The Story Behind Noviun Architects: Transforming Spaces and Lives

Which elements of your profession do you enjoy the most?

I enjoy close liaison with clients, stakeholders and contractors to meticulously transform briefs into reality and take pride in creating long established relationships built on professionalism and transparency.

What has been your most memorable career highlight from the past year?

There were, in fact, two: Horsham Fire Station and Training Centre (Platinum House) was completed last autumn, after nearly four years of intense teamwork, and the fit-out for Novuna Vehicle Solutions was amongst four other finalists for “Workplace Fit-out of the Year” for Insider Media South-East Property Awards 2023 (both of which were projects at my previous practice).

What are your favourite types of projects to work on and why?

Refurbishments and fit-outs re-imagine a space and transform the environments in which people learn or work. Of course, it is easier to build new and, sometimes, it is unavoidable; nonetheless, challenges are great. I also enjoy seeing the excitement of clients when the design takes shape and it is extremely rewarding when one is able to give something back to the community – be it the fire service or an educational building, it is about transforming lives. I really enjoy projects where there is research involved, because I am a firm believer that science and design can go hand in hand.

What are the most challenging aspects of working in interior design?

The approach to design and moving away from logo colours – a lot of the time the marketing/branding becomes the palette and that isn’t the right solution. It happens very often in schools, colleges, universities, offices. I have myself fallen into that trap before, however, having discovered colour psychology, my approach has shifted completely. I am determined to create designs that are timeless and which focus on behaviour, as trends are always short lived. Timeless designs are sustainable designs, they mitigate the need for change and reduce waste.

What do you wish you knew before working in the field?

Being a perfectionist and my own biggest critic, that it is ok if you do not know everything and that it really takes time to become comfortable and confident in your design choices. The gut feeling never lies.

If you could give one tip to aspiring designers, what would it be?

To be diligent and tenacious; whilst design flair is innate, building a career takes time. To always consider the emotional response when designing a space. I do not mean the subjective reaction; I mean the subliminal impact of their colour combinations and choices because, as designers, we are liable for the legacy we leave behind.

How do you see the interior design industry evolving in the year ahead?

There is an increased focus on neurodiversity and a growing understanding that the way people are wired, coupled with different personalities results in varied solutions to the ideal environment. It is about having the option to retreat to a quiet space to concentrate, whether you are neurotypical or sensitive to sound and feeling overwhelmed, to move away from the one size fits all.

What does being an SBID Accredited Interior Designer mean to you?

Having a dual qualification is exciting, as it offers a wider range of opportunities. Whilst my email footer has got longer, having four awarding bodies, it is an acknowledgement of the type, relevance and quality of work undertaken to date. I look forward to being able to attend industry events and awards as a Senior Architect and Interior Designer, it is an ace in the sleeve.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

This week’s instalment of the Project of the Week series features a fresh and airy living area design by 2023 SBID Awards Finalist, Victoria Moshchynska Interior Design & Styling.

Victoria Moshchynska was commissioned to renovate Living area of an apartment in Chelsea. The goal was to create a fresh contemporary interior which would combine French and British vibes and would remain relevant for a long time. By emphasising the traditional part of the space and adding modern iconic pieces of design Victoria created a fresh and airy interior where her client could enjoy calmness after her hard working day.

What was the client’s brief? 

I was asked to renovate the living room without any structural changes. The client wanted the space to be divided into 2 areas – dining area and lounge area. Her main idea was to have a fresh contemporary interior that would be trendy but also stay relevant for a long time. The budget was limited.

What inspired the design of the project?

The apartment is situated in a historic building in Chelsea, London. This beautiful area is one of my favourites. I like the combination of traditional British architecture and the French vibe of the small brasseries around. I wanted to keep this mood inside the apartment. The apartment is located in the traditional Centre-London building, with high ceilings and wooden floors. So, we agreed to mix classics with a contemporary style to keep this truly London vibe but at the same time to add freshness.

What was the toughest hurdle your team overcame during the project?

The toughest hurdle for the team working with heritage buildings in London is always the process of alterations permission. We agreed that we would do a minimum of changes that need approval. Because our budget was limited, we had to determine the main design anchors to spend on. And so, we did. The glass doors with wooden frames were aimed to separate the space for two zones and to add more texture to the space.

What was your team’s highlight of the project?

I saw these beautiful scenic wallpapers that show the landscape of the French region Brittany and I immediately fell in love with them! The interior design concept was built around those wallpapers. They led us to the colour palette of this interior. Deep green and pale pink became the main ones. Being used for the furniture fabrics they create this fresh and airy space, it feels like being outside. In order to create a long-living interior I mixed a few iconic pieces of design from different times: chairs from Cassina and Vitra, very french-looking Artichoke lamps from Louis Poulsen, etc.

Why did you enter the SBID Awards?

I moved to London from Ukraine last year because of the war. Starting from scratch in your 40th is not easy. New country, new audience, etc. SBID Awards gives me the opportunity to meet the British interior design society, show my work and make myself known.

What has being an Award Finalist meant to you and your business?

It is the second time in a row my project became a finalist of the SBID Awards. It means that my professional experience is recognised by the British interior design society. And for my future clients it means that the standards of my work are high.

Questions answered by Victoria Moshchynska, Founder at Victoria Moshchynska Interior Design & Styling.

“Snidanishna” is a new story of Ukrainian cuisine in the centre of Kharkiv, which was opened in March 2024. The interior design of “Snidanishna” was realised by the team of the Ukrainian architectural bureau IK-architects.

Snidanishna is a story about the gastronomic, cultural, and ethnographic traditions of Ukraine in a modern interpretation. The project aims to popularise Ukrainian culture and enhance Ukrainian flavour in interior design. This is a unique space, which includes a café, bakery, and souvenir shops of local goods. By researching and analysing the traditions of multiple different regions of Ukraine, the IK-architects team found interesting solutions for an environmentally aware interior that cherishes traditions.

Snidanishna is an example of a combination of historical traditions and their modern use. The project is located in a picturesque area of the city of Kharkiv in the east of Ukraine — it is an example of stability, faith, and love for one’s country.

“We followed the principles of traditional Ukrainian house design — with a central entrance, a meeting area and two large rooms-halls on both sides,” says Kateryna Yarova, chief architect of IK-architects, who worked with the team on the interior of the facility.

The interior of “Snidanishna” is a collective image of Ukrainian culture, which treats heritage with care and respect, integrating traditions into modernity. Emphasis is placed on changing the functions of using traditional Ukrainian materials. That is how the shingle, the material of the roof, turned into an art object with an oblique cut, and the reed found a second life in the central panel measuring 2 x 1.5 metres. The design was followed by the principles of traditional Ukrainian house design — with a central entrance, a meeting area, and two large rooms-halls on both sides.

Ukrainian colour traditions, such as red and cool-toned green, are intertwined with the latest global colour trends in design. Ukrainian modern minimalism with ethnic elements: a combination of simple, linear forms with traditional Ukrainian colours, motifs, and patterns — our own national identity — we create a modern, high-quality, Ukrainian space in which you want to live and work.

The geography of the institution’s interior items stretches from the East to the West of Ukraine. The reeds for the large panel were taken from Stryi, the tapestry with Zmiyevsky cliffs from the Kharkiv region, the dishes for serving dishes were hand-crafted in Opishnya, Poltava region, and the furniture was made by Ukrainian industrial designers.

“I am proud that more than 90% of our interior was made by Ukrainian craftsmen,” says Kateryna Yarova.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

This week’s instalment of the Project of the Week series features an innovative and modern office design by 2023 SBID Awards Finalist, YU SPACE DESIGN.

OCC Ode International was built as a key livelihood project in the city’s “14th Five Year Plan” and included in the 2022 Linyi Central Urban Infrastructure and Key Project Construction Plan. The project occupies the commercial powerhouse of the city, the Linyi CBD Central Business District, which is located at the core of the city government. It inherits the ingenuity of the choice, and achieves the accelerated rise of the capital market, injecting the potential for enterprise ambition.

What was the client’s brief? 

De-organisation combined with corporate culture and local cultural characteristics to create a brand new humanistic and social office public space, achieving a social platform with temperature, interaction, and cultural and artistic elements; Design requirements: hotel oriented coffee culture, green technology.

What inspired the design of the project?

Due to the rising trend of the water and the combination of the local main river – the Yi River and the landforms on both sides of the river, the ancient name of Linyi was Langya and the literati temperament were used to create a book bar atmosphere.

What was the toughest hurdle your team overcame during the project?

Due to the complex spatial scale and staggered layers, it is difficult to construct materials that exceed the specified size; During the construction period, the domestic epidemic control in China made it difficult to operate many things.

What was your team’s highlight of the project?

The combination of colonnades and terraced staircases in the space with the library.

Why did you enter the SBID Awards?

The establishment of the Awards Trust Mark Scheme aims to encourage more reward programs to focus on their own ethics and transparency. The plan reviews everything from standards, ratings, feedback, transparency, and judgment. The SBID International Design Award is considered one of the most prestigious awards in the field of interior design by the best in the industry, solely based on the design quality, innovation, aesthetics, and added value of the project.

What has being an Award Finalist meant to you and your business?

It has enhanced the brand image of design enterprises, enhancing Stakeholder Confidence, stimulated internal morale, attracting Better Talents, and generate more social opportunities.

Questions answered by Jacky Chen, Design Director at YU SPACE DESIGN.

This week’s instalment of the Project of the Week series features an elegant and biomimetic apartment design by 2023 SBID Awards Finalist, L’atelier Fantasia.

What was the client’s brief? 

Located on the 15th floor, this residence offers a breathtaking urban vista. Drawing inspiration from the stunning panoramic view and a desire for luxurious living, the design seamlessly blends practicality with cultural artistry and opulence. Classical lines exude elegance, while modern design elements emphasise meticulous attention to detail and proportion. The incorporation of biomimetic elements and chic home decor creates a visually captivating narrative, seamlessly merging natural art pieces and light fixtures with a diverse range of materials.

What inspired the design of the project?

Inspiration drawn from stunning vistas and a glamorous sense of living is coupled with a core design principle of pragmatism. A luxurious style sets the tone, harmonising extravagant elements with classical lines. Biomimetic design elements and exquisite home decorations create a visual link across the space, further accentuated by art filled with natural sensibility and lighting inspired by floral aesthetics. The harmony of materials is constructed, forming an elegant space imbued with texture. Amidst the vibrant tones and juxtaposition of different materials, an aesthetically pleasing artistic ambiance is crafted, giving rise to an elegant space rich in substance and beauty.

What was the toughest hurdle your team overcame during the project?

Fusing Functionality with Aesthetics: Integrating pragmatism with luxurious design, this approach creates a harmonious blend of utility and elegance without sacrificing functionality. Redefining the Living Room Focus: By de-emphasising the television, the design fosters family cohesion, creating a comfortable space that encourages social interaction. Creating a Fusion of Art and Space: Utilising natural artistic elements, the design infuses the room with an artistic aura, seamlessly blending art and luxury. The Challenge of Exquisite Craftsmanship: An artistic TV wall, inspired by landscape paintings and created through meticulous assembly, showcases magnificent craftsmanship through various advanced techniques. Design with Environmental and Health Consciousness: Incorporating pandemic prevention, the design features transitional spaces and large windows for natural light, enhancing both safety and energy efficiency. Providing Flexible and Multi-functional Spaces: The design offers open yet private spaces, including unique areas for relaxation, allowing inhabitants to enjoy diverse moods within the home, alleviating daily stress.

What was your team’s highlight of the project?

Stunning Urban Views: Situated on the 15th floor, the residence offers breathtaking vistas of the city, merging these inspirations with opulence and cultural artistry. Harmony of Practicality and Elegance: The design embodies a marriage of practicality and luxurious style, blending classical lines with modern design elements. Artistic Fusion: Utilising biomimetic elements and chic décor, the space seamlessly integrates natural art pieces, creating a rich and beautiful artistic ambiance. Innovative Living Room Concept: A visual centerpiece is formed by the art television wall, coupled with a curved sofa and floor-to-ceiling windows that introduce natural light, emphasising the landscape and artistic inspirations. Flexible and Tranquil Spaces: The layout preserves the independence of the private rooms while creating communal areas, including a unique tea and snack area that provides a serene escape and helps alleviate everyday stress. Elegant Bedrooms and Workspaces: Attention to detail and thoughtful design choices like sliding doors and elegant lighting lend an elegant touch to the bedrooms, along with accommodating work and relaxation needs. Art Nouveau Inspirations: Drawing from diverse aesthetics, the design crafts a luxurious space filled with vibrant colors and layered materials, providing an immersive living experience that aligns with the residents’ refined lifestyles. Overall, the highlights of this project encompass thoughtful considerations of art, functionality, health consciousness, and the creation of an opulent living experience.

Why did you enter the SBID Awards?

Participating in the SBID Awards provides a multifaceted opportunity to enhance global recognition, offers a renowned platform for a company to elevate its global reputation and brand image. Winning symbolises not only a testament to a company’s design capabilities but an elevation of its brand image, backed by a stringent and comprehensive evaluation process. It opens avenues for international collaboration with top designers, and cultivates customer trust, affirming professional excellence.

The awards can boost team morale, encouraging teamwork, while offering the privileged chance to attend social events at the UK’s House of Lords, an invaluable opportunity to broaden international connections. In essence, the SBID Awards are more than a competition; they’re a gateway to international recognition, business growth, client engagement, and enhanced teamwork.

What has being an Award Finalist meant to you and your business?

Being an Award Finalist in the SBID International Design Awards has elevated our international reputation and significantly enhanced our brand image. This recognition, marked by stringent evaluation and industry approval, has opened new doors for collaboration and commercial opportunities. It’s not just an acknowledgment of our creative abilities but has also fostered client trust and team morale. Overall, this accolade symbolizes a pinnacle in our ongoing commitment to excellence, having a profound impact on our business and inspiring us to strive further.

Questions answered by Idan Chiang, Founder of L’atelier Fantasia.

This week’s instalment of the Project of the Week series features a modern and neutral toned apartment design by 2023 SBID Awards Finalist, A.RK Interior Design.

A.RK Interior Design was chosen to design the latest show apartment at the Wuhan TianDi YunTing, China for the Shanghai based Developer Shui On. The 4 bedroom apartment Is located on the 26 Floor of this high rise residential apartment offering panoramic views of the Yangtze River. The apartment features bespoke furniture throughout paired with contemporary artworks. It was a conscientious effort to design a space that exemplifies the living lifestyle of a modern family and to breakthrough the traditional sense of display. Intentional removing the sofa from the living room enhances its usage of space to its full capacity.

What was the client’s brief? 

To create a home requires an emotional connection and sense of belonging, and not tied down by physical things. To create a space that’s flexible, open planned space with more opportunities to leave their bedrooms and put down their devices, so as to communicate and interact with each other; enhancing the use of space to its fullness in a more pragmatic way and not in the traditional sense of display.

What inspired the design of the project?

To bring inspiration and motivation to all families especially parents, that a space can actively become the families’ core for love, education and ultimately growth.

What was the toughest hurdle your team overcame during the project?

We want to break away from the tradition of having a sofa in the living room; integrating the communal spaces in to a large room where members of the family can interact and be social. We envision these spaces to be part of bringing the family closer and not a space for entertaining.

What was your team’s highlight of the project?

We made the largest space in our home, relinquish to the most important people in the home which are the family members, not outside guests. Our living room did away with bulky sofas, coffee tables and TVs. For this we have provided an elevated platform where they are have more freedom.

The big dining table in the house that is never empty, the family would gather around that dining table together, eating, working, reading, and studying. It becomes a vital space for family bonding.

Reading has its many benefits and we specifically design this space so that the reader has many locations to read like on the platform next the full height windows overlooking the Yangtze river, on the bean bag or snuggle in a cosy chair in front of the fire. We hope to create this Library of books to open up the world for the children to explore.

Why did you enter the SBID Awards?

SBID awards is a prestigious international platform where peers from the industry are evaluated by leading experts. SBID is also an internationally recognisable and revered leading accreditation body.

What has being an Award Finalist meant to you and your business?

We are stoked to be part of the Award Finalist and to be on the same platform as the world’s industry leaders is an honor. It further endorses our effort to be part of this elite group and to be recognised for our design excellence. It is an addition to our accolades of awards and has open many doors for further opportunities and is a great tool to provide confidence to our potential clients.

Questions answered by Agatha Teng, Founder and Creative Director of A.RK Interior Design.

This week’s instalment of the Project of the Week series features a timeless and luxe family home design by 2023 SBID Awards Finalist, EB Interiors.

Tucked away in a tranquil bay in Sydney’s South, Jigsaw is a high end luxury family home achieved through the exploration of unique materiality and detail. The interior layout frames the surrounding landscape of the bay through extensive use of glazing allowing the interior to be customised creating a timeless experience.

What was the client’s brief? 

Our client’s brief was to create a home that embodies a level of hotel luxury. Inspired by many of Sydney’s luxury hotels – the interior aesthetic needed to deliver uncompromising design that captures the essence of its bayside setting. This five level residence was created to home a family of 5, catered through the integration of custom design, luxury finishes, high end appliances and sanware; creating a house that is an entertainer’s dream.

What inspired the design of the project?

The inspiration for this project was drawn from hotel luxury as well as the tranquil bay which Jigsaw is situated in, which is evident through the exploration of materiality and detail. The colours, shapes and textures from the bay really inspired our design ethos and to create a palette that would be unique and charming. The interior layout frames the surrounding landscape of the bay through extensive use of glazing allowing the interior to be customised creating a timeless experience. The home surpasses any other family home through a crafted interior of fine quality bespoke joinery, furniture and custom panelling to walls and ceilings throughout.

What was the toughest hurdle your team overcame during the project?

This project was in construction during the pandemic period limiting the opportunity for designers and architects to visit site, minimal collaboration between team members and trades on site. We were unable to physically see some material samples as well as experiencing heavy shipment delays during the lockdown period. There was also a limit to trades available to work on site due to restrictions causing project delays. But we are so very lucky for the commitment of all team members being so flexible during this period allowing for no surprises post pandemic. Even if it wasn’t an ideal situation, it was worth the wait which has left us with such a beautiful end product and one that feels even more exceptional to have overcome these hurdles.

What was your team’s highlight of the project?

With this home being set across 5 levels we were able to create different environments for each zone. Whilst still keeping a flow of palette throughout. One level being underground, we were able to play with this space and have some fun with the use of mirrors and custom lighting to create a sense of reflection within a complete daylight free area. Our clients were very trusting and happy for us to push the boundaries of where to think outside the square with materiality. We ended up with wonderful spaces that envelop you and where all your senses are engaged.

Why did you enter the SBID Awards?

We entered the SBID awards to hopefully expose EB Interiors to not only viewers from around the world but also to be selected amongst successful designers around the world to celebrate, appreciate and recognise the design excellence that Australia has to offer. Of which we feel very humbled to have been shortlisted!

What has being an Award Finalist meant to you and your business?

For me it feels wonderful for my team to be recognised for their achievements and hard work. This has been great exposure for us as a business and for our clients to see that our work has been shortlisted on an international platform. It has given these particular clients a great boost for their own home as well.

Questions answered by Emma Buchan, Director of EB Interiors, and her team Holly Kennedy and Jade Corcoran, Senior Designers at EB Interiors.

This week’s instalment of the Project of the Week series features a luxurious and contemporary kitchen design by 2023 SBID Awards Finalist, Chris Fell Design.

Chris Fell Design has completed a truly bespoke kitchen project, showcasing traditional style with a contemporary palette. The result is a truly unique kitchen that echoes the style of the rest of the home, creating a cohesive space that is the heart of the home. The use of the MV Collection and walnut accents adds a touch of elegance and sophistication to the kitchen, making it a true masterpiece. Chris Fell Design has once again demonstrated its ability to create bespoke designs that are both functional and beautiful.

What was the client’s brief? 

The client’s brief was for me to design a one of a kind luxury kitchen, like no other, showcasing traditional style with a contemporary palette; to echo the rest of the home, creating a cohesive space as it’s the heart of the home. The kitchen design, to feature unique architectural details from the MV Moulding Collection, including crown and dental moulding on the cabinetry, walnut accents, pilasters, and wall panelling.

What inspired the design of the project?

The interior of the home is a seamless masterpiece designed by myself, which showcases the Best of British design and craftsmanship, incorporating the MV Collection. I wanted to ensure the design of the kitchen complimented the flow of the entire home and a true example of a timeless kitchen like no other.

What was the toughest hurdle your team overcame during the project?

The toughest hurdle my team overcame during the project was achieving the quality of finish between the paint and walnut accents I required and they certainly didn’t disappoint.

What was your team’s highlight of the project?

My team’s highlight of the project was, to see the heart of the home finished, and the MV Residence completed.

Why did you enter the SBID Awards?

I entered my small design practice into the SBID Awards, as we have a particular design style and vision that I feel is very unique and wanted to share our work with a wider audience and to showcase the Best of British Design & Craftsmanship.

What has being an Award Finalist meant to you and your business?

Having been a finalist for the awards in previous years, I am very proud of achieving industry recognition and being able to showcase my talents. Being a Finalist this year in 2023 in 4 categories covering: Interior Design, Interior Fit Out and Product Design gives me a great amount of pride, to see all the effort of mine and my team’s talents being recognised at this level; and to showcase our work to the wider audience and being finalists recognises the level and standards we work too.

Questions answered by Chris Fell, Founder of Chris Fell Design & Project Management.

This week’s instalment of the Project of the Week series features a organic and modern penthouse design by 2023 SBID Awards Finalist, Studio Shanati.

Seamlessly blending modernism with organic elements, Studio Shanati’s project transforms a penthouse into a tranquil oasis. The shared space merges the living room, dining room, and kitchen, encouraging socialisation and warmth. Robust concrete and noble wooden features counter confinement, while soft curves and selected furniture evoke an essence of organic modernism. Mesmerising suspended ceiling lights and carefully curated artwork create a visual tapestry. The kitchen area blends striking marble and walnut fixtures. In the master bedroom, a serene ambience is achieved through a soft palette and harmonious design elements. This project delivers an enchanting atmosphere with meticulous attention to detail.

What was the client’s brief? 

The clients, a young family, came to us with a desire to create a multifunctional living room that emphasises a sense of shared space. They aimed to make it a hub for socialising, cooking, and entertainment. They expressed a clear vision for a modern aesthetic that would still feel warm and inviting. They wanted to incorporate natural materials to achieve this atmosphere. Lighting was another crucial aspect for them; they wanted various levels of warmth throughout the space to help set different moods. In the master bedroom, the family’s objective was a bit different. They were looking for a serene ambience created through neutral tones and lighting. They wanted it to be a tranquil setting where they could both work and relax. They needed us to avoid making it look like a formal office environment while maintaining functionality. It was a rewarding challenge, and we were thrilled to bring their vision to life.

What inspired the design of the project?

The inspiration for this project was multifaceted. We were driven by the creation of rhythm and volume within the space, concepts that often guide our designs. We used noble organic materials such as walnut wood, marble, and concrete to achieve this, giving the space a modern and dynamic ambience. Works of art heavily inspired our choice of furnishings and decor. We selected wall art, sofas, light fixtures, and chairs that resemble art pieces, and we played with geometry in the design, incorporating curves, sharp lines, softness, and robustness. The project was further influenced by what we call “organic modernism.” Our clients were looking for a blend of organic and natural elements with a modern twist, so we carefully chose pieces that would align with this theme. Overall, the design was a marriage of art, geometry, and nature, with a touch of modern elegance. We intended to create a warm, cosy, and timeless environment that’s refined yet accessible. It represents a true synergy of the elements that inspire us in our work.

What was the toughest hurdle your team overcame during the project?

Our toughest challenge during this project was actually in the initial ideation phase. We dealt with concrete walls, which clients wanted to preserve in some parts, which gave the space a cold feel. Although we aimed to bring sophisticated elements of art into the design, we were mindful of turning the rooms into empty and cold art gallery-like spaces. We had to consider carefully combining warmth, modernity, timelessness, and elegance within these constraints. There was a lot of conceptual work involved in finding the correct elements to mitigate this coldness while still appreciating the nobility and solid feel that concrete can offer. Our solution included working with walnut wood, a material we love, to bring warmth into the space. We used the living room’s dynamic shelving and wooden wall panels to break up the confined feeling. Warm and curved elements, such as sofas, dining chairs, and lights, were introduced to make the space more lively. The dining table’s wooden top, and Riva 1920 wooden bench helped tilt the whole interior towards a natural organic ambience. We strategically chose various elements to transform the space into something warm and inviting. In the bedroom, we decided to take a different approach by using ivory wall panelling and abstaining from the harshness of concrete. This allowed us to achieve the desired ambience while maintaining the overall cohesive feel of the design. So, while we were fortunate not to encounter any insurmountable hurdles, this particular challenge required a thoughtful and creative approach. Seeing how these challenges can lead to innovative solutions is always rewarding, and we were thrilled with how this space turned out.

What was your team’s highlight of the project?

The highlight was the work we did with the lighting. Our clients came to us with a specific request: they wanted an ambience that would make the space feel both dimensional and warm, especially during the evenings. We knew this was an exciting challenge since lighting is a crucial, transformative element in interior design. Approaching this task, we delved into it with both curiosity and precision. We meticulously selected each lighting piece, always questioning whether it harmonised with the space and whether it successfully melded an organic feel with a modern twist. It was vital for us that each piece could stand on its own as a work of art yet also blend effortlessly into the surrounding decor without overshadowing other elements. We were also fortunate that the apartment was bathed in natural light during the day. This aspect led us to choose pendant lights from Silvio Piatelli, hoping they would catch the sunrises and sunsets, reflecting them as sparkles in the lighting fixtures. This decision added a layer of warmth and complexity to the space, enhancing its character. The resulting lighting scheme fulfilled our clients’ wishes and brought a distinctive, artistic flair to the space.

Why did you enter the SBID Awards?

Entering this award has been something we’ve considered for quite some time, and several motivating factors were behind our decision. First and foremost, it’s an honour even to be considered among the best in the industry. We view this not only as recognition but also as a challenge to ourselves. We wanted to see how far we could go and have our work assessed by leading experts in the field. The process of being judged by industry leaders offers us a valuable opportunity for reflection and growth. Additionally, participating in the award allows us to make new connections with other professionals and gain more significant publicity. It’s an opportunity to showcase our work to a broader audience, engage with like-minded individuals, and continue to build our reputation.

What has being an Award Finalist meant to you and your business?

Being an Award Finalist has been a significant and exciting milestone for us. We’re honoured and genuinely thrilled to find ourselves in the company of other prominent and talented designers. It feels like a strong affirmation of our hard work and creativity. We have yet to focus much on publicity and industry networking. Before, we’ve been more about the close circle of clients and work. This recognition is the beginning of a new chapter for us. It’s not just about the accolade; it’s about the doors it’s starting to open. We already see opportunities and connections we’ve long wanted but needed to know how to reach. This nomination has spotlighted us and what we’re capable of, and people are taking notice. Being a SBID Award Finalist isn’t just a pat on the back; it’s a push forward. It’s encouragement, motivation, and an invitation to explore new horizons.

Questions answered by Lea Shanati, Founder of Studio Shanati.

This week’s instalment of the Project of the Week series features a playful and collaborative office design by 2023 SBID Awards Finalist, Modus Workspace.

Huckletree and Modus Workspace have joined forces, creating London’s most innovative ecosystem, built to support the next generation of disruptors. Huckletree project, Jubilee House. This co-working space is designed to be inclusive, playful, and visually appealing, while providing mental and physical space for ideating, offering an immersive experience for its occupants. Spanning two floors, the design manipulates colour and light to create boundaryless and visually deceptive spaces that represent the endless possibilities in a constantly evolving world. Each space challenges all five senses in a unique way, fostering a dynamic and vibrant environment that promotes inclusivity, innovation, creativity, and collaboration.

What was the client’s brief? 

Huckletree, the network of curated coworking hubs for innovative businesses, approached Modus to design and build their new Web3 focused workspace on the world-renowned Oxford Street. In the words of Huckletree co-founder and CEO Gaby Hersham,

“The Web3 space is the next frontier of our economy, and we want to foster the next generation of entrepreneurs. To do this, we need to look at workspaces that incorporate a mix of old world and new. We need to tailor-make spaces where creators, agencies and Web3 collaborators can come together to help our members thrive and build strong companies with robust longevity”.

This idea provided the foundations of the brief, which Modus digested and then transformed into the incredibly inclusive, playful, and Instagrammable, Huckletree Jubilee House workspace.

What inspired the design of the project?

The design of the Jubilee House is where the metaverse influences reality, the journey of which was a highly collaborative experience for all those involved. Think bold colour spectrums, infinity mirrors, contemplative archways, NFT digital galleries, creative parlours, and an immersive meta-lounge. Huckletree Oxford Street not only meets the diverse needs of its occupants but provides a unique experience and a playground for reinventing the future of everything.

What was your team’s highlight of the project?

The highlight of the project for the team was working with such a forward-thinking and energetic brand. The freedom of colour use during the design process was unlike any project we have worked on before. It is not every day you get to incorporate all the colours of the rainbow into a workspace! It was equally refreshing and inspiring to incorporate non-gender specific bathrooms to the space, a request from Huckletree, showcasing their commitment to inclusivity and diversity, making all occupants feel comfortable and valued. The whole project was a pleasure from start to finish and we look forward to future collaborations with Huckletree.

Why did you enter the SBID Awards?

We entered Huckletree for an SBID award with the aim of showcasing the design and all that is has achieved with a wider audience, promoting an outstanding example of playful and inclusive workspace design.

What has being an Award Finalist meant to you and your business?

Being a finalist in the SBID Awards is a phenomenal achievement, and one in which we are incredibly proud! It has highlighted our ability, as a leading office design and build company, to create unique, immersive, and inclusive workspaces that stand out in the competitive design industry.

Questions answered by Vidhi Sharma, Creative Director at Modus Workspace.