exciting and diverse local artists. It was always something new to look at for regular customers and added more culture and diversity to the community. The artist's private views quickly became something to look forward to. The openings provided a source of new contacts ranging from artists, clients, and interior designers. It offered a buzz in the reception area, and the international hotel guests benefited from seeing new and different art. It's also inspiring for the staff that work day in and day out at the hotel, creating a conversation.
Art can attract and complement a design. It can also detract from and destroy a project. For example, a sleek, contemporary hotel built next to a beach may be the perfect opportunity to use paintings of seascapes. Without much thought except to save time, a designer will contact a gallery or art agents for 'seascape' images, but often, they end up with acyclic on canvas or, worse still, prints in frames that don't fit properly or are too heavy or light for the image. Apart from the sea connection, the artwork is dull and lacks energy and ownership. People sit in amongst art; it's usually the first thing a guest will see in the hotel reception, and this engagement is so critical. Art helps to start a conversation, often breaking the ice with strangers. The first impression is lasting, and it sets the tone and dialogue. Good idea to get the art right.