A.RK Interior Design: Creating a Modern and Neutral Toned Apartment

This week’s instalment of the Project of the Week series features a modern and neutral toned apartment design by 2023 SBID Awards Finalist, A.RK Interior Design.

A.RK Interior Design was chosen to design the latest show apartment at the Wuhan TianDi YunTing, China for the Shanghai based Developer Shui On. The 4 bedroom apartment Is located on the 26 Floor of this high rise residential apartment offering panoramic views of the Yangtze River. The apartment features bespoke furniture throughout paired with contemporary artworks. It was a conscientious effort to design a space that exemplifies the living lifestyle of a modern family and to breakthrough the traditional sense of display. Intentional removing the sofa from the living room enhances its usage of space to its full capacity.

What was the client's brief? 

To create a home requires an emotional connection and sense of belonging, and not tied down by physical things. To create a space that's flexible, open planned space with more opportunities to leave their bedrooms and put down their devices, so as to communicate and interact with each other; enhancing the use of space to its fullness in a more pragmatic way and not in the traditional sense of display.

What inspired the design of the project?

To bring inspiration and motivation to all families especially parents, that a space can actively become the families’ core for love, education and ultimately growth.

What was the toughest hurdle your team overcame during the project?

We want to break away from the tradition of having a sofa in the living room; integrating the communal spaces in to a large room where members of the family can interact and be social. We envision these spaces to be part of bringing the family closer and not a space for entertaining.

What was your team’s highlight of the project?

We made the largest space in our home, relinquish to the most important people in the home which are the family members, not outside guests. Our living room did away with bulky sofas, coffee tables and TVs. For this we have provided an elevated platform where they are have more freedom.

The big dining table in the house that is never empty, the family would gather around that dining table together, eating, working, reading, and studying. It becomes a vital space for family bonding.

Reading has its many benefits and we specifically design this space so that the reader has many locations to read like on the platform next the full height windows overlooking the Yangtze river, on the bean bag or snuggle in a cosy chair in front of the fire. We hope to create this Library of books to open up the world for the children to explore.

Why did you enter the SBID Awards?

SBID awards is a prestigious international platform where peers from the industry are evaluated by leading experts. SBID is also an internationally recognisable and revered leading accreditation body.

What has being an Award Finalist meant to you and your business?

We are stoked to be part of the Award Finalist and to be on the same platform as the world's industry leaders is an honor. It further endorses our effort to be part of this elite group and to be recognised for our design excellence. It is an addition to our accolades of awards and has open many doors for further opportunities and is a great tool to provide confidence to our potential clients.

Questions answered by Agatha Teng, Founder and Creative Director of A.RK Interior Design.

This week’s instalment of the Project of the Week series features a timeless and luxe family home design by 2023 SBID Awards Finalist, EB Interiors.

Tucked away in a tranquil bay in Sydney’s South, Jigsaw is a high end luxury family home achieved through the exploration of unique materiality and detail. The interior layout frames the surrounding landscape of the bay through extensive use of glazing allowing the interior to be customised creating a timeless experience.

What was the client's brief? 

Our client’s brief was to create a home that embodies a level of hotel luxury. Inspired by many of Sydney’s luxury hotels – the interior aesthetic needed to deliver uncompromising design that captures the essence of its bayside setting. This five level residence was created to home a family of 5, catered through the integration of custom design, luxury finishes, high end appliances and sanware; creating a house that is an entertainer's dream.

What inspired the design of the project?

The inspiration for this project was drawn from hotel luxury as well as the tranquil bay which Jigsaw is situated in, which is evident through the exploration of materiality and detail. The colours, shapes and textures from the bay really inspired our design ethos and to create a palette that would be unique and charming. The interior layout frames the surrounding landscape of the bay through extensive use of glazing allowing the interior to be customised creating a timeless experience. The home surpasses any other family home through a crafted interior of fine quality bespoke joinery, furniture and custom panelling to walls and ceilings throughout.

What was the toughest hurdle your team overcame during the project?

This project was in construction during the pandemic period limiting the opportunity for designers and architects to visit site, minimal collaboration between team members and trades on site. We were unable to physically see some material samples as well as experiencing heavy shipment delays during the lockdown period. There was also a limit to trades available to work on site due to restrictions causing project delays. But we are so very lucky for the commitment of all team members being so flexible during this period allowing for no surprises post pandemic. Even if it wasn’t an ideal situation, it was worth the wait which has left us with such a beautiful end product and one that feels even more exceptional to have overcome these hurdles.

What was your team’s highlight of the project?

With this home being set across 5 levels we were able to create different environments for each zone. Whilst still keeping a flow of palette throughout. One level being underground, we were able to play with this space and have some fun with the use of mirrors and custom lighting to create a sense of reflection within a complete daylight free area. Our clients were very trusting and happy for us to push the boundaries of where to think outside the square with materiality. We ended up with wonderful spaces that envelop you and where all your senses are engaged.

Why did you enter the SBID Awards?

We entered the SBID awards to hopefully expose EB Interiors to not only viewers from around the world but also to be selected amongst successful designers around the world to celebrate, appreciate and recognise the design excellence that Australia has to offer. Of which we feel very humbled to have been shortlisted!

What has being an Award Finalist meant to you and your business?

For me it feels wonderful for my team to be recognised for their achievements and hard work. This has been great exposure for us as a business and for our clients to see that our work has been shortlisted on an international platform. It has given these particular clients a great boost for their own home as well.

Questions answered by Emma Buchan, Director of EB Interiors, and her team Holly Kennedy and Jade Corcoran, Senior Designers at EB Interiors.

This week’s instalment of the Project of the Week series features a luxurious and contemporary kitchen design by 2023 SBID Awards Finalist, Chris Fell Design.

Chris Fell Design has completed a truly bespoke kitchen project, showcasing traditional style with a contemporary palette. The result is a truly unique kitchen that echoes the style of the rest of the home, creating a cohesive space that is the heart of the home. The use of the MV Collection and walnut accents adds a touch of elegance and sophistication to the kitchen, making it a true masterpiece. Chris Fell Design has once again demonstrated its ability to create bespoke designs that are both functional and beautiful.

What was the client's brief? 

The client's brief was for me to design a one of a kind luxury kitchen, like no other, showcasing traditional style with a contemporary palette; to echo the rest of the home, creating a cohesive space as it's the heart of the home. The kitchen design, to feature unique architectural details from the MV Moulding Collection, including crown and dental moulding on the cabinetry, walnut accents, pilasters, and wall panelling.

What inspired the design of the project?

The interior of the home is a seamless masterpiece designed by myself, which showcases the Best of British design and craftsmanship, incorporating the MV Collection. I wanted to ensure the design of the kitchen complimented the flow of the entire home and a true example of a timeless kitchen like no other.

What was the toughest hurdle your team overcame during the project?

The toughest hurdle my team overcame during the project was achieving the quality of finish between the paint and walnut accents I required and they certainly didn't disappoint.

What was your team’s highlight of the project?

My team's highlight of the project was, to see the heart of the home finished, and the MV Residence completed.

Why did you enter the SBID Awards?

I entered my small design practice into the SBID Awards, as we have a particular design style and vision that I feel is very unique and wanted to share our work with a wider audience and to showcase the Best of British Design & Craftsmanship.

What has being an Award Finalist meant to you and your business?

Having been a finalist for the awards in previous years, I am very proud of achieving industry recognition and being able to showcase my talents. Being a Finalist this year in 2023 in 4 categories covering: Interior Design, Interior Fit Out and Product Design gives me a great amount of pride, to see all the effort of mine and my team's talents being recognised at this level; and to showcase our work to the wider audience and being finalists recognises the level and standards we work too.

Questions answered by Chris Fell, Founder of Chris Fell Design & Project Management.

This week’s instalment of the Project of the Week series features a organic and modern penthouse design by 2023 SBID Awards Finalist, Studio Shanati.

Seamlessly blending modernism with organic elements, Studio Shanati’s project transforms a penthouse into a tranquil oasis. The shared space merges the living room, dining room, and kitchen, encouraging socialisation and warmth. Robust concrete and noble wooden features counter confinement, while soft curves and selected furniture evoke an essence of organic modernism. Mesmerising suspended ceiling lights and carefully curated artwork create a visual tapestry. The kitchen area blends striking marble and walnut fixtures. In the master bedroom, a serene ambience is achieved through a soft palette and harmonious design elements. This project delivers an enchanting atmosphere with meticulous attention to detail.

What was the client's brief? 

The clients, a young family, came to us with a desire to create a multifunctional living room that emphasises a sense of shared space. They aimed to make it a hub for socialising, cooking, and entertainment. They expressed a clear vision for a modern aesthetic that would still feel warm and inviting. They wanted to incorporate natural materials to achieve this atmosphere. Lighting was another crucial aspect for them; they wanted various levels of warmth throughout the space to help set different moods. In the master bedroom, the family's objective was a bit different. They were looking for a serene ambience created through neutral tones and lighting. They wanted it to be a tranquil setting where they could both work and relax. They needed us to avoid making it look like a formal office environment while maintaining functionality. It was a rewarding challenge, and we were thrilled to bring their vision to life.

What inspired the design of the project?

The inspiration for this project was multifaceted. We were driven by the creation of rhythm and volume within the space, concepts that often guide our designs. We used noble organic materials such as walnut wood, marble, and concrete to achieve this, giving the space a modern and dynamic ambience. Works of art heavily inspired our choice of furnishings and decor. We selected wall art, sofas, light fixtures, and chairs that resemble art pieces, and we played with geometry in the design, incorporating curves, sharp lines, softness, and robustness. The project was further influenced by what we call "organic modernism." Our clients were looking for a blend of organic and natural elements with a modern twist, so we carefully chose pieces that would align with this theme. Overall, the design was a marriage of art, geometry, and nature, with a touch of modern elegance. We intended to create a warm, cosy, and timeless environment that's refined yet accessible. It represents a true synergy of the elements that inspire us in our work.

What was the toughest hurdle your team overcame during the project?

Our toughest challenge during this project was actually in the initial ideation phase. We dealt with concrete walls, which clients wanted to preserve in some parts, which gave the space a cold feel. Although we aimed to bring sophisticated elements of art into the design, we were mindful of turning the rooms into empty and cold art gallery-like spaces. We had to consider carefully combining warmth, modernity, timelessness, and elegance within these constraints. There was a lot of conceptual work involved in finding the correct elements to mitigate this coldness while still appreciating the nobility and solid feel that concrete can offer. Our solution included working with walnut wood, a material we love, to bring warmth into the space. We used the living room's dynamic shelving and wooden wall panels to break up the confined feeling. Warm and curved elements, such as sofas, dining chairs, and lights, were introduced to make the space more lively. The dining table's wooden top, and Riva 1920 wooden bench helped tilt the whole interior towards a natural organic ambience. We strategically chose various elements to transform the space into something warm and inviting. In the bedroom, we decided to take a different approach by using ivory wall panelling and abstaining from the harshness of concrete. This allowed us to achieve the desired ambience while maintaining the overall cohesive feel of the design. So, while we were fortunate not to encounter any insurmountable hurdles, this particular challenge required a thoughtful and creative approach. Seeing how these challenges can lead to innovative solutions is always rewarding, and we were thrilled with how this space turned out.

What was your team’s highlight of the project?

The highlight was the work we did with the lighting. Our clients came to us with a specific request: they wanted an ambience that would make the space feel both dimensional and warm, especially during the evenings. We knew this was an exciting challenge since lighting is a crucial, transformative element in interior design. Approaching this task, we delved into it with both curiosity and precision. We meticulously selected each lighting piece, always questioning whether it harmonised with the space and whether it successfully melded an organic feel with a modern twist. It was vital for us that each piece could stand on its own as a work of art yet also blend effortlessly into the surrounding decor without overshadowing other elements. We were also fortunate that the apartment was bathed in natural light during the day. This aspect led us to choose pendant lights from Silvio Piatelli, hoping they would catch the sunrises and sunsets, reflecting them as sparkles in the lighting fixtures. This decision added a layer of warmth and complexity to the space, enhancing its character. The resulting lighting scheme fulfilled our clients' wishes and brought a distinctive, artistic flair to the space.

Why did you enter the SBID Awards?

Entering this award has been something we've considered for quite some time, and several motivating factors were behind our decision. First and foremost, it's an honour even to be considered among the best in the industry. We view this not only as recognition but also as a challenge to ourselves. We wanted to see how far we could go and have our work assessed by leading experts in the field. The process of being judged by industry leaders offers us a valuable opportunity for reflection and growth. Additionally, participating in the award allows us to make new connections with other professionals and gain more significant publicity. It's an opportunity to showcase our work to a broader audience, engage with like-minded individuals, and continue to build our reputation.

What has being an Award Finalist meant to you and your business?

Being an Award Finalist has been a significant and exciting milestone for us. We're honoured and genuinely thrilled to find ourselves in the company of other prominent and talented designers. It feels like a strong affirmation of our hard work and creativity. We have yet to focus much on publicity and industry networking. Before, we've been more about the close circle of clients and work. This recognition is the beginning of a new chapter for us. It's not just about the accolade; it's about the doors it's starting to open. We already see opportunities and connections we've long wanted but needed to know how to reach. This nomination has spotlighted us and what we're capable of, and people are taking notice. Being a SBID Award Finalist isn't just a pat on the back; it's a push forward. It's encouragement, motivation, and an invitation to explore new horizons.

Questions answered by Lea Shanati, Founder of Studio Shanati.

This week’s instalment of the Project of the Week series features a playful and collaborative office design by 2023 SBID Awards Finalist, Modus Workspace.

Huckletree and Modus Workspace have joined forces, creating London’s most innovative ecosystem, built to support the next generation of disruptors. Huckletree project, Jubilee House. This co-working space is designed to be inclusive, playful, and visually appealing, while providing mental and physical space for ideating, offering an immersive experience for its occupants. Spanning two floors, the design manipulates colour and light to create boundaryless and visually deceptive spaces that represent the endless possibilities in a constantly evolving world. Each space challenges all five senses in a unique way, fostering a dynamic and vibrant environment that promotes inclusivity, innovation, creativity, and collaboration.

What was the client's brief? 

Huckletree, the network of curated coworking hubs for innovative businesses, approached Modus to design and build their new Web3 focused workspace on the world-renowned Oxford Street. In the words of Huckletree co-founder and CEO Gaby Hersham,

"The Web3 space is the next frontier of our economy, and we want to foster the next generation of entrepreneurs. To do this, we need to look at workspaces that incorporate a mix of old world and new. We need to tailor-make spaces where creators, agencies and Web3 collaborators can come together to help our members thrive and build strong companies with robust longevity”.

This idea provided the foundations of the brief, which Modus digested and then transformed into the incredibly inclusive, playful, and Instagrammable, Huckletree Jubilee House workspace.

What inspired the design of the project?

The design of the Jubilee House is where the metaverse influences reality, the journey of which was a highly collaborative experience for all those involved. Think bold colour spectrums, infinity mirrors, contemplative archways, NFT digital galleries, creative parlours, and an immersive meta-lounge. Huckletree Oxford Street not only meets the diverse needs of its occupants but provides a unique experience and a playground for reinventing the future of everything.

What was your team’s highlight of the project?

The highlight of the project for the team was working with such a forward-thinking and energetic brand. The freedom of colour use during the design process was unlike any project we have worked on before. It is not every day you get to incorporate all the colours of the rainbow into a workspace! It was equally refreshing and inspiring to incorporate non-gender specific bathrooms to the space, a request from Huckletree, showcasing their commitment to inclusivity and diversity, making all occupants feel comfortable and valued. The whole project was a pleasure from start to finish and we look forward to future collaborations with Huckletree.

Why did you enter the SBID Awards?

We entered Huckletree for an SBID award with the aim of showcasing the design and all that is has achieved with a wider audience, promoting an outstanding example of playful and inclusive workspace design.

What has being an Award Finalist meant to you and your business?

Being a finalist in the SBID Awards is a phenomenal achievement, and one in which we are incredibly proud! It has highlighted our ability, as a leading office design and build company, to create unique, immersive, and inclusive workspaces that stand out in the competitive design industry.

Questions answered by Vidhi Sharma, Creative Director at Modus Workspace.

Which elements of your profession do you enjoy the most?

The main aim for any project I undertake to create a space that is both aesthetically pleasing and truly enjoyable to live in. Feng shui is a keen interest of mine and incorporating it’s timeless and powerful principles is not only a source of personal enjoyment but also allows me to achieve the aforementioned aim.

Additionally, being a people person, I enjoy meeting new clients and collaboratively including them in the design process so that they feel part of the finished work, which hopefully will bring genuine and lasting joy into their lives. This gives me a great deal of satisfaction.

What has been your most memorable career highlight from the past year?

I’ve been very fortunate to have worked with many great clients this year, with each project having several memorable features. There is, however, one project that really stands out in my mind and that is an apartment that I designed on Aylesbury Road, Dublin. Honestly, it was a challenging project as the apartment’s ceilings, walls and floors were concrete, this made simple installations of wall lights etc. a challenge. After much deliberation, we converted it into a one bed apartment and fitted it with a walk in dressing area, ensuite, galley kitchen and an expansive living room.

A big part of why this project is so memorable is because of how big the transformation was. The before and after photos honestly look like completely different properties and when the client finally saw the finished space they were truly taken aback; astonished, even. It’s reactions like these that I truly cherish.

What are your favourite types of projects to work on and why?

I most enjoy working on new built homes, as it’s like getting a blank canvas. Such projects allow me to employ the entirety of my creative arsenal. You get a chance to determine room sizes, lighting plans, space planning, minor details like where the sockets go, this may seem miniscule but these are all little details that are imperative to achieving a beautiful finish.

What are the most challenging aspects of working in interior design?

Managing one’s time effectively can be difficult in this game, as there are so many moving parts. You have to coordinate your own schedule (which can be hectic at times!) as well as ensuring that everything from windows, custom furniture, kitchen fittings and flooring are all delivered on time and installed to the highest standard. If just one item is delayed or one item isn’t fitted to a sufficiently high standard, then this can have a major knock on effect in other areas of the process and cause a deadline to potentially be missed. That’s why staying on top of things and planning ahead are always necessary.

What do you wish you knew before working in the field?

I wish I knew how big a time commitment is required to succeed in this field. The truth is that to develop a level of design proficiency where you can consistently generate amazing results for your clients, you need to spend years diligently and persistently working on your craft. The required work ethic can only be sustained if you have a genuine burning passion for design and keep up the momentum.

If you could give one tip to aspiring designers, what would it be?

Fully believe in your own design concepts; don’t get too influenced by trends! Trust your gut. Make sure you plan your time wisely, schedules are so important in this game, one slip and the project could fall apart quite quickly.

How do you see the interior design industry evolving in the year ahead?

With my own clients, I’m seeing an increase in demand for eco-friendly furniture and fabrics. Sustainability is a trend that I foresee continuing as more and more people become aware of the environmental problems we face today.

From a technological standpoint, depending on which way developments in artificial intelligence unfold, we may see a world in which designers work alongside AI to enhance and expedite their creative process. Such a development could lead to big changes in the industry as a whole.

What does being an SBID Accredited Interior Designer mean to you?

I feel greatly honoured to have become an SBID Accredited Interior Designer. I have worked extremely hard over the course of my 24 year career to become the best interior designer that I could be and to have my work recognised by one of the most reputable design institutions in the world means a great deal to me personally, my family and all of the wonderful clients that I have been fortunate enough to serve over the years.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Which elements of your profession do you enjoy the most?

I love the initial stages of a design project and seeing the potential of what can be achieved, developing ideas and the concept without any limitations. It’s an opportunity to allow myself to really think outside the box.

Once you get a clearer understanding of the design brief, budget and program, it often needs to be reined in. Then it’s a matter of selecting the key areas that are most important to ensure you retain the impact and a statement. Interior architectural design is like theatre finding where you can amp up the drama.

What has been your most memorable career highlight from the past year?

My most memorable career highlight in the last year has been the sale of my own family home that I developed over the course of several years in Belgravia, a classical Georgian Villa with timeless luxury and contemporary sophistication. We set about preserving the property's historic charm while infusing it with modern amenities, creating a home that is both elegant and functional.

I was stunned by the positive reaction to what we had created, and it made it worth the time and effort that had gone into achieving it.

The other career highlight has been the opportunity to work on a contemporary project on the South Coast, in a completely different style to some of our other design projects currently. It is an architectural statement using concrete floors and glass walls that open up onto views over the grounds and the water from terraces at various levels.

What are your favourite types of projects to work on and why?

I love to work on projects whether residential or hospitality where the client and or owners are passionate about achieving their dreams and not willing to compromise on quality. It is also important to have an open relationship with your client so that you can work with them to ensure that you have a complete understanding of their vision and dream.

Timeless design is behind everything I have done in my career. I believe in designing well, and with passion. This ideology has carried me from hotel and house projects to boat and product design.

I also enjoy looking at projects where it’s a change of use as it makes for an interesting challenge on all levels, from permits to layout.

What are the most challenging aspects of working in interior design?

The most challenging aspect of working in interior design is ensuring the quality and attention to detail is maintained throughout the project, that it is not sacrificed for the sake of time and budget.

Therefore, having contractors that you have worked with in the past and who have an understanding of the expectations helps to ensure this is maintained. I also like to have samples produced and approved where necessary as this avoids disappointments and any potential rectification.

It is also important that each design stage is approved before progressing to ensure the design is fully cohesive and that everything works together as otherwise it can have a knock-on effect.

What do you wish you knew before working in the field?

I wish I had understood the complex nature of getting planning consent and the restrictions on listed buildings and architectural heritage requirements. I have now worked on several properties of this nature and have a better understanding of planning obstacles and how best to manage these… or cut through red tape and get around them.

If you could give one tip to aspiring designers, what would it be?

My advice to any aspiring designer would be to get experience by working for a designer or design organisation and try to dive in on all aspects of a project, from the initial design brief, developing the concept and presentation, budgets and programs, tenders and award, on site supervision and purchasing through to snagging, dressing out and finally client handover.

A good sense of the scope of work and all the work stages that are required will also give a better understanding of the contractual agreement and therefore time management.

How do you see the interior design industry evolving in the year ahead?

I believe the interior design industry is changing as there is a trend towards not only sustainability but also to create more personalised spaces. Plus, there has been an increase in people wanting to try to do the work themselves in order to keep the costs down. I also see a desire to minimise the number of consultants, especially with the increase in advice from influencers and social media. Therefore, I see there being more opportunity to give design consultation to clients such as producing initial design concepts for both residential projects and commercial projects to enable them to attempt to undertake and manage the project themselves. Where the project is overseas, they could appoint a local company.

What does being an SBID Accredited Interior Designer mean to you?

Being an SBID Accredited Interior Designer means a lot as it is an acknowledgement that we have been vetted and approved and invited to be part of the Society of British and International Interior Designers and that we have met all their standards and requirements for the professional body.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

This week’s instalment of the Project of the Week series features a traditional Indian styled beach house design by 2023 SBID Awards Finalist, Pencil & Monk.

We are entrusted with revamping a beach house in Uthandi, Chennai. Our client desires a contemporary retreat infused with traditional Indian style. Situated by the sea, the property’s expansive landscapes provide an ideal backdrop. Our goal is to blend modern interiors with Indian elements, evoking tranquility and a connection with nature. The client envisions an outdoor open bar area for social gatherings, accommodating both intimate and larger events against the magnificent sea views. Our team of experts in interior design, landscape architecture, and project management will ensure the successful execution of the client’s vision.

What was the client's brief? 

The client had a special desire. They dreamed of transforming the space into a special spot that would bring them a sense of refreshment and renewal. They wanted a space that's close to nature. To step outside and feel the gentle breeze, see the trees swaying, and hear the soothing sounds of nature - that's the kind of experience the client was aiming for - to make this place a true abode of calmness amidst the chaotic city life. Their thought was for us to craft a space that's not only a getaway from the city's hustle but also a way to connect with the beauty of the natural world and that is exactly what we delivered.

What inspired the design of the project?

The house finds its home in a neighbourhood wrapped up in lots of plants and trees. The beautiful surroundings gave us some big ideas for how the house should look and feel. We thought, "Why not bring a little piece of this nature inside the house?" So, we put on our creative hats and started planning. We envisioned a house where you don't just see nature from the windows, but where nature is a part of every nook and cranny. We wanted to create a place where the outside and the inside blend together. The goal was to make anyone who enters the house feel a little bit closer to the natural world.

What was the toughest hurdle your team overcame during the project?

The toughest challenge we faced while designing was the fact that a lot of walls in the existing space had to be broken down. The layout didn’t work for us. We had to open up a lot of spaces. We had a lot of surprises during the whole process. We also had a lot of issues involving the labour force working on site. Material laying also proved to be very challenging.

What was your team’s highlight of the project?

Since the area of the site was vast, the team came up with a creative proposal for the outdoors - to utilise the terrain and existing landscape to create an outdoor bar. The bar is the major highlight of the property. The existing landscape was highlighted using creative lighting designs.

Why did you enter the SBID Awards?

Receiving an SBID award equates to global acknowledgment and elevating our design on an international stage. When someone looks at what we've designed, we want them to go, "Wow, that's quality right there!" We want them to see the spaces we've designed and think, "Wow, this is really working well!" And most importantly, we want our clients to look at what we've done for them and say, "Wow, this is exactly what we wanted!" We're not just aiming to impress folks around the block – we're thinking global. We want design enthusiasts from all over the word to see what we've done and feel that spark of admiration. We believe SBID gives us the platform to achieve this.

What has being an Award Finalist meant to you and your business?

It’s been an absolute honour to be listed as one of the finalists at SBID awards. It’s a major boost to the company and the team steering the company. Winning this award would mean global recognition for the firm and the talent of the team being recognised by design lovers across the globe.

Questions answered by Siddharth Chandrasekar, Founder of Pencil & Monk, and his team Ravi Kumar, Abhirami Vaithiyanathan, and Viswanathan.

This week’s instalment of the Project of the Week series features a relaxing and Oriental spa design by 2023 SBID Awards Finalist, Lude Design.

As a strategic partner of Renhe Zudao Spa, Lude Design participated in the design of the new project in Hangzhou, China. As a relaxing space, the foot spa must be a livable and tourable place that the body and mind yearn for. With the Chinese culture and aesthetics throughout the project, the design starts from nature and returns to it, arousing a new understanding of elegant oriental living.

What was the client's brief? 

Established in 2004, Renhe Zudao Spa is an upscale commercial healthcare spa chain brand that features a cinema-style vibe. It is currently credited as a leading registered agency of the Hangzhou Health Care Service Industry Association. Since its establishment, it has opened numerous stores. Renhe Zudao Spa boasts a fashionable and elegant decoration style that creates a comfortable and warm health environment. Their professional and skilled massage manipulation and thoughtful and attentive service have gained a word-of-mouth reputation and over 15,000 members in 18 years of development. Renhe Zudao Spa perfectly integrates a natural healthcare approach with cutting-edge technology, setting a new benchmark for the foot bath and healthcare industry.

What inspired the design of the project?

The inspiration for this design is drawn from Jiangnan, which is a blend of natural landscapes and urban features. The city of Hangzhou is known for its strong cultural identity and regional symbols, but it also has a dynamic and constantly evolving nature. We embrace change and innovation and blends modern consciousness with avant-garde concepts. Through active exploration and experimental design practices, we strive to create something truly unique.

What was the toughest hurdle your team overcame during the project?

As the spa was constructed during the peak of the pandemic, workers could not all come on-site, so the construction could not be completed efficiently.

What was your team’s highlight of the project?

Our team specialises in identifying unique brand cultures and crafting effective business models that help our clients thrive even in the midst of an epidemic. We offer both design services and brand consulting to our valued clients.

Why did you enter the SBID Awards?

As a brand consultant for our clients, we also have a professional consulting company that offers us valuable predictions and suggestions. With their guidance, we have participated in numerous international competitions, such as SBID, and have won several awards. We are optimistic about achieving further success in the future.

What has being an Award Finalist meant to you and your business?

The field we have been specialising in is relatively niche and our design style is quite distinct. Being on this shortlist has given us confidence that we can make a name for ourselves on the global stage. We hope to enter the following year’s SBID award with better projects.

Questions answered by Bin Liu, Design Director of Lude Design.

The Abel Heywood sits proudly in the Bustling Northern Quarter of Manchester City centre and has been a popular destination since it was first developed in 2015, from a derelict and fire damaged cotton warehouse, into a stylish pub and boutique hotel. After tirelessly serving its loyal customers for the past 9 years, the site’s owners, Hydes Brewery, appointed MGI to develop and project manage a refurbishment scheme that will ensure the site will maintain its status as a landmark of the Manchester hospitality industry into the future.

The brief given by Hydes’ Managing Director was to move the site from its previous industrial leaning design toward a modern-traditional public house whilst paying tribute to the history of Hydes Brewery and to Manchester's iconic music heritage.

MGI proposed the introduction of feature wallpapers, Victorian tiling and bright heritage colours in order to create a light and airy atmosphere away from its previously scumble glazed ceilings and worn plaster effect walls. All industrial light fittings were replaced with new antique brass period lighting and industrial shelving units and back fittings removed in favour of new timber back fittings and antique Victorian wall shelving.

Much of the existing furniture was given a new lease of life through refurbishment and reupholstery, with new feature furniture introduced to compliment the proposed layout changes. Feature cast resin tables with vinyl records from Manchester`s most famous bands, or Hydes' brewery beer clips were included to provide points of interest and conversation points for visiting customers. New music and local interest themed bric a brac adorns the walls and compliments the overall finish of the site.

Layout changes to the ground floor were kept to a minimum with only the removal of existing face to face booths and introduction of new horseshoe booths and mid-height fixed seating.

The underutilised first floor of the pub was redesigned to encourage dining whilst the ground floor area remains focused on drinking and light bar snacks. The introduction of bi-fold doors to close off an area of the first floor provides a contained function room space for parties and meetings.

Feedback from the client and customers has been unanimously positive and MGI are confident that The Abel Heywood will continue its reign as king in the north(ern quarter) for years to come.

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