Following fifteen intense months of nothing but online activities, the real-world version of the Maison&Objet Paris trade fair is about to make its much-awaited return in September 2021.
For 25 years, Maison&Objet has led and brought together the international design, home decor and lifestyle community. The trademark of Maison&Objet? Its unique ability to generate connections, accelerate business both during tradeshows and on its digital platform, but also its unique talent to highlight trends that will make the heart of the home decor planet beat. Revealing talents, offering opportunities and inspiration online and offline, stimulating the development of companies, is the mission of Maison&Objet.
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To plan for the September edition in the best way possible, Maison&Objet decided to conduct a survey amongst 1,152 industry professionals based both in France and overseas, including brands, buyers and retailers. The aim? Gauge its network’s mindset in the run-up to the event, but above all find out more about how the market has fared, the impact the pandemic has had, and what industry professionals are hoping to achieve when they finally get together once more.
At the start of the year, the trade fair community had already made it clear that they were keen to head back to the real-world event in order to discover or launch new collections and have the opportunity to actually touch, smell and get a feel for the products on show. Today, that desire is more tangible than ever, with the exhibitors surveyed stating that their physical presence at the trade fair not only serves as a celebration of all the hard work that goes into launching new collections, but is also crucial for making new connections, networking, seeing what the competition is up to and gleaning a clearer understanding of the market as a whole.
By exploring the “Desirable Development” theme, which will help shine a light on consumer appetite for all things ethical and brands’ new-found solutions, the September edition of Maison&Objet is set to highlight a fundamental shift rather than a fleeting trend - a shift that looks likely to last well beyond this season in homes across the globe.
Ever keen to provide industry professionals with increasingly focused support on a variety of issues, including managing online sales, embracing changing trends, sourcing and manufacturing, this September Maison&Objet will launch a brand-new service that allows its whole network to benefit from a dynamic range of training and education opportunities: The Maison&Objet Academy. This subscription channel will provide insight from a wide array of international experts, with monthly subscriptions starting at just €14.99 excl. VAT.
About Maison&Objet and more Through two yearly tradeshows reserved to professionals, Maison&Objet Paris - and Paris Design Week, a public event in September that gathers all the creative energies of designers and brands altogether in the City of Lights, Maison&Objet is the essential platform for companies and designers who want to thrive in the home decor industry.
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The international trade fair for decoration, design and lifestyle is celebrating its 25th birthday this year. More future-focused than ever, Maison&Objet (M&O) Paris 2020 is an unmissable event for industry professionals seeking new design solutions. In the age of social media, consumers have become an increasingly discerning clientele, seeking innovation in design. These demanding connoisseurs with refined aesthetic tastes are also increasingly conscious of the environmental performance and wider impacts on sustainability. M&O provides a bottomless source of inspiration, as well as a tool for visitors to communicate directly with thousands of brands throughout the year.
We're featuring some of the exciting news from a selection of SBID Accredited Partners who are set to exhibit their latest collections at the upcoming edition of M&O this January. Read below to discover more!
Deirdre Dyson’s 2020 Looking Glass collection Previews at Maison & Objet Paris
Lady Deirdre Dyson’s themed collection for 2020 will be unveiled at the prestigious Maison et Objet interiors exhibition on Stand B100, Hall 8. Inspired by the act of looking at and through glass, ‘Looking Glass’ consists of eight carpet designs, including ‘Transparent’, a reinterpretation of decorative shapes on a coloured vase and ‘Light Between’, a play on contrasting monochrome grading with the illusion of light. ‘Slivers’, which stems from a series of small flat discs of overlapping glass, combines 33 colours in wool and silk while ‘Looking Through’ began as a painting of the distortions seen through a water-filled flask against the real shapes behind. This new collection will be on show in the Deirdre Dyson Gallery on London’s King’s Road (554 King’s Road, SW6 2DZ) from February.
Technogym presents Bike Personal this January
Technogym presents the ultimate design bike that combines Technogym’s technology and innovation with Antonio Citterio’s iconic style; Bike Personal. Bike Personal is the impeccably designed addition to Technogym’s Personal Line by Antonio Citterio. The Bike boasts elegant lines and a sleek and compact design, and the materials chosen such as micro-polished steel and aluminium are worked at the highest level of craftsmanship. It is the only product on the market comparable to a ‘piece of art’, perfect for any living space or dedicated wellness areas.
Bike Personal also offers Technogym Coach, the breakthrough innovation that allows users to choose different classes and reach the best results. The bike is also fully integrated with Technogym’s digital MyWellness Cloud platform and a complete range of contents and training programs dedicated to fitness, sport and health, all available on the UNITY digital touchscreen display. The display also features internet browsing, social media, TV, Netflix and a sleek wireless charger.
Kings of Chelsea showcases Roberto Cavalli's striking tableware
Kings of Chelsea's selected partner Roberto Cavalli Luxury Tableware will be showing at Maison & Objet with a range of stylish prints across high-quality bone china, perfect for a well-dressed home. As always, Cavalli uses striking animal patterns, both detailed and abstracted, in bold monochromes and sumptuous golds, greens and reds. The ranges have been designed to both complement and contrast each other with a possibility to "mix and match" with the fine crystal stemware and gold plated flatware also available from this division of the esteemed design house. Italian flair is the hallmark of the Cavalli DNA and there is no doubt that the new collections will be finding their way onto the most fashionable tables this year.
Oxley’s Furniture launch new design range, Scroll
The first presentation of Scroll will be on display at Oxley’s exhibit on Stand B11, Hall 7. Scroll is inspired by the carvings left on stonework by the ancient Celts of the British islands. The carvings on their monuments are enormously varied but many include the Celtish knot; an interlocking weave that has been incorporated in objects since the dark ages. Oxley’s have coupled this ancient design on the table tops to the sensuous flowing lines of the chair to create a range of elegant outdoor furniture.
Simon Hudson, Managing Director said "The Scroll design represents the interweaving of two Oxley’s fundamentals, our British heritage and our ability to use recycled aluminium to create intricate, timeless and beautiful outdoor furniture. As with everything we make, it is the reuse of a resource to produce our unique designs that makes them so special".
To celebrate its 25th anniversary, MAISON&OBJET has decided to fix its eyes firmly on the future and explore the new trends in consumer behaviour being driven by generations Y and Z. The self-evident theme, "(RE) GENERATION", will run throughout 2020. Setting out to analyse the attitudes, desires and expectations of Generation who are digital natives, the whole year’s celebrations will be devoted to these committed millennials who are looking for a better world, changing the rules and revolutionising consumer behaviour in both the home and lifestyle sectors.
The January's edition will decipher the desires and expectations of an "engaged generation" that has grown up in a world of crisis affecting the economy, the environment, identities, migration; whilst the September fair will rutn the spotlight on what the "augmented generation" wants - a generation rasied on a diet of social media and the Internet.
An Engaged Generation
"Faced with multiple global crises, today's twenty- and thirty-somethings are keen to pull together to change the world..." explains Vincent Grégoire, trend hunter at NellyRodi. "It is a generation that is deeply concerned about making a meaningful difference, which in itself is injecting new values into everyone's way of living." These well-informed consumers dream of getting back to nature, adopting vegan materials, bringing the outdoors in. Led by ethics, they advocate fair, responsible and virtuous trade.
In a similar vein, these community-minded individuals champion small regional productions and return to handcrafted wares that are underpinned by solig social and human foundations. With sustainability being another factor that tops their priority list, this engaged generation also flies the flag for exchanging items and buying second hand; turning upcycling into a veritable lifestyle.
An Augmented Generation
"Hooked up to the internet on a drip feed, what this Wi-Fi generation also wants is a smoother and easier relationship with consumption. They want to try things out, voice their opinions and use the web as a source of inspiration", adds Grégoire when describging the continually connected Millennials. Constantly primed to spot new talent on Instagram and always receptive to the latest high-tech gadget, the tastes they develop are measured against the yardstick of digital aesthetics.
Their mantra? Being cool. An attitude that goes hand-in-hand with a quest for well-being. This point of view embraces the charm of soft beds and squishy sofas as the ultimate cacoons for a spot of cosy surfing. Aficionados of all the customisation options the World Wide Web brings, they go wild for the feel of good messages that are splashed across cushions, and their avid passion for viewing or creating tutorials of every kind elevates them to the realms of DIY enthusiasts.
Designer, Ramy Fishler, who has always been one step ahead of this time, will be creating an XL installation at MAISON&OBJET to illustrate these new trends in consumer behaviour. The theme will also be presented in the What's New exhibition areas with a selection of new products curated by Elizabeth Leriche, François Bernard and François Delclaux.
Planning on visiting MAISON&OBJET this January? Complimentary tickets are available through SBID!
Email [email protected] to find out more.
Cover image credits: © Concept Verre
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