At 2024 Milan Design Week, Technogym celebrates its 40 years with the special exhibition “Design to Move” featuring 40 unique Technogym Benches, one of the brand iconic home wellness products, designed by 40 different international designers and artists from all over the world.
The exhibition explores the special and deep relation between design and wellness, style and functionality, emotional and tangible, that has always represented a key element of Technogym since its inception. Nerio Alessandri, at 22 years, founded Technogym in his family garage by combining its passion for technology and design (TECHNO) with his passion for exercise (GYM), then, over the years, the brand has evolved from a fitness equipment company into a comprehensive ecosystem of wellness lifestyle and a protagonist of Italian design.
Using Technogym Bench as a blank canvas, “Design to Move” features the unique creations of Patricia Urquiola, Antonio Citterio, Nendo, Walter De Silva e Mario Antonioli, Elena Salmistraro, Kelly Hoppen, Michele Bönan, Rolf Sachs, Piero Lissoni, Nerio Alessandri, Tiffany Lovage, Giorgia Apreia, Gustavo Martini, Ludovica Messina, Malika Novi Dzhamaldaeva, Mariana Prestes, Yuetong Shi, Renin Bilginer, Univers Uchronia, Anaïs Coulon, Iwan Suastika, Wilson Ng, Myles Igwebuike, Tosin Tòròmádé, Osiris Hertman, Kate Constantine, Chankalun, Alek. O., Santo Tolone, Riccardo Beretta, Andrea Sala, Shafei Xia, Objects of Common Interest, Piotr Makowski, Beatrice Alici, Elisa Ceccoli, Maria Violato, Egal Marcelo Zuniga Argandona, Jana Mosconi, Gabriele Carrera, Alberto Bay, Anna Bonomi.
The special project has been visually planned and conceived together with the acclaimed Architect and Designer Giulio Cappellini and curated by Bruna Roccasalva who has gathered 40 artists and designers from around the world and inspired them to interpret the concept of wellness through their individual artistic and cultural lenses. The inauguration, scheduled for Monday 15 April, will coincide with the celebrations for the Made in Italy day, established by the Italian Government on the occasion of the anniversary of the birth of Leonardo da Vinci.
“As Leonardo taught us, movement is the cause of all forms of life. In the last 40 years we have been working every day to help people live a better life thanks to wellness. Design has always been a key element of our journey, a strong ally to turn functional into emotional and needs into aspiration. We are proud that so many designers and artists have joined our dream of putting the world back in motion” declared Nerio Alessandri, Technogym Founder and CEO.
A selection of 15 unique Technogym Benches will be auctioned in collaboration with Sotheby’s, in September 2024. The further 25 Technogym Benches will be available for purchase on Technogym.com. All proceeds from both the auction and e-shop will be donated to Unicef.
About Technogym UK
Technogym’s globally renowned products are perfect for both home and commercial gyms. They strive to create gym equipment and accessories that are not only professional and sleek but also adapt easily to every surrounding space. For more than 40 years Technogym have been helping people live healthier and happier lives with a range of products that are exceptional in both function and aesthetics. With modular collections, they offer the ultimate wellness experience anytime, anywhere, at home, in the gym, in the office, or in a hotel.
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Natuzzi Italia chooses the stage of Milan Design Week 2024 to kick off the programme of events and projects created to celebrate the brand’s 65th anniversary. The showroom is the backdrop for the new The Circle of Harmony – 65th Anniversary collection, which tells the story of the brand’s evolution between past, present and future through the designs of Karim Rashid, Andrea Steidl and Simone Bonanni. The three designers will participate, together with Pasquale Junior Natuzzi – Natuzzi’s chief brand and creative officer, in a talk intended as an opportunity to get a behind-the-scenes insight into the new Natuzzi collection through the voices of its contributors.
Speakers:
– Simone Bonanni – Product Designer and Founder of Simone Bonanni studio
– Andrea Steidl – Industrial Designer and Co-Founder of the / àr o / design studio
– Pasquale Junior Natuzzi – Creative Director Natuzzi Italia
For sixty-five years, Natuzzi has been on a journey in search of harmony, inspired by the fertile land of Apulia, which fuelled the birth of Pasquale Natuzzi’s creativity and entrepreneurial ethos. These values have shaped the company’s history, leading it along a path of growth in terms of both its identity and style, which will be celebrated during Milan Design Week.
The flagship store in Via Durini, featuring a redesigned layout with revised architectural elements, has evolved into a concept inspired by the refined elegance of ‘quiet luxury’, where the space dedicated to architects and interior decorators becomes even more central thanks to the new Natuzzi design studio.
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The “Aquatecture” installation underscores the significance and importance of water in architecture and the health and well-being benefits this infusion can bring.
An integral part of this experience is the GROHE SPA Aqua Talks, a captivating series of discussions, where renowned architects, and leading designers, converge to explore the interplay between water, architecture, and well-being. The three talks will delve into the impact on personal and social wellness, by uncovering designs that transform spaces into reflective environments of tranquility and revitalisation, offering a complete multi-sensory experience.
Tuesday 16 April 2024, 5-6pm CET: Revitalisation
With Jean-Jacques L’Henaff, Leader, LIXIL Global Design, LIXIL Americas and César Giraldo, César Giraldo Design
Wednesday 17 April 2024, 5-6pm CET: Redefining Luxury
With Paul Flowers, Leader, LIXIL Global Design & Brand Identity and Steve Leung, Steve Leung Design Group
Friday 19 April 2024, 11am–12pm CET: Regeneration
With Patrick Speck, Leader, LIXIL Global Design, LIXIL EMENA, Daniela Baldo, Founding Partner Studio Marco Piva and Tina Norden, Partner Conran and Partner
SBID Members earn 1 x CPD point (per talk) for attending!
GROHE will showcase selected pieces of its premium sub-brand GROHE SPA at the world’s biggest annual design event from 16th – 21st April. Crafting a sanctuary of well-being in the heart of Milan, the immersive experience based on “Aquatectures” fuses water and architecture to bring the GROHE SPA “Health through Water” concept to life. The installation at the prestigious Palazzo Reale is paying tribute to the history of the former royal palace’s courtyard garden.
With over 30,000 visitors, the Red Dot “Best of the Best” awarded GROHE SPA installation at the Pinacoteca di Brera left a lasting impression on Milan Design Week 2023. Building on this success, GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, is returning this year with a new immersive experience in one of Milan’s most prestigious locations: The Palazzo Reale. The former royal palace near the Duomo serves as a cultural nexus and is home to international art exhibitions – the ideal scenery for GROHE SPA’s celebration of the revitalising power of water.
“We are proud to be a part of Milan Design Week once again. This occasion offers us an ideal platform for meaningful engagement and exchange with architects and designers, fostering mutual inspiration. Our objective transcends a mere product presentation; rather, we aspire to cultivate a holistic experience that underlines the essence of GROHE SPA: the belief that water is the source of vital energy,” says Karl Lennon, Leader GROHE SPA, LIXIL EMENA.
From 16th-21st April, the courtyard of the Palazzo Reale itself will undergo a metamorphosis into an exhibition space. Conceived by the in-house LIXIL Global Design and Brand Identity team, the installation pays tribute to the history of the building by evoking its past and interweaving it with the contemporary GROHE SPA “Salus per aquam” concept.
“Inspired by the former courtyard garden and in line with the motto of the Fuorisalone ‘Materia Natura’, we are aiming to blend nature and architecture to create a sensory journey focusing on the element of water. Visitors will be taken through our innovative concept of ‘Aquatecture’ spaces, experiencing the essence of our brand and our carefully curated bathroom solutions. We intend to elevate the significance and importance of water in architecture and the health and well-being benefits this infusion can bring. Each ‘Aquatecture’ represents one of the four tiers that bring GROHE SPA to life. From tier one the most exclusive and customisable solution utilising 3D metal-printing to create bespoke designs, to luxury material collaborations and trend setting colours, materials and finishes,” explains Patrick Speck, Leader, LIXIL Global Design EMENA.
Architects, designers, and visitors can experience the installation and GROHE SPA firsthand at the Palazzo Reale, from 16-21, April 2024.
The installation will be open to the public on: 16/17 April from 10:30am-7:30pm CET 18 April from 10:30am-5:00pm CET 19/20 April from 10:30am-10pm CET 21 April from 10:30am-6:00pm CET
On April 15 the installation will be exclusively open to media from 12pm-6pm CET.
About GROHE
GROHE is the world’s leading provider of sanitary fittings and a global brand, dedicated to providing innovative water products. GROHE manufactures premium bathroom and kitchen fittings, offering complete bathroom solutions from brassware, ceramics and accessories to some of the most innovative shower and toilet systems, as well as a diverse range of sinks, taps and innovative WaterSystems for the kitchen. GROHE prides itself on being specified in some of the most prestigious and iconic hotel and holiday resorts across the world, renowned for its innovative technology, sustainable credentials and superior quality and design.
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