"Snidanishna" is a new story of Ukrainian cuisine in the centre of Kharkiv, which was opened in March 2024. The interior design of "Snidanishna" was realised by the team of the Ukrainian architectural bureau IK-architects.


Snidanishna is a story about the gastronomic, cultural, and ethnographic traditions of Ukraine in a modern interpretation. The project aims to popularise Ukrainian culture and enhance Ukrainian flavour in interior design. This is a unique space, which includes a café, bakery, and souvenir shops of local goods. By researching and analysing the traditions of multiple different regions of Ukraine, the IK-architects team found interesting solutions for an environmentally aware interior that cherishes traditions.


Snidanishna is an example of a combination of historical traditions and their modern use. The project is located in a picturesque area of the city of Kharkiv in the east of Ukraine — it is an example of stability, faith, and love for one's country.


"We followed the principles of traditional Ukrainian house design — with a central entrance, a meeting area and two large rooms-halls on both sides," says Kateryna Yarova, chief architect of IK-architects, who worked with the team on the interior of the facility.


The interior of “Snidanishna” is a collective image of Ukrainian culture, which treats heritage with care and respect, integrating traditions into modernity. Emphasis is placed on changing the functions of using traditional Ukrainian materials. That is how the shingle, the material of the roof, turned into an art object with an oblique cut, and the reed found a second life in the central panel measuring 2 x 1.5 metres. The design was followed by the principles of traditional Ukrainian house design — with a central entrance, a meeting area, and two large rooms-halls on both sides.


Ukrainian colour traditions, such as red and cool-toned green, are intertwined with the latest global colour trends in design. Ukrainian modern minimalism with ethnic elements: a combination of simple, linear forms with traditional Ukrainian colours, motifs, and patterns — our own national identity — we create a modern, high-quality, Ukrainian space in which you want to live and work.


The geography of the institution's interior items stretches from the East to the West of Ukraine. The reeds for the large panel were taken from Stryi, the tapestry with Zmiyevsky cliffs from the Kharkiv region, the dishes for serving dishes were hand-crafted in Opishnya, Poltava region, and the furniture was made by Ukrainian industrial designers.


“I am proud that more than 90% of our interior was made by Ukrainian craftsmen,” says Kateryna Yarova.
About IK-architects
Good design is not visible, good architecture is imperceptible – it's just a comfortable state and space for the user; but this is a colossal effort and knowledge for the designer.
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This week’s instalment of the Project of the Week series features an innovative and modern office design by 2023 SBID Awards Finalist, YU SPACE DESIGN.
OCC Ode International was built as a key livelihood project in the city’s “14th Five Year Plan” and included in the 2022 Linyi Central Urban Infrastructure and Key Project Construction Plan. The project occupies the commercial powerhouse of the city, the Linyi CBD Central Business District, which is located at the core of the city government. It inherits the ingenuity of the choice, and achieves the accelerated rise of the capital market, injecting the potential for enterprise ambition.
SBID Awards Category: Office Design Over 2,000 SqM
Practice: YU SPACE DESIGN
Project: OCC Ode International Office Building
Location: Linyi, China
What was the client's brief?
De-organisation combined with corporate culture and local cultural characteristics to create a brand new humanistic and social office public space, achieving a social platform with temperature, interaction, and cultural and artistic elements; Design requirements: hotel oriented coffee culture, green technology.

What inspired the design of the project?
Due to the rising trend of the water and the combination of the local main river - the Yi River and the landforms on both sides of the river, the ancient name of Linyi was Langya and the literati temperament were used to create a book bar atmosphere.

What was the toughest hurdle your team overcame during the project?
Due to the complex spatial scale and staggered layers, it is difficult to construct materials that exceed the specified size; During the construction period, the domestic epidemic control in China made it difficult to operate many things.


What was your team’s highlight of the project?
The combination of colonnades and terraced staircases in the space with the library.


Why did you enter the SBID Awards?
The establishment of the Awards Trust Mark Scheme aims to encourage more reward programs to focus on their own ethics and transparency. The plan reviews everything from standards, ratings, feedback, transparency, and judgment. The SBID International Design Award is considered one of the most prestigious awards in the field of interior design by the best in the industry, solely based on the design quality, innovation, aesthetics, and added value of the project.


What has being an Award Finalist meant to you and your business?
It has enhanced the brand image of design enterprises, enhancing Stakeholder Confidence, stimulated internal morale, attracting Better Talents, and generate more social opportunities.

Questions answered by Jacky Chen, Design Director at YU SPACE DESIGN.
This week’s instalment of the Project of the Week series features an elegant and biomimetic apartment design by 2023 SBID Awards Finalist, L'atelier Fantasia.
SBID Awards Category: Residential Apartment Over £1M
Practice: L'atelier Fantasia
Project: Luxe Bénin
Location: Taipei, Taiwan

What was the client's brief?
Located on the 15th floor, this residence offers a breathtaking urban vista. Drawing inspiration from the stunning panoramic view and a desire for luxurious living, the design seamlessly blends practicality with cultural artistry and opulence. Classical lines exude elegance, while modern design elements emphasise meticulous attention to detail and proportion. The incorporation of biomimetic elements and chic home decor creates a visually captivating narrative, seamlessly merging natural art pieces and light fixtures with a diverse range of materials.

What inspired the design of the project?
Inspiration drawn from stunning vistas and a glamorous sense of living is coupled with a core design principle of pragmatism. A luxurious style sets the tone, harmonising extravagant elements with classical lines. Biomimetic design elements and exquisite home decorations create a visual link across the space, further accentuated by art filled with natural sensibility and lighting inspired by floral aesthetics. The harmony of materials is constructed, forming an elegant space imbued with texture. Amidst the vibrant tones and juxtaposition of different materials, an aesthetically pleasing artistic ambiance is crafted, giving rise to an elegant space rich in substance and beauty.

What was the toughest hurdle your team overcame during the project?
Fusing Functionality with Aesthetics: Integrating pragmatism with luxurious design, this approach creates a harmonious blend of utility and elegance without sacrificing functionality. Redefining the Living Room Focus: By de-emphasising the television, the design fosters family cohesion, creating a comfortable space that encourages social interaction. Creating a Fusion of Art and Space: Utilising natural artistic elements, the design infuses the room with an artistic aura, seamlessly blending art and luxury. The Challenge of Exquisite Craftsmanship: An artistic TV wall, inspired by landscape paintings and created through meticulous assembly, showcases magnificent craftsmanship through various advanced techniques. Design with Environmental and Health Consciousness: Incorporating pandemic prevention, the design features transitional spaces and large windows for natural light, enhancing both safety and energy efficiency. Providing Flexible and Multi-functional Spaces: The design offers open yet private spaces, including unique areas for relaxation, allowing inhabitants to enjoy diverse moods within the home, alleviating daily stress.

What was your team’s highlight of the project?
Stunning Urban Views: Situated on the 15th floor, the residence offers breathtaking vistas of the city, merging these inspirations with opulence and cultural artistry. Harmony of Practicality and Elegance: The design embodies a marriage of practicality and luxurious style, blending classical lines with modern design elements. Artistic Fusion: Utilising biomimetic elements and chic décor, the space seamlessly integrates natural art pieces, creating a rich and beautiful artistic ambiance. Innovative Living Room Concept: A visual centerpiece is formed by the art television wall, coupled with a curved sofa and floor-to-ceiling windows that introduce natural light, emphasising the landscape and artistic inspirations. Flexible and Tranquil Spaces: The layout preserves the independence of the private rooms while creating communal areas, including a unique tea and snack area that provides a serene escape and helps alleviate everyday stress. Elegant Bedrooms and Workspaces: Attention to detail and thoughtful design choices like sliding doors and elegant lighting lend an elegant touch to the bedrooms, along with accommodating work and relaxation needs. Art Nouveau Inspirations: Drawing from diverse aesthetics, the design crafts a luxurious space filled with vibrant colors and layered materials, providing an immersive living experience that aligns with the residents' refined lifestyles. Overall, the highlights of this project encompass thoughtful considerations of art, functionality, health consciousness, and the creation of an opulent living experience.

Why did you enter the SBID Awards?
Participating in the SBID Awards provides a multifaceted opportunity to enhance global recognition, offers a renowned platform for a company to elevate its global reputation and brand image. Winning symbolises not only a testament to a company's design capabilities but an elevation of its brand image, backed by a stringent and comprehensive evaluation process. It opens avenues for international collaboration with top designers, and cultivates customer trust, affirming professional excellence.
The awards can boost team morale, encouraging teamwork, while offering the privileged chance to attend social events at the UK's House of Lords, an invaluable opportunity to broaden international connections. In essence, the SBID Awards are more than a competition; they're a gateway to international recognition, business growth, client engagement, and enhanced teamwork.

What has being an Award Finalist meant to you and your business?
Being an Award Finalist in the SBID International Design Awards has elevated our international reputation and significantly enhanced our brand image. This recognition, marked by stringent evaluation and industry approval, has opened new doors for collaboration and commercial opportunities. It's not just an acknowledgment of our creative abilities but has also fostered client trust and team morale. Overall, this accolade symbolizes a pinnacle in our ongoing commitment to excellence, having a profound impact on our business and inspiring us to strive further.

Questions answered by Idan Chiang, Founder of L'atelier Fantasia.
This week’s instalment of the Project of the Week series features a modern and neutral toned apartment design by 2023 SBID Awards Finalist, A.RK Interior Design.
A.RK Interior Design was chosen to design the latest show apartment at the Wuhan TianDi YunTing, China for the Shanghai based Developer Shui On. The 4 bedroom apartment Is located on the 26 Floor of this high rise residential apartment offering panoramic views of the Yangtze River. The apartment features bespoke furniture throughout paired with contemporary artworks. It was a conscientious effort to design a space that exemplifies the living lifestyle of a modern family and to breakthrough the traditional sense of display. Intentional removing the sofa from the living room enhances its usage of space to its full capacity.
SBID Awards Category: Show Flats & Developments
Practice: A.RK Interior Design
Project: Wuhan TianDi
Location: Wuhan, China

What was the client's brief?
To create a home requires an emotional connection and sense of belonging, and not tied down by physical things. To create a space that's flexible, open planned space with more opportunities to leave their bedrooms and put down their devices, so as to communicate and interact with each other; enhancing the use of space to its fullness in a more pragmatic way and not in the traditional sense of display.

What inspired the design of the project?
To bring inspiration and motivation to all families especially parents, that a space can actively become the families’ core for love, education and ultimately growth.

What was the toughest hurdle your team overcame during the project?
We want to break away from the tradition of having a sofa in the living room; integrating the communal spaces in to a large room where members of the family can interact and be social. We envision these spaces to be part of bringing the family closer and not a space for entertaining.

What was your team’s highlight of the project?
We made the largest space in our home, relinquish to the most important people in the home which are the family members, not outside guests. Our living room did away with bulky sofas, coffee tables and TVs. For this we have provided an elevated platform where they are have more freedom.
The big dining table in the house that is never empty, the family would gather around that dining table together, eating, working, reading, and studying. It becomes a vital space for family bonding.
Reading has its many benefits and we specifically design this space so that the reader has many locations to read like on the platform next the full height windows overlooking the Yangtze river, on the bean bag or snuggle in a cosy chair in front of the fire. We hope to create this Library of books to open up the world for the children to explore.

Why did you enter the SBID Awards?
SBID awards is a prestigious international platform where peers from the industry are evaluated by leading experts. SBID is also an internationally recognisable and revered leading accreditation body.

What has being an Award Finalist meant to you and your business?
We are stoked to be part of the Award Finalist and to be on the same platform as the world's industry leaders is an honor. It further endorses our effort to be part of this elite group and to be recognised for our design excellence. It is an addition to our accolades of awards and has open many doors for further opportunities and is a great tool to provide confidence to our potential clients.

Questions answered by Agatha Teng, Founder and Creative Director of A.RK Interior Design.
This week’s instalment of the Project of the Week series features a timeless and luxe family home design by 2023 SBID Awards Finalist, EB Interiors.
Tucked away in a tranquil bay in Sydney’s South, Jigsaw is a high end luxury family home achieved through the exploration of unique materiality and detail. The interior layout frames the surrounding landscape of the bay through extensive use of glazing allowing the interior to be customised creating a timeless experience.
SBID Awards Category: Residential House Over £1M
Practice: EB Interiors
Project: Jigsaw
Location: Sydney, Australia


What was the client's brief?
Our client’s brief was to create a home that embodies a level of hotel luxury. Inspired by many of Sydney’s luxury hotels – the interior aesthetic needed to deliver uncompromising design that captures the essence of its bayside setting. This five level residence was created to home a family of 5, catered through the integration of custom design, luxury finishes, high end appliances and sanware; creating a house that is an entertainer's dream.

What inspired the design of the project?
The inspiration for this project was drawn from hotel luxury as well as the tranquil bay which Jigsaw is situated in, which is evident through the exploration of materiality and detail. The colours, shapes and textures from the bay really inspired our design ethos and to create a palette that would be unique and charming. The interior layout frames the surrounding landscape of the bay through extensive use of glazing allowing the interior to be customised creating a timeless experience. The home surpasses any other family home through a crafted interior of fine quality bespoke joinery, furniture and custom panelling to walls and ceilings throughout.


What was the toughest hurdle your team overcame during the project?
This project was in construction during the pandemic period limiting the opportunity for designers and architects to visit site, minimal collaboration between team members and trades on site. We were unable to physically see some material samples as well as experiencing heavy shipment delays during the lockdown period. There was also a limit to trades available to work on site due to restrictions causing project delays. But we are so very lucky for the commitment of all team members being so flexible during this period allowing for no surprises post pandemic. Even if it wasn’t an ideal situation, it was worth the wait which has left us with such a beautiful end product and one that feels even more exceptional to have overcome these hurdles.


What was your team’s highlight of the project?
With this home being set across 5 levels we were able to create different environments for each zone. Whilst still keeping a flow of palette throughout. One level being underground, we were able to play with this space and have some fun with the use of mirrors and custom lighting to create a sense of reflection within a complete daylight free area. Our clients were very trusting and happy for us to push the boundaries of where to think outside the square with materiality. We ended up with wonderful spaces that envelop you and where all your senses are engaged.


Why did you enter the SBID Awards?
We entered the SBID awards to hopefully expose EB Interiors to not only viewers from around the world but also to be selected amongst successful designers around the world to celebrate, appreciate and recognise the design excellence that Australia has to offer. Of which we feel very humbled to have been shortlisted!
What has being an Award Finalist meant to you and your business?
For me it feels wonderful for my team to be recognised for their achievements and hard work. This has been great exposure for us as a business and for our clients to see that our work has been shortlisted on an international platform. It has given these particular clients a great boost for their own home as well.
Questions answered by Emma Buchan, Director of EB Interiors, and her team Holly Kennedy and Jade Corcoran, Senior Designers at EB Interiors.
This week’s instalment of the Project of the Week series features a luxurious and contemporary kitchen design by 2023 SBID Awards Finalist, Chris Fell Design.
Chris Fell Design has completed a truly bespoke kitchen project, showcasing traditional style with a contemporary palette. The result is a truly unique kitchen that echoes the style of the rest of the home, creating a cohesive space that is the heart of the home. The use of the MV Collection and walnut accents adds a touch of elegance and sophistication to the kitchen, making it a true masterpiece. Chris Fell Design has once again demonstrated its ability to create bespoke designs that are both functional and beautiful.
SBID Awards Category: KBB Design
Practice: Chris Fell Design & Project Management
Project: MV Collection Luxury Kitchen
Location: Lancashire, United Kingdom

What was the client's brief?
The client's brief was for me to design a one of a kind luxury kitchen, like no other, showcasing traditional style with a contemporary palette; to echo the rest of the home, creating a cohesive space as it's the heart of the home. The kitchen design, to feature unique architectural details from the MV Moulding Collection, including crown and dental moulding on the cabinetry, walnut accents, pilasters, and wall panelling.

What inspired the design of the project?
The interior of the home is a seamless masterpiece designed by myself, which showcases the Best of British design and craftsmanship, incorporating the MV Collection. I wanted to ensure the design of the kitchen complimented the flow of the entire home and a true example of a timeless kitchen like no other.

What was the toughest hurdle your team overcame during the project?
The toughest hurdle my team overcame during the project was achieving the quality of finish between the paint and walnut accents I required and they certainly didn't disappoint.

What was your team’s highlight of the project?
My team's highlight of the project was, to see the heart of the home finished, and the MV Residence completed.

Why did you enter the SBID Awards?
I entered my small design practice into the SBID Awards, as we have a particular design style and vision that I feel is very unique and wanted to share our work with a wider audience and to showcase the Best of British Design & Craftsmanship.

What has being an Award Finalist meant to you and your business?
Having been a finalist for the awards in previous years, I am very proud of achieving industry recognition and being able to showcase my talents. Being a Finalist this year in 2023 in 4 categories covering: Interior Design, Interior Fit Out and Product Design gives me a great amount of pride, to see all the effort of mine and my team's talents being recognised at this level; and to showcase our work to the wider audience and being finalists recognises the level and standards we work too.
Questions answered by Chris Fell, Founder of Chris Fell Design & Project Management.
This week’s instalment of the Project of the Week series features a organic and modern penthouse design by 2023 SBID Awards Finalist, Studio Shanati.
Seamlessly blending modernism with organic elements, Studio Shanati’s project transforms a penthouse into a tranquil oasis. The shared space merges the living room, dining room, and kitchen, encouraging socialisation and warmth. Robust concrete and noble wooden features counter confinement, while soft curves and selected furniture evoke an essence of organic modernism. Mesmerising suspended ceiling lights and carefully curated artwork create a visual tapestry. The kitchen area blends striking marble and walnut fixtures. In the master bedroom, a serene ambience is achieved through a soft palette and harmonious design elements. This project delivers an enchanting atmosphere with meticulous attention to detail.
SBID Awards Category: Residential Apartment Over £1M
Practice: Studio Shanati
Project: Penthouse
Location: London, United Kingdom
What was the client's brief?
The clients, a young family, came to us with a desire to create a multifunctional living room that emphasises a sense of shared space. They aimed to make it a hub for socialising, cooking, and entertainment. They expressed a clear vision for a modern aesthetic that would still feel warm and inviting. They wanted to incorporate natural materials to achieve this atmosphere. Lighting was another crucial aspect for them; they wanted various levels of warmth throughout the space to help set different moods. In the master bedroom, the family's objective was a bit different. They were looking for a serene ambience created through neutral tones and lighting. They wanted it to be a tranquil setting where they could both work and relax. They needed us to avoid making it look like a formal office environment while maintaining functionality. It was a rewarding challenge, and we were thrilled to bring their vision to life.

What inspired the design of the project?
The inspiration for this project was multifaceted. We were driven by the creation of rhythm and volume within the space, concepts that often guide our designs. We used noble organic materials such as walnut wood, marble, and concrete to achieve this, giving the space a modern and dynamic ambience. Works of art heavily inspired our choice of furnishings and decor. We selected wall art, sofas, light fixtures, and chairs that resemble art pieces, and we played with geometry in the design, incorporating curves, sharp lines, softness, and robustness. The project was further influenced by what we call "organic modernism." Our clients were looking for a blend of organic and natural elements with a modern twist, so we carefully chose pieces that would align with this theme. Overall, the design was a marriage of art, geometry, and nature, with a touch of modern elegance. We intended to create a warm, cosy, and timeless environment that's refined yet accessible. It represents a true synergy of the elements that inspire us in our work.

What was the toughest hurdle your team overcame during the project?
Our toughest challenge during this project was actually in the initial ideation phase. We dealt with concrete walls, which clients wanted to preserve in some parts, which gave the space a cold feel. Although we aimed to bring sophisticated elements of art into the design, we were mindful of turning the rooms into empty and cold art gallery-like spaces. We had to consider carefully combining warmth, modernity, timelessness, and elegance within these constraints. There was a lot of conceptual work involved in finding the correct elements to mitigate this coldness while still appreciating the nobility and solid feel that concrete can offer. Our solution included working with walnut wood, a material we love, to bring warmth into the space. We used the living room's dynamic shelving and wooden wall panels to break up the confined feeling. Warm and curved elements, such as sofas, dining chairs, and lights, were introduced to make the space more lively. The dining table's wooden top, and Riva 1920 wooden bench helped tilt the whole interior towards a natural organic ambience. We strategically chose various elements to transform the space into something warm and inviting. In the bedroom, we decided to take a different approach by using ivory wall panelling and abstaining from the harshness of concrete. This allowed us to achieve the desired ambience while maintaining the overall cohesive feel of the design. So, while we were fortunate not to encounter any insurmountable hurdles, this particular challenge required a thoughtful and creative approach. Seeing how these challenges can lead to innovative solutions is always rewarding, and we were thrilled with how this space turned out.

What was your team’s highlight of the project?
The highlight was the work we did with the lighting. Our clients came to us with a specific request: they wanted an ambience that would make the space feel both dimensional and warm, especially during the evenings. We knew this was an exciting challenge since lighting is a crucial, transformative element in interior design. Approaching this task, we delved into it with both curiosity and precision. We meticulously selected each lighting piece, always questioning whether it harmonised with the space and whether it successfully melded an organic feel with a modern twist. It was vital for us that each piece could stand on its own as a work of art yet also blend effortlessly into the surrounding decor without overshadowing other elements. We were also fortunate that the apartment was bathed in natural light during the day. This aspect led us to choose pendant lights from Silvio Piatelli, hoping they would catch the sunrises and sunsets, reflecting them as sparkles in the lighting fixtures. This decision added a layer of warmth and complexity to the space, enhancing its character. The resulting lighting scheme fulfilled our clients' wishes and brought a distinctive, artistic flair to the space.

Why did you enter the SBID Awards?
Entering this award has been something we've considered for quite some time, and several motivating factors were behind our decision. First and foremost, it's an honour even to be considered among the best in the industry. We view this not only as recognition but also as a challenge to ourselves. We wanted to see how far we could go and have our work assessed by leading experts in the field. The process of being judged by industry leaders offers us a valuable opportunity for reflection and growth. Additionally, participating in the award allows us to make new connections with other professionals and gain more significant publicity. It's an opportunity to showcase our work to a broader audience, engage with like-minded individuals, and continue to build our reputation.
What has being an Award Finalist meant to you and your business?
Being an Award Finalist has been a significant and exciting milestone for us. We're honoured and genuinely thrilled to find ourselves in the company of other prominent and talented designers. It feels like a strong affirmation of our hard work and creativity. We have yet to focus much on publicity and industry networking. Before, we've been more about the close circle of clients and work. This recognition is the beginning of a new chapter for us. It's not just about the accolade; it's about the doors it's starting to open. We already see opportunities and connections we've long wanted but needed to know how to reach. This nomination has spotlighted us and what we're capable of, and people are taking notice. Being a SBID Award Finalist isn't just a pat on the back; it's a push forward. It's encouragement, motivation, and an invitation to explore new horizons.
Questions answered by Lea Shanati, Founder of Studio Shanati.
This week’s instalment of the Project of the Week series features a playful and collaborative office design by 2023 SBID Awards Finalist, Modus Workspace.
Huckletree and Modus Workspace have joined forces, creating London’s most innovative ecosystem, built to support the next generation of disruptors. Huckletree project, Jubilee House. This co-working space is designed to be inclusive, playful, and visually appealing, while providing mental and physical space for ideating, offering an immersive experience for its occupants. Spanning two floors, the design manipulates colour and light to create boundaryless and visually deceptive spaces that represent the endless possibilities in a constantly evolving world. Each space challenges all five senses in a unique way, fostering a dynamic and vibrant environment that promotes inclusivity, innovation, creativity, and collaboration.
SBID Awards Category: Office Design Over 2,000 SqM
Practice: Modus Workspace
Project: Huckletree Jubilee House
Location: London, United Kingdom

What was the client's brief?
Huckletree, the network of curated coworking hubs for innovative businesses, approached Modus to design and build their new Web3 focused workspace on the world-renowned Oxford Street. In the words of Huckletree co-founder and CEO Gaby Hersham,
"The Web3 space is the next frontier of our economy, and we want to foster the next generation of entrepreneurs. To do this, we need to look at workspaces that incorporate a mix of old world and new. We need to tailor-make spaces where creators, agencies and Web3 collaborators can come together to help our members thrive and build strong companies with robust longevity”.
This idea provided the foundations of the brief, which Modus digested and then transformed into the incredibly inclusive, playful, and Instagrammable, Huckletree Jubilee House workspace.

What inspired the design of the project?
The design of the Jubilee House is where the metaverse influences reality, the journey of which was a highly collaborative experience for all those involved. Think bold colour spectrums, infinity mirrors, contemplative archways, NFT digital galleries, creative parlours, and an immersive meta-lounge. Huckletree Oxford Street not only meets the diverse needs of its occupants but provides a unique experience and a playground for reinventing the future of everything.

What was your team’s highlight of the project?
The highlight of the project for the team was working with such a forward-thinking and energetic brand. The freedom of colour use during the design process was unlike any project we have worked on before. It is not every day you get to incorporate all the colours of the rainbow into a workspace! It was equally refreshing and inspiring to incorporate non-gender specific bathrooms to the space, a request from Huckletree, showcasing their commitment to inclusivity and diversity, making all occupants feel comfortable and valued. The whole project was a pleasure from start to finish and we look forward to future collaborations with Huckletree.

Why did you enter the SBID Awards?
We entered Huckletree for an SBID award with the aim of showcasing the design and all that is has achieved with a wider audience, promoting an outstanding example of playful and inclusive workspace design.

What has being an Award Finalist meant to you and your business?
Being a finalist in the SBID Awards is a phenomenal achievement, and one in which we are incredibly proud! It has highlighted our ability, as a leading office design and build company, to create unique, immersive, and inclusive workspaces that stand out in the competitive design industry.

Questions answered by Vidhi Sharma, Creative Director at Modus Workspace.
Linda McNally, Founder of Clontarf Interiors, has given her insights into the industry.

Why did you want to work in the interior design profession?
Ever since I was young, I’ve been a creative person with a strong affinity for art and design. While I loved to paint I concluded that I wanted my creations to not just be merely contemplated but to actually be experienced; I started my career in advertising (visualising) then a career travelling with Virgin Atlantic Airways, which opened my insights into interior design. I realised I wanted to physically include the observer in my work and ultimately, I wanted my creations to have a profoundly positive impact on peoples day-to-day life. Once I had this epiphany, it became immediately clear that interior design was the creative avenue that would best allow me to realise this goal. I haven’t looked back since.

Which elements of your profession do you enjoy the most?
The main aim for any project I undertake to create a space that is both aesthetically pleasing and truly enjoyable to live in. Feng shui is a keen interest of mine and incorporating it’s timeless and powerful principles is not only a source of personal enjoyment but also allows me to achieve the aforementioned aim.
Additionally, being a people person, I enjoy meeting new clients and collaboratively including them in the design process so that they feel part of the finished work, which hopefully will bring genuine and lasting joy into their lives. This gives me a great deal of satisfaction.

What has been your most memorable career highlight from the past year?
I’ve been very fortunate to have worked with many great clients this year, with each project having several memorable features. There is, however, one project that really stands out in my mind and that is an apartment that I designed on Aylesbury Road, Dublin. Honestly, it was a challenging project as the apartment’s ceilings, walls and floors were concrete, this made simple installations of wall lights etc. a challenge. After much deliberation, we converted it into a one bed apartment and fitted it with a walk in dressing area, ensuite, galley kitchen and an expansive living room.
A big part of why this project is so memorable is because of how big the transformation was. The before and after photos honestly look like completely different properties and when the client finally saw the finished space they were truly taken aback; astonished, even. It’s reactions like these that I truly cherish.

What are your favourite types of projects to work on and why?
I most enjoy working on new built homes, as it’s like getting a blank canvas. Such projects allow me to employ the entirety of my creative arsenal. You get a chance to determine room sizes, lighting plans, space planning, minor details like where the sockets go, this may seem miniscule but these are all little details that are imperative to achieving a beautiful finish.

What are the most challenging aspects of working in interior design?
Managing one’s time effectively can be difficult in this game, as there are so many moving parts. You have to coordinate your own schedule (which can be hectic at times!) as well as ensuring that everything from windows, custom furniture, kitchen fittings and flooring are all delivered on time and installed to the highest standard. If just one item is delayed or one item isn’t fitted to a sufficiently high standard, then this can have a major knock on effect in other areas of the process and cause a deadline to potentially be missed. That’s why staying on top of things and planning ahead are always necessary.

What do you wish you knew before working in the field?
I wish I knew how big a time commitment is required to succeed in this field. The truth is that to develop a level of design proficiency where you can consistently generate amazing results for your clients, you need to spend years diligently and persistently working on your craft. The required work ethic can only be sustained if you have a genuine burning passion for design and keep up the momentum.

If you could give one tip to aspiring designers, what would it be?
Fully believe in your own design concepts; don’t get too influenced by trends! Trust your gut. Make sure you plan your time wisely, schedules are so important in this game, one slip and the project could fall apart quite quickly.

How do you see the interior design industry evolving in the year ahead?
With my own clients, I’m seeing an increase in demand for eco-friendly furniture and fabrics. Sustainability is a trend that I foresee continuing as more and more people become aware of the environmental problems we face today.
From a technological standpoint, depending on which way developments in artificial intelligence unfold, we may see a world in which designers work alongside AI to enhance and expedite their creative process. Such a development could lead to big changes in the industry as a whole.

What does being an SBID Accredited Interior Designer mean to you?
I feel greatly honoured to have become an SBID Accredited Interior Designer. I have worked extremely hard over the course of my 24 year career to become the best interior designer that I could be and to have my work recognised by one of the most reputable design institutions in the world means a great deal to me personally, my family and all of the wonderful clients that I have been fortunate enough to serve over the years.
About Clontarf Interiors
Established by Linda McNally in 2004. Since the beginning, we have been serious about achieving quality in every single aspect of our work, which is clearly reflected in our portfolio of residential and commercial projects. Atmosphere & Energy are the essential ingredients that go into creating the personality of your home. They make visitors' experiences unforgettable but more importantly that they allow the occupants to live in an environment that creates great pleasure every day. During my many years in business, the success of the house comes from the owner, (the house is tailored to meet the needs of its occupants). At the end of a project, it’s important that each room evokes a sense of wellbeing, comfort, and happiness. No two households have or share the same requirements, taste, or style, so I approach each project with a blank canvas and allow the client to lay down the first brushstrokes of their individual style.
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Alison Henry, Founder of Alison Henry Design Studio, has given her insights into the industry.
Why did you want to work in the interior design profession?
As a child I grew up living abroad from my native New Zealand and travelling extensively with my family. I was always inspired by the various cultures, fashions and styles of architecture I came across and fascinated by how they had evolved over the generations.
I recall visiting a family friend's home in Singapore and being blown away; he was an architect and had created a contemporary underground development with the garden on the roof and large sliding glass windows opening up to views out into the exotic garden. It was so different from everything else I was familiar with in the area - either modern high-rise or classical colonial.
It inspired me to want to become an architect when I grew up and create these memorable spaces and places.


Which elements of your profession do you enjoy the most?
I love the initial stages of a design project and seeing the potential of what can be achieved, developing ideas and the concept without any limitations. It’s an opportunity to allow myself to really think outside the box.
Once you get a clearer understanding of the design brief, budget and program, it often needs to be reined in. Then it’s a matter of selecting the key areas that are most important to ensure you retain the impact and a statement. Interior architectural design is like theatre finding where you can amp up the drama.

What has been your most memorable career highlight from the past year?
My most memorable career highlight in the last year has been the sale of my own family home that I developed over the course of several years in Belgravia, a classical Georgian Villa with timeless luxury and contemporary sophistication. We set about preserving the property's historic charm while infusing it with modern amenities, creating a home that is both elegant and functional.
I was stunned by the positive reaction to what we had created, and it made it worth the time and effort that had gone into achieving it.
The other career highlight has been the opportunity to work on a contemporary project on the South Coast, in a completely different style to some of our other design projects currently. It is an architectural statement using concrete floors and glass walls that open up onto views over the grounds and the water from terraces at various levels.


What are your favourite types of projects to work on and why?
I love to work on projects whether residential or hospitality where the client and or owners are passionate about achieving their dreams and not willing to compromise on quality. It is also important to have an open relationship with your client so that you can work with them to ensure that you have a complete understanding of their vision and dream.
Timeless design is behind everything I have done in my career. I believe in designing well, and with passion. This ideology has carried me from hotel and house projects to boat and product design.
I also enjoy looking at projects where it’s a change of use as it makes for an interesting challenge on all levels, from permits to layout.

What are the most challenging aspects of working in interior design?
The most challenging aspect of working in interior design is ensuring the quality and attention to detail is maintained throughout the project, that it is not sacrificed for the sake of time and budget.
Therefore, having contractors that you have worked with in the past and who have an understanding of the expectations helps to ensure this is maintained. I also like to have samples produced and approved where necessary as this avoids disappointments and any potential rectification.
It is also important that each design stage is approved before progressing to ensure the design is fully cohesive and that everything works together as otherwise it can have a knock-on effect.

What do you wish you knew before working in the field?
I wish I had understood the complex nature of getting planning consent and the restrictions on listed buildings and architectural heritage requirements. I have now worked on several properties of this nature and have a better understanding of planning obstacles and how best to manage these… or cut through red tape and get around them.
If you could give one tip to aspiring designers, what would it be?
My advice to any aspiring designer would be to get experience by working for a designer or design organisation and try to dive in on all aspects of a project, from the initial design brief, developing the concept and presentation, budgets and programs, tenders and award, on site supervision and purchasing through to snagging, dressing out and finally client handover.
A good sense of the scope of work and all the work stages that are required will also give a better understanding of the contractual agreement and therefore time management.

How do you see the interior design industry evolving in the year ahead?
I believe the interior design industry is changing as there is a trend towards not only sustainability but also to create more personalised spaces. Plus, there has been an increase in people wanting to try to do the work themselves in order to keep the costs down. I also see a desire to minimise the number of consultants, especially with the increase in advice from influencers and social media. Therefore, I see there being more opportunity to give design consultation to clients such as producing initial design concepts for both residential projects and commercial projects to enable them to attempt to undertake and manage the project themselves. Where the project is overseas, they could appoint a local company.

What does being an SBID Accredited Interior Designer mean to you?
Being an SBID Accredited Interior Designer means a lot as it is an acknowledgement that we have been vetted and approved and invited to be part of the Society of British and International Interior Designers and that we have met all their standards and requirements for the professional body.
About Alison Henry Design Studio
With a background in architecture, and extensive experience in large-scale refurbishments both commercial and private, Alison Henry brings knowledge and insight to any phase of an interior design project. From working with planners and contractors on optimising the structure of the building to appointing the interiors down to the very last detail, her studio is equipped for residential projects of any size.
If you’d like to feature your news or stories on SBID.org, get in touch to find out more.
If you’d like to become SBID Accredited, click here for more information.