The Story Behind Debs Bespoke Interiors: Designing Beautiful and Personal Homes

Which elements of your profession do you enjoy the most?

Everyone leans towards certain aspects of their profession—and when you run your own business, those tendencies become even more obvious. I’m organised and have years of consulting experience, but the business aspects of my profession are not what energise me. What I love most is the logical side of the design process, and especially the moment of unlocking an idea that feels so simple and obvious once shared—yet often takes real work to discover.

For example, a recent client asked if we could raise the height of a kitchen doorway, as the low pocket door under the stairs was frustrating her 6'4" husband daily. The solution: flip the entrance around, allowing for a full-height door opening directly into the hallway. This not only created a more impressive view from the front door through to the garden, but also flooded the hallway with natural light—and the dead space where the old pocket door was located became a brand-new kitchen pantry.

Solutions like these, where practical needs and beautiful design come together seamlessly, are what make my work so fulfilling.

What has been your most memorable career highlight from the past year?

It’s been a really positive year of learning, growth, and taking on larger-scale projects, so it’s hard to pick just one highlight. That said, completing a full ground floor transformation for a client stands out. Seeing them walk through the spaces for the first time, pausing to take it all in and reacting with genuine ‘wows’, was particularly satisfying. It’s moments like that—where the design clearly resonates—that feel most rewarding. They also went on to leave a thoughtful and generous review, which was a real affirmation of the process and the collaboration we built along the way. Experiences like this make all the careful planning and problem-solving worthwhile, and have definitely been a standout part of the year.

What are your favourite types of projects to work on and why?

While I enjoy creating schemes within an existing footprint, there’s something particularly satisfying about reimagining how a space flows and restructuring it alongside developing the interiors. In my view, the best residential designs come from true collaboration—working closely with the architect and engineers to optimise both the architectural form and the interior function. If an interior is going to be compromised by architectural decisions, it’s far better to make adjustments while the plans are still flexible. Too often, I’m brought into a project once architectural plans are already approved, meaning we end up retrofitting interiors to a space that could have been better tailored from the start. That’s why I particularly value projects where the interior design can inform architectural decisions, and where the process feels genuinely integrated from the beginning.

What are the most challenging aspects of working in interior design?

For me, designing someone’s home is a real privilege—one I never take for granted. I’m always conscious that my clients are investing both their trust and their resources, and I want to make sure my involvement feels more than worthwhile. I put a great deal of effort into understanding their needs, aspirations, and the way they live, so that the design feels truly personal and considered.

One of the more nuanced challenges I often encounter is working with couples whose visions for their home don’t fully align. It’s not uncommon for me to step into the role of mediator, helping to bridge the gap between different ideas and priorities. This process can take time, but it’s a part of the work I really value—helping each person feel heard, and guiding them towards solutions where both of their aspirations can coexist and complement one another. It’s incredibly rewarding when we reach that shared vision together.

What do you wish you knew before working in the field?

I recently joined an online community that includes access to a mentor, and I can already see the immense value in being part of such a group. It’s something I wish I had discovered when I first started my business, as it has been a game-changer. The opportunity to learn from others who are navigating similar challenges in the field has been invaluable. Whether it’s sharing insights on design trends, discussing business strategies, or simply offering encouragement when things get tough, the support is limitless.

I truly believe that the value in connecting with others in this industry cannot be overstated. There’s a unique power in learning from fellow designers who are open, willing to share their experiences, and eager to help one another. I would strongly recommend anyone in a creative or entrepreneurial field to actively seek out a community of like-minded individuals. It provides not only invaluable knowledge but also a sense of belonging and camaraderie that can make all the difference when facing challenges. Being part of this network has not only helped me grow professionally but has also deepened my passion for what I do.

If you could give one tip to aspiring designers, what would it be?

I believe one of the most important skills we can develop as designers is the ability to truly listen to and interpret our clients' needs—and then translate that understanding into thoughtful, effective design. With that in mind, my one piece of advice to other designers would be to focus on active listening and careful observation. Asking the right questions is crucial, but often, it’s what isn’t said outright that provides the richest insight. This is something I honed over 20 years working in Design Research and Experience Design—people rarely tell you everything you need to know.

For example, in a current project, the client spoke repeatedly about the importance of teaching her young daughter to cook, a value passed down from her own mother. She had even arranged her dining space to keep her daughter close to the kitchen. Picking up on this, I incorporated a worktop overhang into the design—a small but meaningful detail that allows her daughter to be part of the action and learn in a way that feels natural and connected.

How do you see the interior design industry evolving in the year ahead?

I recently attended a talk on Designing for Wellness at the Surface Design Show, and one comment from the panel really resonated with me. They mentioned that, especially for those working from home, many people are now getting less outdoor ‘exercise’ than those in high-security prisons. It was a striking comparison that really made me stop and think about the role our homes now play in our lives.

With the shift to working from home, people aren’t commuting as they once did, yet their wellbeing can be compromised due to a lack of time spent outdoors—whether in nature, fresh air, or even just the simple act of walking between the office and a station. The social aspect of being in an office environment is also something that many of us are missing. This new reality has made me realise how much harder homes now have to work to support our physical and mental health.

I think designers are going to be increasingly focused on how to optimise flexible, multifunctional spaces. The idea of “broken plan” seems to come up a lot—spaces that adapt to the needs of the moment. With the shift in how we use our homes, elements like colour psychology, biophilic design, and thoughtful lighting are becoming critical in supporting our wellbeing in these spaces. It’s no longer just about creating beautiful interiors—it’s about designing for the overall health of the people living in them.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Which elements of your profession do you enjoy the most?

Transforming my client’s houses into a place that illustrates their character, personality and where they feel completely at ease, happy and proud to call their home. Each client and property is so unique and therefore each project is completely different for me and my team - I love diversity! Some clients have a clear vision and style and others require more ‘hand holding’. Some properties require a complete renovation and others may need much needed ‘character’ to be injected into the property. It’s taking each client on an exciting journey through a trusted working relationship and creating wonderful interior spaces, as a result.

What has been your most memorable career highlight from the past year?

Creating an elegant and somewhat traditional style, whilst partnering this with a contemporary flair - is the core of my design style. Therefore, working with supply partners that create traditional products that fit within our contemporary lifestyles - epitomises the perfect partnership for the large majority of my projects. So, when, Lee Lovett, Co-Founder of Soho Lighting Company, invited me as one of a small party of privileged guests within the interior design and architectural industry, to a private launch party in Kensington Palace, I was very honoured.

The event took place in the State Apartments at the Palace in early March this year - where Lee and her husband, showcased their collaborative new ‘Historic Palace Collection’ of switches, at a champagne reception. Being in such historic and majestic interiors was totally surreal and wonderful. An opportunity to share in their exciting stage of their business and talking to so many of my industry peers, was such a wonderful experience. It was definitely the most surreal highlight of my career this year - an evening I will never forget!

What are your favourite types of projects to work on and why?

The ability to transform an interior space for a client that finds the whole concept of interior design totally alien - is so rewarding. To take a slightly apprehensive client on that creative journey and see the pleasure it brings when the project is completed - gives me immense joy. Interior design is not just about the creative element but, as important, it is the service that you provide for every client. The ability to make the journey a planned, calm, perfectly executed creative process.

Both ends of the design spectrum bring exciting challenges - a new development property that lacks any structural or internal character and how colour, texture and the right combination of well manufactured products - strike just the correct balance between classic style and the contemporary surroundings. An old Listed property that requires a much needed restoration - bringing it back to its’ former glory, whilst combining contemporary elements to sit sympathetically within it’s historic architectural origins. Both fascinate me.

What are the most challenging aspects of working in interior design?

When working across multiple projects at any one time - it is important to remember the individual and differing emotional requirements that each client requires. This is as important, and sometimes even more important at different stages of a project, than delivering the end creative result. Wearing various ‘hats’ when running your own design studio, whilst always staying one step ahead across all aspects of the business, is crucial - to keep the projects ticking over smoothly. Previous senior leadership and project management, on a global scale, has prepared me to tackle all of these areas, which gives me the time to enjoy creating and designing for my clients.

What do you wish you knew before working in the field?

That I should have set up my studio earlier than I did! To be able to truly ‘go to work’ every day and for it to not feel like ‘work’. I honestly enjoy and look forward to every moment when I am designing, creating and delivering what my clients wish for.

If you could give one tip to aspiring designers, what would it be?

Understand the industry and the multi faceted areas of running your own studio. It is not just about being passionate about design and service. You have to be a superb project manager, good at client relations, understand budgets and how to make sure the financials on a project are all in check. A networker, keeping ahead of trends and what will stand the test of time, quality controller and have a solid, trusted trade team partnering you. Running your own studio comes with a lot of responsibility and you have to be 100% committed and passionate, every day, to make a success of your business.

How do you see the interior design industry evolving in the year ahead?

Established and emerging brands are collaborating more and more with each other. I see these partnerships providing a unified and therefore simpler approach for designers to deliver what is needed for their client projects. With social media and other channels connecting brands globally with a more cost effective and streamlined logistical approach - we are able to offer our clients products that were difficult to sometimes unobtainable in the past. However, political restrictions in different countries might hinder import and exporting!

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Which elements of your profession do you enjoy the most?

The versatility of the projects I get introduced to. Every project, every space and its parameters, every client, every place is so uniquely different that make my job so intriguingly expressive. The fact that I take on projects internationally, as well as the fact that I collaborate with international clients all over Greece, provides an exquisite variety of options to learn new things and apply my expertise on an ever-evolving landscape. I have the chance to interact with inspiring people, get accustomed to their life, their habits and their cultures and consequently I must stay constantly initiative taking to explore all aspects of a project and be creative.

What has been your most memorable career highlight from the past year?

Actually, there are two memorable career highlights from the past year. One of the most recent projects I designed and built, the Garage Transformation into a Micro-Residence, received a Gold Award at the Greek Interiors 2024. And a few months later, the same project received a Big See Architecture Award 2025, the South-East Europe Awards. I feel extremely honoured for both awards. I am very proud of the work produced by my building collaborators on this project and on every project. I constantly push them (and myself) to stay motivated and step a little bit further each time, to produce an impeccable result with the highest attention to details. And of course, I am very thankful to my client, who has been a recurring client and consequently, a good friend, for introducing to me this idea at first, that evolved in such a wonderfully creatively rewarding experience.

What are your favourite types of projects to work on and why?

I absolutely enjoy all projects I work on, as all of them are different and this is a remarkably high motive to research, explore, design, create and build so many different environments for so many unique people. However, I do enjoy most the projects that I coordinate with all aspects from the very beginning to the very end. That is, produce an overall bespoke design on a particular brief and build the creative outcome ready to be used by the owners. The whole creative process brings in so many experiences and highlights in its own way, new paths to my professional and personal journey.

What are the most challenging aspects of working in interior design?

The set of challenges of working in interior design can assess both technical and people skills. You must balance creativity and functionality, as you come to create spaces that are visually appealing while remaining functional and liveable. This balance often requires innovative solutions to merge artistic vision with everyday usability.

Furthermore, managing client expectations is very important and a whole new challenge, as clients may have an initial vague vision, but it is up to the designer to comprehend this vision and translate it into a coherent design plan that involves active listening, clear communication, and sometimes negotiation.

In this equation one must add the budget constraints, as well as the time management and the project coordination aspects that are especially important so that the original creative solution is applied seamlessly. And of course, you must be educated on current technical elements that enhance and most of the times, complex the design, yet provide a whole new level of facilitation to the users of your designed space.

What do you wish you knew before working in the field?

I wish I knew how to run a business. In no way do you know everything right after your studies. Yet, you have a good foundation on which you continuously work on, shaping and structuring your creative aspects, while working with so many kinds of people. However, at the same time, you are running a business and this is a world you just dive into. And, among other things, you are expected to find ways to balance your creativity within a rigid, impersonal and unknown environment.

If you could give one tip to aspiring designers, what would it be?

To embrace a mindset of continuous learning. The design world is ever-evolving, so never stop exploring contemporary trends, techniques, and technologies. Staying curious not only helps you develop your unique style but also keeps you adaptable in a dynamic industry. In this way, I believe that a designer sets the foundations to produce uniquely created environments that correspond effectively to the needs and requirements of their clients or the end user of these environments.

How do you see the interior design industry evolving in the year ahead?

The interior design industry is evolving rapidly, influenced by sustainability, technology, and changing lifestyle needs. In the year ahead, I believe we will see even more sustainable and eco-friendly design, emphasising further on biophilic design and using natural materials. Also, in terms of technology, planning and visualisation will be easier thanks to AI powered interior design tools in conjunction with smart-designed furniture, AR and VR.

The transitional style is getting more popular, mixing old and modern style to create a distinctive touch and bled vintage aesthetics with modern design elements. Layered textures, bold patterns and unique art pieces are on the frontline, while moving away from neutral tones, rich, moody hues like deep blues, terracotta and forest greens are here to stay.

In addition to the above, I believe there will be greater appreciation for handcrafted and locally made furniture and décor, as well as a rise in cultural and traditional influences, incorporating global design elements into modern homes, thus, supporting small designers and craftsmen.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Which elements of your profession do you enjoy the most?

There are so many aspects of interior design that I find rewarding, but mainly it's the variety - curating bespoke spaces, rather than copy and pasting a strict studio style. I love sourcing exceptional pieces, whether it’s unique antiques from dealers that I’ve met in London or custom-made furniture designed specifically for a client’s home. Every project is an opportunity to create something special, and I find immense satisfaction in working closely with trusted artisans, craftsmen, and suppliers who share my passion for quality and attention to detail. On that point - I also love the collaborative nature of this industry—each project involves working closely with tradespeople and the clients themselves.

What has been your most memorable career highlight from the past year?

Over the past year, we have worked on some incredible projects, but one that stands out was the completion of a beautifully restored listed townhouse in Barnes. The project was particularly special as it required a delicate balance between preserving the building’s historic charm and introducing modern luxuries. We carefully reinstated period details such as a mosaic tiled floor, sourced exquisite antique pieces and layered in contemporary design elements.

Another highlight has been expanding our work in the Cotswolds, where we have had the opportunity to design a number of countryside retreats. There’s something very rewarding about creating a sanctuary away from city life—spaces that embrace nature and craftsmanship. Each home has its own unique stye, which is important to me.

What are your favourite types of projects to work on and why?

We have recently been asked to design more commercial projects over the last year or so, this is an exciting challenge for the studio and winning a Restaurant and Bar Design Award shows that we’re on the right track!

I also enjoy designing residential projects that allow for a high level of personalisation. Luxury is not just about grandeur—it’s about comfort, warmth, and creating an environment that feels truly personal.

What are the most challenging aspects of working in interior design?

One of the biggest challenges in interior design is managing expectations while ensuring that every detail is executed to the highest standard. This means working with meticulous attention to detail, coordinating with multiple suppliers, and ensuring that craftsmanship and finishes are impeccable, whilst a timeline is adhered to.

Timelines and logistics can be complex, particularly when working on international projects or listed buildings with strict regulations. We handle a lot in house, such as planning permissions, so are able to control these timelines to an extent. However, overcoming these challenges is part of what makes the process so rewarding.

What do you wish you knew before working in the field?

I am always learning! Although, I wish I had known just how much of interior design is about project management. Creativity and strong vision are important of course and sit at the heart of what we do, but delivering a high-end project requires exceptional organisation. From working with builders and suppliers to managing budgets and timelines, a successful designer needs to be a great project manager too.

If you could give one tip to aspiring designers, what would it be?

Develop your eye and your taste, then trust in them. Interior design is about refining your sense of style. I’m inspired by my travels, trade shows, galleries and even books. Immerse yourself in design!

How do you see the interior design industry evolving in the year ahead?

The industry is shifting towards a more conscious, considered approach to luxury. Sustainability and biophilic design, which integrates nature into interiors through materials, lighting, and greenery, will continue to gain momentum, as people seek homes that promote wellness and tranquillity.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Which elements of your profession do you enjoy the most?

I love having the vision in my own head and then taking my clients on an exciting journey to bring their space to life through 3D renders, colour palette consultations, furniture design, joinery drawings and so on, so they can envisage the end result, despite usually working with an empty shell in the months prior. Seeing my clients faces on the day they move in, or are handed back the keys or space is always an unforgettable moment.

What has been your most memorable career highlight from the past year?

I think it has to be when my work was featured in The Telegraph, it was a magical surprise.

What are your favourite types of projects to work on and why?

I really love working on period properties, particularly when they’ve lost their spark - I think because they have so much character and history and the building before you’ve even started. I recently worked on a Grade II listed Georgian property with the original parts dating from 1720. The property was redesigned to create a wonderful family home while still maintaining the historical integrity of the property. The drawing room alone is over 50 square meters, and despite its size, it’s been transformed into an interior of beauty. The walls have been panelled in a soft, warm pink and there are formal shapes among the furniture, and others that are squashier and more relaxed. Strong pattern makes its way in through the curtains and soft furnishings; it’s a timeless blend of historical architectures with contemporary finishes.

What are the most challenging aspects of working in interior design?

I think it has to be working with many different suppliers and retailers; if there’s a supply chain issue or a contractor lets you down, it can have a huge knock-on effect on the project as a whole, and I often take that really personally.

What do you wish you knew before working in the field?

Just how varied the role is. You spin many plates. Interior design really does cover a broad spectrum of skills from the technical side of interior drawings and then the creative part, all the way through to project management and administration both on-site and in the office. You have to be able move quickly from one skill set to the other.

If you could give one tip to aspiring designers, what would it be?

Speak to as many people as you can to build your own connections and get as much experience as you can.

How do you see the interior design industry evolving in the year ahead?

We’re definitely moving towards a more sustainable future with a growing emphasis on conscious consumerism. We’re prioritising sustainable materials, craftmanship and timeless styles. I always say, “you buy cheap, you buy twice”. AI is also bringing significant changes with enhanced visualisation, smart home integration and streamlining processes but it’s not replacing the human touch and the bespoke style of an interior designer.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Which elements of your profession do you enjoy the most?

I love two parts of my job the most, one being seeing the clients faces when they come in for the presentation and you have captured everything from inside their head and have it in front of them to see, touch and feel. The second part is when you are on an install, and you have physically watched the rooms transform. For some people it’s hard to visualise what the end result might look like so I love that I can make it reality for them and give them the confidence.

What has been your most memorable career highlight from the past year?

I have been working on a particularly large job which has involved a lot of build work, I have been onsite every week for the past year while the house has been stripped apart and put back together and now I get to watch the rooms come to completion as we finish off the installation, each element that gets completed whether it be the beautiful new mouldings or the roman blinds adds another layer and brings the rooms to life and I just love watching it happen.

What are your favourite types of projects to work on and why?

I typically like working on bigger projects that might involve more then one room or a full house, because our help and expertise can make a huge difference to the property and have a big impact. Having said that I get a lot of joy from clients who love what we have done, even if it has been a small project.

What are the most challenging aspects of working in interior design?

I think it becomes more difficult and complex when you are working with very large external build teams, there are a lot of different trades you have to work around and it can make the coordination of a project more difficult when you have to factor in the time others might need to finish their part before we can then go in to complete a fit out. Other challengers could be working to a smaller budget or maximising the use of a small space. Each job is looked at with fresh eyes and tailored to suit whatever the brief calls for.

What do you wish you knew before working in the field?

There is a lot more paperwork than I ever thought would be needed, at the beginning I thought it would be much more about the fabric side of things but in fact you need to be very structured in terms of project managing and organisation. Most of what we do contains a level of logistics in some way so you can’t solely focus on only the design side.

If you could give one tip to aspiring designers, what would it be?

I think the most important part about designing is to be aware you are designing for other people, a lot of what you chose or need to look at will not be your taste. You must tune in to your clients wants and needs, you are there to advise and push them out of their comfort zone but at the same time they need to love the end result. I think all designers should have that as their goal. I have seen a lot of designer wannabes in my time, and I would say the biggest mistake of those that haven’t made it is they design for themselves not others.

How do you see the interior design industry evolving in the year ahead?

The future of interior design scares me if I’m honest, the new generation are a throw away society. We live in a world where Google can find you a cheaper version of everything and I think that will have a big impact on bespoke interiors in the future. For me I love the bespoke nature of what I do, the craftmanship of furniture makers, a good quality fabric or piece of furniture, rather than somebody ‘copying’ because it is cheaper. I think it will become a luxury that many won’t be able to indulge in.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Which elements of your profession do you enjoy the most?

What I love most about design is crafting spaces that beautifully reflect my clients’ needs and lifestyles, while adding a touch of my own style to make each project truly unique. Building relationships with clients and delving into their vision is incredibly rewarding, translating their personalities and aspirations into designs that feel both personal and meaningful is one of the most fulfilling parts of the process.

Then comes the magic of bringing those ideas to life. Watching a concept evolve from a sketch into a finished space and seeing a client’s reaction as their vision becomes reality is, without a doubt, the ultimate highlight of my work.

What has been your most memorable career highlight from the past year?

This year, my most memorable career highlight has been returning to work after time away on maternity leave and taking on my client’s project, the “Wandsworth Common House.” Transitioning back into the professional world while balancing two new personal responsibilities has been both challenging and deeply rewarding.

A standout moment was completing the design for my client’s home—a fresh start for her to create new memories in a space that felt entirely her own. From the beginning, it was a deeply personal project, and bringing her vision to life in a way that truly resonated was incredibly humbling. It reminded me of my love for the creative process and reignited my passion for interior design, inspiring me to continue pushing boundaries in my work.

Additionally, becoming accredited as an SBID interior designer this year is a milestone I’m particularly proud of, marking a new chapter of growth in my career.

What are your favourite types of projects to work on and why?

The most rewarding projects are those where clients trust our creative vision from the very beginning, allowing us to fully unleash our creativity. When clients are bold, embrace the use of colour/texture and pattern, and have complete confidence in our judgement, the results are always the most stunning and memorable.

What are the most challenging aspects of working in interior design?

One of the most challenging aspects of interior design is managing the intricate puzzle of project coordination. Balancing timelines, meeting deadlines, and addressing unforeseen issues along the way can be demanding and, at times, stressful. Yet, despite these hurdles, there’s nothing more fulfilling than watching a project come to life—from concept to completion—and witnessing the transformative power of thoughtful design.

Another layer of complexity comes from the emotional investment residential clients bring to the process. Renovating a forever home is often one of the biggest financial commitments they’ll make, and ensuring every detail is just right can be both delicate and emotionally demanding. Striking that perfect balance between vision, practicality, and client expectations is a challenge I don’t take lightly.

What do you wish you knew before working in the field?

Before entering the field of interior design, I wish I had fully understood the depth of project management skills required. While creativity is at the heart of the profession, the reality is that much of the job involves juggling timelines, budgets, and coordinating with contractors, suppliers, and clients. Learning how to navigate these logistical complexities early on would have made the transition smoother.

I also wish I had been more prepared for the emotional side of the profession. Clients often attach a deep emotional investment to their projects, especially when it involves their forever homes. Understanding how to manage these emotions while guiding clients through tough decisions is a skill I’ve developed over time, but it’s something I didn’t anticipate at the outset.

If you could give one tip to aspiring designers, what would it be?

Interior design is so much more than creating beautiful spaces; it’s about problem-solving, understanding clients’ needs, and navigating real-world constraints like budgets and timelines. While honing your creative skills is essential, building a strong foundation in project management, communication, and adaptability is equally vital to your success.

Every project is a chance to learn and grow. Mistakes are inevitable, but they’re also invaluable lessons—embrace them, learn from them, and use them to be better prepared next time. Stay curious, remain open to feedback, and always push the boundaries of your creativity.

How do you see the interior design industry evolving in the year ahead?

Design is increasingly centred on personal expression and well-being, with spaces now being tailored to enhance mental and physical health through natural light, balanced layouts, and comfort-driven solutions.

Sustainability is also a growing priority, with clients and designers making more conscious choices—incorporating energy-efficient solutions, sourcing locally, and creating environmentally responsible designs that are as thoughtful as they are beautiful.

Meanwhile, AI is becoming a valuable tool in streamlining tasks and visualizations, but while it will enhance the design process, it won’t replace the industry. Interior design will always need a human touch—our focus should be on using AI to our advantage.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Which elements of your profession do you enjoy the most?

I really enjoy working alongside my clients and helping them create a home or a space that makes them feel happy. A really fun part of a project is the conceptual phase. Having received a brief, I then create a design that meets the client’s requirements. I put together ideas and consider what would make the space unique and special for them. Once a project is complete, it is the best feeling seeing my designs come to fruition and to see how happy my clients are with their new space.

What has been your most memorable career highlight from the past year?

One of my most memorable highlights would be the completion of a development project consisting of four houses in Southbourne. I was heavily involved in this project from the planning stages to organising the final photo shoot. The individually designed interiors gave me the opportunity to source materials that reflected my ethos towards sustainability and Biophilic design.

It was a large responsibility to produce a technical design package for construction, ensuring the project would run as smoothly as possible. I am delighted that the project has been very successful and I have received some really positive feedback from my clients and prospective buyers.

What are your favourite types of projects to work on and why?

I worked for a wonderful design practice in London that specialised in Hotel, Spa, Fitness and Wellness Design. These design projects have been my favourite so far because they enabled me to create spaces that directly affected the wellness of their clients using Biophilic ideologies as the key influence.

What are the most challenging aspects of working in interior design?

Interior design is naturally subjective, and when combining this with time and budget constraints, managing client expectations is something that can be challenging.

I always aim to specify materials and fixtures that are the best quality and have the least environmental impact. These tend to come with a higher price tag, so it can be a challenge to convince clients to spend that little extra for better quality.

What do you wish you knew before working in the field?

This has always been what I wanted to do, so I have openly accepted any challenges that have come my way. However, in order to produce accurate drawings and information packs required for construction on site, I spend a lot of time at a computer. This is a very important part of the job, but I really do enjoy being out and about spending more time on site and interacting with people.

If you could give one tip to aspiring designers, what would it be?

This industry is constantly evolving so it is important to stay relevant by keeping an open mind, learning and exploring new trends, solutions, materials and technologies. Take your time to learn from others and get as much experience as you can. Work in different sectors and network. Be open to all the opportunities that come your way and always say yes. Don’t run before you can walk. Cliché, but it is worth the wait.

How do you see the interior design industry evolving in the year ahead?

The industry will hopefully continue moving forwards in relation to sustainability and the development of environmentally friendly design solutions. It is great that the topic is being taken seriously, from suppliers and designers to clients. The design choices that we make are having an environmental impact and it is important that we get in touch with our innate connection to nature through Biophilic design. This is why I believe the colour of the year 2025 is ‘Mocha Mousse’, a warm, chocolate brown that reflects our natural environment and the ethos of Biophilic design. I believe we will be seeing more rich, darker colour pallets, with an increase in the use of darker furniture and antique pieces. I believe this will create a more eclectic mix of old and new which lends itself to the ideology of re-using and making more environmentally conscious choices.

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Which elements of your profession do you enjoy the most?

One of the most rewarding aspects of interior design is the opportunity to create spaces that genuinely improve people’s lives. The ability to design environments that support our client’s lifestyles and needs is incredibly fulfilling. I particularly enjoy the personal connections I build with clients and the challenge of translating their unique preferences and needs into functional, beautiful designs. The process of understanding a client’s vision and then bringing it to life in a way that exceeds their expectations is always a highlight for me.

Then there is the transformation. It’s easy for us to forget where a project started, especially when you see it progress every step of the way. So, seeing the finished results compared with the before is incredibly rewarding.

What has been your most memorable career highlight from the past year?

I think having a 6 double page spread in an interior’s publication (Kitchens, Bedrooms & Bathrooms) a few months into opening the studio will always be a proud moment.

I wrote a list of goals I’d like to achieve and that was pretty high up so I can’t believe it happened so quickly. It was a great experience walking into shops and being able to pick it up off the shelf, flick through and see my work!

What are your favourite types of projects to work on and why?

I particularly enjoy working on residential projects because they allow me to create deeply personal spaces that reflect the client's individual style and lifestyle. There’s something incredibly rewarding about taking a house and transforming it into a home where people feel comfortable and at ease.

I also enjoy the creative challenge of balancing aesthetics with functionality—every decision must serve both the emotional and practical needs of our clients.

What are the most challenging aspects of working in interior design?

One of the most challenging aspects of interior design is managing client expectations. Every project is a collaboration and aligning a client’s vision with what’s realistically achievable—within time, budget, and space constraints—can be tricky. Clients often come with big dreams, and part of my job is to guide them through the process of prioritising and making informed decisions, while still delivering a design that reflects their desires.

Another challenge is navigating the logistics and coordination between various stakeholders. Keeping everything on track, ensuring deadlines are met, and handling unforeseen issues that arise during construction can be stressful. Despite these challenges, the process of seeing a project through from concept to completion is incredibly rewarding.

What do you wish you knew before working in the field?

One thing I wish I had known earlier in my career is the importance of networking and relationship-building within the industry. Interior design is often a team effort, and forming strong relationships with contractors, suppliers, and other designers can really make a difference in the success of a project.

If you don’t have a reliable team to work with then it really can make or break a project. More often than not you have to learn this the hard way!

If you could give one tip to aspiring designers, what would it be?

My advice to aspiring designers would be to develop a strong foundation in both creativity and practicality. The ability to think outside the box is critical, but it’s equally important to understand the technical aspects of design, from building codes to spatial planning. The most successful designers I know strike a balance between innovation and functionality. The more you learn about materials, construction processes, and how spaces work on a physical level, the better you can bring your creative ideas to life.

Another important tip is to stay curious and never stop learning. The design world is constantly evolving—whether it's new trends, technologies, or materials. Keeping an open mind and being willing to experiment with different styles and methods will help you grow as a designer and stay relevant in the field.

How do you see the interior design industry evolving in the year ahead?

The interior design industry is likely to continue its shift toward more sustainable and eco-friendly practices. Clients are becoming increasingly conscious of the environmental impact of their choices, and designers are responding by sourcing sustainable materials, incorporating energy-efficient solutions, and creating spaces that prioritise health and well-being. This trend is not just about aesthetics but about creating long-lasting, responsible designs that can positively impact the environment.

The industry is also still very much feeling the disruption to the supply of materials from Europe, as new customs regulations, tariffs, and border controls have slowed down imports. This has led to delays in projects, increased costs for materials, and even shortages of certain products, which has required interior designers to be more resourceful and adaptable. Many designers are now more focused on sourcing locally to mitigate the risks of supply chain interruptions.

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Which elements of your profession do you enjoy the most?

One of the things I enjoy most is creating spaces that truly reflect my clients’ needs and lifestyle, while adding a touch of my own style to make it unique. I love working closely with my clients, getting to know them on a personal level to understand what they want and need from their spaces. This connection helps me design in a way that feels personal and tailored. Designing is also a creative outlet for me, where I can bring my artistic side to life. Finally, I enjoy the project management side of things, ensuring that every detail is executed as planned and the vision comes to life exactly as imagined.

What has been your most memorable career highlight from the past year?

One of the most memorable highlights from the past year was working on a stunning period property from the Arts and Crafts movement. The project gave us the opportunity to preserve and enhance the beautiful original features while incorporating modern touches to inspire the renovation. We designed a few rooms in keeping with the Arts and Crafts style, paying homage to the intricate details of the era. In a separate wing of the house, we undertook a complex architectural project, removing the old service staircase and partitions to open up the space. Alongside the design work, we ensured the house was fully insulated and energy efficient, integrating home automation and modern amenities. It was a comprehensive project that required careful attention to balance modern design elements with the property's historic charm, resulting in one of our most beautiful and fulfilling works.

What are your favourite types of projects to work on and why?

My favourite projects are those that involve construction, renovation, or refurbishment, where we can work from concept to completion. I love projects that allow us to manage the entire process through to the final details, offering a full turnkey service to our clients. This approach gives us complete control over the project, ensuring that the design vision is delivered exactly as imagined. It’s incredibly rewarding to see a space transform from initial ideas to a fully finished, functional, and beautiful environment, all while managing the process to ensure everything runs smoothly.

What are the most challenging aspects of working in interior design?

One of the most challenging aspects is managing and coordinating multiple stakeholders and suppliers while ensuring that services and products are delivered to the highest standards. With each project, there are many moving parts—contractors, suppliers, and other professionals—all working towards the same goal. Keeping everything on track and aligned with the project’s vision can be complex. Fortunately, I’m lucky to work with a team that excels at this. Our strong communication, attention to detail, and commitment to excellence ensure that everything runs smoothly and that we always meet or exceed our clients’ expectations. This collaboration makes all the difference in delivering a seamless, high-quality result.

What do you wish you knew before working in the field?

Before transitioning into interior design, I had a completely different career. Looking back, I wish I had known just how rewarding it is to bring design projects to life. There’s nothing quite like seeing a space transform and knowing that it will have a lasting impact on my clients’ lives. I also didn’t fully realise how much I would love working with my artistic side—design allows me to express creativity while solving real-world problems. Every project is an opportunity to blend my vision with my client’s needs, creating personal and inspiring spaces. It’s incredibly fulfilling to know that I’m making a difference in how people experience their environments, and I truly cherish the ability to do so every day.

If you could give one tip to aspiring designers, what would it be?

Never stop learning. Interior design is a constantly evolving field, and the more you explore, the more you'll discover new techniques, materials, and perspectives that can elevate your work. It’s truly fulfilling to challenge yourself and grow through every experience. Don’t be afraid to step out of your comfort zone and explore beauty in things that might not be conventional to you. Embrace different styles, cultures, and inspirations from around the world. The richness of diverse ideas will shape your creativity and help you develop your unique design voice. Being open to new ideas and learning from everything around you is what will set you apart and keep your designs fresh and relevant.

How do you see the interior design industry evolving in the year ahead?

The interior design industry is constantly evolving, with new trends and innovations shaping the way we create spaces. As we move forward, technology will continue to play a significant role, making interiors not only more functional but also more sustainable. Smart home systems, energy-efficient solutions, and eco-friendly materials will be at the forefront of design, allowing us to create spaces that are both beautiful and responsible. At the same time, the emotional aspect of design will remain key, with the goal of bringing people a sense of comfort and well-being in their environments. As we integrate these advancements, well-designed spaces will continue to inspire and enhance our everyday experiences.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.