SpeakEasy with Patrick Folkes
In this episode of the SBID podcast, host Grant Pierrus talks business and sustainability in interior design with entrepreneur and founder of The Graphene Company, trading an innovative and ground breaking line of natural paint.
Patrick explains the origins of the Graphene Company and how the process of combining Graphene and minerals developed to create this new healthy and high-tech range of ecological paints.
As a globally certified sustainable paints company with credentials in environmental performance, cradle to cradle practices and social responsibility, Patrick shares his approach to achieving genuine sustainability throughout the entire product lifecycle.
Shedding light into the concept of what “eco paint” really is – he talks green washing in the industry, how levels of VOC impact biophilic design and the integral role of lime in air purification. Discussing the future of the paint sector for interior design, he explores the importance of health considerations, ecological characteristics and indoor air quality in the industry.
Tune in to the whole conversation to discover more.
Patrick Folkes
Patrick Folkes has focused his career on a range of financial and entrepreneurial activities. He began in 1980 when he was involved in derivatives broking and gold and silver bullion market-making in London and New York. In 1990, he founded his own fund marketing and advisory firm, Folkes Asset Management. Later, in 2016, he founded The Graphene Company, trading Graphenstone Paint UK with its innovative range of sustainable, healthy and high-tech ecological coatings that are air-purifying and free of plastic and VOC.
Your home should reflect your personality and taste and be attuned to your unique needs. However, achieving this on our own can be a real challenge, especially when your work and family commitments place so many demands on your time. When investing both time and money into a project, it’s important to know how to choose the best designer for it. You want your designer to unlock the space’s full potential by doing this in a creative yet practical manner. So how do you choose the right interior designer for you? SBID Accredited Designer, Katie Malik, founder and creative director of Katie Malik Interiors outlines some important considerations.
It’s absolutely essential that you research the designer’s portfolio to see whether you like their style and completed projects. Don’t approach designer’s based solely on their proximity to you or how high they come up in google search. You have to like what you see, so number one criterion when choosing a designer is the style match.
A good interior designer will have the perfect balance between focusing on the bigger picture ultimately leading up to the final outcome, whilst also focusing on the immediate jobs which need to be done. Therefore, look for reviews and recommendations of the company. It’s important to understand the quality of work and the team you’re hiring before you fully commit.
Also, check whether the designer is accredited by or a member of a professional body, such as SBID – this would give you an added security that the work will be completed to the highest industry standards.
A good brief and a full and open discussion about what the job entails is the best way for your designer to work out a fee and a project timeline. Experienced interior designers have an abundance of planning experience when it comes to undergoing a design project, and they can provide a step by step plan of action with a start and end date. This takes the stress away from you, so you don’t have to this about the logistics so when choosing an interior designer, ask whether they can provide a detailed plan of the project and the space.
An experienced designer will have a wealth of knowledge and contacts that they’ve built up over their career to enable them to collaborate with other professionals, such as lighting designers, landscape and garden designers, and architects. A good interior designer will take an interest in the architect’s vision for the building too.
You want a designer who is fully invested in the project – someone who’s passionate and willing to ensure your project is complete to the highest quality possible. You want someone who will take all of your own ideas on board and develop them in the best possible way, adding their own professional opinion. Look for an interior designer who will push you completely out of your own comfort zone, encouraging you to go for an original and refreshing design.
Click here to discover how to choose the right builder for a project.
The new Ask the Expert blog series invites you submit the questions about interior design you want help finding answers to, whether you’re a consumer looking to redecorate your home or professional looking for expert business advice. Please submit your questions to [email protected]
About the Author
Katie Malik, founder & creative director of Katie Malik Interiors built her career in residential interior design, assisting on projects in New York, Chicago and London before setting up her practice in 2014. Inspired by colours, the interplay between symmetry and asymmetry and wellbeing, Katie’s aim is to bring authenticity to each project.
If you’d like to become SBID Accredited, click here to find out more.
This week’s instalment of the #SBIDinspire interior design series features a residential kitchen design by Ledbury Studio. The brief was to design a kitchen for a large new-build property on the edge of the Peak District. The clients had been in their previous home for more than 30 years and retained strong ideas as to how they would require the design to work for them at their new home.
Company: Ledbury Studio
Project: Cheshire kitchen
Location: Cheshire, United Kingdom
What was the client’s brief?
The fundamental requirement was to create a relaxing and comfortable space that would instantly be the heart of their home. Our clients wanted a kitchen that could just as readily accommodate a relaxed evening for husband and wife, as play host to the regular charity events that form part of their extremely busy social lives. So, the brief was about incorporating multiple ‘cherished items’ into the design, whilst maintaining impeccable functionality and achieving a unique aesthetic.
What inspired the interior design of the project?
The inspiration was actually quite complex. Firstly, the finish on the cupboard doors was inspired by our client’s extensive collection of antique pewter-ware. Working with 1.5mm-thick pewter, we created an aged finish which directly empathised with the pewter pieces. We also had to incorporate display areas into the design so these treasured items could be placed on show within the kitchen.
Our second major point of inspiration was to create a kitchen with a proper furniture feel. Of course, we needed all the functionality of the best-fitted kitchen, but we also needed to integrate several pieces of antique furniture – including a sizeable Georgian mahogany break-fronted display cupboard. I decided that I could best balance my design by focussing on the freestanding credentials of my furniture.
What was the toughest hurdle your team overcame during the project?
There were two main ones – the island and the breakfast store cupboard. The island was 3.6m long, and so required joins. We had chosen a Bianco Macaubas quartzite and it took two attempts to create the best joint. On the second, we were able to achieve an extremely precise match on the unique and complex veining of the stone. We did this by photographing the slabs digitally and then generating the best match via our software program before actually executing the cut. This was made at a slight diagonal to achieve minimum open joint – it’s less than 1mm finished.
Then on the breakfast store cupboard, the large all-pewter doors opened into pockets. Each of these doors weighs over 80kg, and the fact that we achieved smoothly opening doors in this situation is a testimony to the calibre of our design and our craftsmen. The doors look amazing and work beautifully.
What was your team’s highlight of the project?
This was the first project sold by Ledbury Studio, so it was a massive positive for us to pitch our designs and our product against the most established high-end kitchen brands in the UK, and to win our client’s trust to carry out their project. This high stayed with us throughout the project, right to the point when the client moved in.
Questions answered by Charlie Smallbone, founder of Ledbury Studio.
We hope you feel inspired by this week’s residential design! Let us know what inspired you #SBIDinspire
If you missed last week’s Project of the Week, featuring a modern kitchen remodel, click here to see more.
Achieving industry recognition through prestigious honours like awards can be extremely beneficial for business. Not only can it generate awareness, increase brand exposure and of course, boost employee morale in a celebration of their hard work and success, awards are a great way to differentiate your brand, product or service from the competition! Independent acknowledgement of a company’s skills, value or competence within your sector also offers additional reassurances and credibility for potential clients and customers.
Even if you don’t clinch the coveted ‘Winner’ trophy on the night, just being shortlisted for an award can still bring your business substantial benefits. With this in mind, we’re sharing 5 essential ways that awards can enhance your business!
Put your brand in the spotlight! Association with relevant, industry-specific awards that add value to your brand offering can raise your business profile and provide a host of marketing and PR opportunities, so the chance to publicise, and ultimately capitalise, on your achievements within an award programme (whether a winner or a finalist) should not be overlooked! Utilising the promotion of your involvement before, during and after the ceremony through your marketing channels is a cost-effective way to increase brand awareness, share your company’s success and become a real marketing asset. And that doesn’t even include the additional exposure you would gain from the event organiser!
Awards are designed to endorse a company’s calibre of skill and success in a particular field, making them a key indicator of trust-worthiness. Entering and winning an award therefore demonstrates to your customers that your business is operating at the highest level within your profession, acting as a powerful selling point for potential prospects (or perhaps reinforcing their reasons for doing business with you in the first place!).
As a result, this can develop brand loyalty and improve client retention, as customers are often inclined to stay with businesses who are succeeding at what they do – as well as give them more excuses to tell their friends about you. And we all know how valuable word of mouth is as an effective marketing tool!
Using the awards branding on your website and in your marketing materials is another way you’ll be able to showcase these credentials to your target audience.
Partaking in awards is a public way of acknowledging the hard work and achievements of your employees, giving your team members an additional sense of appreciation, purpose and motivation in their work, as well as a stronger desire and confidence to continue to perform for your company. Attending the awards ceremony also offers a great chance to reward your staff by celebrating together as a team – who doesn’t love a chance to get dressed up for a fancy three-course meal and rub shoulders with top tier professionals in your industry?
Achieving an award also validates your employees work as a direct contributor to wider company success which can also generate company pride, increase work satisfaction and can play a positive role in future recruitment too by enticing new talent who want to work for successful, award-winning companies.
Serving as an excellent platform to wine and dine with the best of the best within your profession, award ceremonies provide the perfect opportunity to network with key players in your industry so you can make new industry connections, bond with potential business partners, reach new customers, and build better relationships with your peers. Winning an award goes one step further in recognising the value and expertise you bring to your sector in front of this captive audience, meaning your peers will look more favourably on your business and you will gain a deeper level of credibility and respect within your industry as a whole.
Most awards judging panels consist of distinguished industry experts, so entering them also presents a unique opportunity to put your business in front of specialist stakeholders, industry-leaders and influential experts in your field.
Whether you are a small or large company, awards offer the ability to stand side-by-side and compete against some of the biggest names in your professional pool, allowing you to take stock of your achievements in comparison to your peers and benchmark your work against the industry – this will help to see how you measure up against your competitors and refine your business goals and aspirations.
And of course, if you’re successful in becoming an award-winning business, it is a surefire way to differentiate your brand and stand out from the competition with that all-important, industry-recognised seal of approval, giving you an esteemed third-party endorsement from an independent body.
While entering awards can bring a host of promotional benefits for your brand, enhance industry positioning, and increase credibility – it’s important to know which awards you should be entering! So before jumping in with both feet, do your research!
Are they a credible organisation? Do they have industry recognition? Do they really understand and represent your industry sector? And finally, do the previous winners embody what you want to be known for? Why win a vanity trophy when you could collect a prize that really resonates in your industry!
Look out for hidden fees in the application process! Some Awards charge successful entrants extra fees for exposure – some even require the winner to pay for their own award! Attending the ceremony can be a caveat of ‘winning’ too. If this is the case, the awards are likely to be given to the highest bidder so you know it’s not really about outstanding achievement, excellence or creative merit…
The SBID Awards programme is designed to recognise, reward and celebrate the profession of interior design from the interior designer’s projects and the products they specify, to the specialist contractors that install the final fit out.
If you’re a designer, product manufacturer or contractor, click here to find out more.
SBID Accredited members also receive exclusive entry discounts.
The question that immediately arises is: how could our homes change following the emergency from Covid-19? This “change” doesn’t exclusively come from the need of adopting higher hygiene precautions, but also from the search for home wellness and from the will of maximising the functionality of our internal spaces.
“Staying at home” and “working from home” has given rise to new needs but also favoured the recovery of spaces that seemed to have gone out of fashion. The new total home project therefore starts from the need to exploit even small spaces to bring together various ways of living, starting with the re-evaluation of the entrances. These are the main areas to consider:
1. Entrance 2. Home workspace 3. Kitchen as an extension of the living area 4. Outdoor area 5. Relaxation and wellness area
An example of this shift is evident in the concept for one of my latest projects, showcasing how I was required to update an interior design scheme to suit clients changing requirements due to Covid-19. The first draft was made in January but, after the lockdown, the users needs have changed and consequently, so has the design criteria. Here were the design proposals:
First of all, in this design it was necessary to reconsider the entrance / hallway as a filter room between the outside and the home. In the second proposal made to the client, we designed a dividing wall before entering the living area. This space now offers a place to store everything we bring in from outside (such as shoes, masks, coats, telephone, keys, etc.). The insertion of a table top serves to store hand sanitiser, with the option of a cupboard to install a Samsung AirDresser for antibacterial treatments.
The kitchen returns to offer more functional storage spaces. The 3 fundamental areas, such as the one dedicated to storage (fridge and pantry), cooking and washing/preparation have been zoned, offering each area more operating space. The client also felt the need to separate the kitchen from the rest of the house without oppressing the space.
Sliding glass doors have been inserted to maintain visual contact with the dining room and at the same time contain any kitchen odours but, if necessary, the environment becomes open plan – making it easy to control the use of space for children who may study and play in the living area.
The need to have a private home studio was a must-have request since the very beginning with exclusive access to the studio. An adjoining reception room, where to wait in complete safety, has now been provided. The separation with the rest of the environment is represented by a plasterboard wall with a glass door inserted to let the light filter from the outside, as well as enjoying the views of the garden.
A small intervention was also made in the sleeping area. More and more concerns arise regarding how long the coronavirus can survive on clothes and how to properly sanitise them. Since the clothes we travel into the city in are the same we will return home in, we have also proposed a system for sanitising and cleaning clothes and shoes in this area. By slightly reducing the square meters of the walk-in closet and the private bathroom, a niche has been created in the hallway of the sleeping area, where the Lema wardrobe with Air Cleaning System will be installed.
This post is part of a series exploring the ways that the health emergency of Covid-19 has changed the way we conceive public and private spaces. Click here to read the previous post about public spaces.
Elisabetta de Strobel is an internationally acclaimed Interior Designer and Art Director, originally from Rome. Her studio offers expert consultation services for interior design, product design, branding and strategic market analysis.
This week’s instalment of the #SBIDinspire interior design series features a residential kitchen design. The client wanted a space that seemed large and really easy to move around in, without feeling too empty, and definitely not too grand. Mark Taylor Design worked on this project for 12 weeks, inserting beams, building a glass wall, moving all plumbing and fitting a kitchen. This included designing, building and fitting a mobile island as well as flooring. The end result transformed the existing, dark kitchen into a light, open-plan area fit for entertaining and relaxing.
2019 SBID Awards Category: KBB Design Sponsored by: Vitra UK
Practice: Mark Taylor Design
Project: Skinny Shaker-style Kitchen
Location: Buckinghamshire
The clients wanted a space that seemed large and really easy to move around in, without feeling too empty, and definitely not too grand; a modern look, but not flat, or minimalist. They also wanted an island, but one for many people to stand around, not something small. It should almost create a showpiece for the kitchen. There was some debate about exactly where this should be. They wanted a table that would seat 8 to 10 people max, near the patio garden at the back of the kitchen. It was important to create a sense of light in what was a really dark space, with low ceilings and not a lot of sun. They wanted a pantry, to avoid food in cupboards, and if possible, wanted a french larder fridge, if it would fit. Ultimately, they wanted to use a combination of paint in the kitchen area and wallpaper in the sitting area, to differentiate the spaces.
A couple of things; a photograph of a 150-year-old french furniture piece which the client fell in love with, and which formed the basis of the moveable island, and the feeling of space and cleanness that a flat, concrete style floor provides in good industrial working kitchens. Just these 2 elements set us off. We had also recently designed a skinny shaker door and wanted to include this on the base units. Finally, to try and create different spaces that complimented each other. We looked at the romantic nature of a Welsh dresser, dating back 250 years, that was already in place in the old kitchen and created a warm, wallpapered area around that.
What was the toughest hurdle you/your team faced during the project?
Poor light and different, low ceiling heights made lighting a challenge. We put in place 5 different levels of lighting; floor lights to illuminate the walls and reflect off the white ceiling, mid-level lighting on the walls for creating a warm, soft ambience, task lighting placed in the ceiling above the work surface, LED linear lighting recessed into ceiling lighting channels to cast an even light across the ceiling, and; a window wall comprising 2 sets of bifold doors at the back of the kitchen, where the maximum amount of natural light could be brought into the dining space.
We were also tasked with positioning the french larder fridge in an under-stairs recess which was slightly too shallow. Our builders cleverly removed a small portion of the stair winder to accommodate this and it looks made-to-measure as a result. Another challenge was getting light into and through the walk-in pantry, so that it would feel separate from, but connected to the main kitchen was achieved by using two porthole windows in the swing doors.
What was your highlight of the project?
Completing the project, including building work to insert beams and build a glass wall, moving all plumbing to create a new utility room and larder, building a snug, designing, building and fitting a kitchen, including a mobile island and flooring – all in 12 weeks, ready for Christmas!
Did you enter the project into the SBID International Design Awards? If so, why?
Yes. Our Skinny Shaker-style kitchen is the newest addition to our MeThD custom kitchen collection and it features a beautifully modern take on a Shaker-style door. Opting for base units along one wall without any wall units created a stylish kitchen with clean lines and a more modern look. To add to the look, we designed and created a bespoke movable island unit. The end result transformed the existing, dark kitchen into a light, open-plan area where entertaining and relaxing would be key.
Questions answered by Mark Taylor, Director at Mark Taylor Design.
If you missed last week’s Project of the Week, featuring a Parisian-inspired hotel public space, click here to see more.
Lockdown measures are slowly easing across all aspects of work and social life as the hospitality industry is given the green light to begin re-opening to the public this July. For many of us, the concept of travelling seems like a distant memory; dreaming of the day you can book that weekend away or arrange for a long, relaxing week abroad. As society braces itself to resume holiday planning and commence those halted travel plans in a Covid-19 world – we’re sharing some of the inspiring hotel bedroom designs from last year’s SBID Awards finalists that we’d love to be paying a visit this Summer!
CaberlonCaroppi Architetti – Hilton Molino Stucky
Once an efficient flourmill, Hilton Molino Stucky is today one of the most important international hotels in Venice. Curated by CaberlonCaroppi, the renewal of the common areas and the first 90 rooms reflects the soul of the industrial building and the one of Venice and its wonders. The design narrative starts from decorative and graphic details with special attention paid to figurative elements, introducing the theme of gears and grain, main elements that characterize rooms. Along the corridors, the soft colours of the walls, the elegant lamps and the geometrically textured carpet blend perfectly with the cast iron pillars that characterise the architectural structure. A particular attention has been paid to all the lightening elements, designed or modified specifically for the setting of the Molino, so as to obtain a product that is not only functional but also in line with the entire mood.
Concorde BGW Group – The Bedford
A pub that helped launch the careers of Ed Sheeran and Michael McIntyre has reopened after Concorde BGW carried out its multi-million-pound refurbishment. The extensive renovations to the 22,000 square foot pub, grass-roots music venue and London’s longest running comedy club were carried out across its five bars, restaurant, four private rooms, ballroom and 250-capacity live music club. The Grade II Listed building is utterly unique in terms of character and strategies were developed to ensure much of its age-old charm was maintained. Once planning permission was obtained, 15 new, individually designed ensuite bedrooms were built on the second and third floors. The bedrooms add another layer of luxury to a truly unique building. Designed with the history of the building in mind, the rooms allow you to drift back to bygone ages.
Celia Chu Design & Associates – Luxury Is Personal
Located in the central heart of Taipei, the twin towers building was designed by Richard Rogers and has reached a new level of high-end residential living. CCDA was inspired by the lifestyle of the modern British gentlemen, believing true luxury not only manifests itself in the physical space but is also reflected in interests, habits, collections and art. Bespoke crystal light fixtures from the Czech Republic, commissioned silver glass panel art by the fireplace, a wine display room, spa-like bathroom and other details were designed to shape a vision of personalised luxury.
LW – Zabeel House
Zabeel House is a new lifestyle hotel by Jumeirah, catering for families, travellers and businessmen alike, with all the familiarities of the Jumeirah brand, in an afforded luxury way. This combination of Arabic culture and urban finishes comes together in the health club and spa. Reclaimed timber slats, concrete flooring and exposed ceilings are complimented and softened by Arabic rugs from the local souq and quirky artwork that continue down the corridor, into the changing rooms and treatment experience. Personal interaction is a key feature that runs through this hotel, seen through the recessed pops of seating down the health club corridor that allow for guests to pause a moment, relax and interact.
Roth Architecture – Aqua Villa
Located in the most private area of Azulik Tulum, the Aqua Villa was designed in harmony with the environment, respecting nature and making it part of the project. Water is the main design composition element inside the villa, fusing with the blue Caribbean Sea view. The contrast in colours, textures and use of the local materials allows the villa to become part of the landscape thanks to the natural materials. Exterior massage decks, Jacuzzi and netting allows guests to enjoy the space and the view in this unique environment which flows naturally into its surroundings. The interior design fosters a quiet and relaxing atmosphere, using reflection as an element; the mirrors and water in the floor give guests the sensation of space and serenity so they can enjoy the sounds of the sea and the wildlife that interact within the space constantly.
Dexter Moren Associates – Clayton Hotel, London
Clayton Hotel City of London redefines the concept of a destination hotel. The 212-key, four-star hotel is located in the vibrant Aldgate area of London, on the edge of the City of London, near to the Whitechapel Art Gallery and historic markets of Spitalfields, Petticoat Lane and Brick Lane. The hotel’s bespoke interiors reflect the history and charm of the area through the mix of materials, ceramics and furniture. The choice of lighting, colour palette and artwork visually reference elements from the culture of the area, including the Freedom Press, the Bell Foundry, warehouse metal and fabric trades and the diverse market culture. The designers at Dexter Moren Associates describe the concept as a ‘new order’: combining the old order and traditions of the East End with the future outlook of the City.
The Wall Design Corporation – The Shades of Clouds; the Valley of Hearts
This B&B is located in a mountainous region in the southern Zhejian Province. Given the unique geological environment, the south-facing location is wreathed in clouds. The area is known for its amazing natural scenery with clouds constantly passing by. The building was protected which posed a challenge however the remodelled building preserves 80% of the original architectural features. The interior is based on the Balinese lifestyle, in which the white colour symbolises the clouds. Windows have been replaced by the new larger versions, through which guests can truly appreciate the great views. In addition to the vintage decor, the preserved original yellow soil walls and doors further emphasise the spirit of simplicity.
Virserius Studio – Guest Rooms & Suites, W Atlanta Midtown
Arthur is a fictional character, conceived as a native Atlantan who was born and raised in Ainsley Park, located right behind W Atlanta Midtown. Virserius Studio’s concept for the hotel is the recreation of Arthur’s estate and secret garden, decorated with his awe-inspiring collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
Goddard Littlefair – The Lowry Presidential Suite
The Lowry Hotel’s five-star, luxury Presidential Suite, is the largest in Greater Manchester, having undergone a complete revamp including a reconfiguration of the space and a newly enlarged dressing room. Beautiful, fitted joinery screens create a series of distinct but linked spaces, including a living area, dining area, bedroom, bathroom, dressing room, pantry and powder room. Drawing inspiration from Manchester’s rich industrial history, the suite makes reference to the city’s industrial forms, geometry and heritage, as well as the hotel’s namesake, L.S Lowry. Accompanied by a colour palette inspired by Lowry’s five colours, the new design has a luxurious residential feel, with light and bright tonal colours used for the walls, curtains and carpets, offset by darker joinery, with painterly or geometric-patterned fabrics.
The 2020 edition of the SBID International Design Awards is open for entries.
Entries close on Friday 14 August. Visit sbidawards.com to enter now!
This week’s instalment of the #SBIDinspire interior design series features a hotel public space redesign. Virserius Studio completed the second phase of the redesign of the Renaissance Paris La Défense in Summer 2018. This involved a partial renovation of the lobby, removing the existing executive lounge, and creating a destination restaurant. Virserius Studio took into consideration the owner’s concerns by blending of older existing elements like the classical towers while incorporating more contemporary design elements. The aim was for the hotel to not just be for guests but for it to be a place the public in this busy section of Paris can incorporate into their busy day, whether it’s grabbing a coffee from the brasserie kiosk or a glass of wine on the way home or meeting on important matters during the day.
SBID Awards Category: Hotel Public Space Sponsored by Viva Lagoon
Practice: Virserius Studio
Project: Renaissance Paris La Defense Hotel
Location: Paris, France
The brief for the project was to reflect the La Défense neighborhood and its surroundings through carefully curated art and lighting. This involved a partial renovation of the lobby, removing the existing executive lounge, and creating a destination restaurant. We wanted the hotel to not just be for guests but for it to be a place the public in this busy section of Paris can incorporate into their busy day, whether it’s grabbing a coffee from the brasserie kiosk or a glass of wine on the way home, or meeting on important matters during the day.
First, we wanted to pay homage to the art and fashion of Paris. However, we wanted to add elements reflecting the landscape of the beautiful French countryside, located not too far away.
Renaissance Paris La Défense belongs to 3 political districts, which presented a logistical and construction challenge. We had to file permits in each district; some were liberal, and some were more lenient. There were many stakeholders, complicating the process.
Light sculpture that spans 3 floors, focal point 50 ft, visible from everywhere, custom designed by V/S to connect all three floors to penetrate all three level. It’s handblown glass representing algae, but more like snowflake or flower.
Why did you enter the SBID Awards?
A design excellence award distinction from SBID is one of the most prestigious a firm can receive in this industry. With each completed project, we want to present our work to a jury of peers, and recognition is always appreciated.
Questions answered by Therese Virserius, Founder and Lead Designer at Virserius Studio.
We hope you feel inspired by this week’s hotel design! Let us know what inspired you #SBIDinspire
If you missed last week’s Project of the Week, featuring a residential design making use of its surrounding nature, click here to see more.
Founder of HomeSmiths and member of the SBID Healthcare Council, Jacqui Smith shares her expertise in the art of care home design as an experienced healthcare designer with a deep understanding of dementia-friendly design.
Relevant and engaging art makes an enormous difference to communal areas in care homes. Whilst colour contrast, good lighting and furniture layout are key to supportive design for older people, well considered art will elevate a scheme from one that works to one that truly enriches the lives of residents. To me, art has a key role to play in making an environment homely and relatable. Whether you are designing a care home or a retirement living scheme, carefully chosen art will help to provide the building with its personality and often enable it to stand out from the competition. For new builds I think that this is especially important since art will help to root the building in the local community by establishing links with what was there before or what residents will know the area for, and therefore be familiar with. I would also say that in some cases, engaging the wider community within the content of the art can be an advantage, not only by reinforcing those community connections but by engaging with a group of people who otherwise might not have necessarily welcomed the upheaval of construction on their door step!
Whilst budget of course plays a role with art, there is so much material to be found on eBay and in charity shops. Art provides a fantastic opportunity to re-use and recycle. At Henley Manor Care Home we commissioned Soozi Jenner from Stitch Creative to create some tactile art panels for the sensory lounge in the dementia community. Using remnants of Sunbury Design, Panaz and Agua fabrics, kindly donated by Steve Nixon at Edison & Day, Soozi created two stunning pieces of art including features such as removable clouds and boats.
One of our clients, a recently opened home in Middlesex, asked us in to transform one of their residential areas into a dementia friendly wing. Pinner Fair has a history dating back to 1336, so we adopted this as a theme for the main lounge. We again engaged the services of Soozi for this project, asking her to create some colourful bunting using remnants from the upholstery fabrics. Hanging the bunting on two levels so that both mobile residents and those in wheelchairs could interact with it, the bunting leads you from the corridor into the lounge. Keen to make this as sensory as possible, we used tactile fabrics and of course the anti-microbial properties of the material will help the bunting to withstand regular touching.
Plenty of famous people hail from Pinner so we were rather spoilt for choice when it came to notable people. Framed Elton John and Tony Hatch albums feature in one of the corridor areas as well as black and white vintage photographs of Ronnie Barker and The Shadows.
At Great Horkesley Manor in Colchester, we embraced a cricket theme for their newly refurbished front of house communal areas. Comprising two adjoining rooms we designed one area with a bar/pub feel and the other as a tea room. Scouring the internet for Essex County Cricket Club memorabilia which we could put to good use, rewarded us with some fantastic old team photographs, a signed cricket bat as well as a vintage cricket sweater, all framed to suit the pub style of the scheme.
Framing vintage catalogues, magazine spreads, books or knitting patterns can provide another sustainable and cost effective way of producing engaging art. An Extra Care scheme we designed in Reading for Home Group, included some 1970s seed catalogues which we found on eBay. Sutton Seeds started life in Reading so one of the corridor wings took on this theme with old black and white images of the original headquarters, an historical time line detailing key points in the company’s past, botanical art and spreads from flower and vegetable pages. It actually took me right back to my childhood where I would sit in my father’s greenhouse, soaking up the warm and the comforting scent of tomato plants, flicking through the Sutton Seeds catalogue, helping him make his selections for the next season.
At Henley Manor, as part of the craft themed lounge and corridor end in one wing of the dementia community, we framed old Patons and Sirdar knitting patterns as well as copies of 1960s and 1970s women’s magazines. Sifting through my eBay haul of crochet and knitting patterns from Women’s Weekly, I came across one of those perfectly posed “catalogue man” shots, sporting a blue cable knit sweater which my mother knitted for my father many moons ago. I also remember us popping into the local newsagents each Thursday after school to collect my mother’s reserved copy of said magazine. Engaging art will prompt memories and start conversations so much more than a generic hotel style watercolour.
Working with Hallmark Care Homes, throughout the dementia community we added framed questions in simple and easy to read, black on white text. These questions encourage engagement with the art by asking questions of the residents. For example, in the Farmhouse Kitchen at Henley Manor, we framed vintage Family Circle magazine covers with classic 1970s dinner party recipes, next to which the question of “Magazines like these were full of recipes, what did you enjoy cooking most?” So the art prompts memories and the question encourages engagement.
Not all projects will have the budget for bespoke and locally themed art, nor the talent within their client team which we had at Henley Manor Care Home, but having an element of it within a design scheme, makes an enormous impact to both residents, care team and people visiting the home. Hollie Allen, Assistant Designer at Savista Design and Build, is hugely creative so it made complete sense to engage her talents for this project. This 80 bed care home, with accommodation over three floors offering residential, nursing and dementia care, presented many opportunities for bespoke art. Hollie’s work included watercolours of iconic Henley shops, vintage tea pots and cake stands for the Riverside Café, to suit the soft green and blush pink of the scheme and soft botanical drawings for the hair salon to echo the fig design of the curtain fabric. Hollie’s work also extended to the Farmhouse Kitchen in the dementia community, with art featuring bread baskets, old fashioned weighing scales and traditional mixing bowls.
Arguably, in the pursuit of interesting angles and approaches to the art, I do spend a great deal of time researching themes, delving into the history of the local area, but the feedback from care teams, residents and relatives does really make it worthwhile. Who knew that Edward III, frustrated that all the Romney Marsh wool was being exported to Europe to be woven into cloth, invited the weavers and dyers from Flanders over to Tenterden in Kent, to teach the local men their art, heralding the start of a decade-long prosperous weaving industry? Or that George Orwell was from Henley-on-Thames? I certainly did not until I started researching themes for an assisted living scheme and care home. Never thought that my role as an interior designer would boost my pub quiz knowledge but there you go!
Jacqui Smith, founder of HomeSmiths, is an SBID Accredited interior designer who permanently lost vision in one eye in 2012. Jacqui specialises in healthcare design and uses her experiential knowledge of visual impairment in her designs for care home projects.
SpeakEasy with Oli Stephenson
In this episode of the SBID podcast, our host Grant Pierrus catches up with Oli Stephenson, founder and director of Life Kitchens. Oli shares his experiences of running a kitchen showroom business in the wake of the coronavirus, and how the implications of the pandemic will continue to affect the future of the sector.
Life Kitchens utilise some of the best kitchen craftsmen in the business, with decades of expertise in the design and manufacture of contemporary kitchens. Launching the unique and interactive kitchen showroom in London Waterloo, and only in the third year of business, Oli reveals how he has approached the challenges of running a relatively new business during the pandemic. Discussing how the coronavirus outbreak has not only impacted operations, but also what that means for the future of the industry as a whole.
As retail outlets and showrooms begin to re-open, Oli shares his unique perspective on diversification and adaptation – from exploring new ways to engage with customers to shifting their approach to sales and marketing in the digital realm.
Oli continues to comment on the importance of rising to the challenge with a positive attitude as he gives advice on how to be flexible and remain relevant to embrace the fundamental lifestyle changes and societal trends that are yet to come as ‘normal’ life develops post Covid-19.
Oli Stephenson
Oli Stephenson is the founder of Life kitchens. He is the 5th generation of a family business established in 1909 supplying the UK home and interiors trade. Having spent 6 years in kitchen design and sales, Oli launched Life kitchens, as a fresh approach to kitchen retail in London. Now in its third year, Life works directly with clients as well as with interior designers, architects and developers.
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