Designing for Commercial and Residential Spaces with Tony Duesbury

In this week’s interview with SBID Awards Product Design judge and Associate at SHH, Tony Duesbury discusses the nuances of designing for commercial and residential spaces. He shares his insights on designing guest experiences and how hybrid ways of working are changing the interior design scene.

How does interior design help to curate greater guest experiences within the hospitality industry?

Every hospitality project is unique and a distinct design narrative allows the opportunity to curate a guest experience. Interior design can help generate interest by creating “a narrative” that helps people engage with the space and learn more about where they arrived creating a ‘sense of place’. This placemaking curates the experience and makes the guest experience more personal.

We have done this in a recent brasserie where the details of the wall panelling took inspiration from the 1970’s façade of the building that was removed, enabling the staff and guests to talk about where the interior inspiration came from. This design curation helps discussion and the engagement between staff and customer to enable a unique personal experience.

When considering the future of the built environment, how do you incorporate sustainable design principles into your projects, from design to procurement?

Our priority when considering the future of the built environment is to look at all aspects of the environmental issues that may affect a particular project and determine what best fits the project. Whether it is creating more greening, checking the carbon footprint of materials procured or considering the MEP to be implemented. As a first step towards achieving that we will look into forming collaborations with consultants and suppliers who have a relevant approach that is beneficial to the process. We will look at individual suppliers and the principles they have in sourcing and manufacturing their materials. Buying local materials and finding unique local craftsmanship within the project vicinity is obviously a huge consideration in order to reduce the transportation carbon footprint.

When it comes to product specification, how does your approach differ between commercial and residential spaces? What are your key considerations?

The selection of materials will be different when it comes to addressing a residential project compared to a commercial project. This is due to two aspects, firstly, cost is a huge factor in. Residential schemes are led more by the heart, whereas commercial projects are led more by the purse. Secondly, it’s about the traffic of a space. Residential schemes can have more luxurious materials that don’t need to take the same wear and tear that commercial projects do. The high footfall in commercial projects, however, means that the durability of the base palette has to have longevity and accents that are easily replaced can have that more luxurious touch.

With new consumer lifestyles and hybrid ways of working, how do you see the design of workspaces evolving in the coming years?

This is something like everyone we have been keeping an eye on as it is an evolving discussion that has yet to settle and likely to be a debate for years to come. Most recently the hybrid way of working has changed by introducing more technological elements that enable a seamless change from working at home and then back in the office. The largest shift is really going to be about creating staff retention by giving those unique offerings within the public office space to engage people to want to be in the office. For instance, in a recent project we have been looking at weaving in the local community and creating more opportunities for social interaction. Additional opportunities for offering amenities within communal space benefits peoples busy life styles and will have an increase in staff retention. As well as a way of attracting new talent.

Finally, what advice can you give to designers entering the SBID Awards?

My advice would be to remain very concise about their design proposal and communicate all aspects of the idea, story and design detail as clear as possible. It is important that the descriptive narrative conveys the same message as the visual design and both are coherent with each other.

Questions answered by Tony Duesbury, Associate, SHH.

Charlie Smallbone of Ledbury Studio has unveiled the Marquetry Collection. This stunning new bespoke kitchen has its debut in the studio of interior design and architectural practice, Hill House Interiors. Charlie is renowned for his luxurious design style, razor-like attention to detail and commitment to innovation – and the Marquetry Collection is no exception to this. Here Charlie reveals all about Ledbury Studio’s latest offering.

What was the project brief?

The brief was an interesting one! We were asked to conceal the conventional elements of the kitchen behind beautiful cupboard doors so that the generous open-plan space can instantly switch from living to dining to cooking.

To achieve this, we specified two sets of pocket doors that slide back to reveal appliances and a wealth of storage. Particularly savvy are the walnut veneer larder pull-outs that we installed either side of the bank of ovens. Although narrow, they are great for stashing all the cooking essentials you’ll need to access at a moment’s notice.

What is unique about the cupboard design in The Marquetry Collection?

In keeping with Ledbury Studio’s signature aesthetic, The Marquetry Collection is a contemporary take on traditional artisanal skills. Directional veneers were applied by hand to form a decorative pattern and inlaid with aged bronze. Bespoke handles, also in aged bronze, add the finishing touch.

The island is spectacular, what was your thinking here?

The front of the island is clad in solid brass which has been distressed by hand, then aged and patinated. As a design feature, it injects texture and provides a contrast with the smooth marquetry panels. A porcelain surface wraps round the solid brass panel, chosen for its combination of stylish good looks and hardwearing properties. Non-porous porcelain is also a practical choice for the integrated sink, and creates a beautiful backdrop to the open shelving.

By locating the hob on the island, we have maximised the sociability of the space. While preparing dinner, the designated chef can carry on a conversation with whoever is perched at the breakfast bar or sitting at the dining table.

What does the open storage add to this kitchen?

Open storage never fails to inject a generous dose of personality into a kitchen. Although our brief was to hide the majority of the kitchen, it was important the design shouldn’t just be a blank canvas. So, by adding bespoke walnut shelves above the kitchen sink we provided space to express some individual style.

Ledbury Studio kitchens start from £50,000.

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We are all increasingly aware of the importance of sustainability in every aspect of our lives – and lifestyles. Sustainable development in design is no exception. So, we asked the team at Mark Taylor Design to discuss this further:

The concept can be interpreted in many different ways. But we like the clarity of the Brundtland Report’s definition: “Sustainable development is development that meets the needs of the present, without compromising the ability of future generations to meet their own needs.” To achieve this, planning and preparation is key. Accordingly, we are seeing a huge demand for sustainable design services, as more and more clients prioritise sustainable development goals for their homes.

The rise of sustainable design

There are many reasons why sustainable development/design has become so important. First and foremost, it helps to lower negative impacts on the environment, and improves building performance. It minimises waste. It improves the value of your property – and, crucially, creates a healthy and productive environment. The COVID-19 pandemic has certainly shone a spotlight on the importance of being more thoughtful about ourselves and our environment. It has also transformed how we view our homes – and what we want from them. Fortunately, this sea of change has coincided with an increase in the quality and quantity of sustainable designs available, both inside and out.

New expectations

The events of the past 18 months or so have had a profound effect on home design. There’s no doubt we have changed the way we live – and the way we want to live. After all, they say that necessity is the mother of invention. “I think that people have learnt to become more self-sufficient, largely because they have had to!”, explains our director Mark Taylor. “People have also reallocated their budgets. Foreign holidays might not have been possible, yet renovations have skyrocketed. Then, of course, there’s the working from home phenomenon. This has prompted people to use their properties very differently; this is not just in terms of adding another room or a home office in the garden.”

Working from home has definitely made us much more aware of the space we have, and how best to use it. It has prompted many people to finally get round to home improvements which have long been languishing on the back-burner. In turn, trades have become so busy it’s now difficult to get renovation projects complete without booking well in advance.

Family and wellbeing

Done properly, sustainable development isn’t just good for the environment, it enhances personal wellbeing too. Spending so much more time at home and with loved ones during the pandemic has led to a marked recalibration of priorities. Many people have reassessed the importance of family life, health and happiness and have made changes to their home accordingly. This might include creating space to decompress, and changing lighting and colours. Another key development is the rise in pet ownership. This had led to the creation of more/different spaces in which to accommodate them, such as boot rooms and utility areas.

Sustainable development is a win for the environment, your personal and professional lifestyle – and your wallet. Updating your interiors, installing a new kitchen or bathroom, or even adding another room such as a properly insulated orangery, can all add significant value to your property. Before you proceed, however, it’s important to identify your key objectives. For some people, a sustainable design project is all about ‘opening up’ existing space. For others, the priority is to create more rooms, to accommodate multi-generational living and working from home. Design professionals can best advise how to do both, for example, by creating hidden break-out spaces, sliding doors, and so on.

Sustainable materials

Many synergistic elements combine when creating and implementing a successful sustainable development interiors project. These include factors such as size, location, layout, insulation, lighting and energy. The use of sustainable materials has also become increasingly popular, as clients become more aware of the environment and climate change – which has been hugely publicised throughout the pandemic. With so many of us working from home over the past 18 months, there was a considerable decrease in global emissions. This in turn has made us all question what else we can do to help. Popular design trends include carpets made from recycled plastics, concrete work surfaces, large sheets of recycled ocean plastics converted into work surfaces and wall coverings, and eco paints.

Graphenstone has a great range of ‘green’ paints and coatings. This eco-friendly range of products includes natural elements that help to purify the air we breathe inside our homes. It’s recommended for indoor enclosures, hospitals, nurseries, retirement homes, hotels, environments and rooms for babies and children. It’s also suitable for people suffering from chemical intolerances. Their paints even help limit pathogens derived from Sick Building Syndrome and prevent the growth of mould, fungi and bacteria.

High quality, recycled and recyclable plastic is another sustainable material we are incorporating into many of our new kitchen designs. The Good Plastic Company aims to transform waste into beauty. In fact, its unique technology re-uses up to 75% of existing types of plastic. It uses post-industrial and post-consumer plastic waste to create stylish, modern wall panels, shelving and storage.

Back to the future

Looking ahead, we think sustainability will continue to be a key theme within home décor. Recycling has become far more popular and prominent. Many people are now thinking of clever and unusual ways to upcycle and recycle, in order to minimise waste and be kinder to the environment. We also think smart homes will go much further than simply featuring stand-alone devices. They will provide greater insights into energy use that will allow us to become more energy-efficient and mindful of ecological factors.

All the senses will become increasingly important. Clients are becoming more conscious of how sound, textures and lighting affect mood and productivity. It was interesting to see that designing for wellbeing was a common theme at Decorex. We noticed nature and biophilic design principles have inspired many companies and brands. Wallpapering a whole room – as opposed to a token feature wall – seems to be back on-trend. Also, beautiful texture wallpapers are now featuring eye-catching pops of colour. There is definitely a shift towards warmer and more welcoming textures and patterns. Gone are the days of grey schemes. Colour is definitely back and here to stay.

If you’d like to feature your product news here, get in touch to find out more. 

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Launched globally in January 2022, the Statement showering collection brings a range of unique shapes and an array of sizes to the shower, breathing new life into well-loved standards and marrying the latest in technology with enduring craftsmanship. Innovative sprays elevate the showering experience, and universal compatibility means the system works wherever in the world it is installed. Inspired by iconic furniture and home goods, and defined by soft, approachable designs, the collection carries an underlying familiarity while creating striking aesthetics within the space.

This is showering re-envisioned at the most basic level. An oblong showerhead results in more enveloping water coverage for the whole body, and seven immersive spray experiences offered within the collection include a Deep Massage spray composed of twisting jets that knead sore muscles and a Cloud spray that swathes the body in a warm mist. Other spray options include a Full Coverage Rain, a dense, wide Sweep, and Ribbon Massage that cascades in an angled stream. Additionally, the collection offers an Infinity spray – interlaced water streams create three experience zones in a single spray – the droplets closest to the nozzle rinse, while the middle zone massages, and the farthest stream provides coverage. Many components also make use of the game-changing KOHLER Katalyst technology, which enhances every droplet with air for a warm, luxurious cloak of water.

“Showering is so much more than just getting clean. It is a chance to feel rejuvenated, a moment to focus on self-care,” says Lun Cheak Tan, Kohler VP of Industrial Design. “A shower should provide a rich experience – through design-forward craftsmanship, meaningful functionality and uncompromised focus on the user.”

The global Statement Collection includes a showerhead, four styles of handshowers, four unique rainheads, and two bodysprays, all available in a range of sizes and shapes to best suit the décor and design environment.

The Anthem controls take their design cues from high-end home furnishings and have a minimalist, sophisticated, and warmly tactile vibe. Like so many familiar electronic products, the digital valve control’s touch-sensitive surface is intuitive and easy to use. Every aspect of the new Anthem valves and controls from Kohler have been thoughtfully designed to give users a truly immersive showering experience, tailored to their exact specifications and altered according to their needs. With two valve platforms to choose from – mechanical and digital – and meticulously engineered to fit global plumbing standards, these precision systems elevate the showering routine to a next level sensory event, further expanding Kohler’s industry-leading approach to digital showering.

The valves can control up to six outlets, allowing the user personalization over any combination of shower sprays, rainheads, showerheads, handshowers and body sprays. Each outlet can be independently adjusted to suit the user’s specific temperature and flow desires, such as a soft, warm spray from the overhead rainhead along with strong, hot massage from the hand shower. Users can mix and match to their heart’s content and then program up to 10 favourite presets to revisit anytime.

“A really great shower is based highly on personal preference and should be completely within the control of the user,” says Lun Cheak Tan, Kohler VP of Industrial Design. “We have developed the Anthem valves and controls to empower bathers with the ability to manipulate flow, temperature and sprays to achieve a personalized wellbeing experience.”

Because the digital Anthem controls are integrated with the KOHLER Konnect app, users have power over nearly every facet of their showering experience via their smart phone. They can also set default or max temperatures and monitor shower duration and water usage to maximize water conservation. Users can pair the controls up with voice assistants (pairings vary by region) to allow for voice operation, and there’s even a “warm-up mode” that purges cold water from the pipes and puts a hold on the hot water for up to two minutes until users are ready to get in the shower. Anthem digital control offers independent access to every spray and up to two temperature zones, making it easy to change settings with precision and choose individual levels of warmth for different areas of the body.

The Anthem mechanical controls have their own sophisticated look and feel. Buttons for each outlet pop open when pushed, converting into dials that allow users to set and adjust flow volume. Clear, commonly understood iconography takes any guesswork out of the process, paving the way to a personalized sensory experience that can be universally enjoyed.

To add to Statement & Anthem’s overall ease of use and provide peace of mind to designers and specifiers, the components are designed to be universally compatible. The collection is designed – from thread size to flow rate – to work globally, no matter how different the local codes and standards may be.

Finishes for both products include polished chrome, brushed nickel, matte black, and brushed moderne brass (finish options may vary by region); all are aesthetically arresting and created to yield a natural interplay with other accessories and design elements.

The collections represent an evolution in showering, one that engages all the senses and elevates the everyday, transforming the daily routine of showering into a customized corporeal event with the power to instil a sense of well-being. The handsome forms are matched by exceptional function that results in an indulgent, customised showering experience.

If you’d like to feature your product news here, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

This week’s instalment of Project of the Week series features a creative apartment design by 2021 SBID Awards Finalist, TEN DESIGN.

What was the client’s brief? 

Living in This Quadrant project was designed for a young jewellery designer, aiming to create a space for the owner to work and live in, as well as serve as a playful space for two cats.

What inspired the design of the project?

Having seen the jewellery design manuscripts and personal collections all over the house, we decided to borrow the mellow and full shape of gems, and the inlaying processing technique of jewellery as the design concept, penetrating the whole house with the element of a quarter of a circle (arc).

What was the toughest hurdle your team overcame during the project?

The space with an exceptional arc structure plays the role of a display and extends the space, while creating a soft, romantic atmosphere. The open kitchen, dining room and jewellery display are placed in the entrance area. In the soft, light, grey toned space warm wood materials and arc elements combine to create an open space for reception with personalized features.

What was your team’s highlight of the project?

In this space, the formerly square living room is cut into a quarter of a circle. Drawing a half circle around the living room the design integrates the storage cabinet, work area and jewellery display wall into a quarter of a circle.

Another highlight of this design is the paradise created for the owner’s cats. A couch and storage cabinet are placed by the window with the best views, while the original partition wall is opened to form a corridor of light, where the owner stays with the cats. The arc-shaped passage in the living room couch becomes a secret base for the cats. We designed quarter-circle shaped cat doors in the master bedroom and communal bathroom doors with inlaid stainless steel panels on the floor, so that the pets can come and go freely.

Why did you enter this project into the SBID Awards?

The SBID is an influential award that attracts a large number of participants each year. We believe that achieving superior results at SBID is a testament to our work.

Questions answered by TEN DESIGN.

In this week’s interview with 2021 SBID Awards Overall Winner, Angel O’Donnell, the practice’s co-founders reflect on their journey in the interior design industry and discuss their approach to incorporating local influences and culture into their designs.

London-based interior design studio Angel O’Donnell has created award-winning interiors for private homes, luxury show apartments and vast, mixed-use developments around the world. The studio prides itself on not having a signature style. That way, they can create beautiful and ownable designs that are 100% tailored to each client’s wants and needs.

How important is it to enter the SBID Awards and receive industry recognition for your work?

Hugely important. Without question. We’ve said it before to our followers on Insta: the SBID is a lobbying titan and we’re thrilled to number among its members.

It’s a much loved and deeply respected organisation. How could it not be? In your own words you ‘represent, defend and promote professional interior designers in the UK and in 71 countries worldwide’. Affirmations don’t get much stronger than that.

And, yes, it’s lovely to be recognised by your peers and role models. The SBID always attracts a stellar judging panel packed with industry luminaries at the top of their game. So, naturally, when they give your work the thumbs-up, it’s seriously validating. And people do regard you differently afterwards, there’s no doubt about it. Clients love it, too, which is always a good thing when you’re pitching for increasingly bigger and splashier creative opportunities.

What do you think made The Dumont an overall award winner?

Tough question. We’re still pinching ourselves that our project received that honour. The competition, as always, was fantastically strong.

Our guess is that The Dumont has something for everyone. The design manages to blend a lot of elements: earthy pigments with calm neutrals, densely textured fabrics with smooth glass and metal finishes, kaleidoscopically bright art with delicate objet. On paper, it sounds like a heady mix. But in reality, these things come together like old buddies: happily and without friction.

The judges may have also appreciated just how much was bespoke. Everything from wool-bouclé swivel chairs and curved velvet sofas to plushly padded upholstered walls and a bronze-clad fireplace was designed in-house.

The artwork, too, was a major part of our design. We lavished our client’s home with specially commissioned acrylics, hand thrown ceramic bowls, delicate origami, metal sculptures – even an intricately beaded African ceremonial crown.

That said, there’s a playfulness to these pieces. Nothing takes itself too seriously. We always want our designs to feel relatable. Luxurious, yes, but also accessible. We think a lot of people can imagine themselves living in the rooms we design.

When working on a new residential project, how do you incorporate local influences, artistry and culture from the surrounding area into your design?

We’re always careful when we take inspiration from an area. We don’t want to get swept up in lots of stimuli, no matter how fabulous, as this would drown out a client’s needs and wants. We also don’t want to create anything pastiche-y or thematic. So, we tend to think abstractly about our surroundings. For instance, in The Dumont, our client wanted us to create an interior that could echo the vibrancy, artistry and culture of London. Dizzying as that brief was, it prompted us to fill mood boards with lots of colour and pattern. To collaborate with local craftspeople. And to think about artists from around the world to reflect the capital’s rich melting pot. It wasn’t a literal interpretation by any means, but it nailed the brief.

More recently, we were tasked with creating a quintessentially British pied-à-terre in the heart of Chelsea. We set about defining what ‘quintessentially British’ means to us and concluded that it’s about craftsmanship and the assemblage of unique and creative pieces. With this interpretation in place, we worked on producing a series of lively and vivacious rooms, filled with expressive prints, rich hues and beautiful detailing.

The bedrooms were treated to handmade Savoir Beds. Other rooms featured sculptural lamps inspired by the late great Barbara Hepworth. Walls were filled with artwork by an exciting mix of British talent, including an original Damien Hirst giclée print on aluminium, and an explosive figurative oil on canvas by rising star, Jack Penny. There were also whimsical pieces, like a pale pink cuckoo clock and prints of early 19^th century botanical drawings of Japanese Sago Palms. It was like nothing we’d ever done before, and the result was fantastic.

Tell us a bit about your journey in the interior design industry. What have been the most rewarding takeaways since launching Angel O’Donnell?

We’ve been travelling very fast, on a vertiginously steep trajectory, for just over three years now. And what we’ve learned is just how much there is to learn. Always. We never stop. Every pitch, client, project, building, problem, solution, collaboration, challenge, creative block, creative breakthrough – it’s different every time. And yes, it can keep us awake at night – but the end result always makes it worthwhile.

We’ve grown stronger as a team – and we’ve grown our team. We’re now responsible for people’s livelihoods and creative fulfilment, which is daunting but also incredibly rewarding. There’s lots to be thankful for. Every project we win and every design we install gives us a buzz. We don’t take any of it for granted – especially those landmark moments when you’re pronounced overall winner at the SBID. That blew our minds. What a fantastic accolade. Even better that it coincided with our 3^rd year anniversary.

Now that you’ve won an SBID Award, what are the next steps? Is there anything new you are excited to be working on?

Our next steps will be to continue nurturing our team and looking after our clients. Beyond that, we’ll be working on two 2,500sq ft apartments in The Corniche, Albert Embankment. We’re super excited to see how this iconically curvaceous building will influence our designs. Also, we have what can only be described as a culturally epic project waiting in the wings. Frustratingly, we can’t reveal more than that right now. But as soon as we’re given the green light, you won’t be able to stop us from telling you all about it.

What advice can you give to young designers starting out in the design industry?

When we’ve interviewed young designers in the past, the ones that have stood out to us have had a strong sense of self. They’re still teachable – we should all be that – but they’re not daunted by others who have been in the profession a long time.

To have conviction in your decisions is a powerful thing. To stand by a design choice can often open people’s eyes to new ideas and encourage them to take leaps of faith. That’s when great things happen between creatives and clients.

Of course, everything’s a balance. There’s no point digging in your heels when the people you’re presenting to are shaking their heads in disbelief. Designs have to be bought. It’s a business like any other.

But be confident. Don’t be swayed by trends. And drink in as much design – from as many disciplines – as your senses can handle morning, noon and night. Interior design is a beautiful, forever burgeoning craft. It’ll never stop evolving. And neither should you.

If any aspiring designers reading this want to show us their work, please do. We’re always happy to meet new talent.

Questions answered by Richard Angel and Ed O’Donnell, Co-founders, Angel O’Donnell.

This week’s instalment of Project of the Week series features a family home design by 2021 SBID Awards Finalist, Artwill Interior Design House.

Today, living well is many people’s dream… then “how to live well?” may be the next question. To the couple owners of this 1,792 sq.ft. duplex in Hong Kong, they want to live happily together with their sons and form a big family when their sons get married.

The couple prefers modern contemporary style, however, their sons have their preferences, too, making the task of the designer even more challenging. The designer has fulfilled the individual needs of the family members and linked different styles to form a harmonious atmosphere for the whole family. “Harmonized atmosphere should not only be presented in style and form, but also transformed into daily life. Our design has successfully encouraged interaction between the family members, which the owners have always longed for” said the designer Regina.

What was the client’s brief? 

The clients are a family of five, including the owner couple, the elder brother with his girlfriend and his teenage brother. As the owners always wanted to build up a big family with their sons, and enjoy easy retired lives, we transformed the 4 bedrooms into 3 en suites. The master bedroom is set on the lower floor and sons’ rooms are set on the upper floor. Now the sons can share sweet moments with the family members, while at the same time retaining their own space.

What inspired the design of the project?

As always, our inspiration is derived from home owners’ needs – we restructured the house to cater for different requirements of the family members.
In addition, we were inspired by the magnificent view and the exquisiteness of the duplex, therefore we opened up the foyer, and used diverse range of materials like marble, leather, metal, wall paper so as to bring out the extraordinary taste of this mansion.

What was the toughest hurdle your team overcame during the project?

The toughest challenge for us was to revamp the foyer. Before the foyer was dark and cramped, the designer then turned the enclosed kitchen into a semi-open space and extending its functions to the foyer. She also changed the direction of the staircase and used transparent glass stair-rails to broaden the magnificent sea-view and enhance the exquisite taste of the house.

What was your team’s highlight of the project?

Thanks to designer’s speciality in combining different styles, we are all in love with the harmonized atmosphere that we created. As different family members have different preferences, such as modern contemporary on the lower floor, the luxurious touch for the elder brother and his girlfriend’s room, and the minimalism for the teenage brother’s room. These styles were linked up with neutral palette, black lines, metal finishing and wood flooring.

The harmonized atmosphere is also transferred into the daily life. Whether at the desk, the pantry, living area, or the common area on the upper floor, the goal is to encourage interaction between the family members.

Why did you enter this project into the SBID Awards?

Project The Bond is one of our favourite recent projects, it does not only cater for the needs of the home owner and bring out the extraordinary taste of the mansion, but also has created a harmonised atmosphere for this sweet family. Therefore, we want to share our favourite design with the world.

Questions answered by Regina Kwok, Design Director, Artwill Interior Design House.

4SPACE provides quality, distinctive architectural, interior design and design solutions for commercial premises, restaurants, entertainment venues, retail spaces and private residences throughout the United Arab Emirates and further afield. 4SPACE has blossomed over the last 10 years and continuously innovates and intentionally disrupts interior design in one of the world’s most extraordinary cities, Dubai. Recognised as one of the finest interior design companies in the region, the company prides itself on blending light and space with delicate, well-considered features to create memorable aesthetics.

Firas Alsahin and Amjad Hourieh adeptly lead the award-winning interior design firm. Their international experience encourages the team to go beyond limits in Dubai. They explore different shapes and forms to create unique buildings that incorporate feasibility, efficiency, and originality. They led 4SPACE to be the overall winner of the Society of British and International Design (SBID) Awards in 2018. Commercial Interior Design Magazine voted the firm among the top 20 most successful boutique interior design firms in the Middle East in 2019.

Firas Alsahin was named one of the 50 most influential interior designers on the power list in the Middle East. He’s a fully accredited design professional with SBID. Alsahin’s design finesse embraces futuristic, minimalist, functional and sustainable design. He is well regarded in the industry and has an active voice on various discussion platforms in the Middle East.

Amjad Hourieh is also a fully accredited design professional with the SBID. He loves to create an element of surprise and intrigue with his designs. His designs incorporate the organic influence of Art Deco with the expected natural curves and geometry but with an unexpected sense of drama. Hourieh strives to unify visions between each client with innovation and technology.

Their imitable growth led to Ehab Alhariri joining 4SPACE as the principal architect to shape the new architectural division. His experience has seen him work on various projects in the USA and with world-famed Emaar, Dubai properties, Wasl, and Hilton. Alhariri earned global recognition for his sustainable mountain pod that pushed boundaries and merged his design capabilities by integrating art and science.

4SPACE work and experience

4SPACE creates environments that inspire well-being, drive innovation, and boost company development. Dubai is the world leader in unique and well-designed properties. 4SPACE, as a full-service design firm, has revolutionised the hospitality industry with its unique floating villas, futuristic sustainable mountain pod, the tube house and the towering Marina Twin Towers. The city’s impressive VR Park located in Dubai Mall is over 5,000 square metres and is the largest virtual reality experience venue in the region. On a smaller scale, designers have created extraordinary interiors for restaurants and retail including, Kava and Chai, Space Cup, Charcoal Garden, Karamna, PAPA Dubai, Tutus Kurniati and the Discovery Channel Store in Dubai Mall.

4SPACE has two fully immersive experience parks in the pipeline; 7000 square metres in Dubai Mall and 2000 square metres in Wafi Mall. The team are also expanding into Saudi Arabia with many food and beverage projects being successfully delivered such as Kactus and Dopeamine. Steam Kitchen, HOOK, Verde and Sandwhere are currently being designed and constructed.

Design approach and process

For a comprehensive understanding of the client’s needs, the interior designers examine the context of every space and deliver innovative solutions. 4SPACE is considerate and intimately works with each client to generate a comprehensive plan using physical models and mock-ups and provide accurate time frames and budgets. They seamlessly manage projects from beginning to end and communicate freely throughout the design process. The extensive team draws on the knowledge and expertise of in-house architects, technologists, engineers and project developers.

The team of architects and interior designers provides wide-ranging designs for various buildings, including homes, hospitality and entertainment venues, offices, and event spaces. They sympathetically design every element of a visitors journey. 4SPACE intelligently reformulate expectations and create innovative experiences that encourage interaction by playing with textures, materials and light. Their designs encourage touch and are delightful to the eye. 4SPACE creates memories and pleasure.

The pandemic experience

2021 has seen various successes for 4SPACE. Not only has the firm formed the architectural division, but they have moved offices, launched a new website and expanded their team with new hires.

Throughout the pandemic, each designer’s curiosity contributes to impressive restaurant design transformations; they are learning how to evolve, improve and remain relevant. Alsahin and Hourieh believe that their transformational philosophy, continuous development and evolutionary approach will ensure that they remain front of mind in the design field.

If you’d like to feature your news or stories with SBID, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.