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A Word From Natalie

As a leader in the bathroom industry, Roca remains at the forefront of design and innovation, delivering products that blend functionality with aesthetic excellence. In our 2025 Trend Report, we are excited to present four key trends shaping the future of bathroom spaces.

First, the blend of open and closed storage in vanity units reflects a desire for balance between personal expression and practicality. Open storage showcases meaningful items, while closed storage keeps essentials out of sight, creating a clean, customised look.

Natalie Bird, Marketing Manager, Roca

Next, we see a shift towards softer, organic shapes. As homes become sanctuaries, especially bathrooms, the gentle curves of designs like our Tura bathtub promote relaxation and mindfulness, transforming these spaces into havens of calm.

Our third trend addresses the growing need for personalisation among renters. Cue Roca's Sonata collection, which provides non- permanent solutions that allow renters to customise their bathrooms without making permanent changes, reflecting the trend toward flexibility and personal expression.

Finally, the popularity of warm terracotta, neutral shades and wood-inspired finishes marks a continuing interest in nature. These earthy tones, aligned with the biophilic design movement, create grounding, peaceful environments that promote wellness and stress relief.

I hope you find inspiration in these trends as you explore the innovative possibilities Roca offers, helping you reimagine your bathroom as a space of comfort, beauty and functionality. - Natalie Bird, Marketing Manager, Roca

Roca's Tenue 1000mm-wide vanity with open side storage in Matt Black
Roca's Tura compact vanity unit with one door, side shelf and basin, 550 x 275mm, in Matt White

Trend One: Blending Practicality and Personality

In recent years, bathroom design has seen a shift towards blending open and closed storage in vanity units. Open storage provides the opportunity for homeowners to showcase their style by displaying beautiful or meaningful items. Whether it's a collection of perfumes or stylish towels, open shelving in bathroom vanities turns these utilitarian spaces into extensions of personal expression. It invites creativity and gives an open, airy feel to the room, adding visual interest while reflecting individual taste.

On the other hand, closed storage offers a practical solution for hiding clutter. We all have items we'd prefer not to display, from everyday toiletries to cleaning supplies, and closed drawers or cupboards ensure these remain tucked away. This approach is particularly useful for maintaining a clean, organised look in a space that often sees high use. Closed storage, therefore, helps keep the bathroom neat while also reducing visual noise, adding a sleek, minimalist touch.

This trend towards a mix of open and closed storage reflects a broader shift in society, where individuality and customisation are increasingly valued. People are no longer satisfied with cookie-cutter designs; they want to infuse their personality into every corner of their home, even in functional spaces like the bathroom. And this balance between display-worthy items and discreet storage also aligns with contemporary design trends, where spaces are not only about how they look, but how they make you feel.

The Roca Tura 800mm-wide asymmetrical vanity with two drawers, side shelves and basin on the left in Light Noble Grey
Thanks to its organic curves and a simple design, the Tura bath embodies the trend for minimalism

Trend Two: Soft Forms For a Softer World

In 2025, bathroom design will continue to move away from the dominance of harsh, angular lines in favour of softer, more organic shapes. This shift not only reflects aesthetic preferences but also runs parallel with broader lifestyle trends like minimalism and the slow-living movement. At the forefront of this design revolution is Roca's stunning Tura bathtub, whose clean lines and gentle curves exemplify this trend.

Incorporating more rounded forms into bathroom design is an evolution of minimalism. Where minimalism once meant boxy shapes and sharp corners, today's interpretation is more fluid and connected to nature.

The Tura bathtub is a perfect example, as it demonstrates how organic forms can embody the simplicity and tranquillity of minimalism while also creating a sense of warmth and calm.

In a world that is increasingly fast-paced and digitally saturated, our homes - and particularly our bathrooms - are becoming spaces of retreat. A bathroom designed with curves and gentle forms promotes a sense of well-being, providing a physical environment that encourages relaxation and mindfulness.

Roca's Sonata wall-bung map dispenser, tumbler and towel ring, all in Matt Black
The Roca Sonata Matt Black toilet roll holder with cover

Trend Three: The Future of Personalisation For Renters

With homeownership increasingly out of reach for many, renting has become the reality for a large section of the population. This shift has brought new challenges for those who wish to personalise their living spaces, particularly in rooms like the bathroom, where fixtures and fittings are usually permanent and difficult to change. Renters are looking for ways to put their stamp on the property, but without risking damage or losing their deposit.

Enter Sonata by Roca, a range of easy-to- install bathroom accessories designed specifically with renters in mind. No need for drilling or screws, the pieces in the Sonata collection can be attached with adhesives, allowing renters to add accessories like towel rings, toilet roll holders and hooks to their walls without incurring the landlord's wrath.

This approach makes it easier than ever to personalise a rented bathroom, giving tenants the freedom to express their style. Best of all, when it's time to move, the accessories can be easily removed without leaving any damage and taken to the next bathroom.

Sonata double robe hook in Chrome from Roca
Roca's Sonata Chrome toilet roll holder without cover

Trend Four: A Nod to Nature Indoors

The continuing popularity of warm terracotta, neutral shades and wood-inspired finishes in bathroom design reflects a broader movement towards reconnecting with nature. These design elements, inspired by earthy tones and organic materials, beautifully align with the principles of biophilic design, which seeks to strengthen our bond with the natural world. For people in urban environments, this nature-infused approach provides a soothing antidote to the stresses of modern life.

Terracotta hues, reminiscent of clay and sun- kissed landscapes, bring warmth and grounding to a space, creating an inviting and cosy atmosphere. Complementing these tones are wood-inspired finishes, which introduce a tactile, natural texture that amplifies the room's organic feel. And alongside both of these, neutral shades like soft greys, beiges and off-whites create a calm, serene ambiance perfect for spaces devoted to relaxation and wellness.

Incorporating these natural elements goes beyond aesthetics. It taps into our deep- rooted desire for connection with the outdoors. This design approach allows even the most modern spaces to offer a retreat from urban demands, grounding them in the calming energy of nature.

The Roca Tura 600mm vanity unit with drawer, shelf and basin in Light Terracotta
Extra 1500 x 350mm column unit in Light Ash from Roca

About Roca London Gallery

Roca have more than 100 years experience of designing bathroom products and kitchen solutions with the aim of increasing peoples quality of life through continuous innovation in the production of sanitary ceramics.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Dulux’s Colour of the Year is a major event in the interiors world, setting the tone for trends over the next 12 months. This year’s shade, True Joy, is a vibrant yellow designed to add a bright pop of colour and a sense of optimism to your space. For those looking to incorporate this look into their bathroom, Roca’s Nu brassware in Honey Yellow is the perfect match.

The Dome handle embraces a rounded and organic form, creating a soothing and inviting appeal.
Nu basin mixer with Stripe handle in Honey Yellow, £359.

Studio Inma Bermúdez, in collaboration with Roca, designed the Nu collection to bring a burst of colour and character to your bathroom. With Nu, you can either add a vibrant touch to a neutral space or go bold and let it inspire a full colour scheme – the choice is yours.

What’s more, Nu is designed to make you smile! As you tilt the handle to turn on the tap, a charming surprise is revealed: red and blue dots indicating hot and cold water form a playful smiling face. Paired with the vibrant yellow finish, the Nu ‘smile’ brings an extra dose of joy to your daily routine!

Nu built-in basin mixer with Pin Handle in Honey Yellow, £289.

Another standout feature of Roca’s Nu collection is the wide variety of handle options available. Each handle design has its own unique personality, adding a touch of individuality to your bathroom. The Pin handle, with its thin and elongated design, evokes a sense of grace and poise, reminiscent of a bird ready to take flight. On the other hand, the Dome handle embraces a rounded and organic form, creating a soothing and inviting appeal. Meanwhile, the Stripes handle draws inspiration from the grooved knobs found on vintage stereos, adding a nostalgic charm to your taps.

About Roca London Gallery

Roca have more than 100 years experience of designing bathroom products and kitchen solutions with the aim of increasing peoples quality of life through continuous innovation in the production of sanitary ceramics.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Bathrooms are one of the most essential spaces in any home, the focal point for relaxation as well as self-care. Beyond functionality, the aesthetics and comfort of your bathroom can significantly influence your mood and daily routine. This is where choosing the right bathroom furniture becomes crucial. However, with the plethora of options available, selecting the ideal pieces can be overwhelming. In this guide, Natalie Bird, Marketing Manager of Roca UK, provides a simple three-point checklist to help you navigate the process.

Step one: Assess your space

To begin, it is vital to assess the available space in your bathroom. Its size and layout will determine what furniture will fit comfortably without making the room feel cramped. Start by measuring the dimensions of your bathroom, including the floor space and the height of the walls. Consider any alcoves, nooks or protruding walls that could affect the placement of furniture. Mark on a plan the toilet, shower and basin, as these are the fixed points around which furniture must fit. Doors and windows can also limit where you place furniture, so ensure there’s enough clearance for doors to open and close and that windows aren’t obstructed. Additionally, evaluate your vertical space – tall cabinets or shelving units can be a great way to add storage without taking up too much floor space.

Roca
Roca

Step two: Determine your storage needs

Before choosing any pieces, it’s important to think about what you need to store and how much space you require. Start by identifying the shortcomings of your current bathroom set-up. Are your toiletries cluttered on the counter? Do you lack space for towels? Understanding these issues will guide you in selecting the right furniture. For instance, vanity units which combine a basin with storage space underneath are excellent for storing everyday items like toiletries, cleaning products and grooming tools. Roca’s Victoria-N range has a wide choice of vanity units with two or three drawers and in widths from 600mm to 1200mm.

In addition, make use of all wall space, including above the bath or toilet. Wall cabinets are perfect for storing items you don’t use daily but want within easy reach, such as medications or spare toilet paper. Also, think about shelving units, which are ideal for displaying decorative items or keeping towels handy. Finally, tall, narrow cabinets provide significant storage without taking up too much floor space – the Extra column unit coordinates with the Victoria-N range and is 1500mm high, so offers plenty of useful storage.

Roca
Roca

Step three: Focus on style and aesthetics

Storage is a highly functional element in the bathroom but that doesn’t mean it can’t also bring something to the look of the space. It’s important to focus on the aesthetics of the pieces you choose and ensure they align with the rest of the bathroom. Whether your bathroom is modern, traditional or somewhere in between, your furniture should both complement and enhance that style. Fortunately, where once bathroom furniture used to come only in timber-effect or white, there are now a whole host of colours and finishes to choose from. For example, the Victoria-N range is available in Sage Green, Light Ash and Walnut melamine, or Matt White or Onyx lacquer. Plus, the integrated handle and the furniture are the same colour for a cohesive look.

Roca’s new Victoria-N vanity unit is available with two or three drawers and in five widths: 600mm, 700mm, 800mm, 1000mm, 1200mm. It pairs with the Extra column unit 1500 x 350mm and 750 x 350mm narrow-depth unit.

About Roca London Gallery

Roca have more than 100 years experience of designing bathroom products and kitchen solutions with the aim of increasing peoples quality of life through continuous innovation in the production of sanitary ceramics.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Bring a touch of luxurious hotel chic to your bathroom with the new Sonata accessories collection from Roca. Choose between the timeless appeal of classic Chrome or the modern allure of sleek Matt Black. Best of all, pair these accessories with a matching Roca tap for a seamless and coordinated look that elevates your bathroom's elegance.

"Updating your bathroom with new accessories is a cost-effective way to add style and functionality," says David Bromell, Head of Marketing at Roca Group. "Our new Sonata collection offers a comprehensive range of 15 pieces, including towel rails and a wall-mounted toilet brush holder, ensuring all your needs are met. What's more, installation is a breeze with options for traditional screw fixings or convenient adhesive pads, making it perfect for renters or those looking to make future updates."

Roca Sonata
Roca Sonata

Most of the accessories in the Sonata collection are wall-hung, ideal for maximising space in compact bathrooms. By installing the soap dispenser and tumbler on the wall, your basin top remains uncluttered and organised. For those with wall-mounted toilets, the collection includes a matching wall-mounted toilet brush to keep the floor clear. Alternatively, a floor-standing model is also available.

Roca Sonata

As a finishing touch, the Sonata collection offers a variety of towel holders to suit any bathroom size. Choose from single rails available in 300mm, 400mm, and 600mm lengths, compact towel rings perfect for placing next to the basin, and a spacious four-rail rack that can accommodate towels for the entire family.

Roca's new Sonata range includes basin accessories, towel rails and hooks, and toilet brush and toilet roll holders, all in a choice of Chrome or Matt Black.

About Roca London Gallery

Roca have more than 100 years experience of designing bathroom products and kitchen solutions with the aim of increasing peoples quality of life through continuous innovation in the production of sanitary ceramics.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

Join CECOCECO for ArtMorph Discovery Day at Roca London Gallery. Explore the cutting-edge fusion of technology and design with CECOCECO's ArtMorph during the London Design Festival!

Experience the ArtMorph Innovation Session led by Global Sales Director Claire Wang and Product Designer Henry Schmidt, where they’ll reveal the magic behind our groundbreaking luminous wall panels. This event offers a unique opportunity to discover the latest surface and light effect designs, including exclusive features that have never been shown before.

Get up close and personal with the panels, engage with our experts during the interactive Q&A, and enjoy light refreshments. Spaces are limited, so be sure to reserve your spot by registering online and selecting your preferred time slot.

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Join for a fast-paced series of presentations, brands whose products and materials help bring nature indoors and designers who create those natural spaces, will each explain how they do it and why!

More and more interior designers, architects, planners and developers, as well those at the top of industry, are recognising the value in creating spaces where nature can thrive indoors, be it at home or in the workplace. And with a move towards more regenerative, natural materials creating more circular processes, our ‘Meet the Makers’ night, as part of the Bio-Spaces exhibition, curated by Planted and Oliver Heath Design, will highlight some of the brands leading this conversation.

Speakers include: TySyml - Adam Davies (Founder), GENCORK - Brimet Silva (Creative Director), Sofia Hagen - Sofia Hagen (Founder), Paul Crofts Studio - Paul Crofts (Founder), Cecoceco - Henry Schmidt (Creative Director), Blast Studio - Paola Garnousset and Pierre de Pingon (Co-Founders). Host: Sam Peters, Planted Community.

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While trends in bathroom design may not change as rapidly as fashion, bathroom manufacturers are still tasked with staying ahead of the curve. With this in mind, Roca presents its take on the freshest inspirations, colours, and looks for bathrooms. This is partly in response to the trends set at this year's Salone del Mobile in Milan. Moreover, it serves as a summary of how Roca plans to incorporate these ideas in the upcoming year and beyond, especially within its new Tura collection.

Natural materials and slatted shelves reminiscent of window shutters
showing how the Tura collection was inspired by the Mediterranean

Mediterranean-Inspired Design

The essence of the Mediterranean is making waves in bathroom design, infusing a fresh, timeless elegance into these formerly purely utilitarian spaces. This trend captures the region's vibrant culture, rich history and stunning natural beauty, transforming everyday areas into luxurious sanctuaries of relaxation and style. This transformation is achieved, in part, through the use of natural materials that not only provide durability but also add warmth and texture, creating a welcoming environment. Mediterranean-inspired colours also play a crucial role, with shades of blue, white and terracotta reminiscent of the sparkling Mediterranean sea and its sun kissed landscapes.

Mediterranean-inspired bathrooms often feature large windows, skylights and lush house plants. This design approach blurs the line between indoors and outdoors, enhancing the sense of tranquillity and openness. This ambiance directly influenced the design of the Tura collection, which draws inspiration from how Mediterranean light filters through the shutters that shade Spanish windows. As an homage to this, wooden slatted shelves were included in the Tura furniture.

Warm Terracotta

Renowned for its warm, earthy tones, terracotta is a prominent trend in modern bathroom design, offering a perfect blend of aesthetic appeal, practicality and comfort. One of the greatest strengths of terracotta is its versatility. It pairs beautifully with a wide range of colours and materials, including whites, greys, greens and natural woods, allowing homeowners to create a harmonious and cohesive look. Its warmth also helps to create an inviting and relaxing retreat - and with this in mind, Roca introduced Light Terracotta as a signature colour for the Tura bathroom furniture.

Enjoy a soak in the softly curved shaped of the Tura freestanding bath

Soft Lines and Curves

This year's bathroom design trends are embracing soft lines and rounded shapes, marking a shift towards more organic, fluid aesthetics that promote relaxation anc harmony. Elements such as oval mirrors and circular basins are integral to this trend, as they reduce the harshness often associated with modern, angular designs. The freestanding bath in the Tura collection is a good example, as its softly curved shape creates a generous and comfortable interior.

Incorporating curves can also create the illusion of more space. Unlike sharp angles that result in visual barriers, curved lines guide the eye smoothly around the room, enhancing the perception of space, which is particularly beneficial in smaller bathrooms. Furthermore, the biophilic design trend, which seeks to connect interior spaces with the natural environment, also drives the popularity of curves. Nature rarely features straight lines, and by incorporating organic shapes, designers create spaces that feel more natural and inviting.

Neutral and natural shades in the Tura collection include bathroom furniture in Light Noble Grey and grey felt storage boxes with cork lids

Tranquil Neutral Shades

In a world where stress is omnipresent, neutral colours help create a spa-like, tranquil atmosphere in the bathroom. Shades such as soft whites, warm greys and gentle beiges promote relaxation and a sense of well-being. In addition to Light Terracotta, the Tura furniture is available in calming shades of Off-White and Light Noble Grey.

Neutral colours also provide a versatile backdrop in the bathroom, enabling homeowners to update accessories and fixtures without affecting the overall colour scheme. This adaptability is especially appealing to those who frequently refresh their decor. The Tura collection accessories exemplify this trend, as their neutral colours derive from their natural composition - recycled felt storage boxes and recycled cork lids, which also function as basin shelves.

Roca's Tura collection is available now and comprises a Stonex® freestanding bath; ceramic basins, WCs and bidets, available in Gloss White, Supraglaze® White and Matt White finishes; and furniture in Off-White, Light Noble Grey and Light Terracotta.

About Roca London Gallery

Roca have more than 100 years experience of designing bathroom products and kitchen solutions with the aim of increasing peoples quality of life through continuous innovation in the production of sanitary ceramics.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

If you’d like to become SBID Accredited, click here for more information.

LAUFEN consistently stays abreast of the leading bathroom trends through collaborations with world-renowned designers. This was evident at the Milan Fair in April, where LAUFEN showcased its trend-led approach in both new product introductions and their presentation. Here's a summary of five bathroom trends that are likely to continue through 2024 and beyond.

As seen on the LAUFEN stand at Salone del Mobile, ILBAGNOALESSI vanity in Terracotta.
Curves seen on the LUA bathtub.

Trend One: Terracotta and Other Earthy Shades

Terracotta, a material celebrated for its earthy warmth and timeless appeal, has emerged as a key influencer in shaping the landscape of modern interior design trends. The charm of terracotta is not confined to the physical spaces it occupies. Its influence pervades deeper, extending to various aspects of interior design including furniture.

The richness of terracotta as a colour is particularly sought after in the bathroom because it adds warmth. Whether it's a subtle hint of terracotta in a piece of furniture or a bold statement wall, this versatile material elevates the aesthetic appeal of the space, making it truly stand out.

LAUFEN explored other earthy shades at its Colour Archaeology exhibition in the centre of Milan.

Trend Two: Understated and Elegant Neutrals

Neutral colours, celebrated for their understated elegance and versatility, play an indispensable role in the world of interior design, particularly when curating a monochromatic scheme. These colours range from the quiet whispers of soft greys to the gentle embrace of warm taupe. Each of these hues, in their own way, contribute to crafting a serene and calming backdrop, which is particularly welcome in a bathroom setting. Variations in neutral tones, however minor, can dramatically alter the ambiance of the room, adding depth and interest. Thus, the use of neutral colours is not just about simplicity, but about creating a balanced and harmonious space that can effortlessly adapt to changes in style or mood.

MEDA vanity in new Cappuccino shade.

Trend Three: The Enduring Appeal of Chrome Brassware

In the ever-evolving world of interior design, trends come and go. However, there are a few staples that have stood the test of time due to their timeless elegance and functionality. One such staple in bathroom decor is chrome brassware, which has remained popular for its sleek, minimalist aesthetic and ability to complement any bathroom style.

Timeless and versatile chrome not only blends seamlessly with any colour palette, but also pairs beautifully with a variety of other materials, such as glass, marble and wood. This means that it can easily fit into any bathroom decor, whether you're aiming for a luxurious spa-like ambiance with marble countertops and glass shower doors, or a cosy, rustic vibe with wooden cabinets and natural stone tiles.

Chrome brassware from the MEDA collection complements all basins.

Trend Four: Soft and Organic Curves

Curves in bathroom design add a soft, organic touch to what is traditionally a space filled with hard, angular lines. They offer a refreshing visual contrast, introducing a more relaxed and natural feel and can also invoke a sense of comfort and luxury, reminiscent of high-end spa retreats. Moreover, curves can make a bathroom appear bigger, as they easily guide the eye through the space.

There are many ways to incorporate curves into a bathroom design. Rounded mirrors are a popular choice, adding a touch of elegance and softening the overall aesthetic. Curved bathtubs and basins can also make a bold statement, serving as a focal point in the room. Even subtle additions, like using rounded tiles or installing curved brassware, can go a long way in transforming the bathroom into a more calming and inviting space.

Curves seen on the ILBAGNOALESSI basin.

Trend Five: Greenery in the Bathroom

One of the primary benefits of having plants in your bathroom is the improvement of air quality. Plants naturally absorb carbon dioxide and release oxygen, which can help to freshen up the air in your bathroom. Additionally, certain plants are known to remove harmful toxins from the air. The humidity from your shower also helps plants like ferns and ivies thrive, making your bathroom an ideal place for them.

Plants have a calming effect on our minds, reducing stress and helping us to relax. This makes them perfect for the bathroom, a place where many of us begin and end our day. The addition of greenery can transform your bathroom into a peaceful oasis, providing a tranquil space for you to unwind at the end of a busy day. It's small wonder that in our busy and stressful lives, indoor plants have become more popular than ever!

Add greenery to your bathroom in the form of plants
- or the new MEDA furniture in Sage Green.

Stockist: 01530 510007 or laufen.co.uk/point-of-sales

About LAUFEN

LAUFEN is a premium brand under the ROCA umbrella and one of the world's leading manufacturers of sanitaryware and bathroom furniture, with a global distribution network. For over 125 years, the LAUFEN brand has been using ceramic, the oldest malleable material known to man, to create innovative sanitary products in state-of-the-art manufacturing plants. What makes LAUFEN products unique is the combination of emotional Italian design and legendary Swiss precision, resulting in functional and aesthetically pleasing products.
Additionally, LAUFEN is fully committed to preserving natural resources and environmentally friendly production.

If you’d like to feature your news or stories on SBID.org, get in touch to find out more. 

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Join us on 11th July for a guided architectural tour of our award-winning Roca London Gallery!

The tour will be led by Margarita Valova from Zaha Hadid Design and Head of Marketing at Roca Group (UK) David Bromell. The speakers will discuss the conceptual and technical aspects of the gallery design, and will reveal the fascinating story of how the architecture took shape, from Hadid’s initial design concept through to the practical installation. The 90-minute tour will examin the challenges presented by the existing building, the design concept and spatial strategies, and will give an in-depth look at the innovative processes and materials used to achieve the iconic double curvature of the interior.

SBID Members earn 2 x CPD points for attending!

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The Right amount of the Right material in the Right place!

AJ sustainability editor Hattie Hartman and FCBStudios partner Joe Jack Williams will discuss how to use their new book, MATERIALS: An Environmental Primer, to help make responsible material choices and reduce the environmental impacts of construction: what to consider, what questions to ask, how to read an EPD - and more. They will highlight current trends and innovations related to conventional materials and the increasing use of bio-based materials. Bring your questions!

SBID Members earn 1 x CPD point for attending!

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